Marketing on a Shoestring

Marketing your business is not all about spending money. What you

need is creative ideas and a can-do approach in order to promote your

non-profit — not loads of cash.

www.marketingdonut.co.uk/marketing/marketing-strategy/marketing-on-a-shoestring

Social Media

• 15-20 minutes per day on social media

 #1900,000,000

#2310,000,000

#3 255,000,000

#4250,000,000

#5 120,000,000

www.ebizmba.com/articles/social-networking-websites

YouTube• More than 1 billion unique users visit

YouTube each month• Over 6 billion hours of video are

watched each month on YouTube—that's almost an hour for every person on Earth

• Creativity = Viral

Blogs• Humanize your business• Give your target market information• Drive traffic to your website• Build your organizations credibility and

become a expert resource

• Dress for Success• Wordpress

Website• Simple design• Easy to use• Donate button• Link to blog and

social media• Wordpress• Google Ad Word

s Grant

Public Relations

• News releases• Media relations• Presentations• Host free

seminars• Submit your

organization info to directories

Other Public Awareness

Look for opportunities that are affordable and reach your target audience

• Tradeshows• Job Fairs• Health Fairs• Parades• Festivals

Networking

• Rotary• Toastmasters• Chambers of Commerce• Wichita Independent Business Association• East Wichita Business Association• Wichita American Marketing Association• Public Relations Society of America• Junior League of Wichita• And more……

Print Collateral

Business Cards & Brochures

• Professional appearance

• Consistent look

Postcards• Have a specific purpose • Be eye-catching• Get your nonprofit mailing status and use

it!

Media

• Radio PSA’s• TV PSA’s

• Cox Communications• Appearances

• KWCH• Domestic Violence Safe Project

• 99.7 Lite FM • Gayla@LiteWichita.com

Billboards

• Atomic Billboards• PSA Application

• Flip Hound• Fliphound Tour

Email Marketing

• Develop a database and continue to build it

• Always provide opportunity to opt-in on website

• Mail Chimp• Constant Contact

Ideas & Events

Pinterest • Child Abuse Prevention• Choosing a College• Fundraisers

Community Calendars

• TV Stations• Radio Stations• Newspapers• Chamber of Commerce• Go Wichita• Wichita 360

Questions?

Thanks for Attending!

Cindy Milesonashoestringmarketing@gmail.

com