Sked.in

Project Marketing Summer InternshipMarketing plan: An android app for universities & colleges

Sked A Personal Secretary of Students

Executive Summary

Institutes are in need of a common platform for all the activities and information sharing with students in the way students will not miss things! The apps made by us, will be aiming to a common platform for all the facilities and data base management personalized to universitys requirements

Why universities failing in making appIn Institutes like IIT MadrasLack of time, ability & resourcesCan not involve students- security issuesNeed of 3rd party for database management If IITs are not able to make! Will it not be difficult for other thousands of private institutes??

What about schools ?? They even need an online admission platform!

The current unused app of IIT Madras

ProblemsSlowVery less useful featuresNot user friendlyNo payment option No acad related informationStudents not using

CustomersThe customers will be all institutes, universities and schools More than 3500 Engineering institutes atPresent in IndiaMore than 1000 Universities in India

Goal of Sked

Task 1: Making prototype and market study by using the prototype in IIT Madras in collaboration with IIT Madras!Should take 3-4 months by a team of 5 to design and make 1st app

Task 2: Using the first model to study marketAnalyzing the needs and want on feedback and survey after one month of release

Task 3:Use the success of model on IIT as marketing strategy and to reach out customers

Marketing Overview

Strategy Customers: All universities & schools are in need of a common mobile platform to communicate with students and parents, every one can not afford PC expenses but most of them have smart phones Number of smartphone users are increasingIn the growing trend of technology and smart phonesPeople are more comfortable using mobile applications than PCInstitutes are in need of such platform to keep students and parents updatedUniversities are competing in terms of facilities provided and transparent system Schools are moving towards online admission process and parents want regular daily information about childs activity and performance.

Pricing StrategyThe price will be charged per student basis INR 400-500/year or $ 6 8/ year which will not be burden for students and facilities in comparison to so many facilities

It will not be a burden on institute also as it will be charged per students

Value propositionLooking at gaps in communication and common platform building which is desired by students and parents. It can be a valuable product as it will help parents and students to get steady information at a single platform and daily updated!

Working prototype at IIT Madras campus will be a marketing example for positioning. The survey by students and IIT Madras will help to promote the application and provider more

Product Features

Attendance TrackBus Tracking systemInstitute mapClass InformationCourse registration & Fee paymentExtracurricular ActivitiesDaily Dining MenuNewsDormitory Room LocatorOffline payment option for canteensDifferent features for different university according to need!

DistributionThe app will be available on all app stores for free but only college students will have credentials to login

Implementation planThe first will be developed in collaboration with IIT Madras and will be tested The app will be free on play store but per student per year charge for all facility & database management will be applicableThe success model in IIT will be used as promotional strategy and reach other potential customersOther marketing promotions and surveys will be taken in regular time interval for better performanceFinally we will try to cover complete education sector i.e from colleges to schools

Lets Recap

DisclaimerCreated by Tarun Kateja, IIT Madras under the mentorship of Prof Sameer Mathur, IIM Luchnow