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Marketing overview 2014-2015 Solène Souquet FranceIX General mee.ng 2015 Paris – 18th of September
Marketing overview 2014-2015 Solène Souquet
France-‐IX General mee.ng 2015 Paris – 18th of September
Milestones
September
300Gbps peak
February March
CRM
PoP launch event
1/24
Milestones
April
Organisation
May June
in Marseille with english-speaking media
Celebration
2/24
Milestones
?
When? Who?
300th connected party
3/24
Members
New members
New members got connected
Members upgraded
Members disconnected
49 +25 13
5/24
Members profiles in Paris
Peering reseller
Social network
Datacenter
DNS
Operators
Cloud
Hosting
CDN/ Content Delivery Network
Online media
Big companies
E-commerce
Email Service provider
Search engine
Research / Education
IP transit provider
Gamer
6/24
Members profiles in Marseille
Peering reseller
Social network
Datacenter
Operators
Cloud
Hosting
CDN/ Content Delivery Network
Search engine
7/24
Where are our members from?
Where are our members from?
France 68,40%
Europe (excl France)
21,50%
North america 6,10%
Asia 2,40%
Middle-East 0,40%
Africa 1,20%
9/24
What's plan for this year?
Survey
-‐ Feedback on your sa.sfac.on
-‐ 5-‐10 mins of your .me
-‐ Two surveys with a 6-‐month gap
11/24
Events
Every year
2014-15 for the first time
2015-16 for the first time
12/24
Public relations
- Public relations in France
internalized
- Public relations EMEA excluding France with the help of an agency
14/24
Social networks
- Active almost every day
- Various topics
- Follow us
NEW - Periscope (live-stream)
@ixpfranceix
TheFranceIX
ixpfranceix
France-IX (company page)
15/24
Videos
⇒ In 2015-‐2016: new case studies, announcements, how-‐to videos…
5th year – turning point
Board members testimonials
5th anniversary celebration
Euro-‐IX 26 sum-‐up
Marseille promo3on
16/24
Technical comms
Technical how-to guides to be piled up as a final User
Guide
17/24
Website improvements
- Two distinct members lists for Paris and Marseille
- Dynamic FAQ
- Adequate press room
- Improved SEO
18/24
Release of the 100G ports offer in September 2015
Location Installation cost of the port
Monthly recurring cost
Paris
Marseille
5,000 €
5,000 €
5,500 €
5,000 €
20/24
Special offer to get connected in Marseille
Until end of December 2015
o Installation fees offered
o Recurring costs billed from January 1st, 2016
Last call
21/24
Price decrease in 2016 – 1G ports
22/24
Port type Setup costMonthly cost Paris
Monthly cost Marseille
1 GE (LX) -‐ 100 Mbps 500 € 0 € 0 €1 GE (LX) -‐ 200 Mbps 500 € 150 € 135 €1 GE (LX) 500 € 400 € 360 €
Price decrease in 2016 - 10G ports
23/24
Port type Setup costMonthly cost Paris
Monthly cost Marseille
10 GE (LR) -‐ 1 Gbps 1 000 € 400 € 360 €10 GE (LR) -‐ 2 Gbps 1 000 € 650 € 585 €10 GE (LR) 1 000 € 1 250 € 1 125 €2*10GE (LR) 2 000 € 2 400 € 2 160 €4*10GE (LR) 4 000 € 4 400 € 3 960 €6*10GE (LR) 6 000 € 6 000 € 5 400 €8*10GE (LR) 8 000 € 7 200 € 6 480 €10*10GE (LR) 10 000 € 8 000 € 7 200 €
