MARKETING PLANPRESENTATION

Situation Analysis

StrengthsHas an abundance of informationEasy URLOnly one in UtahLive help available 

Weaknesses ClutteredNo flash bannersLooks like a pre-organized websiteEnglish side lacking a lot of workCalendar not up to dateHard to search through the database of videos

Situation Analysis

Opportunities Compare and contrast this website to other websitesPlay the current videoMore advertisementsNeeds to be more involved with communityGet more events involved

Threats Telemundo cutting out the show.Not keeping up with the website design will make

people leave because its unattractive.Legal Notices putting a hold on show.Losing the company name.

Strategic Planning

Segmentation 1st & 2nd generation which includes Hispanics ages 25- ∞

Geographic Utah, Wyoming, and Idaho

PsychographicLatinos that lack knowledge of current day technology

BehaviorWorking class, handworkers, loyal, family oriented

Targeting1st & 2nd generation Latinos

Differentiation Focused on integrating Latinos into main stream culture.

PositioningTelevision and Online

Strategic Planning

Objectives

Increase traffic Participate in community events. Advertise in local newspaper.

Redesign to make it more user friendly View other similar websites. Compare and contras Organize website Create search engine. Organize articles to Categories. Decrease Clutter

Objectives

Objectives

Increase revenueo Attract Anglo companies to the website.o increase Hispanic traffico show our attractive numbers to these companies for

advertisement.o Company give-away

E-Marketing Strategy

E-Marketing Strategy Product

InformationPrice

FreePlace

Utah, Wyoming, Idaho T.V.

Promotion Social networks Advertise on other sites

Budget

Option #11-2 full time employees for maintenance$8.00 an hour 40 hours a week Total $2,680.00We would also get volunteers to update

Option #2Hire student designers Make it a school project for a class

Implementation Plan

Cluttered

Front Page

News page

Video page

Search?

Event Page

Employment

Before and after survey’sAfter Re-design

Focus groupGoogle analytics

6 Months afterAnother Situation Analysis Look if revenue has increased

Evaluation Plan

Bowles, Michelle. (2010). online marketing

Franco, Rogelio. "entrelatinos.com." Entre Latinos Ya es Hora. Entre Latinos : Declaración de Privacidad : Términos de Uso, 20 Apr 2010. Web. 20 Apr 2010. <http://www.entrelatinos.com/>.

Futures and Benefits." Doubleclick. Google. Web. <www.doubleclick.com>.

"pew internet." N.p., 04282010. Web. 28 Apr 2010. <www.pewinternet.com>.

Strauss, Jusy, and Raymond Frost. E-Marketing . 5th. Upper Saddle, NJ: Prentice Hall, 2009. Print.

Google Images

Resources

Quiz

What’s the websites URL?

Name one problem with the site

Where is our target market?