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Global Perspective, Local Content
| Date post: | 22-Nov-2014 |
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Global Perspective, Local Content
Today, MarkPlus , Inc offers comprehens ive service offerings through its three interlinked divis ions…
Overview Of MarkPlus, Inc’s Capabilities And Service Offerings
Offer strategic and marketing solutions based on proven concepts and methodologies
Provide customer and market insights for crucial decision making at client organizations
A foremost marketing institute providing world-class education programs and publishing services
MIM Value Proposition
REGIONAL CLIENTS
MIM ICE CLIENTSModule & Company that have done the training held by MarkPlus Institute of Marketing such as :
REGIONAL CLIENTS
MIM ICE CLIENTSModule & Company that have done the training held by MarkPlus Institute of Marketing such as :
Attend 12 times Dinner Seminar a year (including the MarkPlus Conference)
Dinner Seminar
#1
The MarkPlus Conference
Attend Monthly Company Visit#224 Oktober 2008
Kawasan JABABEKA09.00-16.00
The Great Place to LiveKisah Jababeka membangun kota masa depan Registration Stevanny 021 – 5790 2338
Previous Company Visit (Agustus 2008)– Gramedia
* tentative
Opportunities to feature on SmartFM 95,9 FM Radio every Monday, 08.00-09.00#3
Fabian GelaelKFC
August 4, 2008
Mariko AsmaraJAC IndonesiaJune 16, 2008
#4 Access to MarkPlusClub eXchange Forum (www.markplusclub.com) - Get the Latest Marketing Issues and Networking Opportunities !!
Receive Monthly Magazine Marketeers#6
Join Now!
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Comprehensive Marketing Plan Framework
P D
B
STC
CC
C
T O
W S
Issues
Implication StrategicIntent
SalesObjectives
P1 P2
P3 P4
MarketingProgram
Budget
EXECUTION
Evaluation4C
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C
CC
C
T O
W SIssues Strategic
Intent4C
Marketing Plan 2009 : Aladin S ession
CompetitorCustomerCompany
Short TermMedium Term
DifferentiateInteract
Customize
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The 4c Diamond S ub-model:Basis For Conducting the TOWS Examination
Pol-Leg Soc-Cul
Technology
Market
Economy
CHANGEValue-migrator
Certain/Uncertain Important/Unimportant
COMPETITORValue-supplier
Winner, Loser, Emerging
CUSTOMERValue-demander
Committed, Lost, New
COMPANYValue-decider
Existing-competence, Risk-attitude, Stretch-possibilities
TOWSExamination
Harvest
Go/Invest
Divest
No Go/Hold
Harvest
Go/Invest
Divest
No Go/Hold
CHOICE
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The Phenomena: Five Force Change in Action
Change
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The Internet Proliferation (Internet User in Asia)
CHANGE : Technology
CN - 1,330,044,605(*) population - Area: 9,806,391 sq km
Capital city: Beijing - population 7,724,932 ('07) 253,000,000 Internet users as of June/08, 19.0% penetration, per CNNIC 66,464,000 broadband Internet connections as of Dec/07, per ITU
JP - 127,288,419 population - Country Area: 377,812 sq km
Capital C ity: Tokyo - GNI p.c.US $ 37,180 ('04) per World Bank
94,000,000 users as of Mar/08, 73.8% penetration, per ITU.
28,300,000 broadband subscribers as of Mar/08, per ITU
IN - 1,147,995,898 population - Area: 3,166,944 sq km
Capital C ity: New Delhi - GNI p.c.US $ 620 ('04), per World Bank
60,000,000 Internet users as of S ept/07, 5.2% penetration, per ITU.
3,130,000 broadband Internet connections as of Mar.31/08, per TRAI
KR - 49,232,844 population - Area: 99,268 sq km
Capital C ity: S eoul - GNI p.c.US $ 13,980 ('04) per World Bank
34,820,000 users as of Mar/08, 70.7% penetration, per ITU.
14,767,300 broadband subscribers as of Mar/08, per ITU
ID - 237,512,355 population - Area: 1,904,443 sq km
Capital C ity: Jakarta - GNI p.c.US $ 1,140 ('04) per World Bank
25,000,000 Internet users as of May/08, 10.5% penetration, per APJII.
241,000 broadband Internet connections as of Mar.31/08, per ITU
Source : http://www.internetworldstats.com
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The Internet Proliferation (Internet User in Asia)
CHANGE : Technology
S ource : http://8juta.com/pertumbuhan_internet_indonesia.htm
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Blog Phenomena
CHANGE : Technology
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Blog Phenomena
CHANGE : Technology
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Email, Mailing List and Group
CHANGE : Technology
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S ocial Network
CHANGE : Technology
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Open Conversation
CHANGE : Technology
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Worldwide Mobile S ubscribers
CHANGE : Technology
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Indonesia Mobile Phone Penetration
CHANGE : Technology
Year Telephones - mobile cellular
2003 1,070,000
2004 11,700,000
2005 11,700,000
2006 46,910,000
2007 46,910,000
2008 63,803,000
Source: http://indexmundi.com
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CHANGE : Technology
Source: mobilindonesia.net, antaranews.com,detiknet.com, 2008
Indonesia Mobile Phone Penetration
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Mobile Advertising : Asia is the Highest Growth
CHANGE : Technology
S ource: http://www.admob.com/s/solutions/metrics
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Mobile Advertising : Indonesia is the Highest Growth
CHANGE : Technology
S ource: http://www.admob.com/s/solutions/metrics
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Mobile Advertising : Indonesia is the Highest Growth
CHANGE : Technology
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CHANGE : Political - Legal
Indonesia 1.0, Indonesia 2.0 and Indonesia 3.0
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CHANGE : Political - Legal
Local Government Autonomy
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CHANGE : Economy
US S ubprime Mortgage
S ource: Robin Thieu, 2008 Fall
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CHANGE : Economy
Global Crisis : Financial Industry
Source: http://kontan.realviewusa.com, kompas.com, liputan6.com
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CHANGE : Economy
Global S lowdown and R ising Inflation
S ource: IMF, World Economic Outlook Update, http://www.imf.org/external/pubs/ft/weo/2008/update/02/index.htm#fig1
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CHANGE : Economy
Global Regional Indonesia
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CHANGE : Economy
IHS G Decreasing
S ource: Indonesia S tock Exchange, http://www.idx.co.id/
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CHANGE : Economy
Rupiah Decreasing
S ource: Central Bank of Indonesia,
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CHANGE : Economy
BI Rate and Interest Rate
S ource: Central Bank of Indonesia,
Interest
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CHANGE : Economy
Inflation Rate Increasing
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CHANGE : Economy
Outside Java Economic Conditions
IHK Inflasi (%)
Source: Badan Pusat Statistik
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But… , This is NOT Recession
CHANGE : Economy
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It is ONLY Downturn
CHANGE : Economy
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CHANGE : S ocio - Cultural
Specification Downscaling (Apartemen Bersubsidi)
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CHANGE : S ocial - Cultural
Downgrade in Purchase
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CHANGE : S ocial - Cultural
Word of Mouth becomes More Important
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CHANGE : Market
The Bottom of the Pyramid
S ource: Liputan 6, http://www.liputan6.com/ekbis/? id=143940
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CHANGE : Market
Proliferation of Mass Market
Quality Segment
ValueSegment
Smarter Value Segment
Smarter Price Segment
Price Segment
Most of value segment will migrate downward and form a new cluster of smarter value segment
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CHANGE : Market
We Live in the Many-to-Many Communication E ra
With the Web 2.0, there is an increasing shift from the commercial media towards the social media
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CHANGE CUSTOMER COMPANY COMPETITOR
The Newly R ich is S eeking Innovation
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The cost is increasing (WHY? ? ) - NATIONAL CRUDE OIL PRODUCTION -
- INDONESIA CONSUMPTION FOR ENERGY -
- SUBSIDIZED OIL CONSUMPTION & PRICE GAP -
- PRICE GAP (Domestic and International) -
CHANGE CUSTOMER COMPANY COMPETITOR
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CHANGE CUSTOMER COMPANY COMPETITOR
It S hrinks profitability
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CHANGE CUSTOMER COMPANY COMPETITOR
It Warps Customer Relationship
It's bad news I'm afraid. Your illness isn't on our performance targets
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CHANGE CUSTOMER COMPANY COMPETITOR
Product Life Cycle
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CHANGE CUSTOMER COMPANY COMPETITOR
It is the Best Momentum for Price Increase
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C
CC
C
T O
W SIssues Strategic
Intent4C
Marketing Plan 2009 : Aladin S ession
CompetitorCustomerCompany
Short TermMedium Term
DifferentiateInteract
Customize
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THREATS OPPORTUNITIES
WEAKNES S ES S S TRENGTHS
• Market leader with strong brand equity• Technology advantage• Community advantage
• Increasing in Eastern Asia market• Focusing in bottom of pyramid• Focusing in domestic product• Decreasing in several commodities,
such as oil, palm etc
• Increasing in cost and operation• Not price competitive in competition• Lower margins
• Decreasing in customer purchase power• Decreasing in demand • Instability in macro economics• Decreasing US and Europe market• S everal sector slowdown : property, financial,
banking• Decreasing in credit realization
TOWS Analysis
Key Issues
Competitor
Customer
Company
S trategic Intent
Competitor
S hort Term : Differentiate, Interact, Customize
Medium Term : Differentiate, Interact, Customize
Customer
S hort Term : Differentiate, Interact, Customize
Medium Term : Differentiate, Interact, Customize
Company
S hort Term : Differentiate, Interact, Customize
Medium Term : Differentiate, Interact, Customize
KEY IS S UES AND S TRATEGIC INTENT
