Marketing Online For... Immigration Lawyers
Copyright 2013 Immigration Lawyer Network
Copyright 2013 Immigration Lawyer Network
You Just Need to Follow
These 3 Simple Steps
Have a website
Step 1
Copyright 2013 Immigration Lawyer Network
Correction....Have a GOOD
website
Step 1
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What's a good website?
Copyright 2013 Immigration Lawyer Network
Good Websites:
● Are easy to scan
● Are written for people
● Have multimedia
● Talk about benefits
● Have social proof
● Make it easy for people to contact you
● Have a call to action
Copyright 2013 Immigration Lawyer Network
● Easy to scan the page● There is TONS of Social Proof● Easy to contact us
Copyright 2013 Immigration Lawyer Network
Copyright 2013 Immigration Lawyer Network
Build a BIGGER Website
Step 2
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Content is KING!
Copyright 2013 Immigration Lawyer Network
● Blog● Add a Forum or Q&A
● Re-write the evening news
● Make Videos● Post Case Studies● Post Testimonials● Answer a FAQ per day
How to create more content:
Copyright 2013 Immigration Lawyer Network
Google Traffic
Where is all that
traffic coming in
from then?
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90% of our traffic comes from the long tail
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Take away: BIGGER sites get more traffic! FUN FACT: Companies that blog have 434% more indexed pages. And companies with
more indexed pages get far more leads.
Copyright 2013 Immigration Lawyer Network
Local SEO
"61% of local searches result in purchases!"
Lawyers' services are no different.
Step 3
Copyright 2013 Immigration Lawyer Network
Copyright 2013 Immigration Lawyer Network
What is local
SEO?
Ranking well in local all has to do with
having consistent clean NAP information.
How to optimize for Local?
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That does not mean:
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NameAddress
Phone
NAP stands for:
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Plaster it on the web!
Once your NAP is clean
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● Google Places● Local Directories● Niche related Directories
● Review websites (Yelp)
● Local neighbor businesses
● Press Releases● Local Events
Get Citations of your NAP
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● Traffic to the top 10 review sites grew on
average 158% last year (Compete.com)
● 97% who made a purchase based on an online
review found the review to be accurate
(Comscore)
● 70% look at reviews or ratings before purchasing
(BusinessWeek)
Get Reviews!
Copyright 2013 Immigration Lawyer Network
Copyright 2013 Immigration Lawyer Network
1. Have a brilliant Website
2. Create LOADS of Content
3. Local SEO + Reviews
Re-CAP
Copyright 2013 Immigration Lawyer Network
1. Invest in PPC for easy wins
2. Build strong social communities on
Facebook & LinkedIN3. Answer Questions on Forums
4. Invest in making videos!
Surprise Bonus Section
Copyright 2013 Immigration Lawyer Network
Immigration Lawyer Network
http://www.ImmigrationLawyer.com/Marketing
Thank-you
Copyright 2013 Immigration Lawyer Network