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Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it,...

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Page 1: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 2: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 3: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 4: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 5: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 6: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 7: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 8: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 9: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 10: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 11: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 12: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

Page 13: Marketing Myopia. - Typepad · "Marketing Myopia" is the quintessential big hit HBR piece. In it, Theodore Levitt, who was then a lecturer in business administration at the Harvard

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