+ All Categories
Home > Business > Marketing on a Shoestring Budget

Marketing on a Shoestring Budget

Date post: 13-May-2015
Category:
Upload: whizbang
View: 551 times
Download: 2 times
Share this document with a friend
Description:
Part of the Paso Robles, CA Chamber of Commerce Exceed Your Vision series, in partnership with the North County Business Resource Center.
Popular Tags:
122
© 2009 Whizbang
Transcript
Page 1: Marketing on a Shoestring Budget

© 2009 Whizbang

Page 2: Marketing on a Shoestring Budget

© 2012 Whizbang

“Marketing ona Shoestring Budget”

08-21-12

A Paso Robles Chamber of Commerce Event Series,

Exceed Your Vision.Sponsored by the North County Business

Resource Center

La Quinta Inn & Suites, Paso Robles, CA

Page 3: Marketing on a Shoestring Budget

About MeI have 23 years experience as a marketing professional.My agency experience includes working at Asatsu/BBDO, Leo Burnett, Ogilvy & Mather, Team One, Turner. My client experience includes; Allstate, American Air Lines, American Cancer Society, American Express, Delta, Disney, IBM, Kodak, Lexus, McDonalds, Morgan Stanley, P&G, Pioneer,1996 Olympic Games, University of Illinois, United Way.

I co-founded Whizbang Marketing in San Luis Obispo in 2001. Since then, Whizbang has worked with over 100 local businesses helping them achieve their success.

Page 4: Marketing on a Shoestring Budget

About WhizbangWhizbang is a full-service marketing firm located in San Luis Obispo, CA. We deliver innovative and idea driven solutions for our clients’ brands through all B2B, B2C, B2G, B2P, P2P and all the other "2" acronym touch-points.

Our mission is to deliver ideas with impact to help businesses succeed.

Page 5: Marketing on a Shoestring Budget

© 2012 Whizbang

FOLLOW WHIZBANG• twitter.com/whizbangideas• facebook.com/whizbangideas• youtube.com/user/whizbangideas• slideshare.net/whizbangideas• [email protected]• Linkedin.com/in/frankscotti

Page 6: Marketing on a Shoestring Budget

© 2012 Whizbang

Page 7: Marketing on a Shoestring Budget

© 2012 Whizbang

SITUATION

Page 8: Marketing on a Shoestring Budget

© 2012 Whizbang

SITUATION• Unfavorable economy• Cost of advertising• Competition• Clutter• Community size• Cost of eCommerce website• Cost of goods increasing• Margins decreasing

Page 9: Marketing on a Shoestring Budget

© 2012 Whizbang

SALES CHANNELS

Page 10: Marketing on a Shoestring Budget

© 2012 Whizbang

SALES CHANNELS• Brick & Morter• eCommerce• Postal delivery• Digital delivery• On-site• Distribution• Events• Catalog

Page 11: Marketing on a Shoestring Budget

© 2012 Whizbang

ADVERTISING CHANNELS

Page 12: Marketing on a Shoestring Budget

© 2012 Whizbang

ADVERTISING CHANNELS• Print ads

• Radio• Out of home• Direct mail• Promotions• Online marketing

continued…

Page 13: Marketing on a Shoestring Budget

© 2012 Whizbang

ADVERTISING CHANNELS• Print ads

• Radio• Out of home• Direct mail• Promotions• Online marketing

• Endorsements• Sponsorships• PR• Referral program• Guerrilla• Word of mouth

Page 14: Marketing on a Shoestring Budget

© 2012 Whizbang

ADVERTISING CHANNELS• Print ads

• Radio• Out of Home• Direct Mail• Promotions• Online marketing

• Endorsements• Sponsorships• PR• Referral program• Guerrilla• Word of mouth

5:50

Page 15: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES The Four C’s

• Clarity• Consistency• Creativity• Commitment

Page 16: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity

- Clear budget

Page 17: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity

- Clear budget- Clear marketing goal

Page 18: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity

- Clear budget- Clear marketing goal- Clear brand positioning

Page 19: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity

- Clear budget- Clear marketing goal- Clear brand positioning- Clear advertising objective

Page 20: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity

- Clear budget- Clear marketing goal- Clear brand positioning- Clear advertising objective

- Clear media plan

Page 21: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• ClarityWhat’s the difference between a marketing goal, an advertising objective and a media plan?

-Marketing Objective: to Increase Sales by 10%

-Advertising = communication; to a defined audience, information and a point-of-view that stimulates action

-Media Plan: a schedule of where and when you will share your advertising message

Page 22: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency

Page 23: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency

- Consistent brand image

Page 24: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency

- Consistent brand image- Consistent brand message

Page 25: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency

- Consistent brand image- Consistent brand message- Consistent presence

Page 26: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency• Creativity

Page 27: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency• Creativity

- Are you breaking thru- Is your marketing effort memorable

Page 28: Marketing on a Shoestring Budget

© 2012 Whizbang

Page 29: Marketing on a Shoestring Budget

© 2012 Whizbang

Page 30: Marketing on a Shoestring Budget

© 2012 Whizbang

GUIDELINES• Clarity• Consistency• Creativity• Commitment

- the worst thing you can do is start then stop

Page 31: Marketing on a Shoestring Budget

© 2012 Whizbang

EFFECTIVE MARKETINGis determined by:

Page 32: Marketing on a Shoestring Budget

© 2012 Whizbang

EFFECTIVE MARKETINGis determined by:

• Money• Time• Longevity• Luck• Size• Location• A lot of influential friends

Page 33: Marketing on a Shoestring Budget

© 2012 Whizbang

EFFECTIVE MARKETINGis determined by:

• Money• Time• Longevity• Luck• Size• Location• A lot of influential friends

Page 34: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

In the following slides, I will show you how to use marketing tactics that will bring customers to your business…on a “shoestring budget.”

Page 35: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public relations

• Press releases• Facebook• Twitter• Yelp!• Google Places• eMarketing• In-store• Community cause

Page 36: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public relations

• Press releases• Facebook• Twitter• Yelp!• Google Places• eMarketing• In-store• Community cause

TIME

TIME & MONEY

Page 37: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations

Page 38: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations

“Public relations helps an organization and its publics adapt mutually to each other.” –Public Relations Society of America

- Two-way communication isthe new objective.

Page 39: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations - community cause

Page 40: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations - community cause

- what is your current community cause?

Page 41: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations - community cause

- what is your current community cause?- how is your cause related to your business?

Page 42: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations - community cause

- what is your current community cause?- how is your cause related to your business?- are you sharing it with customers?

Page 43: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

Community cause: DONE

• Public Relations - community cause- what is your current community cause?- how is your cause related to your business?- are you sharing it with customers?

Page 44: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – sponsorship

Page 45: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – sponsorship

- sponsor a public event that attracts your ideal customer base. For example, you make custom gift baskets. So it would be good exposure to donate sample gift baskets for fundraisers and auctions.

Page 46: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – sponsorship;

example

Page 47: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – sponsorship;

example

Page 48: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – sponsorship;

example

sponsorship: DONE

Page 49: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – get outside

6:25

Page 50: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – get outside

•speaking engagements•volunteer•join community groups•submit an op-ed

Page 51: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – get outside

•speaking engagements•volunteer•join community groups•submit an op-ed

THEN SHARE IT!

Page 52: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Public Relations – get outside

•speaking engagements•volunteer•join community groups•submit an op-ed

THEN SHARE IT!

Get outside: DONE

Page 53: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

Page 54: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or eMailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.

Page 55: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

- community outreach- new hire- new partnership- locally relevant industry news- a big job completion- attending an industry tradeshow- winning an award- “green” news

Page 56: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

- Atascadero News- Paso Press- Tribune- Cambrian- Tolosa Press- New Times- North County Life- Paso Robles Magazine- Gazette- 98.1 KJUG- KSBY.com

Page 57: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

•Do have a useful, clear subject line

•Do have a (relevant) point•Do keep it short, direct•Do include labeled links•Do include quotes

Page 58: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

•Don’t include attachments•Don’t pander•Don’t sell•Don’t exaggerate or lie•Don’t send more than one/qtr

Page 59: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release - Example

Business: Bloom MicroGreens, Los OsosIdea: Change her PVC plastic clamshells that she delivered her micro greens in, to PLA, a corn-based resin that is both biodegradeable and compostable.Tactic: A press release about how Bloom is one of the first companies to switch to PLA packaging

Page 60: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release - Example

Business: Bloom MicroGreens, Los OsosIdea: Change her PVC plastic clamshells that she delivered her micro greens in, to PLA, a corn-based resin that is both biodegradeable and compostable.Tactic: A press release about how Bloom is one of the first companies to switch to PLA packaging.Results: Sunset “Savor” recognition, TV coverage, printed press… more customers

Page 61: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release - Example

Page 62: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

http://ow.ly/d1Grp

Page 63: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Press Release

http://ow.ly/d1Grp

Press release: DONE

Page 64: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

Page 65: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

WHY?•I’m a micro business.•I’m only selling to folks in north county.•Besides, most of my

clients are not on Facebook.

Page 66: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

Over 70% of adult internet users

in San Luis Obispo County are on Facebook (on par with national

statistics).

Page 67: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

Over 70% of adult internet users

in San Luis Obispo Countyare on Facebook (on

par with nationalstatistics).

Page 68: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

•It’s easy•You get immediate

feedback•Your competitor(s) are

likely there•SEO optimization •Cross-promotion

opportunities•Facebook ads

Page 69: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

•Do get trained on Facebook

•Do create a business page

•Do create a plan•Do post regularly•Do engage and involve•Do respond to everyone•Do say relevant•Do create/add value

Page 70: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

•Do credit borrowed content

•Do like and engage on others

pages•Do ask for action

Page 71: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

•Do consider using ads

Page 72: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

Someone that searches for or likes pages related to fresh fruits and vegetables can be targeted with a Facebook ad from Talley Farms Fresh Harvest Box, and we see who else in our network of friends likes Talley, too. Cost: $1.55 if they click on the Talley Farm ad.

Page 73: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook – create a Facebook ad resource

http://ow.ly/d9Ffy

Page 74: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook - create a Facebook ad resource

www.facebook.com/advertising

Page 75: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

•Don’t fail to maintain your page

•Don’t spam likes/friends•Don’t sell.•Don’t be controversial•Don’t be negative•Don’t let everyone post

for you

Page 76: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Facebook

•Don’t fail to maintain your page

•Don’t spam likes/friends•Don’t sell.•Don’t be controversial•Don’t be negative•Don’t let everyone post

for you

Facebook: DONE

Page 77: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

Small businesses typically get more than half of their customers through word of mouth, and Twitter is the digital manifestation of that. Twitter users broadcast messages of up to 140 characters in length, and the culture of the service encourages people to spread news to friends in their own network.

Page 78: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

WHY?•It’s FREE•It’s EASY •It’s shareable•It’s instantaneous•It’s an engagement tool•It’s a monitoring tool• Twitter users have more

Facebook followers

Page 79: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

Example as anengagement tool

Page 80: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

Example as a monitoring tool

Page 81: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

•Do get trained on Twitter•Do create a branded

Twitter page•Do create a plan•Do post regularly•Do engage and involve•Do respond•Do stay relevant

Page 82: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

•Do create/add value•Do ask people to

share/retweet•Do learn and use #

(hashtags)•Do follow others and

interact•Do vary your tweet

types•Do be authentic•Do focus on quality

Page 83: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

Page 84: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

•Don’t tweet or retweet excessively

•Don’t be negative at any time

•Don’t share private info•Don’t spam•Don’t be too serious•Don’t let everyone tweet

for you

Page 85: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

resource: Twitter for Small Business, Part 4

http://ow.ly/cHM06

Page 86: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Twitter

resource: Twitter for Small Business, Part 4

http://ow.ly/cHM06

Twitter: DONE

6:40

Page 87: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Yelp!

Yelp is an online guide that helps people find cool places to eat, shop, drink,

relaxand play, based on the opinions of

others who have used the businessand/or service.

Page 88: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Yelp!

Atascadero Hay & Feed business page

Page 89: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Yelp!

Atascadero Hay & Feed reviews

Page 90: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Yelp!

•Do set up your business account

•Do check your listing regularly

•Do read all reviews•Do respond to all

reviews•Do ask for reviews•Do offer Yelp deals

Page 91: Marketing on a Shoestring Budget

© 2012 Whizbang

Page 92: Marketing on a Shoestring Budget

© 2012 Whizbang

Page 93: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Yelp!

•Don’t post negative reviews on competitors page

•Don’t get angry at reviewers

Page 94: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Yelp!

•Don’t post negative reviews on competitors page

•Don’t get angry at reviewersYelp!: DONE

Page 95: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Email Marketing

Page 96: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Email Marketing, newsletter

•Mozilla, Opera, Windows LiveConstant Contact, iContact, Vertical

Response

Page 97: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Email Marketing, newsletter•Do create a SIMPLE page

that includes news, tips, trends

•Do ask people to subscribe•Do include offers, specials,

LINKS•Do create an intriguing subject

line•BE THE EXPERT IN YOUR FIELD

TELL the consumer what youwant them to do.

Page 98: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

Subject Line:$5 in FREE GROCERIES

• Email Marketing (sample)

Page 99: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

Subject Line:Tasty and easy!

• Email Marketing (sample)

Page 100: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Email Marketing, newsletter•Don’t send more than

one/month•Don’t include more than one

page

Page 101: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• Email Marketing, newsletter•Don’t send more than

one/month•Don’t include more than one

page

newsletter: DONE

Page 102: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google Places

Page 103: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google PlacesGoogle places is a free business listing that allows the business owner to manage their presence on Google. It is NOT an organic search listing of their website.

Page 104: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google Places – before

Page 105: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google Places – after

Page 106: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google Places – after

Page 107: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google Places - www.google.com/places

Page 108: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS

• Google Places - www.google.com/places

Google Places: DONE

Page 109: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

6:55

Page 110: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

Page 111: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

•Ask for Email, Facebook “like”

Page 112: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

•Ask for Email, Facebook “like”•Let customers know you’re on

Yelp!

Page 113: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

•Ask for Email, Facebook “like”•Let customers know you’re on

Yelp•Communicate your USP

Page 114: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

•Ask for Email, Facebook “like”•Let customers know you’re on

Yelp•Communicate your USP•Enhance the experience

Page 115: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

•Ask for Email, Facebook “like”•Let customers know you’re on

Yelp•Communicate your USP•Enhance the experience•Cross-promote with other

businesses

Page 116: Marketing on a Shoestring Budget

© 2012 Whizbang

LOW COST MARKETING TACTICS• In-Store tactics

•Place a return incentive in every bag- frequent buyer program

•Ask for Email, Facebook “like”•Let customers know you’re on

Yelp•Communicate your USP•Enhance the experience•Cross-promote with other

businesses

In-store tactics: DONE

Page 117: Marketing on a Shoestring Budget

© 2012 Whizbang

“TO DO” LIST

Page 118: Marketing on a Shoestring Budget

© 2012 Whizbang

“TO DO” LIST• Within ONE MONTH, you will have:

– a press release- a business Facebook page- a Twitter account- a Yelp! account

Page 119: Marketing on a Shoestring Budget

© 2012 Whizbang

“TO DO” LIST• Within THREE MONTHS, you will have:

– an eMail newsletter- a speaking engagement- a sponsorship- a community cause- Google Places page- In-store tactics

Page 120: Marketing on a Shoestring Budget

© 2012 Whizbang

• Resources– Marketing Blogs

•www.ducttapemarketing.com/blog/ •www.smallbizsurvival.com/

•www.smallbusinessmavericks.com/ internetmarketing/

•www.drewsmarketingminute.com/•http://

sethgodin.typepad.com/ sethsblog/

•http://twitter.com/whizbangideas

Page 121: Marketing on a Shoestring Budget

© 2012 Whizbang

• Resources– Marketing Books

•Smarter, Faster, Cheaper •Duct Tape Marketing•33 Ruthless Rules of Local

Advertising•Permission Marketing•The Tipping Point

Page 122: Marketing on a Shoestring Budget

© 2012 Whizbang

THANK YOU• twitter.com/whizbangideas• facebook.com/whizbangideas• youtube.com/user/whizbangideas• slideshare.net/whizbangideas• [email protected]• Linkedin.com/in/frankscotti


Recommended