7/30/2019 Marketing Plan on Paper Tablet(1)

1/13

Mohammad Ali Jinnah University

Final Presentation ReportSPRING 2013

Marketing Plan of PAPER TABLET

Presented by:

Mohammad Daniyal

Group Members:

Asghar Ali Khan

Mohammad Hashim

Presented to:

Ms. Anita Laila

7/30/2019 Marketing Plan on Paper Tablet(1)

2/13

Table of Contents

S.No. TITLE

1. ..Introduction

2. ..Abstract

3. ..Architecture of Paper Tablet

4. ..Company`s Product Services and Objectives

5. ..Market Overview for Paper Tablets

6. ..Environments

7. ..Distribution Reviews for Product

8. ..Product SWOT Analysis

9. ..Conclusion

10. ..References

Introduction

PaperTab - World's First Paper Tablet PC

7/30/2019 Marketing Plan on Paper Tablet(1)

3/13

PaperTab as the name tells all about it. It's a paper tablet, as thin and

flexible as paper. It was unveiled to the media at the Consumer Electronics

Show (CES) in Las Vegas.

Abstract

The PaperTab tablet feels just like a sheet of paper yet is equipped with a

flexible, high-resolution 10.7-inch plastic display developed by Plastic

Logic, with an interactive touch screen.

The device is lightweight and robust so it can be pushed around on a desk

while providing a magazine-like reading experience.

By bending one side of the display, users can also navigate through pages

like a magazine without needing to press a button. Instead of using several

apps or windows on a single display, users have 10 or more interactive

displays or 'PaperTabs' -- one per app in use.

Architecture of Paper Tablets

7/30/2019 Marketing Plan on Paper Tablet(1)

4/13

7/30/2019 Marketing Plan on Paper Tablet(1)

5/13

Company Product`s Services and

Objectives

The days of the old PC computer that take up an entire desk with the huge

monitor, gigantic modem, keyboard, and mouse are quickly fading away.

With the introduction of the iPad and Windows Tablet, the world of

technology took agiant leap towards the future of computing. But, this

Paper Tablet is teleporting us to a Jetsons kind of world.

A team made up of people from Plastic Logic, Intel Labs, and from

Canadas Queens University.

This dream team of sorts developed this revolutionary piece of technology.

A whole computing system operated on, basically, sheets of paper.

Though this is just a prototype, there is a lot of optimism that in a few years

this will become the norm. Imagine that, a world void of the computers and

even tablets we are used to.

What will come next? This Paper Tablet will send us all rocketing into a

science fiction world. Check out the video and prepare for your past ideas of

how technology would advance to be blown away.

7/30/2019 Marketing Plan on Paper Tablet(1)

6/13

Market Overview of Paper Tablet

Queens University researchers from Kingston, Ont. have teamed up withIntel and Plastic Logo to invent a tablet prototype that resembles and feels

like a piece of paper.

Dubbed the PaperTab tablet, the fully-flexible device has an interactive

plastic display and a 10.7-inch, high resolution E-ink touch screen.

The tablet, showcased at the International Consumer Electronics Show

(CES) in Las Vegas, Nevada Jan. 8, features plastic transistor technology

courtesy of Plastic Logic and is run by a second generation Intel core i5

processor.

Instead of using several apps or windows on a single display, users have 10

or more interactive displays or PaperTabs one per app in use as seen in

this video.

Using several PaperTabs makes it much easier to work with multiple

documents, Queens Universitys Human Media Lab director Roel

Vertegaal said in a statement.

Within five to 10 years, most computers, from ultra-notebooks to tablets,

will look and feel just like these sheets of printed color paper.

7/30/2019 Marketing Plan on Paper Tablet(1)

7/13

Environments

Despite the availability of best touch and tangible ePads, the developers havent taken a

stop yet.

More and more is coming with glimpse of time.

Same is the case at Queens University Canada, where the sharpest and thinnest tab is

developed, look alike a paper and working down in the attribute of a core i5 processor by

Intel, this paper tablet is fully integrated with the smart app community.

You can always experience the high quality images and videos on a 10.7 plastic sheet

display which is flexible and molding in nature, it works this way.

More comprehensive feature is that each tab is a complete app and you can join multiple

tabs to show a larger display with ongoing effect of each particular tab.

You can change the page by curving the corners up and down.

You can fast forward the videos and audios by simply folding the tab.

You can always check for your e-mails and PDF files by simply tapping them.

Moreover one can share the things between two tabs by drag and drop method.

The best part is, by limiting a specific application to each tab, you can simply tap two

tabs to share the things.

7/30/2019 Marketing Plan on Paper Tablet(1)

8/13

Distribution Reviews for Product

The concept of paper tablet is a multi-dimensional working approach to

combine the tangible existence and weightless features of paper along with

the smart computation of digital processor.

Once the product is launched the distribution channels will be mainly the

freelancers, the showrooms and yes advertisement.

The introductory price is going to b a little less than original as initially the

distributers will gain less profit so that the product can be in the market for

sure.

Experts are expecting more from both Intel and developers to be engraved

on the smart app panel. This paper tablet is quite useful and broad features

in regards to human desires.

7/30/2019 Marketing Plan on Paper Tablet(1)

9/13

Product SWOT Analysis

Strengths:

Among other tablets and note books, PaperTabs are light, thik, flexible and

reliable

Usage is based on plug and play features

Economically best product for businessmen and for corporal employees for

handy and better connections in business meetings and dealerships

Effective in creativity and productivity

User friendly equipment and technology

Weaknesses:

Sensitive in packaging

Mass expensive technology than other tablets

Vulnerable from of water which may cause short circuits in tablet or not

water resistant

Shortage of product distribution and requires high market penetration for

trend of paper tablets in modern generations

May required high promotion sales and some high market share advertising

7/30/2019 Marketing Plan on Paper Tablet(1)

10/13

Opportunities:

Increase the reliability of the modern computing and individuals can have

access in the world of networking by this thin technology

May have opportunity to change the era of computer technologies

People will have on-the-go and a file architecture computer with this

technology of paper tablets

With respect of time, company hope that this technology will become

popular in future and may take place against lap tops and note books

Individuals will have opportunity to increase mobility of this technology by

giving their views and reviews for this product

Threats:

Hardware installation safety and security issues are some of threats for

paper tablets

Lack of power and control of energy is required high definitions for better

developments

Costly in price and may affect low class users

Authorities are mandatory to recognized to prevent of misuse of this

technology

7/30/2019 Marketing Plan on Paper Tablet(1)

11/13

Conclusion

The PaperTab tablet looks and feels just like a sheet of paper. However, it is

fully interactive with a flexible, high-resolution 10.7-inch plastic display

developed by Plastic Logic and a flexible touchscreen. It is powered by the

second generation I5 Core processor developed by Intel.

Instead of using several apps or windows on a single display, users have ten

or more interactive displays or "PaperTabs": one per app in use.

PaperTab's intuitive interface allows users to create a larger drawing or

display surface by placing two or more PaperTabs side by side. PaperTab

emulates the natural handling of multiple sheets of paper.

It can file and display thousands of paper documents, replacing the need for

a computer monitor and stacks of papers or printouts.

7/30/2019 Marketing Plan on Paper Tablet(1)

12/13

References

http://knue.com/revolutionary-paper-tablet-the-windows-tablet-and-ipad-

have-some-amazing-competition-videopoll/

http://www.techblis.com/review-on-paper-tablets-perfect-flexible-epads-

2013/

http://www.dailymail.co.uk/sciencetech/article-2258509/iPad-twist-

PaperTab-revolutionary-paper-tablet-launched-CES-2013.html

http://www.deccanchronicle.com/130109/news-

businesstech/article/flexible-paper-tablet-unveiled

http://www.firstpost.com

Thanks for

Review!!

7/30/2019 Marketing Plan on Paper Tablet(1)

13/13

X=====X=====X=====X=====| END |=====X=====X=====X=====X