Marketing on a Shoestring

Your Marketing Plan

Key Elements• Target Audience

• Define your customer

• Objectives & Goals• Specific, measurable, achievable, realistic,

timely

• Strategies• Identify how you can reach them

• Messaging• What makes your product or service unique

Marketing your organizations is not all about spending money. What you need is creative ideas and a can-do approach in order to promote your organization — not loads of cash.

Social Media

• 15-20 minutes per day on social media

 #1900,000,000

#2310,000,000

#3 255,000,000

#4250,000,000

#5 120,000,000

www.ebizmba.com/articles/social-networking-websites

Unique monthly visitors

Data by the Minute

YouTube• More than 1 billion unique users visit

YouTube each month• Over 6 billion hours of video are

watched each month on YouTube—that's almost an hour for every person on Earth

• Creativity = Viral

Blogs• Humanize your business• Give your target market information• Drive traffic to your website• Build your organizations credibility and

become a expert resource

• Benjamin Franklin Plumbing• Wordpress

Website• Simple design• Easy to use• Link to blog and

social media

• Wordpress• Go Daddy

Email Marketing

• Develop a database and continue to build it

• Always provide opportunity to opt-in on website

• Mail Chimp• Constant Contact

Media

• Radio • TV • Print • Other

• Billboard, Indoor, Web, etc.

• Don’t buy it just because it’s cheap!

Billboards

• Atomic BillboardsAndover, Chanute, Dodge City, Great Bend, Larnerd, Liberal, McPherson, Mulvane, Pittsburg, Wichita

• Flip Hound• Fliphound Tour

Print Collateral

Business Cards & Brochures

• Professional appearance

• Consistent look

Postcards• Have a specific purpose • Be eye-catching

Public Relations

• News releases• Media relations

Other Public AwarenessLook for opportunities that are affordable and reach your target audience

• Submit your organization info to directories

CraigslistPinterest

• Driveways• Landscaping

Events

PresentationsHost free seminarsTradeshowsJob FairsHealth FairsParadesFestivals

Community Calendars

• TV Stations• Radio Stations• Newspapers• Chamber of Commerce• Travel & Tourism• Online Calendars

Networking

• Rotary• Toastmasters• Lions Club• Chambers of Commerce• Business Associations• And more……

Questions?

Thanks for Attending!

Cindy Milesonashoestringmarketing@gmail.

com