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Muhammad Eissa

How to create a marketing plan?

Vision

• Personal core value.

• Company’s core value.

• Focus on decisions.

People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Mission

• A Declaration of the overall goal or purpose of an organization.

Organize the world’s information and make it universally accessible and useful.

Summary

• Talk briefly about your company.

Situation Analysis

5Cs

Company

▪ Long and short term of the company.

▪ Strengths of the company.

▪Weaknesses of the company.

▪ The company’s estimated market share.

Customer

▪ Advertising most suitable for the demographic.

▪Market size and potential growth.

▪ Customer wants and needs.

▪Motivation to buy the product.

▪ Quantity and frequency of purchase.

▪ Income level of customer.

Competitors

▪Market shares.

▪ the competitor's position.

▪ the strengths and weaknesses of the competitor.

Collaborators

▪ Agencies.

▪ Suppliers.

▪ Distributors.

▪ Partnerships.

Climate

▪ Political environment.

▪ Economic environment.

▪ Social and cultural environment.

▪ Technological environment.

▪ Legislative environment.

Alternative Marketing Strategies

Selected Marketing Strategy

Short and Long term Projections

Evaluate the plan in action

And NOW

Recap

▪ Vision

▪ Mission

▪ Summary

▪ Situation analysis

▪ Alternative Marketing Strategies

▪ Selected Marketing Strategy

▪ Short and Long term Projections

▪ Evaluate the plan in action