“Your Partner in a journey called Career”

Present  “Learning”  Behavior  

Coaching  Ins5tutes   Seniors/Professors   Books/YouTube  

For  any  kind  of  supplementary  training,  knowledge  enhancement  or  honing  technical  skills  

Problems  associated  with  the  Present  situa5on  

² High  Cost  without  adequate  Quality  &  Effec5veness  ² Time-­‐consuming  -­‐>  Finding  ins5tutes/trainers  &  commu5ng    

² Boring  &  Monotonous  

² Don’t  promote  “Con5nuous  Learning  Behavior”  &  high  drop-­‐out  

² Mushroom  growth  of  training  ins5tutes  sacrificing  quality  educa5on  

² Extensive  commercializa5on  of  the  Educa5on  Sector  

² No  standardized  “cer5fica5on”  procedure  adopted    

What  exactly  is  OnQourse  ?  

“An  Online  Learning  Marketplace.”  

What  do  we  mean  by  Online  Learning  Marketplace?  

An  online  plaZorm  for  Instructors  to   Share  their  Knowledge.  Inspire  Millions.  

Mone5ze  their  exper5ze.  

An  online  plaZorm  for  Learners  to   Learn  Skills  for  work/hobby  

An  Aggregator  connec5ng  the  Learners  to  the  Instructors  and  also,  

Providing  a  medium  for  effec5ve  Knowledge  Transfer  

Alterna5ve  Learning  Solu5on  

Social  Learning  

Fun,  Rewarding  &  Incen5vized  

Cost-­‐effec5ve  

“An  alterna5ve  plaZorm,  more  Accessible,  Engaging  and  suppor5ng  Lifelong  learning.”  

What  do  we  want  to  do?  

Online Learning

Our  Approach  &  Solu5on  

Get  Points  for    

Our  Learning  Process  

User  signs  up  

Pays  for  the  course  

Takes  the  course  

Completes  the  course  

Learning  Performance  Indicators  

Cashback  on  the  basis  of  learning  

indicators  

Redeem  the  cashback  as  gi_s.  

Redemp5on  Gi_s  

Benefits  of  our  solu5on  

The  Market  

Our  Target  market  includes  students  pursuing  Under-­‐graduate  as  well  as  Post-­‐Graduate  courses.  In  the  longer  run,  we  plan  to  target  corporate  professionals  also.    As  of  now,  the  present  Asian  E-­‐learning  Market  include:-­‐  

v Revenues  from  the  sale  of  E-­‐learning  reached  $5.2  billion  in  2011,  $7.1  billion  in  2013  and  are  expected  to  more  than  double  to  $11.5  billion  by  2016.    

v At  17.3%  Asia  has  the  world’s  highest  growth  rate  for  E-­‐learning.  

v India,  in  par5cular  has  a  growth  rate  of  18.4%  when  it  comes  to  online  learning.  

Asian  E-­‐Learning  Market  (in  billion  $’s)  

[Rising  Star  Sector]  

Strong  Government  Ini5a5ves  

Literacy  Development  

Shortage  of  Quality  Instructors  

Growing  adop5on  of  Technology  

USP’s  /  Key  Differen5ators  

MARKETPLACE  

INCENTIVIZED  LEARNING  

SOCIAL  +  GAMIFIED  

LIVE  INSTRUCTOR  

Marke5ng  Strategy  

SOCIAL  MEDIA  MARKETING  

REFERRAL  MARKETING  

PARTNERING  WITH  INFLUENCERS  

Individuals     Ins5tu5ons    

Incen5ves  to  the  present  users     Campus  Ambassador  Program  

#KnowledgeNuggets    

[Adver5sements  &  Promo5onal  Ac5vi5es  (ATL  &  BTL)  will  support  the  above]  

Revenue  Model  

Profit  Sharing  with  the  Instructor  

Featured  Course  Lis5ng  

Adver5sing  (At  a  later  stage)  

Customized  solu5ons  for  

Colleges/Industry  

Sale  through  OnQourse  marketplace  

Direct  Sale  through  Instructor  

Our  Future  Business  Scenario  &  Growth  

Our  strategy  will  be  worked  around  the  following  key  business  drivers:    ² Quality  of  Product  ² Quality  of  Content  ² Quality  of  Service    ² Building  the  Credibility  of  OnQourse  as  a  “Cost-­‐effec5ve  Learning  Portal”  

 Future  Growth  Poten5al:-­‐  1.  Industry  &  Corporate  Sector  2.  Mentoring,  Coaching  &  Counseling  

Seek  Advise  from  the  Wise.