PR & MARKETING PLAN

BY : BAIQ DIAN ANDRIANI

B E S T L O C AT I O N I N M A I N H E A RT

M ATA R A M C I T Y

PLAN OUTLINE

A brand identity

Literature

Advertising

Marketing planing

Public Relation event

A B R A N D I D E N T I T Y / M A R K E T I N G S T R AT E G Y

Target customer ; - business people

- company list

- class retired people

Product/services; - resident office management

- public services area

- parkings lots

Slogan ; A modern oriental nature creativity residences in main

heart the city.

M A R K E T I N G S T R AT E G Y

Build target awareness

Target the customer effectively

Use marketing tools convenient to the project and the target

Develop marketing concepts that portrays to the target a vivid and

clear vision of the project

L I T E R A T U R E / PA I N T T H E P I C T U R E

Bringing the project closer to reality by descriptive means for customer to feel

and see its different aspects, and translate the project from imagination to

actuality.

Creative development ; - copywriting

- brochures

- catalogues

- 3D animation and naration

A DV E R T I S I N G

Media print out ; - newspaper

- magazine

Social Media networking ; - linkedin, website, blogs

- fb, twitter, path, instagram, EyeEm, youtube

Media tv/radio

Baliho, banner etc

M A R K E T I N G P L A N I N G

Promotion gifts ; to target the top bussiness people effectively we need to

impress them by presenting ourselves in an unique and original way.

Promotion gifts should come from the spirit of the project and still suit the

tastes of our target.

Direct mail ; to ensure that our message reach directly the top bussiness

people on our target list, message and promotion gifts should be address to

them directly through personal delivery in a prestigious manner.

P U B L I C R E L AT I O N

Public Relation is a planned effort to influence opinion through

good character and responsible performance based upon mutual

satisfactory two-way communication.

Creating a media center will allow communication and interaction

between developer and its target audience and help build, manage and

sustain its positive image.

M E D I A C E N T E R

Events ;

Organizing and sponsoring events related to real estate to engage the public in the companys recents

activities and occurrences. The events to be carried out are as such ;

- Project launch event

- First Development event

- Second Development event

- Project Finish event

The event involve following steps ;

- Pre – event promotion

- Event management

- Post- event Publicity follow-up ; press releas

M A S T E R P L A N

FIRST CLUSTER

FOR MORE INFORMATION

BAIQ DIAN ANDRIANI, SDI

PR & MARKETING

M. +62 878 648 7970

e. dian1212andriani@gmail.com

skype dee1212000