NOW A MORE CONFIDENT SHOPPING

EXPERIENCE FOR THE BOLD AND THE

BEAUTIFUL YOU

MAIN PROBLEMS FACED WHILE

SHOPPING ONLINE….

NO SINGLE PLACE FOR ALL ITEMS

COLOR VARIATION FROM DISPLAYED

PHOTOS

QUALITY AND SIZE DIFFERENCE

TOO MANY CHOICES TO CONFUSE

CONSUMERS

To create a shopping app

which would satisfy every

girl’s dream

To allow shoppers to manifest

their choice and to browse

through varied options

All in all, to be able to upload

their particular attire and

request suggestions

COMPANY

OVERVIEW

OUR MISSION STATEMENT

We believe that shopping for you girls should be fun and profitable. It should leave you satisfied and good looking !

MARKET OVERVIEW

POTENTIAL CUSTOMERS

TEENAGERS

YOUND WOMEN

WORKING WOMEN

COMPETITORS

The need for a better place for women to shop for their perfect needs

To allow the women to choose the perfect match for her t-shirts or

kurtis or her leggings or even for her accessories

TARGET

CUSTOMERS

TEEN GIRLS(13-

19 YEARS)

YOUNG

WOMEN(20-25

YEARS)

WORKING

WOMEN(26-45)

GOAL TIME

FRAME

TARGET MARKET

CUSTOMER

NEEDSFor cool shopping

experience with the

best features more

than offline

shopping

ORGANIZATION • SHE’S BEAUTIFUL

SBU

• DELIVERY

• TRANSPORT

• APPARELS

• ACCESSORIES

• FOOTWEAR

BUSINESS ACTIVITIES

• CHOOSING THE BEST FOR PEOPLE

ECONOMIC

CONTEXT:

Customers income

level is taken into

account and

accordingly prices

are arranged for

different cities

SOCIOCULTURAL

CONTEXT:

The tastes of people

in different places

of the World

TECHNOLOGICAL

CONTEXT :

Internet facilities

of consumers

PHYSICAL

CONTEXT :

The way people

want to view

themselves is

taken into account

REGULATORY CONTEXT :The legal rules are set and not infringed

BEAUTY IS A THING OF

JOY FOREVER

We want to give you the

cheapest prices along with

the best quality and also

the customized offerings

which suits you.

TACTICS

CUTE EARRINGS

BEAUTIFUL KURTI THAT YOU BOUGHT COULD BE MATCHED WITH ANY ACCESSORIES IMMEDIATELY

MATCHING FOOTWEAR IS ALSO

SUGGESTED BY US!

SHE’S BEAUTIFUL

SHE’S BEAUTIFUL APP

FASTEST

DELIVERY

PREMIUM USERS

PRODUCT SUGGESTION

REQUEST FROM

CUSTOMER

DATABASE SEARCH TO

FIND THE MATCHING

RESULTS

ORDER PLACEMENT

AND DISPATCHMENT

QUALITY

PRODUCT

DELIVERY

BUSINESS PROCESS

NEGOTIATION WITH CHANNEL

MARKETS ABOUT PROPOSED

APP

DEVELOPMENT OF THE WEBSITE

EMPLOYEES RECRUITMENT FOR

3 MONTHS

1 MONTH TRIAL PERIOD

OPEN TO THE WORLD

1)EXECUTIVE SUMMARY

2)SITUATION ANALYSIS

3)GOAL

4)STRATEGY

5)TACTICS

6)IMPLEMENTATION

DISCLAIMERCreated by Ragini.R,

PSG College of

Technology during a

marketing internship

under Professor

Sameer Mathur, IIM

Lucknow