My function is an app for all social classes who are planning to make functions economically.

• Good Reputation among public

• Low Investment

• Relatively low prices

• Strong brand name in Market

• Relatively less competition

Competitor

• Targeting customers of age 20-45

• Payment of money through Credit/Debit card and net banking

• Cash back offers

• Offline payment too

Quality of service

Improve customer feedback

Make brand bigger

Active on all social media

CollaboratorsMajor stores

Shipping companies

• Function is celected by customer in given menu.

• That demand is received via My function App

• By having collaborators, we’ll choose best as per their requirements.

• They can customize their needs with Pro version, else they should follow our standard needs

Mobile Shopping

Tactics

• Venues for all functions in menu

• Standard package ranges depending upon budget of rich, upper middle class, middle class and lower middle class

• Accommodation for guests

• Food

• Entertainment programs

• Mode of payment – CC / DC /Net Banking /Offline payment

• Can customize selection of places, food

• Can cancel payment within 3 days of payment

• $0 for Standard version (Free version)

• Price of premium version depends on the customization of user

• Making our brand bigger

• Using mobile shopping

• Easy feedback

Communication

• Social Media

• Occasional Mails

• Promos

• Subscription

Distribution

Implementation

• Customer Value

• Innovation

• Employee value

Process

• Collaboration with other companies

• Building trust of customers

• Quick response from app

• Expansion and improving App

We evaluate by :

• Reviews and comments in Social media

• Number of downloads of App

DisclaimerCreated by Vamsi Krishna , IIIT Allahabad , during marketing internship under Prof. Sameer Mathur, IIM Lucknow