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Course: BTEC HND Business Year 2Module: Marketing Planning Lecturer: Kunal Chan Mehta

Week 7

LO4Understand ethical issues in

marketing

Week 6We looked at writing an article for

a magazine and also writing a speech.

These are important skills for business!

Please do your utmost best for these also!

We looked at my articles from HM Prison Service and the Probation Service and the editorial styles used.

Q.4.3Analyse examples of consumer

ethics and its effects on marketing planning.

4.3

Guidelines(Approx. 170 words) Recommended

interim deadline: 3rd November 2013In your answer you should:Include a definition of consumer ethics.Analyse the effects of consumer ethics in

relation to the gaming industry for example green products/services, fraudulent claims purchase of stolen or counterfeited goods, etc.) on marketing planning.

Base your answers on real-life examples.

4.3

Introduction This part of the assessment looks

at analysing consumer ethics and its effects on marketing planning for GTAV….

Or_________________________________

____________________________________________________________

4.3 I

What is consumer ethics?University style

◦http://www.emeraldinsight.com/journals.htm/journals.htm?issn=0736-3761&volume=18&issue=7&articleid=856405&show=html&

◦5 minutes◦Using Emerald Journals obtain a

definition of consumer ethics and reference the article.4.

3 M

Consumer ethics or ethical consumer?The ethical consumer wishes to

minimises social and environmental damage, while avoiding products and services deemed to have a negative impact on society or the environment.

See http://www.ethicalconsumer.org/

http://www.corporatewatch.org/4.3 M

This all relates to:Reputation, reputation;

reputation

Consumers want◦Organic◦Free range◦Recyclables◦Fair trade◦Sustainable sources

4.3 M

Interesting article on energyhttp://

www.polygon.com/2013/10/3/4767660/games-consoles-are-bad-for-the-environment-but-they-are-improving

4.3 M

Consumer ethics on the games industryGreen productsCasingLeaflets, game documentsFake or counterfeit GTA games.

◦See http://www.independent.co.uk/life-style/gadgets-and-tech/gta-5-fake-torrent-download-for-pc-tricks-gamers-into-downloading-18gb-of-viruses-8899507.html

‘Real’ cocaine at GTAV launch?◦http://

www.businessinsider.com/eb-games-fake-cocaine-gta-v-launch-australia-photo-2013-9

4.3 M

Conclusion This part of the assessment

looked at ____________________Nothing newBrief

4.3 C

Review of pass questions

Next week we will look at the Merit questionsThere will also be checklist reviews

05/03/2023 Mehta (2013d) - Marketing Planning 15

Recommended readingProfessor Malcolm McDonald (n.d) Ten Barriers to Marketing Planning, Cranfield School of Management, Cranfield Institute of Technology (Online) Available at https://dspace.lib.cranfield.ac.uk/bitstream/1826/705/2/SWP3289.pdf (accessed 15 Sep 2012)

Sorger, S (n.d) Marketing Planning , Where Strategy Meets Action, Pearson Educational Inc.,

BPP Learning Media (2010) Marketing and Promotion: Business Essentials. London. BPP Learning Media

Kotler, P. and Keller, K. (2009), Marketing Management, 13th edn, London: Prentice-Hall

"Education develops the intellect; and the intellect distinguishes man from other creatures.

His Most High Imperial Majesty, Emperor Haile Selassie IImage source: http://www.angelfire.com/ny/ethiocrown/HaileIII.html

Lecture References BPP Learning Media. (2013), Marketing

Intelligence and Planning: Business Essentials. London. BPP Learning Media.

McDonald, M. (1989). Ten barriers to marketing planning. Journal of Marketing Management. Vol. 5, (1). PP 1-18.

Kotler, P. and Keller, K. (2009), Marketing Management, 13th edn, London: Prentice-Hall.

Mehta, K. (2013g),Marketing Planning – Week 7. [Lecture]. London. Fairfield School of Business.

Mehta, K. (2006) Marketing Conceptualisations. London. Thames Valley University (Staff White Paper).