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Marketing on a Shoestring Budget

Date post: 23-Feb-2016
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15 tips for. Marketing on a Shoestring Budget. Alicia Carter [email protected]. Idea #1. Set aside some “thinking” time so you can. PLAN. Plan your day Plan your month Plan your year. Idea #2. Make your website a workhorse Be more than pretty - be interactive - PowerPoint PPT Presentation
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Marketing on a Shoestring Budget Alicia Carter [email protected] 15 tips for
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Page 1: Marketing on a Shoestring Budget

Marketing on a Shoestring Budget Alicia Carter

[email protected]

15 tips for

Page 2: Marketing on a Shoestring Budget

PLAN15 ideas for marketing on a

shoestring budget

Set aside some “thinking” time so you can

• Plan your day• Plan your month• Plan your year

Idea #1

Page 3: Marketing on a Shoestring Budget

Idea #2Make your website a workhorse

Be more than pretty - be interactiveMost important info goes at the topWhen you have something cool to share, put it on your website!“Contact Us” should be a form they can submitUse testimonials

Think A.I.D.A.Attention, Interest, Desire, Action 15 ideas for marketing on a

shoestring budget

Page 4: Marketing on a Shoestring Budget

Idea #3

SEOSearch Engine Optimization

Use a meaningful title – not just “welcome” or “home”

Link important bits of textGet other sites to link to yoursLearn what keywords customers use to

“Google” youPut those words in your text frequently15 ideas for marketing on a

shoestring budget

Page 5: Marketing on a Shoestring Budget

Idea #4

Some of the best marketing ideas are first written on a cocktail napkin!

15 ideas for marketing on a shoestring budget

Page 6: Marketing on a Shoestring Budget

Idea #5

All the world’s a-”twitter”Social networks are great, but how do they fit in with your strategy?Are you going to have someone assigned to update the social networking site?How is the social networking site going to help you reach your objectives?Use good judgment…

Master the basics before you jump on the latest fad

15 ideas for marketing on a shoestring budget

Page 7: Marketing on a Shoestring Budget

Social Media is more than a fad

Facebook: 1 billion+ registered; 800 million active usersTwitter: 6 million registered; about 2 million active

usersYouTube:

June 2007: 6 hours of video every minuteJanuary 2009: 15 hours/minuteNovember 2010: 35 hours/minuteMay 2011: 48 hours/minuteJanuary 2012: 60 hours/minute

15 ideas for marketing on a shoestring budget

Page 8: Marketing on a Shoestring Budget

Idea #6

Take advantage of the freebies!Word of Mouth

Community Calendars

Area Convention & Visitors Bureaus

Voicemail greetings

Local television and radio shows

Press Releases to local media Social Media including Blogs

Networking15 ideas for marketing on a

shoestring budget

Page 9: Marketing on a Shoestring Budget

Idea #7

Target (it’s more than just a great store!)

Who needs to know about your product or service?Why should they care?Where are they?How can you reach them directly and cost

effectively?

15 ideas for marketing on a shoestring budget

Page 10: Marketing on a Shoestring Budget

Idea #8

Think ROI – it’s more important than just looking at the cost of your marketing

The goal of every organization is survival, and survival depends on your ROI

Revenue – ExpensesExpenses

x 100

15 ideas for marketing on a shoestring budget

Page 11: Marketing on a Shoestring Budget

Idea #9

Learn from your mistakes (and yes – there will be mistakes!)

Remember thisone?

15 ideas for marketing on a shoestring budget

And more recently this one?

Page 12: Marketing on a Shoestring Budget

Idea #10

Leverage RelationshipsThe ultimate goal of marketing is to create positive, long-term relationships with patrons, employees (customers, clients, etc).

Every employee is a marketer (whether they know it or not) and should be helping you cultivate those relationships.

15 ideas for marketing on a shoestring budget

Page 13: Marketing on a Shoestring Budget

Idea #11

Use E-mail, but use it wiselyFree or very low cost & track-ableCan help strengthen relationships if done wellCan do the opposite if not done wellCheck, double-check, and re-check before you hit “Send”

15 ideas for marketing on a shoestring budget

Page 14: Marketing on a Shoestring Budget

Example of an E-mail OOPS!

15 ideas for marketing on a shoestring budget

Page 15: Marketing on a Shoestring Budget

Idea #12

Just because you can, doesn’t mean you should

Exhibit A:

15 ideas for marketing on a shoestring budget

Page 16: Marketing on a Shoestring Budget

Idea #13

Put a CTA on everythingIf your materials are pretty but they don’t encourage someone to take action, what’s the point?Make it easy to find your contact information, website address, or a person to talk to.

What am I supposed to do with this?Make the answer clear to the customer!!

15 ideas for marketing on a shoestring budget

Page 17: Marketing on a Shoestring Budget

Idea #14

Be a trackerMeasure what you’re doing to see what’s workingTrack your campaigns to see what’s not workingIf you’re not sure if it works, it probably doesn’t

Tracking is one of the most difficult tasks for a marketer

15 ideas for marketing on a shoestring budget

Page 18: Marketing on a Shoestring Budget

Idea #15

Get all your ducks in a row before you launch a campaign!Is everyone who might be answering questions aware that there is a campaign going on?Are they prepared to answer customers’ questions without having to ask someone else?Do you have systems in place to handle additional traffic?

15 ideas for marketing on a shoestring budget

Page 19: Marketing on a Shoestring Budget

Quick RecapPlan – build your marketing

“playbook”

Make your website a workhorse

Search Engine Optimization

Use your Cocktail Napkin Ideas

Use Social Networks wisely

Take advantage of the freebies

Target your $$ to your audience

Focus on ROI

Learn from your mistakes

Leverage Relationships

Utilize e-mail marketing

Just because you can doesn’t mean you should

Include a clear CTA on everything

Be a Tracker

Get all your ducks in a row

15 ideas for marketing on a shoestring budget

Page 20: Marketing on a Shoestring Budget

What are your ideas?

Alicia Carter270-745-4720

[email protected]

15 ideas for marketing on a shoestring budget


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