DryadShoppe The Marketing

Plan

By : Vineet Chaudhary NIT Jalandhar

Table of Contents1.DryadShoppe-Introduction2.Our Story3.Our Offerings4.Wide Range of Services5.Vision6.Primary Goal7.Our Objectives8.Geographical and Demographical Factors9.Competitors10.SWOT Analysis11.Marketing Strategy- Marketing Mix12.Product features13.Communication Mix14.Publicity Strategy and Brand Value15.Control and Implementation

DryadShoppeFulfilling Your Home Needs.

Our StoryDryadShoppe is the destination to help you get the Unparalleled Quality with Unbeatable Prices for your desired products. We are here offering you all type of Home Décor Products including Furnitures, Wooden Frames and as well as offering you the unmatchable experience to get in touch with our Interior Home Designer Experts. We source the products from your City’s Local Stores and Partners we trust.

Our Offerings

Home Décor

Solutions

Interior-Designing Products

Expert’s Consulati

onsFurniture

Wide Range of Services

Modern Furniture

Woodern Frames

Innovative Ideas

Glass Frames

Expert Solutions

Wall Decorativ

es

VisionBuild The Best Product Solutions

Establish a Culture where our Customers and our Partner Stores are respected

Design is Everywhere

Our Primary GoalRecognize and Seize opportunities to grow in the market

Earn Customer and Partner Loyalty by offering them flawless services

With the Increase use of E-commerce Sites, We want to give opportunities to the Local Retailers to move parallel with this change

Introduction to DryadShoppeDryadShoppe is an Application which will be primarily used for online shopping of Home Décor Products1.

• Home Décor Products include Everything from Furniture to Wooden Wall Frames, and which also include Designer Curtains, Sheets etc.

DryadShoppe will offer you products which are widely in use in your Locality as We will be using your Location to offer you the best deals from the sellers in your city only.2.

• This will thus promote the businesses of the Local Sellers, who have got severely affected due to trending online shopping.

DryadShoppe will thus largely promote the Digital Campaign in the country.We will make the products affordable for all type of market segments.3.

• Online Shopping will thus get available for those people who don’t trust on e-commerce sites.

Our ObjectivesIncrease the

Customer Satisfaction

Promote the Digital

Campaign

Increase Profits for our Company and

as well for Customers

Offer Unparalleled

Quality

Help the Local Retailer to

showcase their Products on

National Portal

Market Geographical Factors• We have added all the Metropolitan Cities• Cities which have got more than 20 Furniture and

Home Décor Products Retailers registered with us are- Chandigarh, Delhi, Jaipur, Mumbai, Bangalore, Chennai, Amritsar, Gurgaon, Kolkata, Calcutta, Lucknow, Ahmedabad, Kanpur, Varanasi.

• Further Remote Cities will be added to the App after we get 20+ verified partners with us.

• We have kept some basic conditions for a Seller to fulfil to become our Official Partner.

Basic Requirements to Become our Sales Partner

1.Minimum Area of the Shop where products will be manufactured should be 40x 60 ft.

2.Quality of the Material used in the products have to be always verified by the DryadShoppe Team before using it.

3.A CCTV Camera has to be installed in the Shop to offer DryadShoppe Team a Regular Check on the Quality of the Services offered to its customers.

4.All the Discounts and Deals offered by DryadShoppe for the Promotion are acceptable and Initial Price will be decided by the Partner but DryadShoppe Officials will finalise the Price considering the Scenario in the market.

Demographics

Old Age

People

Youngsters

Less-Educated

People

Mature

Women

Our CompetitorsPepperfry

Snapdeal

Flipkart

Strengths• Quality Product• Specialists Available to Guide the Customers • Targeted to low and middle class as well• Offering Luxury Products in Reasonble Price• Helping the Local Retailers to Survive with flying

colours in this Online Shopping Trend• Fast and Free Shipping of the Products as preferably

Retailer will be in the same city only.• Experienced Staff for the Welfare of Customers• Attractive Brand Name

Weakness

• Tough Competition in the E-Commerce Market• Initial Small Distribution Network• Not so easy to bring the investors in this business• Unpredictable Response from the Customers and as

well as from the Sales Partners.

Opportunities• Conquer the Online Home-Décor and Furniture Market• Increased Demand of High Quality Product • Expectations from Customers to deliver the Products in

the stipulated time period • Increase of Online Shopping has resulted into fall of

sales in the Local Market, thus can a good opportunity for DryadShoppe to rise with the Local Retailers in city.

• Good Collaboration Idea

Threats

• Tough Competition with already ruling Portals• Making Long-Term Relations with Consumers• Modification of Strategies by other Competitors• Financial Crisis• Customer’s Expectations

Marketing Strategy

Segmentation

Positioning Strategies

Targeting

Marketing Mix

Product FeaturesProduct Variety

Quality

Features Packaging

Design

Variants

Free Features-AppFree Shipping

for First 2 Orders

Experts Advice

Available

Free Deals Subscription

Quality Check Assured by

DryadShoppe

Full Portal

Accessible

Premium UsersRetailers available

from other Cities Also

Lifetime Free Shipping

Free Expert’s Consultation for Home

Interior Solutions

Special Deals Subscription

Communication Mix

Publicity Strategy and Brand Value• Establishing Good Relations with other Brands and

Interior Designers- Houzz, Home 3D• Using Various Public Platforms including Local Markets

to introduce the DryadShoppe app to the public• Through Various Advertisements on the Youtube or

other Social Network Portal

Controls and ImplementationControls:Following Areas will be monitored very closely:• Revenues: Monthly and Annually• Expenses: Monthly and Annually• Feedback• Improvement in the StrategiesImplementation:To achieve our desired goals and control budget, all the strategies will be kept in mind for implementation