Date post: | 24-Jan-2017 |
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Marketing |
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DryadShoppe The Marketing
Plan
By : Vineet Chaudhary NIT Jalandhar
Table of Contents1.DryadShoppe-Introduction2.Our Story3.Our Offerings4.Wide Range of Services5.Vision6.Primary Goal7.Our Objectives8.Geographical and Demographical Factors9.Competitors10.SWOT Analysis11.Marketing Strategy- Marketing Mix12.Product features13.Communication Mix14.Publicity Strategy and Brand Value15.Control and Implementation
DryadShoppeFulfilling Your Home Needs.
Our StoryDryadShoppe is the destination to help you get the Unparalleled Quality with Unbeatable Prices for your desired products. We are here offering you all type of Home Décor Products including Furnitures, Wooden Frames and as well as offering you the unmatchable experience to get in touch with our Interior Home Designer Experts. We source the products from your City’s Local Stores and Partners we trust.
Our Offerings
Home Décor
Solutions
Interior-Designing Products
Expert’s Consulati
onsFurniture
Wide Range of Services
Modern Furniture
Woodern Frames
Innovative Ideas
Glass Frames
Expert Solutions
Wall Decorativ
es
VisionBuild The Best Product Solutions
Establish a Culture where our Customers and our Partner Stores are respected
Design is Everywhere
Our Primary GoalRecognize and Seize opportunities to grow in the market
Earn Customer and Partner Loyalty by offering them flawless services
With the Increase use of E-commerce Sites, We want to give opportunities to the Local Retailers to move parallel with this change
Introduction to DryadShoppeDryadShoppe is an Application which will be primarily used for online shopping of Home Décor Products1.
• Home Décor Products include Everything from Furniture to Wooden Wall Frames, and which also include Designer Curtains, Sheets etc.
DryadShoppe will offer you products which are widely in use in your Locality as We will be using your Location to offer you the best deals from the sellers in your city only.2.
• This will thus promote the businesses of the Local Sellers, who have got severely affected due to trending online shopping.
DryadShoppe will thus largely promote the Digital Campaign in the country.We will make the products affordable for all type of market segments.3.
• Online Shopping will thus get available for those people who don’t trust on e-commerce sites.
Our ObjectivesIncrease the
Customer Satisfaction
Promote the Digital
Campaign
Increase Profits for our Company and
as well for Customers
Offer Unparalleled
Quality
Help the Local Retailer to
showcase their Products on
National Portal
Market Geographical Factors• We have added all the Metropolitan Cities• Cities which have got more than 20 Furniture and
Home Décor Products Retailers registered with us are- Chandigarh, Delhi, Jaipur, Mumbai, Bangalore, Chennai, Amritsar, Gurgaon, Kolkata, Calcutta, Lucknow, Ahmedabad, Kanpur, Varanasi.
• Further Remote Cities will be added to the App after we get 20+ verified partners with us.
• We have kept some basic conditions for a Seller to fulfil to become our Official Partner.
Basic Requirements to Become our Sales Partner
1.Minimum Area of the Shop where products will be manufactured should be 40x 60 ft.
2.Quality of the Material used in the products have to be always verified by the DryadShoppe Team before using it.
3.A CCTV Camera has to be installed in the Shop to offer DryadShoppe Team a Regular Check on the Quality of the Services offered to its customers.
4.All the Discounts and Deals offered by DryadShoppe for the Promotion are acceptable and Initial Price will be decided by the Partner but DryadShoppe Officials will finalise the Price considering the Scenario in the market.
Demographics
Old Age
People
Youngsters
Less-Educated
People
Mature
Women
Our CompetitorsPepperfry
Snapdeal
Flipkart
Strengths• Quality Product• Specialists Available to Guide the Customers • Targeted to low and middle class as well• Offering Luxury Products in Reasonble Price• Helping the Local Retailers to Survive with flying
colours in this Online Shopping Trend• Fast and Free Shipping of the Products as preferably
Retailer will be in the same city only.• Experienced Staff for the Welfare of Customers• Attractive Brand Name
Weakness
• Tough Competition in the E-Commerce Market• Initial Small Distribution Network• Not so easy to bring the investors in this business• Unpredictable Response from the Customers and as
well as from the Sales Partners.
Opportunities• Conquer the Online Home-Décor and Furniture Market• Increased Demand of High Quality Product • Expectations from Customers to deliver the Products in
the stipulated time period • Increase of Online Shopping has resulted into fall of
sales in the Local Market, thus can a good opportunity for DryadShoppe to rise with the Local Retailers in city.
• Good Collaboration Idea
Threats
• Tough Competition with already ruling Portals• Making Long-Term Relations with Consumers• Modification of Strategies by other Competitors• Financial Crisis• Customer’s Expectations
Marketing Strategy
Segmentation
Positioning Strategies
Targeting
Marketing Mix
Product FeaturesProduct Variety
Quality
Features Packaging
Design
Variants
Free Features-AppFree Shipping
for First 2 Orders
Experts Advice
Available
Free Deals Subscription
Quality Check Assured by
DryadShoppe
Full Portal
Accessible
Premium UsersRetailers available
from other Cities Also
Lifetime Free Shipping
Free Expert’s Consultation for Home
Interior Solutions
Special Deals Subscription
Communication Mix
Publicity Strategy and Brand Value• Establishing Good Relations with other Brands and
Interior Designers- Houzz, Home 3D• Using Various Public Platforms including Local Markets
to introduce the DryadShoppe app to the public• Through Various Advertisements on the Youtube or
other Social Network Portal
Controls and ImplementationControls:Following Areas will be monitored very closely:• Revenues: Monthly and Annually• Expenses: Monthly and Annually• Feedback• Improvement in the StrategiesImplementation:To achieve our desired goals and control budget, all the strategies will be kept in mind for implementation