MARKETING PORTFOLIOChristina Veselik

FLYERS AND MARKETING MATERIAL

MEDIA LAYOUT Use a Memorable Headline. Grab their attention quickly by answering this

question that is in your reader’s head: What’s In It For Me? Let them know immediately that this flyer include information they need.

Keep Their Interest. Now that you’ve gotten their attention, you must keep it. Do this by telling them exactly what your headline promises. No need for fluff – get right down to business. Tell them what they want to know starting with your first sentence or phrase. Don’t waste your valuable space on the flyer with unnecessary information. Make it easy for people to read by using bullet points and easy-to-read fonts.

Benefits, Benefits, Benefits! You must create a desire for your product or service, and the best way to do that is spell out the benefits of your offer.

Great Layout. While you need to cover the main benefits of what you’re selling, it’s also important to have some “white space” so you don’t overwhelm your reader. White space is nothing more than empty space on your flyer that gives your reader’s eyes a rest.

PHOTO STORY AND BLOGGING

The post with the narrative intro had nearly 300% more

people scroll all the way to the bottom, and average time on

page was more than five times higher!

Images can tell stories and capture a reader’s attention just as well as words. Stay away from business

stock photos, though, and stick to something your readers can relate

to.

CONTENT Content marketing is about bringing value, rather than squeezing out a sale.

Use it to establish your authority online. Provide online users with a positive experience based around useful content

instead of zealous sales pitches around every corner. Putting a personal, social component into your social marketing is imperative

to engaging 2-way communication. Content marketing, it's still in your best interest to write the best material

possible for your readers, and continue building those consumer-brand relationships.

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

Website's & Social Media Pages

GOOGLE+ FOR BUSINESS

Every Google+ post is indexed by Google and available to appear in Search, which is now personalized by default. This not only makes it easier to find the right content, but as you grow your network (i.e. people start to add you into circles) you can get your content in front of the right people in Search – this is what Social SEO using Google+ is all about. Google+ posts are more visible and are less prone to being lost in the noise, when compared to something like Twitter.

Unlike any other social media, Google+ provides business owners with tremendous value whether their clients ever use Google+ or not

TRADESHOW & EVENTS

B2B PARTICIPATION Trade show and event marketing is a great way to get people together with

common interests to achieve a goal. B2B and B2C marketers use trade shows and events to generate leads, nurture prospects, build brand awareness, expand distribution, conduct training, or enhance relationships with existing customers.

Networking meetings: Participate in and/or sponsor industry or local meetings; you can also create a one-time or ongoing breakfast or lunch meeting series for your prospects to attend.

Webinars: Webinars are online seminars with slides and audio; you can use them to generate leads and communicate with large groups at a lower cost than a live meeting.

Events for the arts, sports or charities: You can participate in these events as a sponsor with advertising, blocks of tickets, promotions and a reception for your VIPs.

VIDEO LAYOUT AND DESIGN

MARKETING THRU NEWS

OUTLETS

The term "media" refers to many different types of entities--radio, television, newspapers, magazines- that vary extensively within each category. Each of these channels provides different opportunities to reach particular audiences with a specific type of message. If you want to ensure that your message is stated in the best possible way, you may consider submitting an opinion editorial (op-ed) stating your position on an issue to the newspaper, writing a letter to the editor, or creating a public service announcement (PSA). A news format provides greater credibility and exposure, but you will have less control over the content and slant of the story.

Keep in mind that the news media need people like you to help them fill column inches and airtime. You know the topic, you have ideas for interesting stories, and you have access to the people the stories are about. Succinct information, such as fact sheets and backgrounders, will help the reporter quickly understand the issue. The more "pieces" of the story you can provide real people affected by the issue, experts, copies of relevant studies--the more likely it will be covered. If you want television coverage, make sure you have visuals to offer, such as children playing at a family support center, a counselor speaking with parents, or other compelling action shots.

VIDEO MEDIA

CONTENTSEO – Pure and Simple

The dominance of social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods, lest it wants to lose valuable customers to other businesses that are adapting. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.

Videos have other benefits too since they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.

THE ABILITY OF YOUR CALL-TO-ACTION TO CONVERT CAN MAKE OR BREAK AN OTHERWISE SUCCESSFUL MARKETING CAMPAIGN.

Christina Veselik