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A REPORT ON
MARKETING MIX OF FROOTI
Submitted in partial fulfillment of te re!uirement"
For te A#ard of te $e%ree of
&a'elor" of &u"ine"" Admini"tration
()**+,)*-).
S/&MITTE$ &01 S/&MITTE$ TO1
SONAL SINGH Ms. BHARTI CHAUDHRY
BBA(GEN) 6B (FACULTYGUIDE)
ENROLLMENT No. - 1331471707
MA2ARA3A AGARSEN INSTIT/TE OF MANAGEMENT
ST/$IES
(Affiliated To Guru Gobind Sin% Indrapra"ta /ni4er"it5.
1
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6ERTIFI6ATE
T!s !s "o #$%"!&' "" "$ %o*$#" $+"!",$ M%/$"!+ M! O& F%oo"!2
o+$ ' M%. SONAL SINGH Ro,, No. 1331471707 !s + 5"$+"!#
o%/ C%%!$ o5" ' $% " M%* A%s$+ I+s"!"5"$ O&
M+$$+" S"5!$s 5+$% ' 5!+#$. T$ ""$% $o!$ !+
"!s %o*$#" o%/ s +o" $$+ s5!""$ $%,!$% &o% "$ % o&
+' $%$$ o% !,o "o "$ $s" o& ' /+o,$$ + $,!$&.
D"$8
FA6/7T0 G/I$E
S!+"5%$8
N$8 Ms. BHARTI CHAUDHRY
9
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A6KNO87E$GEMENT
I s!+#$%$,' "+/ Mr9 Nitin 8alia ' ,"' &o% $+,!+ $ "o o%/ o+ &%5!" %!+/s
s "$ #os$+ "o!# &o% ' %o*$#" s !"o5" $% 5!+#$ + #o+"!+5o5s !+"$%#"!o+
"$ #o,$"!o+ o& "!s %$o%" o5,+:" ;$ $$+ oss!,$.
H$%"!$s" "+/s ,so "o ,, o"$%s o ;$ s%$ "$!% ;,5,$ "!$ &o% $ +$,$ $ !+ o!+ ' %$s$%#.
Ls" 5" +o" "$ ,$s" I ,so $"$+ ' "+/s "o ' &%!$+s o ,, ;$ %$+$%$ ,,
"$ oss!,$ !+5"s "os$ $%$ %$
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TA&7E OF 6ONTENTS
S9NO9 62APTERS
1. T!",$ =$9. C$%"!&!#"$
3. A#/+o,$$$+"
4. E$#5"!;$ S5%'
T,$ o& Co+"$+"s
>.
C"$%18 I+"%o5#"!o+
Co+#$"5, #/%o5+
Co+' =%o&!,$
6 . C"$% 98S""$$+" o& =%o,$
=5%os$ o& "$ S"5'
O*$#"!;$ o& "$ S"5'
S#o$ o& "$ S"5'
R$s$%# D$s!+
S,$ D$s!+
D" Co,,$#"!o+ Too,s ? T$#+!
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O&3E6TI=ES OF T2E PRO3E6T
To s"5' "$ %/$" s%$ o& F%oo"! !+ "$ +o+-C%o+"$ So&"
D%!+/ (NCSD) #"$o%'.
To s "5' "$ %/$" %$so+s$ "o "$ +$ #/ !+ o & F%oo" !
!+"%o5#$ ' =%,$.
To s"5' "$ %/$"!+ ! o& F%oo"!
To s"5' "$ "s"$ + %$&$%$+#$s o& "$ #o+s5$%
To !;$ %$#o$+"!o+s "$%$o&.
>
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6OMPAN0 PROFI7E , PAR7E AGRO P=T9 7T$9
MISSION1
To %o;!$ #o+s5$%s s5$%!o% o,$so$ %o s$ &oo + %!+/
%+s "%o5 !# =%,$ #+ 5!, %o&!",$ %o" o%!$+"$
o%+!"!o+.2
=%,$ !s ,$!+ I+!+ Foo + B$;$%$ Co+' "$ o+,' I+!+
"%+s+"!o+, !+" !" "$ s" $$%!$+#$ o& ;!+ s5##$ss&5,,'
,5+#$ ,$ !+ %!+/!+ %+s , !/$ F%oo" ! A' N - o! +
B!,,$'2. To' !"s %+ o%"&o,!o #o+s!s"s o& No. 1 %+s ,!/$ F%oo"!
,o+ !" A' N-o! + B!,,$ '.
=%,$ %o s "$ &!%s" "o !$+"!&' "$ o%+" +o s$$+" !+ I+!
+ ,5+# I+!:s & ! %s" +" !o+, M+o %!+/ - F%oo"! M+o. To'
F%oo"! s + @> %/$" !+ "$ F%5!" D%!+/ s$$+".
To' "$ =% ,$ G%o5 "5 %+o;$% ! s o;$% Rs .600 #%o%$ ! " %o5
s"%$+" o& o;$% 1000 $,o'$$s !+#,5!+ o;$% 400 %o&$ss!o+,s.
6
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PRO$/6TS
-9 FROOTI1
I" !s "$ &,s! %+ o& =%,$ %o. I" s !+"%o5#$ !+ 1@>
+ !" s "$ &!%s" F%5!" D%!+/ "o $ !+"%o5#$ !+ I+!.
)9 &AI77E0 A>/A 1
I" !s !+$%, "$% + s ,5+#$ !+ "$ '$% 13. I" !s o+$
o& "$ &!%s" %+s "o $" + ISI #$%"!&!#"!o+ B!,,$' #o+&o%s "o
s "% !+ $+" BIS No%s . I " 5 + $%o $s > 1 < 5 ,! "' #o+ "%o, " $s "s
!+# ,5 $s 3 9 #$!# , " $s "s !# %o !o,o !#, " $s "s + 1 0
's !#, "$s"s + $$"s !+"$%+"!o+, s"+%s ,! o+ '
HO USFDA =FA.
=%,$ B!, ,$' A
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%!+/s 5$ "o !"s 5+!
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F%oo"! !s , !/$ + I+!+ sso% + !s o" &;o5%! "$ +o" o+,' !+
I+! 5" ,, #%oss "$ o%,.
8at doe" Frooti "tand for?
F%oo"! fre" @n Bui'5 . I" !s ,, o5" "%$+' &%$s +"5%, &%5!" %!+/s&5,, o& &5+-+-s"! !" oo o,$so$ ;,5$s &o% /!s + "$$+$%s
,!/$ + #o+s5$ ' ,,5+!;$%s,,'.F%oo"! !s ;!,,$ !+ M+o
G%$$+ M+o & ,;o5%s , , o;$% I+! + !+ O%+$ S"%$%%' +
=!+$,$ & ,;o5%s !+ so$ s$,$#"$ %$!o+s !+ 1 , ! " %$ >00 , 9>0 ,
900 , + 6> , #/!+.F%oo"! !s "$ %/$" ,$$% !+ F%5!" %!+/
s$$+" !+ No+-C%o+"$ So&" D%!+/ (NCSD) #"$o%'.
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NON,6AR&ONATE$ SOFT $RINK MARKET
IN IN$IA
AN O=ER=IE81
T$ +o+-#%o+"$ SOFT DRINJ (NCSD) s$#"o% #+ $ #,ss!&!$ s
F%5! " %!+/s N$#"% + 5!#$s . T$ # ,ss !& !# " !o+ ! s s$ o+ "$
$%#$+"$ o& "$ &%5!" 5, #o+"$+" !+ "$ $;$%$. F%5!" %!+/ s "o
;$ !+!5 &%5!" 5, #o+"$+" o& 10 !,$ N$#"% +$$s "o ;$
!+!5 &%5!" 5, #o+"$+" o& 9>. T$ "o", s!$ o& "$ %+$ +o+-
#%o+"$ $;$%$s !+ "$ o%+!$ s$$+" !s $s"!"$ " Rs.>00
#%o%$s.
T$ F%5!" %!+/ s$$+" !s $s" !"$ " Rs.9>0-300 #%o%$s !,$ "$
5 !#$ %/$" (B%+$ ? =#/$) ! s $s "!"$ " Rs 1>0 #%o%$s.
N$#"% !s s,, #"$o%' o& %o5+ Rs 3>->0 #%o%$s.
I+ "$ &%5!" %!+/ #"$o%' =%,$:s F%oo"! Go%$*:s 5!+ + Co#-
Co,:s M + =$s!:s S, !#$ %$ "$ *o% %+s. I+ "$ N$#"%
s$$+" "$ /$' +" !o+, ,'$%s %$8 D5% Go%$* Ks + =%,$:s
A'.
T$ "o /$' +"!o+, ,$;$, ,'$%s !+ "$ *5!#$ s$$+" %$ T%o!#+
+ R $ ,. R $ , ! s " $ % /$ " , $ $ % !" > >- 60 %/ $" s %$ .
T%o!#+ s + $s"!"$ s%$ o& 30-3>.
S$;$%, ,o#, %$!o+, %+s ,so $!s" $s!$s 5$ 5+o%+!$
s$#"o% .T$ 5!#$ #"$o%' !s "$ &s"$s" %o!+ s$$+" " %$s$+"
$s"!"$ "o $ %o!+ ' 90-9> .. T$ &%5!" %!+/s #"$o%' s
,so $$+ !"+$ss!+ %o" o& %o5+ > ..
T$ !+ %$so+ &o% "!s %o" !+ "$ NCSD C"$o%' !s "$ #+$ o&
"$ #o+s5$% %$&$%$+#$ &%o "$ #%o+"$ "o "$ +o+-#%o+"$ so&"
%!+/ s$# "o % !+,' 5$ "o !+# %$s !+ H$ ," A%$+$ss o +
#o+s5$%s + "$ =$s"!#!$ !ss5$ %$,"!+ "o Co/$ + =$s!.
I+ "$ F%5! " D%!+/ s$$+" F %oo "! ! s "$ # ,$% %/$" ,$$% ! "
%o5+ @> %/$" s%$ 5 " !+ "$ NCSD #"$o%' s o,$ ! " s
s%$ s $$+ $#,!+!+ $#5s$ o& "$ %o" !+ F%5!" 5!#$ s$$+".
So !" "$ %o" o& "$ NCSD #"$o%' F%oo"! s "o #o$"$ !",, "$ s$$+"s !+ "!s #"$o%' "o "/$ ,%$% s%$ o& "!s %o".
10
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No+-C%o+"$
So&" D%!+/
F%5!" 5!#$
C"$o%'
F%5!" D%!+/
C"$o%'
F%5!" N$#"%
C"$o%'
M*o% =,'$%s
R$,
T%o!#+
M*o% =,'$%s
F%oo"!
5!+
S,!#$
M
M*o% =,'$%s
A'
KS
11
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MET2O$O7OG01
$ATA 6O77E6TION TOO7S AN$ TE62NI>/ES
Fo% "$ #o,$"!o+ o& o5% %o*$#" o" %!%' + s$#o+%' "
!s 5s$.
S$#o+%' " !s 5s$ o+,' "o /+o o5" "$ o%+!"!o+.
6O77E6TION OF SE6ON$AR0 $ATA8
1. I+"$%+$"8 T$ $s!"$s o& "$ #o+!$s s ;!s!"$ "o #o,,$#"
$"!,$ !+&o%"!o+ o5" "$ + "$ !&&$%$+" s"%"$!$s
"$ ' !".
9. Boo/s8 Fo% "$ #o+#$"5, #/%o5+ o& "$ ,"' s"!s"!o+
#$%"!+ oo/s o& H5+ R$so5%#$ $%$ %$&$%%$.
=%!%' " !s #o,,$#"$ !" "$ $, o&-
5$s"!o++!%$s + I+"$%;!$s6O77E6TION OF PRIMAR0 $ATA1
-9 >ue"tionnaire1 T$
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U%+ Co+s5$%s
9 ) S , $ S ! $8 H o + ' $o , $ " o $ s 5% ;$ '$
900 U+!"s (o& ,, $ %o5s)
3) S,!+ =%o#$5%$
8e a4e taCen "ample from follo#in% area"1
N$ D$,! (J, N% No%" C5s.)
6OMPETITORS1
T$ !+ #o$"!"o%s o& F%oo"! %$ s &o,,os8-
1. M
9. S,!#$
3. R$,
4. T%o!#+
>. 5!+
$ %$ +o" "/!+ !+ "o ##o5+" "$ +$#"% s$$+" s ! " #o+s" ! "5 "$s
s,, %" o& "$ NCSD #"$o%' + ,so "$ %o" !s ;$%' s,5!s
!+ "!s s$$+".
13
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14
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MARKETING MIX1
M%/$"!+ $#!s!o+s $+$%,,' &,, !+"o "$ &o,,o!+ &o5% #o+"%o,,,$
#"$o%!$s8-
=%o5#"
=%!#$
=,#$ (!s"%!5"!o+)
=%oo"!o+
T$ "$% %/$"!+ !2 $#$ o5,%!$ &"$% N$!, H. Bo%$+
5,!s$ !s 164 %"!#,$ T$ Co+#$" o& "$ M%/$"!+ M!. Bo%$+
$+ 5s!+ "$ "$% !+ !s "$#!+ !+ "$ ,"$ 140:s &"$% $s
C 5, ,! "o + $s #% ! $ " $ %/ $" !+ + $ % s ! $ % o &
!+%$!$+"s2.
T$ !+%$!$+"s !+ Bo%$+:s %/$"!+ ! !+#,5$ %o5#" ,++!+
%!#!+ %+!+ !s"%!5"!o+ #++$,s $%so+, s$,,!+ ;$%"!s!+
%oo"!o+s #/!+ !s,' s$%;!#!+ 's!#, +,!+ + "-
&!+!+ + +,'s!s.
E . $%o$ M#C% "' , "$% %o5$ "$s$ !+%$ !$+ "s !+"o "$ &o5%
#"$o%!$s "" "o' %$ /+o+ s "$ 4 =:s o& %/$"!+ =%o5#"
%!#$ ,#$ + %oo"!o+.
T$s$ &o5% =:s %$ "$ %$"$%s "" "$ %/$" !+ +$% #+
# o+ "% o, s 5 *$ #" " o " $ ! +" $% + , + $ " $% + , # o+ s" % !+ "s o & " $
%/$"!+ $+;!%o+$+".
T$ o, !s "o /$ $#!s!o+s "" #$+"$% "$ &o5% =:s o+ "$ #5s"o$%s
!+ "$ "%$" %/$" !+ o%$% "o #%$"$ $%#$!;$ ;,5$ + $+$%"$ os!"!;$ %$so+s$.
PRO$/6T $E6ISIONS1
T$ "$% %o5#"2 %$&$%s "o "+ !,$ 's!#, %o5#"s s $,, s
s$%;!#$s. H$%$ %$ so$ $,$s o& "$ %o5#" $#!s!o+s "o $ $8
B%+ +$
F5+#"!o+,!"'
S"',!+
1>
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5,!"'
S&$"'
PRI6E $E6ISIONS1
So$ $,$s o& %!#!+ $#!s!o+s "o $ $ !+#,5$8
=%!#!+ s"%"$' (s/! $+$"%"!o+ $"#)
S5$s"$ %$"!, %!#$
o,5$ !s#o5+"s + o,$s,$ %!#!+
Cs + $%,' '$+" !s#o5+"s
S$so+, %!#!+
B5+,!+
=%!#$ &,$!!,!"'
=%!#$ !s#%!!+"!o+
$ISTRI&/TION (P7A6E. $E6ISIONS1
D!s"%!5"!o+ !s o5" $""!+ "$ %o5#"s "o "$ #5s"o$%.So$ $,$s o& !s"%!5"!o+ $#!s!o+s !+#,5$8
D!s"%!5"!o+ #++$,s
M%/$" #o;$%$ (!+#,5s!;$ s$,$#"!;$ o% $#,5s!;$ !s"%!5"!o+)
S$#!&!# #++$, $$%s
I+;$+"o%' +$$+"
%$o5s!+
D!s"%!5"!o+ #$+"$%s
O%$% %o#$ss!+
T%+so%""!o+
R$;$%s$ ,o!s"!#s
PROMOTION $E6ISIONS
I+ "$ #o+"$" o& "$ %/$"!+ ! %oo"!o+ %$%$s$+"s "$ ;%!o5s
s$#"s o& %/$"!+ #o5+!#" !o+ "" !s "$ Co5+!#" !o+ o&
16
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!+&o%"!o+ o5" "$ %o5#" !" "$ o, o& $+$%" !+ os! " !;$
#5s"o$% %$so+s$.
=%oo"!o+ $#!s!o+s !+#,5$8
=%oo"!o+, s"%"$' (5s 5,, $"#)
A;$%"!s!+
=$%so+, s$,,!+ ? s,$s &o%#$
S,$s %oo"!o+s
=5,!# %$,"!o+s ? 5,!#!"'
M%/$"!+ #o5+!#"!o+s 5$"
MARKETING MIX
A. PRO$/6T1
A %o5#" !s +'"!+ "" #+ $ o&&$%$ "o %/$" "o s"!s&' +"
o% +$$. I+!:s & ! %s" %$, &%5 ! " %!+/ !+ T$"% =/ !s ;! ,,$ !+ -
F%oo"! M+o G%$$+ M+o. F%oo"! M+o !s &%o %$!5 I+!+
M+o$s. F%oo"! s ,so $$+ !+"%o5#$ !+ =ET o"",$ #/!+.
17
Product
Price
Place
Promoti
on
T%$"
M%/$"
#o+s"%(!+"s
#o+s"%(!+
"s
#o+s"%(!+"s
#o+s"%(
!+"s
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M+o F%oo" ! #o+" !+s ; !"!+ A !# ! s $ss$+ "! , &o% $'$ s ! "
%o" + $,"' s/!+. F%oo"! !s $,!#!o5s + %$&%$s!+ %$' "o
s$%;$ & %5! " $;$%$.F%oo " ! #o$s !+ F%5! " % !+/ s$$+" o & NCSD
#"$o%' (N ON-CARBONATED SOFT DRINJ).
Frooti i" a4ailable in follo#in% !uantitie"1,
1. 6> , (o+,' T$"% #/ #/!+)
9. 900 , (o+,' T$"% #/ #/!+)
3. 9>0 ,
4 . >00 , (o+ ,' =ET Bo" " ,$)
> . 1000 , (o+,' =ET Bo" " ,$)
H$+#$ $ #+ s$$ "" F%oo"! s o" ;$%' ,%$
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#o%$ "o T$"%-#/ #/!+ "o $#o$ o%$ #o$"!"!;$ !+ "$
%/$".
6. P7A6E
F%oo"! !s "$ !$s" !s"% !5"$ %+ !+ F%5!" %!+/ s$$+" !" +@> %/$" s%$ !+ I+ ! . F %oo " ! %$#$s o%$ "+ 10 ,/ %$ " ! ,
o5",$"s "%o5 o%$ "+ 1>00 !s"% !5"o%s + o,$s,$%s !%$#" ,'
+ !+!%$#",'.
T!s !s o%+$ o5" ' =%,$ A%o !++!+ "$ B$;$%$ I+5s"%' %
&o% "$ B$s " M+ $ S5 ,' C !+ 9 00 9 + "$ H ! $s" R$"! ,
A;!,!,!"' !+ "$ '$% 9009.
F%oo"!:s $#$,,$+" !s"% !5"!o+ s's"$ s ,%$' $$+ %o;$ !+ o5%
%/$" s5%;$' + +,'s!s $%$ 0 o& "$ %$so+$+"s %$$ ""
F%oo"! !s %$!,' ;!,,$ "o "$ .
$. PROMOTION1
I+ s "%"$!# o;$ =%,$ A%o L" !s %$;!+ !"s %/$"!+ ,+s !+
! "o %o o "$ ! "s & ,s! %+ F%oo "! : ! + "$ o ;$%# %o $
#"$o%'. I+ " "$ #o+' s "/$+ !&&$%$+" %/$"!+ %o5"$ '
,5+#!+ os" o& +$ %$"!,!+ + #/!+ !+!"!"!;$s "o 5 5
;o,5$s.
T%$$ '$%s o =%,$ A%o !+ "%o5#$ 's"$%!o5s #%#"$% #, ,$
D!$+ $%: + #%$"$ '$ %o5+ "!s $%so+ " %o5 +
%$ss!;$ o5"oo% #!+ !# s
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=%,$ A%o !+"%o5#$ "o #%#"$%s #,,$ F%oo + T! o+ $;$%'
900 , #/ o & F%oo " ! s %" o & ! " s %$ " !, !+ !+ !" !" !;$ . T$s$ "o
#%#"$%s %$ $!+ !s,'$ o+ "$ #/s o& "$ %!+/. A+ "%o5
"o+5$ "!s"$%s 5,$s + ;%!o5s !+"$%#"!;$ $s "$ #%#"$%s
%$ $+ "$% " !+!+ "$ #! ,%$+ s $,, s !+#%$s !+ "$! % /+o,$$
o5" &o5s $%so+,!"!$s + #5%%$+" &&!%s.
T$s$ "o #%#"$%s %$ ;$%' ! & &$%$+ " !+ +"5 %$ . ! ,$ F%oo ! s +
&& ,$ ! % , o !s oo " s "5 !$s T ! ! s +5"' o' o /$$s
%5++ !+ & "$% F%oo "o $" !s o$-o%/ o+$.!" " !s o;$ "$
#o+' $$#"s "o s%$ ;%!o5s #"!;!"!$s o& !"s "%$" 5!$+#$--/!s.
R$#$+",' F%oo"! s !+"%o5#$ !+ +$ "$"% #/ #/!+ !+ 6> ,
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MARKET S/R=E0 AN$ ANA70SIS
PREFEREN6E OF 6ONS/MERS
INFEREN6ES
Te 'on"umer" are be'omin% more ealt 'on"'iou"9
Te marCet "are of N6S$ i" %ro#in%9
Great opportunit5 for Froot i to 'apture ti" %ro#in%
marCet9
IS FROOTI A 2EA7T2 $RINK?
8at i" a 2ealt $rinC?
6on"umer #ill per'ei4e an5 drinC a" a ealt drinC if e"e tinC"
drinCin% it #ill benefit i"er ealt9
91
6AR&ONATE$
$RINK
FR/IT $RINK
* H
-) H
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Ti" dia%ram "o#" te per'enta%e of re"pondent" #o per'ei4e
Frooti a" a 2ealt $rinC9
INFEREN6ES
Frooti i" not per'ei4ed b5 te maBorit5 a" a ealt drinC9
2ealt drinC 'on"umer" "ould be tar%eted9
6on"umer a#arene"" re%ardin% 4ariou" fla4our" of frooti9
INFEREN6ES1
99
0ES
NO
6ANT SA0
;
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T!s !% sos "$ $%#$+"$ o& %$so+$+"s o %$ %$ o5"
"$ ;%!o5s &,;o5%s o& F%oo"!.
L$ss %oo"!o+ o& %$$+ +o &,;o%.
L$ss ##$"+#$ o& %$$+ +o &,;o% o+ #o+s5$%s.
Sould frooti 'ome in oter fla4our"?
INFEREN6ES1
T!s !% sos "$ $%#$+"$ o & %$so+$+ "s o "!+/ ""
F%oo"! so5, #o$ !+ o"$% & ,;o%s !s
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8i' fla4or"?
INFEREN6ES1
I+ o"$% &,;o5%s #o+s5$%s ;$ o+$ &o% s"%$%%' + ,$o+.
Co+s5$%s +" F%oo"! !+ o"$% &,;o5%s.
H5$ %/$" !+ &;o%s o"$% "+ M+o.
O " $% " + M + o O % + $ + = !+ $ ,$ %$ " $ o s"
%$&$%%$ &,;o5%s.
I" frooti a 'ild drinC?
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INFEREN6ES1
F%oo"! !s o%$ o& &!,' %!+/.
F%oo"! s %/$" !+ ,, $ %o5s.
I" #++o" $ %$%$ s #!, %!+/.
I" #++o" $ %$%$ s 'o5" %!+/.
9>
INK D) H 62I7$
$RINK ;; H
0O/T2
$RINK< H
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I" frooti readil5 a4ailable?
INFEREN6ES1
T!s !% sos "$ $%#$+"$ o& %$so+$+"s o "!+/ F%oo"! !s
%$!,' ;!,,$.
Goo !s"%!5"!o+ #++$, o& F%oo"!.
Goo $+ &o% F%oo"! !+ "$ %/$".
I" !s %$!,' ##$"$ ' $o,$.
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6oi'e of 'on"umer
INFEREN6ES1
E$%$+#$ o& R$, s F%oo"!:s !+ #o$"!"o%.
G%o!+ "%$" "o F%oo"!:s ,$$%s! !+ NCSD #"$o%'.
I+#%$s!+ #o+s5$% %$&$%$+#$ "o%s F%5!" *5!#$ s$$+".
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Effe't of promotional "'eme" on 'on"umer1
INFEREN6ES1
T!s !% sos "$ $%#$+ "$ o & %$so+$+ "s os$ 5' !+
$;!o% !s !+&,5$+#$ ' %oo"!o+, s#$$s.
Co+s5$%s %$ ""%#"$ "o%s %oo"!o+, s#$$s.
B 5'! + $# !s !o + o & # o+ s5 $ % # + $ # + $ " % o5
#o+s5$% s#$$s.
=alue for mone5
,5$ &o% o+$' $+s "$ %$, ;,5$ o& "$ %o5#" !+ %$,"!o+ "o "$%!#$ o& "$ %o5#".
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INFEREN6ES1
T ! s ! % s o s " $ s " !s & #" !o + " $ # o+ s5 $ % $% !; $s '
#o+s5!+ "$ %o5#" !+ "$%s o& o+$' !+ 1-> o!+" s#,$ !;$+ o+
"$ '-!s o& "$ !%.
(1 !+!#"!+ BEST + > "$ ORST).
6on"umer a#arene"" re%ardin%
pa'Ca%in% of frooti1
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Sould frooti be introdu'ed in Tin 6an"
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TIN CAN
95%
3%2%
YES
NO
CANT SAY
INFEREN6E
Co+s5$% !s $,, %$ o& #/!+ o& F%oo"!.
31
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6on"umer a#arene"" re%ardin% a4ailabil it5 of 4ariou"
!uantitie" of frooti9
39
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INFEREN6E1
As F%oo"! !+ 6> ,
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6on"umer re"pon"e to ne# pet bottle pa'Ca%in% of frooti9
T$ o;$ !% sos "$ $%#$+"$ o& %$so+$+"s o ;$ "%!$
"$ +$ =ET o"",$ o& F%oo"!.
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Ta"te of frooti in pet bottle pa'Cin%1
T$ o;$ !% sos "$ $%#$+"$ o& %$so+$+"s o ;$ "%!$
=ET o"",$ #/!+ + &o5+ #+$ !+ "s"$ o& F%oo"! &%o o"$%
#/!+.
So$ o& "$ #+$s $+"!o+$ ' "$ %$so+$+"s %$8 Mo%$ s5% #o+"$+"
Mo%$ ;!s#o5s ,!
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INFEREN6ES
T$%$ !s oo $+ &o% ,, "$
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6on"umer re"pon"e for te mo"t
'on4enient form of pa'Ca%in%
INFEREN6E
As F%oo"! s "$ &!%s" "o !+"%o5#$ =ET o"",$ #/!+ !+ NCSD
#"$o%' " !s sos ! " s "$ % ! " o;$ & %o #o+;$+!$+#$
o!+" o& ;!$.
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6on"umer preferen'e for pa'Ca%in% of frooti1
A. /p to :** ml1
INFEREN6E
Fo% s,,$%
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&. D** ml and -*** ml
INFEREN6E
Fo% ,%$%
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6omparati4e anal5"i" of tetra,pa'C
pa'Ca%in% in 4ariou" !uantitie"1
INFEREN6E
A s < 5 +" !" ' % $< 5! %$ ! +# %$ s $s %$ &$ %$ +# $ & o% " $" % - # /
#/!+ $#%$s$s$+#$ "$+ $+ + %$&$%$+#$ &o% =ET
BOTTLE !+#%$s$s.
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6omparati4e anal5"i" of pet bottle
pa'Ca%in% in 4ariou" !uantitie"1
INFEREN6E
As
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S8OT ANA70SIS1
T$ o;$%,, $;,5"!o+ o& o+$:s s"%$+"s $/+$ss$s oo%"5+!"!$s
+ "%$"s !s #,,$ SOT +,'s!s.
STRENGT2S OF FROOTI1
1 ) M % /$ " , $ $ % !+ NC SD # "$ o %'- 60 %/ $" s %$ .
9 ) I ++ o; " !;$ - F !% s" #/ $ M + o %! +/ ! + I +! + % /$ " & ! %s "
"o !+"%o5#$ T$"% #/ =ET o"",$ # /!+ !+ NCSD #" $o%'.
3 ) 5! #/ % /$ " % $s o +$ % - I +" %o 5 #$ 6> , #/ !+ " o # " $%
!&&$%$+" s$$+"s.
4 ) F %o o" ! s o " ;$ %' , %$ ) T $ !+ " % $" 5 ! $+ #$ o& F% oo "! ! s / ! s.
6) F%oo"! s +o %+ sso%.
7) No % + $ +s !o+ - B% + $
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OPPORT/NITIES FOR FROOTI
1) H5$ 5+"$ 5+o%+!$ s$#"o% !+ NCSD #"$o%'.
9) H5$ 5+"$ %/$" !+ o"$% &,;o5%s - O%+$
=!+$,$s G%$.
3) G %o !+ % /$ " s %$ o& NCSD #" $o% '.
4) D$o%!#, ,' !+ "$ #o!+ '$%s %o5+ >> o& "$
o5,"!o+ !,, #o+s!s" o& $,o 3> '$ %s !+ $ !#
so5, $ *o% "%$" %/$" &o% F%oo"!.
>) I+#%$s!+ $," %$+$ss o+ #o+s5$%s - As $% o5%
s5%;$' @@ o& "$ %$so+$+ "s %$&$% %$ & %5! " % !+/ "o
#%o+"$ %!+/.
T2REATS FOR FROOTI
1) D$#%$s!+ s%$ !+ NCSD #"$o%' - F%5!" *5!#$ s$$+"
#o+s!s"!+ o& R$, + T%o!#+ !s !+#%$s!+ " "$ %"$ o& 90-
9> $% ++5 s #o%$ "o s,5!s %o" !+ o"$% s$$+".
9) = %$ s$ +#$ o& 5$ 5+o%+! $ %/$ ".
3) H ! #o+s 5$ % %$ &$ %$ +# $ & o% & ,;o5% s o "$ % " + +o +
%$$+ +o.
4 ) C o $ "! "! o+ ! " , o , ! +" s - C o/ $ + =$ s !.
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RE6OMMEN$ATIONS FOR FROOTI
ON T2E &ASIS OF MARKETING MIX
A) =RODUCT
1. F%oo"! !+ O"$%s F,;o5%s8
As $% o 5% s5%;$' 7 7 o & "$ % $so + $+ "s + " F %o o" ! ! +
& , ;o 5% s o " $% " + + o + %$ $+ + o , !/ $ O% + $
=!+$,$ + G%$.
No "$ os" s "%!/!+ " !s "" F%oo"! !s ;!,,$ !+ O%+$
S "% $ %% ' + =!+$ , $ & ,;o5% s ! + s $, $# "$ #! "! $s ! +M%s"% ,!/$ M5! + =5+$.
T$s$ &,;o5%s %$ +o" ;!,,$ !+ D$,! + NCR %$!o+.
O5% !+ #o$"! "o% R$, ! s ;! ,,$ !+ +' & ,;o5%s , !/$
+o o%+$ 5; %$ ,$ !+$,$ + ! &%5!" $"#.
So "o #o$"$ ! " R$, + o "$% #o$" !"o%s "$ %$s$+"
;%!+"s o & F%oo "! !+ o %+$ !+$,$ + s " %$%%' & ,;o%
so5, $ $ ;!,,$ ,, o;$% I+!. F%oo"! so5, ,so $ $ ;!,,$ !+ %$ &,;o% s "$%$ !s
%$" $+ &o % " !s & ,;o% $s$#! , ,' !+ "$ 5+$% 90 $-
%o5 s$$+".
99 T$ A' #s$ 1,
A' !s +$ %o5#" ,5+#$ ' "$ =%,$ %o. I" !s +$#"%
%!+/ !# #o$s !+ ,$ &,;o%.
No "$
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T$ %$so+s !+s" "!s #+ $8-
E;$+ !& F%oo"! !s !+ "$ o"$% s$$+" "$ %+ $00 #%o%$.
B5" " !s !s !,' % !s/' o;$ + %$
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TO 6APT/RE T2E /NORGANIE$ MARKET EN2AN6ING
$ISTRI&/TION NET8ORK1
T$ s!$ o& 5+o%+!$ %/$" !+ I+! &o% &%5! " $;$%$s !s o%$
"+ > 00 # %o %$ !# ! s o%$ "+ "$ s !$ o & "$ o ,$ NCSD
#"$o%'.
To $+ "$ !s"% !5"!o+ +$"o%/ "o /$ F%oo"! ;! ,,$ !+
5+"$ %5%, + !+"$%!o% %$s o& "$ #o5+"%'.
6. PROMOTION 8
1) T$ +5"% !$ +" #o+" $+" o& F% oo" ! s o5, $ !, !" $ o+ "$
#/$ so "" "$ #o+s5$% #+ $#o$ o%$ %$ + $%#$!;$
F%oo"! s H$," %!+/.9 ) T $ < 5 ,! "' s " + % o & F %oo "! so 5, $ %o ;$ ' % $ 5"$
5"o%!"' o% o%+!"!o+ (,!/$ ISO s$%!$s) + "!s $ %oo"$.
3 ) T/!+ "$ #os " #o+s!$% "!o+ !+"o ##o5+" =% ,$ A%o #+ o &o %
o%$ !s"%!5"o% + %$"!,$% %!+s s ' $""!+ o%$ %!+s
" $ % $" ! ,$ %s + " $ !s "% ! 5" o% s !, , % oo "$ F %o o" ! o %$
$&&!#!$+",'. I" so5, ,so %o;!$ o%$ #o+s5$% s#$$s.
=%,$ #+ ,so %oo"$ F%oo" ! ' %o; ! !+ ;%!o5s o &&$%!+ , !/$
R$&%!$%"o%s.
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&RAN$ AM&ASS$OR FOR T2E FROOTI1
F%oo " ! ! s +$$$ "o $ %oo"$ s $, " % !+/ + so5 ,
"%$" +o" o+,' "$ /!s 5" ,so "$ o"$% $$%s o& "$ &!,'.
Fo% "!s F%oo"! so5, %o*$#" !"s %+ sso% o !,, $,#o+s5$%s $%#$!;$ !" s $," %!+/.
T$ B%+ sso% so5, $ so$o+$ o s'o,!$s oo
$," + ,o+ !" ! $% #%"oo+ #%#"$% (so$o+$
;$%' o5,% o+ / !s) so5, ,so $ !+ "%o5#$ so ""
F%oo"! o$s +o" ,os$s !"s #5%%$+" "%$" 5!$+#$-/!s.
S/GGESTION1
F%oo"! #+ o &o% S,+ J+ s %+ sso% s $ !s;$%' o5,% !+ I+! + s'o,!$s oo $, " . (=5+# , !+$
#+ $ so$"!+ , !/$ A&"$% ' ;$ F%oo"!2) A,o+ !"
! F%oo"! so5, ,so o &o% &o5s #%"oo+.
C%#"$% , !/$ S#oo' Doo o% =o/$o+ "o "%$" "$ /!s +
o" o& "$ so5, &$"5%$ "o$"$% !+ "$ ;$%"!s$$+".
F%oo"! #+ $ $ ;!,,$ !+ "!+ #+s s !" !s %$!,' ##$"$
' ss$s.
=%,$ %o 5s" o &o% %+ $+s!o+ o& &%oo"!.
T2E FIFT2 P , T2E PAN8A7A1,
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I+ I+! !+ "$ FMCG s$#"o% !+ so$ %o5#"s > " = s ,so
$$%$ !+ "$ %/$"!+ ! - T$ =+,2.
No's "$ =+,s s$,, +' %o5#"s o"$% "+ + +
"o##o %o5#"s ,!/$ #!s +/$$+ !+$%, "$% #%o+"$
#o, %!+/s , !/$ =$s! + #o/$ $"#. + "$' %$ %$s$+" !+ , ,
"$ %$s.
So F%oo"! #+ ,so o" " !s =2 !+ ! "s %/$"!+ ! s " !s
!,, /$ !" "$ &!%s" !+ NCSD #"$o%' "o !+#,5$ "!s =2 !+ !"s
%/$"!+ ! + " !s o;$ !, , s5%$,' !+#%$s$ ! "s s,$s +
;!,!,!"' !# !,, 5,"!"$,' !+#%$s$ !"s s%$ !+ "$ NCSD
#"$o%'.
6ON67/SION1
8e 'an 'on'lude te follo#in%1
B' "/!+ so$ !+!"!"!;$s F%oo"! #+ #o$"$ !" "$ &%5!"
*5!#$ s$$+" #o%!s!+ o& R$, + T%o!#+ + #+
!+"!+ !"s os!"!o+ s %/$" ,$$% !+ "$ NCSD #"$o%'.
T$ #o+s5$%:s %$so+s$ "o "$ +$ #/!+ (=ET o"" ,$
+ 6> , T$"% #/) o& F%oo"! !s os! " !;$ s so+ !+ "$
s5%;$'.
=%,$ A%o s + $#$,,$+" !s" % !5" !o+ +$"o%/ s &% s
F%oo"! !s #o+#$%+$ s !" s o+ B$s" M+$ S5,' C!+
A%(9009) + T$ H! $s" R$ "!, A;!,!,!" ' A%(9009)
' B$;$%$ I+5s"%'.
=$o,$ %$&$% &%oo"! "o so&" %!+/s s5# s #o/$ + $s! 5$
"o "$ $s"!#!$ #o, #o+"%o;$%s'.
4@
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F%oo"! !s ;!,,$ !+ ;%!o5s
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>/ESTIONNAIRE
1. N$8..
2. A%$ss8..
3. A$8 >-1> 1>-9> 9>-3>
3>->> >> ? o;$
4. E5#"!o+8 19" G%5"$ =os" %5"$
5. I+#o$8 5 "o 90000 5"o30000
5 "o >0000 o;$ >0000
6. =%o&$ss!o+8 S,$s $,o'$ S,%!$
B5s!+$ss No+ o%/!+
S"5$+"s
7. !# $;$%$ %!+/ 'o5 %$&$% "$ os"
So&" D%!+/s 5!#$s &%o "$ %o s!$
Lss! =#/$ 5!#$s
F%5!" %!+/ O"$%s
8. !# %+s o& F%5!" %!+/*5!#$s o 'o5 5'
T%o!#+ F%oo"!
R$, KS
M *5!+
A==Y O"$%s( S$#!&')
9. Ho ! 'o5 &!%s" $% o5" "!s %+
T R!o
M!+$ N$s$%
I+ s"o%$ D!s,'
I+"$%+$"
F%!$+ R$,"!;$=$o,$
O"$%s ( s$#!&')
>0
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10.Ho o&"$+ o 'o5 5' "$
E;$%' D'
O+#$ $$/
Co5,$ "!$s o+"
O##s!o+,,'
11." ""%#"s 'o5 "o 5' "!s %o5#"
=%!#$
=#/!+
Ts"$
B%+
A;!,!,!"'
5,!"'
5s" " 'o5 +$$
H$," $+$&!"s
A;$%"!s!+
O"$%s( S$#!&')
12.I+ !# &,;o%(s) o5, 'o5 ,!/$ "o %!+/ "!s %o5#" (s$#!&')
13.$%$ o 'o5 %!%!,' 5s$ &%5!" %!+/*5!#$s
A" o$
A" o%/,#$
G's
Co,,$$
A+' o"$% ,o#"!o+( s$#!&')
14." o 'o5 "!+/ !s "$ $s" %" o5" #/$ &%5!" %!+/*5!#$s.
H'!$+!#
>1
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H$,"' 5$ "o $ +5"%!$+"s
Es$ o& %$%"!o+
=o%",$ (#/!+)
15.A+' %&5, $&&$#" o+ "$!% #o+s5"!o+ 'o5 o5, ,!/$ "o $+"!o+
16.A+' !%o;$$+" !++o;"!o+ 'o5 "!+/ so5, $ %o5" o5" !+ "$
%o5#" ? '
.
17.Do 'o5 /+o +' %o5#" o& "!s s$$+"( &%5!" %!+/*5!#$s) ' =$s! o% Co#
Co, $!s"!+ !+ "$ %/$"
=$s!.......
Co# Co,
[email protected], 'o5 ,!/$ "o "%' !" !& ,5+#$
Y$s
No
1.I+ " ' o5, 'o5 ,!/$ "o /+o o5" "$ %o5#" O%
!# o 'o5 "!+/ !s "$ $s" ' o5"
T #o$%#!,s R!o
N$s$%s
F%$$ s,$ !s"%!5"!o+
Ro sos $"#.
90. Do 'o5 "!+/ #$,$%!"' $+o%s$$+" ,'s %$"$% !#" o+ "$
;!$$%:s !+
Y$s
No
>9
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I& '$s !# #$,$%!"' o 'o5 "!+/ o5, $s" &o% %oo"!+ *5!#$ +
'