MARKETING PLAN

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20-30

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Targeted place

Marathwada,

Maharashtra

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PREMIUM VERSION

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COST = $4

SO THE APP IS…

EARN MONEY FROM HERE

AVAILABLE ON

• KAAM will be launched at Aurangabad, capital of Marathwada

• Student from different colleges will be invited

•Launch Program will be promoted through poster ads in college, Facebook Page

•Banner Ad at the center of city Aurangabad

• One customer who will make 10 sign in through his/her referral code will get 1 free premium coupon

40% off for first 100 premium customers

App will be ruin by

A business analyst

A developer

A designer

Total Fixed Cost to ruin app as business

Cost of full time employee (per month) = $600×3 = $1800

Cost of advertisement (per month) = $200

Total Fixed Cost (per month) = $2000

BREAK EVEN ANALYSIS

TFC = TOTAL FIXED COST = $2000

PROFIT = $4

SALES (PREMIUM USERS) = ?

TFC ($2000)

SALES =---------------------------------

PROFIT ($4)

SALES = 500500

CONSIDERING 5% OF USERS BUY PREMIUM PLAN

APP WILL AIM AT REACHING 10000 USERSIN 2 MONTHS

FIRST STEP: 1000 USERSIN 1 WEEK

SECOND STEP: 10000 USERS

IN 1 MONTH