IGI Securities LimitedPakistan

:

I-TRADE

GROUP MEMBERS QAZI ZAIN UL-HAQ

RAHEEL NIAZ KASHIF WAKEEL

IGI Securities – IntroductionIGI Securities – Introduction

History

Membership

Established 1994, as Finex Securities Limited.Acquired by IGI Investment Bank in January 2006.

Karachi Stock ExchangeLahore Stock ExchangeNational Commodity Exchange LimitedFinancial Markets Association of Pakistan

Strong distribution capabilities with presence at Karachi, Lahore, Islamabad, Faisalabad, Sialkot, Multan, Gujranwala & Peshawar.Strong

Distribution

Strength• Pakistan’s leading and best capitalized brokerage firms.• Strong business relationships with corporate clients.• Corporate structure backed by professional management.• Product Innovation supported by cutting edge technology.• IGI presence of 50 years.

A unique online and mobile trading service provided by IGI Finex securities Limited.

A person is able to trade at Karachi stock exchange from anywhere in the globe.

A secure, efficient and convenient facility for trading and investment in Karachi Stock exchange.

Funds Transfer facility available for instant remittance with on line

withdrawal request.

Executive Summary

Table Of ContentTable Of ContentMarket Situation SWOT and Issue AnalysisObjectivesMarketing StrategiesForecast and BudgetingImplementation and Controlling

Target MarketsTarget Markets

All those customers who have been receiving home remittance from abroad.

Customers which are currently availing this facility from other Banks.

Targeting those customers will boost our customer base resulting in enhancing our profit.

Current Market Current Market SituationSituation

Geographic Pakistani Residents settled abroad earning foreign

exchange and sending them to their family.

Residents of small towns will appreciate this new product more as banking facilities are not advanced in small towns.

Demographic The family members living in Pakistan receiving home remittance (parents, housewives and children studying in various educational institutions)

Market needsCurrently Money gram and Western Union are providing

almost similar facility .

Greater need exists in the market for the same facility via commercial bank which is more safe and secure as banks provide more security of funds than any other financial agency.

Market Trends Design and market a product which is new and simultaneously

facilitates the customers.

Compete with Money Gram and Western Union .

Market Growth

I-Trade has a great potential as the market growth is very much.

Figures released by State Bank show a great improvement in the amount remitted by Pakistanis from abroad.

SWOT Analysis

StrengthsWeaknessOpportunityThreats

ObjectivesObjectivesMarketing Objectives Providing high value services to customers.

Penetrating into a new business product.

Financial Objectives Improving Profitability of the BankReducing administrative cost by capturing morecustomers.

Marketing StrategiesMarketing Strategies

MissionPositioningStrategiesMarketing MixMarketing Research

Forecasts and Budgeting Forecasts and Budgeting

Forecast of how much bank is going to incur and how much profit is expected by launching this new product.

Break-even Analysis

Sales Forecast

Implementation and controlImplementation and control

The marketing department will adhere to the program and implement the marketing plan in a shortest possible time with great accuracy.