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Marketing One-to-One - Sergio Vanturetti

Date post:	27-Nov-2014
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Once upon a time… ONE to to ONE ONE Marketing by Sergio Venturetti

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Page 1: Marketing One-to-One - Sergio Vanturetti

Once upon a time…

ONEtoto

ONEONEMarketing

by Sergio Venturetti

Page 2: Marketing One-to-One - Sergio Vanturetti

THE WORLD IS CHANGE

Page 3: Marketing One-to-One - Sergio Vanturetti

TECNOLOGIE ABILITANTI

Page 4: Marketing One-to-One - Sergio Vanturetti

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CUSTOMER

RELATIONSHIPRELATIONSHIP

MONETISATION

Page 8: Marketing One-to-One - Sergio Vanturetti

Page 9: Marketing One-to-One - Sergio Vanturetti

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Page 11: Marketing One-to-One - Sergio Vanturetti

… molto più di un’amabile hi hi lchiacchierata con un consulente

Page 12: Marketing One-to-One - Sergio Vanturetti

Page 13: Marketing One-to-One - Sergio Vanturetti

TheJordanRules.com

Page 14: Marketing One-to-One - Sergio Vanturetti

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Page 16: Marketing One-to-One - Sergio Vanturetti

TRATTARE CLIENTI DIVERSITRATTARE CLIENTI DIVERSIIN MODO DIVERSOIN MODO DIVERSO

Don Peppers & Martha Rogers

Page 17: Marketing One-to-One - Sergio Vanturetti

IDENTIFICA

Page 18: Marketing One-to-One - Sergio Vanturetti

DIFFERENZIA

Page 19: Marketing One-to-One - Sergio Vanturetti

INTERAGISCI

Page 20: Marketing One-to-One - Sergio Vanturetti

PERSONALIZZA

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