MARKETING PLANA marketing plan a comprehensive document or

blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes

business activities involved in accomplishing specific marketing objectives within a set time

frame.

KIHEP Helping the children with vision disability or

physical disability live a normal life. Application provides with games, Study audios

and videos . Special gestures used to access the phone.

EXECUTIVE SUMMARY OF THE PLAN

1. Accessibility: Inclov is fully accessible to people with visual impairment through screen reader and talkback

2. Safety: Made to be very secure for all users to protect privacy and keep away spammers and fake profiles

KIHEP OVERVIEW

Accessible to billion people worldwide through Play store or IOS Store.

The figures vary slightly from researcher to researcher but the fact is that mobile is really big.

Revenue is generated through in-app purchases, in-app ads, and big data accumulation.

The most promising sections are social networks, utility, advertising, and productivity.

MARKET OVERVIEW

Conceptualized as standalone solution to improve quality of life of visually impaired.

Income earned should be enough to serve the interest of workers

BASIC AIM : Help the blind people to do all the things normally.

GOAL OF KIHEP

Customers : The need to be fulfilled by the offering is to serve the people with vision disability and health disorders.

Unique selling proposition : Helping out the needy and earning by a new idea

TARGET MARKET

Collaborator : The collaborators (e.g., suppliers, channel members, and communication partners) and their strategic goals are as follows :

Suppliers : The supply is through direct communication.

Channel members : Between the customer and supplier

Communication partners : “ Patience is the golden rule to use this application.”

TARGET MARKET

1.The cherry on top is a powerful keyboard that helps users transitioning to text - growing with the child as he or she develops.

2.Kihep connects blind people who need assistance with sighted volunteers who want to help out via a direct video connection.

3. A sensor which replies when person gives commands.

4.It uses voice recognition to convert voice to text, so deaf people can “hear” phone calls by reading.

ATTRIBUTES

Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger.Importantly, brands enable a buyer to easily identify the offerings of a particular company.

Kihep - Package for those who lack some abilities but this application tries to complete them.

BRAND OFFERING

Key elements

KiHep

A WORLD BEYOND VISION.

It has a great significance that is ‘Ki’ stands for KIDS.

‘Hep’ stands for help. The name holds a lot of significance.

Kihep

KiHep

"A world beyond vision."

SLOGAN

Normal, to some, is a beautiful face Normal to some , is a silent chase. To win the hearts of million To shine in the eyes of trillion.

JINGLE

Offered to customers directly at reasonable price.

Price of games for children - $2 dollar per game.

Free trials available for the games. Accessibility of the phone features are free. Study videos are chargeable as per the

content.

PRICE

Incentives offered to customers (e.g : price reductions)

1.If the person is a regular user then the price reductions are done.

2. Free trials available. 3. Interesting Offers during festive season.

INCENTIVES

Company personnel (e.g., bonuses) Employees offered bonus on festivals. Extra services provided such as gift cards

COMPANY PERSONNEL

Key aspects of the offering (i.e., product, service, brand, price, and incentives) are communicated to target customers, collaborators, and company personnel and stakeholders.

Product service : The services to be availed on Play store or IOS.

OFFERING

Direct channel I . e no intermediaries.

DISTRIBUTION OF THE PRODUCT

Promotions : It could be done via Social networking sites frequently used.

Benefits of such a promotion: 1. Mass reach 2. Cost Effective 3. Convincing 4. Easy to be done

PROMOTIONS

Organizational structure defines how activities such as task allocation, coordination and supervision are directed toward the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.

Organizational structure

Processes : Outline the business processes involved in implementing the comp. strategy and tactics.

STRATEGY : Help people and satisfy them.

PROCESSES OF KiHep

BY : Deeksha Kumar Amity school of Economics , Noida

Submitted to : Prof. Sameer Mathur

THANK YOU !