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MARKETING MIX OF FACEBOOK

PRESENTED BY, PRADEEP KU. PANDEY

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MARKETING MIX Of FACEBOOK

The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objective

The marketing mix is a business tool used in marketing products

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PRODUCT: Product refers to a physical product or a service or an idea which a consumer needs and for which he is ready to pay. Physical products include tangible goods like grocery items, garments etc. Services are intangible products which are offered and purchased by consumers. Services may involve also an innovative idea on any aspect of operation. Products is the key element of any marketing mix.

PRICE: Price is the amount charged for a product or service. It is the consideration paid by consumers for the benefit of using any product or service. Price fixation is an important aspect of marketing

PLACE: Place is another important element of marketing mix. Once the goods are manufactured, packaged, priced and promoted, they must be made available to the consumers. Activities related to placing the products are covered under this element of marketing-mix. It consists of decisions relating to channels of distribution and physical distribution.

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MARKETING MIX Of FACEBOOK

PROMOTION: Promotion refers to using methods of communication with two objectives : informing the existing and potential consumers about a product, and to persuade consumers to buy the product. It is an important element of marketing mix. In the absence of communication, consumers may not be aware of the product and its potential to satisfy their needs and desires.

PEOPLE: People refer to all people directly or indirectly involved in the consumption of a service, example employees or other consumers,

PHYSICAL EVIDENCE: Physical evidence refers to the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service. The physical evidence of service includes all the tangible representations of service such as brochures, letterhead, business cards, reports, signage, internet presence and equipment.

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MARKETING MIX Of FACEBOOK

PROCESS: Process is referred to the procedures, mechanisms and flow of activities by which the service is delivered i.e. the service delivery and operating systems.

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MARKETING MIX Of FACEBOOK

PRODUCT: Facebook has lunched number of product including friends, message, game, photo, links, video, marketing space, product page, ad, and a lot

Also offers plug-in, group API, social channels,& open graph protocols to the web developers

proxy & private settings are provided to the user to settle up their availability along with the customization of the materials being loaded up on their profiles

Facebook provide an opportunity to user to register their complaints for the website access while improving the services miles forward

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PRICE & PLACE

PRICE: People enjoy all services free of cost Facebook earn most of the revenue by the commercial group, online events

that are organized by company And advertiser that come on the side of logged on page

Facebook always welcome brand ad performances ad virtual goods & Microsoft ad & has earning up to $3.71billion for this year

PLACE: Almost 600 million user are registered with facebook being mostly by U.S community.

The network is very much popular now-a-days as it can be accessed anywhere in school, college university and home through the world.

Facebook has availability along the globe and Egypt revolution is commendably associated with the promotions provided by facebook.

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MARKETING MIX Of FACEBOOK

PROMOTION: Facebook had become partner with Microsoft, Pandora and Yelp according to a planned policy and earned a lot of promotion by taking this step. By increasing user number along with ads promotion on facebook by different companies. The website is providing small business big blow opportunities to establish and this promotes face usage as well, by their product customer being facebook user ultimately.

PEOPLE: 901 million user of the facebook, (April 2012) 3000+ employee,

PHYSICAL EVIDENCE: internet , laptop , mobile etc

PROCESS: Registration through email ,mobile phone

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SWOT ANALYSIS OF FACEBOOK

STRENGHT   Asset leverage

Effective communication

Innovation Online growth Loyal customers Market share leadership Strong management team

Strong brand equity Strong financial position Reputation managementUnique products 

WEAKNESS ES Vista or XP

Harder To Customize Harder To Judge by First Impressions

No shortcuts on the Profile page

Viral Potential

Restricted Advertising Designs Flash Distractions

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SWOT ANALYSIS Of FACEBOOK

OPPORTUNITIES

Emerging markets and

Web camera

expansion abroad

Innovation

Online

Product and services

Expansion

Takeover

THREATHES Competition: MySpace

Cheaper technology

Maturing categories, products, or services Product substitution Controls what people see Spamming/Spam No email controls Commercialized if sold

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THANK YOU

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Thank you