Date post: | 13-Apr-2017 |
Category: |
Business |
Upload: | lisa-stauber |
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Marketing SavvyCraft a Brilliant Plan
for your blog
Tweet it out! #BlogElevated @lisa_stauber
Tweet it out! #BlogElevated @lisa_stauber
Blogs don’t make money
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Blogs don’t make money
Businesses do.
What is a business?
Tweet it out! #BlogElevated @lisa_stauber
What is a business?A BUSINESS:
❏ has a plan
Tweet it out! #BlogElevated @lisa_stauber
What is a business?A BUSINESS:
❏ has a plan❏ has customers
Tweet it out! #BlogElevated @lisa_stauber
What is a business?A BUSINESS:
❏ has a plan❏ has customers❏ makes money
Tweet it out! #BlogElevated @lisa_stauber
Your marketing plan is aroadmap
Helping you get where you want to go
a good marketing plan
a good marketing plan❏Mission Statement
a good marketing plan❏Mission Statement
❏Goals
a good marketing plan❏Mission Statement
❏Goals❏USP
a good marketing plan❏Mission Statement
❏Goals❏USP
BRAND
a good marketing plan
a good marketing plan❏Target Audience
a good marketing plan❏Target Audience
❏Content
a good marketing plan❏Target Audience
❏Content❏Monetization
a good marketing plan
a good marketing plan❏Optimized Website
a good marketing plan❏Optimized Website
❏Social Media
a good marketing plan❏Optimized Website
❏Social Media❏SEO
What is a business?A BUSINESS:
❏ has a plan
Tweet it out! #BlogElevated @lisa_stauber
Mission Statement
Mission Statement1.What do you do?
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Mission Statement1.What do you do?2.How do you do it?
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Mission Statement1.What do you do?2.How do you do it?3.Who is it for?
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Mission Statement1.What do you do?2.How do you do it?3.Who is it for?4.How do you help them?
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Mission Statement
Tweet it out! #BlogElevated @lisa_stauber
Mission Statement
Tweet it out! #BlogElevated @lisa_stauber
Mission Statement
Tweet it out! #BlogElevated @lisa_stauber
Your mission will tell youwho to find what to do how to do itand what you will count as
successTweet it out! #BlogElevated @lisa_stauber
My blog (verb)for (noun)in order to
(problem solved)Tweet it out! #BlogElevated @lisa_stauber
Example :Copyblogger is a resource for entrepreneurs to learn to be better copywriters and content marketers.
Tweet it out! #BlogElevated @lisa_stauber
Example : Blog Elevated teaches blogging & develops relationships for bloggers so that they can take their blogs to the next level.
Tweet it out! #BlogElevated @lisa_stauber
Goals :
Goals :What is your purpose?
Goals :What is your purpose?
What is your vision?
Goals :What is your purpose?
What is your vision?What do YOU want?
S.M.A.R.T. goals
S.M.A.R.T. goals Specific
S.M.A.R.T. goals Specific
Measurable
S.M.A.R.T. goals Specific
MeasurableAchievable
S.M.A.R.T. goals Specific
MeasurableAchievableRelevant
S.M.A.R.T. goals Specific
MeasurableAchievableRelevantTimely
your goals are howyou will measure
successTweet it out! #BlogElevated @lisa_stauber
USP
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USPUniqueSelling
Proposition
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what makesyou
YOU
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What is a business?A BUSINESS:
❏ has a plan❏ has customers
Tweet it out! #BlogElevated @lisa_stauber
businesses havecustomers
Tweet it out! #BlogElevated @lisa_stauber
businesses havecustomers
bloggers havereaders
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businesses havecustomers
bloggers havereaders | brands
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Know who your blog is for
and who it is not for
Tweet it out! #BlogElevated @lisa_stauber
Know who your blog is for
and who it is not for
Tweet it out! #BlogElevated @lisa_stauber
Not every shoe fits every foot
What is a business?A BUSINESS:
❏ has a plan❏ has customers❏ makes money
Tweet it out! #BlogElevated @lisa_stauber
businesses makemoney
businesses makemoney
how will youmonetize?
blogs makemoney
work with brands
blogs makemoney
work with brandsproducts & services
blogs makemoney
work with brandsproducts & services
ads
blogs makemoney
work with brandsproducts & services
ads
platform
blogs makemoney
work with brandsproducts & services
ads
platform affiliate sales
blogs makemoney
….and more to come
Fofocus on one source of revenue per post
know yourstrategy
so you build the rightcontent
Tweet it out! #BlogElevated @lisa_stauber
Strategy: your plan of attackbe intentional and get smart
traffic
#BlogElevated @lisa_stauber
Strategy: your plan of attackbe intentional and get smart
traffic❏social media
#BlogElevated @lisa_stauber
Strategy: your plan of attackbe intentional and get smart
traffic❏social media
❏SEO
#BlogElevated @lisa_stauber
Strategy: your plan of attackbe intentional and get smart
traffic❏social media
❏SEO❏website
#BlogElevated @lisa_stauber
#BlogElevated @lisa_stauber
an inflencerinfluences
otherwise you are justnoise
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DATA
DATA who are your people
DATA who are your people
what do they want
before you post
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before you post
Tweet it out! #BlogElevated @lisa_stauber
1.Who is this post for?
before you post
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1.Who is this post for?2.Why would they read it?
before you post
Tweet it out! #BlogElevated @lisa_stauber
1.Who is this post for?2.Why would they read it?3.What business goal does it
support?
before you post
Tweet it out! #BlogElevated @lisa_stauber
1.Who is this post for?2.Why would they read it?3.What business goal does it
support?4.Who is this post not for?
Treat your blog as abusinessand reap the rewards
Tweet it out! #BlogElevated @lisa_stauber
need more help?chat:
Group:facebook.com/groups/BlogElevated
Tweet it out! #BlogElevated @lisa_stauber