MARKETING PLAN-2015

BHAGALPUR CITYAN INTRODUCTIONBhagalpuris a municipal corporation town situated in the planes of theGangariver basin at the height of 141 feet above sea level inBihar,India. It is the third largest city ofBihar, and covers an area of 2569.50 Sq.km.

Bhagalpur An Overview

City with good financial potential. A very good craze of technical education among students. A big number of students go to different colleges/universities for higher education. A good number of students go outstation for preparation of Competitive Examinations. We also have enormous options to fulfill our core objective and generate expected results from this region.

Affiliated +2 schoolNon-Affiliated +2 schoolCollegesTechnical Colleges

101963

Nearby Cities

Name Of CityDistance in K.MAffiliated +2 schoolNon-affiliated +2 schoolCollegesPURNEA98863KATIHAR95624BEGUSARAI140857BANKA65523MUNGER70415KAHALGAON40301

Corporate in Nearby Cities

Name Of CityDistance in K.MName of CorporateBEGUSARAI140Indian Oil Corporation LimitedBarauni Thermal Power StationBarauni DairyBANKA65Jas Infrastructure & Power Limited (Abhijeet Group Of Industries)MUNGER70Indian Tobacco Division (ITC LTD.)KAHALGAON40National Thermal Power Corporation (NTPC LTD)BHAGALPUR7BiharState Milk Co-operative Federation Ltd.

SCHOO PRESENTATIONS

SCHOOL PRESENTATION DONE TILL JANUARY-2015SL. NO.NAME OF SCHOOL/COLLEGE/INDTITUTIONS/CORPORATESCONTACT PERSONCONTACT NO.DATE OF PRESENTATIONLOCATIONCOST INCURRED FOR PROJECTOR & LAPTOP1PANACEA +2 SCHOOLMR. AJEET KUMAR933416036916.09.2014BHAGALPUR500.002MAITREYA VIHAR +2 SCHOOLMR.NAMAN MISHRA993409529219.09.2014BHAGALPUR500.003ST. JOSEPHS SCHOOLSR. ANCY JOSEPH06429-22222610.10.2014KAHALGAON500.004DISHA NUCLEUS +2 SCHOOLMR.RAM KRISHNA SINHA943121416208.11.2014BHAGALPUR1500.005MOUNT ASSISI SCHOOL -SCIENCEFR.JOSE0641-240031611.11.2014BHAGALPUR0.006ST. JOSEPHS SCHOOLFR.VARGHESE PANANGATT0641-250083512.11.2014BHAGALPUR1500.007MOUNT ASSISI SCHOOL-COMM & HUMANITIESFR.JOSE0641-240031613.11.2014BHAGALPUR0.008SATYAM WAVE +2 SCHOOLMR. RAKESH KUMAR900603473914.11.2014BHAGALPUR1500.009DAV PUBLIC SCHOOL MR.SANJAY AMBASHTHA06344-22755517.11.2014MUNGER0.0010GRS SARASWATI VIDYA MANDIR`MR. SANJAY SINGH983542051418.11.2014BHAGALPUR0.0011DAV PUBLIC SCHOOL MR. K K SINHA0641-240617019.11.2014BHAGALPUR500.00

SCHOO PRESENTATIONS

SCHOOL PRESENTATION DONE TILL JANUARY-2015SL. NO.NAME OF SCHOOL/COLLEGE/INDTITUTIONS/CORPORATESCONTACT PERSONCONTACT NO.DATE OF PRESENTATIONLOCATIONCOST INCURRED FOR PROJECTOR & LAPTOP12SARASWATI VIDYA MANDIR GIRLS SCHOOLMR. AMRESH KUMAR634422172524-11-2014MUNGER1500.0013SARASWATI VIDYA MANDIRMR. AMRESH KUMAR634422172524-11-2014MUNGER0.0014DISHA NUCLEUS +2 SCHOOL (TARGET BATCH)MR.RAM KRISHNA SINHA943121416208.12.2014BHAGALPUR1500.0015SMS MISSION SCIENCES + 2 SCHOOLMR. KAUSHAL KISHOR SINGH99348974826.12.2014BHAGALPUR500.00

ACTION PLAN-MONTH WISE

FEBRUARY-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. CANOPY & DATA COLLECTION 2. COLLEGE PRESENTATION 3. PLACE SUN BOARD (40X30) BRANDING IN TOP CYBER CAFES ON RENTAL BASIS1. CANOPY & DATA COLLECTION 2. COLLEGE PRESENTATION1. LEAFLET DISTRIBUTION NEAR EXAM CENTER 2. NEWS PAPER INSERTION1. LEAFLET DISTRIBUTION NEAR EXAM CENTER 2. NEWS PAPER INSERTIONBHAGALPUR AND CATCHMENTS

7-10

2

LEAFLET ACTIVITY SCHEDULE FEB-2015

LEAFLET DISTRIBUTION ON EXAMINATION CENTRES - STATE BOARD EXAMINATIONS (BSEB)S.NODATETIMENAME OF COLLEGE/SCHOOLEXAMINATION CENTRENAME OF BOARD SUBJECTNUMBER OF STUDENTS(APPROX)EXPECTED NUMBER OF HANDBILL DISTRIBUTIONNUMBER OF FRELANCER TO BE HIRED/CENTRECOST INCURREDMONITORED BY120.02.1509:45 AM - 01:00 PMS M COLLEGEZILA SCHOOLBSEBPHYSICS4003502300SIDARTHA KUMAR220.02.1509:45 AM - 01:00 PMT N B COLLEGEB N COLLEGEBSEBPHYSICS4003502300SUNNY KUMAR DEEPAK324.02.1501:45 PM - 05:00 PMS M COLLEGEC M S HIGH SCHOOLBSEBACCOUNTANCY4003502300SIDARTHA KUMAR424.02.1501:45 PM - 05:00 PMM S COLLEGET N B COLLEGEBSEBACCOUNTANCY4003502300SUNNY KUMAR DEEPAK526.02.1501:45 PM - 05:00 PMM S COLLEGET N B COLLEGEBSEBBUSINESS STUDIES4003502300SIDARTHA KUMAR626.02.1501:45 PM - 05:00 PMT N B COLLEGEB N COLLEGEBSEBBUSINESS STUDIES4003502300SUNNY KUMAR DEEPAK727.02.1509:45 AM - 01:00 PMK M ACADEMYGURUKUL HIGH SCHOOLBSEBLANG.SUBJECT4003502300SIDARTHA KUMAR827.02.1509:45 AM - 01:00 PMK M ACADEMYSUKHRAJ HIGH SCHOOLBSEBLANG.SUBJECT4003502300SUNNY KUMAR DEEPAK928.02.1509:45 AM - 01:00 PMMARWARI COLLEGET N B COLLEGEBSEBNRB & MB4003502300SIDARTHA KUMAR1028.02.1509:45 AM - 01:00 PMS M COLLEGEC M S HIGH SCHOOLBSEBNRB & MB4003502300SUNNY KUMAR DEEPAK 40003500203000TOTAL

ACTION PLAN-MONTH WISE

MARCH-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. LEAFLET DISTRIBUTION NEAR EXAM CENTERLEAFLET DISTRIBUTION NEAR EXAM CENTERSMS & MAILER ACTIVITIES

2. DATA CALLINGSMS & MAILER ACTIVITIES

2. DATA CALLINGBHAGALPUR AND CATCHMENTS205

ACTION PLAN-MONTH WISE

APRIL-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. 1. CAMPAIGN NEAR THE VARIOUS EXAM CENTER OF JEE MAINS/PMT/VIT/OTHERS 2. WALL WRAP ON RENTAL 1.DATA CALLING & FOLLOW UP 2. BULK SMS ACTIVITY 3. FOCUS ON FEES COLLECTION 1.DATA CALLING & FOLLOW UP 2. BULK SMS ACTIVITY 3. FACEBOOK & OTHER SOCIAL SITE ACTIVITIES IN GROUP LEVELLEAFLET DISTRIBUTION NEAR ITC LTD, MUNGER & NEAR ER RLY, JAMALPURBHAGALPUR AND CATCHMENTS5020

ACTION PLAN-MONTH WISE

MAY-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. ORGANIZE MEGA EDUCATIONAL SEMINAR ADDRESSED BY EMINENT SPEAKERS FROM KOLKATA UNIVERSITY. INVITE VARIOUS EDUCATIONISTS, EMINENT PERSONALITIES, ADMINISTRATIVE OFFICIALS, PRINCIPAL & TEACHERS OF REPUTED SCHOOLS, STUDENTS & THEIR PARENTS, WORKING PROFESSIONALS & MEDIA HOUSES1.DATA CALLING & FOLLOW UP 2. CANOPY 3. ORGNISE COUNSELING SESSION 4.VEHICLE CANTER ACTIVITY 5. FEES COLLECTION 6. TRAIN ACTIVITY A DAY BEFORE WB-ENGG EXAM & COMED K EXAM 1. DATA CALLING & FOLLOW UP 2. CANOPY 3. ORGNISE COUNSELING SESSION 4.VEHICLE CANTER ACTIVITY 5. FEES COLLECTION 6. HOARDING- ON 3 SITE IN CITY 7. NEWS PAPER INSERTION1. HOARDING IN CITY & CATCHMENT AREA 2. FOCUS ON STUDENT REFERALS 3. FOCUS ON FACULTIES REFERALS 4. FACEBOOK & OTHER SOCIAL SITE ACTIVITIES IN GROUP LEVEL 5. NTPC TOWNSHIP VISIT FOR APPLICATION SALEBHAGALPUR AND CATCHMENTS15030

ACTION PLAN-MONTH WISE

JUNE-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. 1. NEWSPAPER AD WEEKLY FOR SPOT ADMISSION IN CATCHMENT AREAS OR SPECIFIED FOR AIC 2. PARTICIPATE IN EDUCATION FAIR NEWSPAPER AD WEEKLY FOR SPOT ADMISSION IN CATCHMENT AREAS OR SPECIFIED FOR AICPARENTS MEETING & HOUSE CALL FOR GENERATING NEW APP. & FEES NEWSPAPER AD WEEKLY FOR SPOT ADMISSION IN CATCHMENT AREAS OR SPECIFIED FOR AICBHAGALPUR AND CATCHMENTS5015

ACTION PLAN-MONTH WISE

JULY-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. NEWS PAPER AD CANOPY

FOCUS ON NEW APPLICATION & FEES COLLECTION OF SELECTED STUDENTNEWS PAPER AD CANOPY

FOCUS ON NEW APPLICATION & FEES COLLECTION OF SELECTED STUDENTNEWS PAPER AD CANOPY

FOCUS ON NEW APPLICATION & FEES COLLECTION OF SELECTED STUDENTNEWSPAPER AD WEEKLY FOR SPOT ADMISSION IN CATCHMENT AREAS OR SPECIFIED FOR AICBHAGALPUR AND CATCHMENTS5015

ACTION PLAN-MONTH WISE

AUGUEST-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. 1. DATA CALLING & FOLLOW UP 2. CANOPY 3. ORGNISE COUNSELING SESSION 4. FEES COLLECTION 6. NEWS PAPER INSERTION1. PREVIOUS WALK INS FOLLOW UPS 2. FOCUS ON STUDENT REFERALS 1. PREVIOUS WALK INS FOLLOW UPS 2. FOCUS ON STUDENT REFERALS NEWSPAPER AD WEEKLY FOR SPOT ADMISSION IN CATCHMENT AREAS OR SPECIFIED FOR AICBHAGALPUR AND CATCHMENTS5010

ACTION PLAN-MONTH WISE

AUGUEST-2015TYPE OF ACTIVITIESSL. NO.WEEK-1WEEK-2WEEK-3WEEK-4LOCATIONEXPECTED FORMSEXPECTED FEES1. FOCUS ON NEW APPLICATION & FEES COLLECTION OF SELECTED STUDENTNEWSPAPER AD & SMS & MAILER ACTIVITIES FACEBOOK & OTHER SOCIAL SITE ACTIVITIES IN GROUP LEVELNEWSPAPER AD WEEKLY FOR SPOT ADMISSION IN CATCHMENT AREAS OR SPECIFIED FOR AICBHAGALPUR AND CATCHMENTS5010

ADMISSION-2014

ADMISSION STATUS - 2014TYPE OF ACTIVITIESAGBS FORM SOLDAGBS FEESUNIVERSITY FORM SOLDUNIVERSITY FEESADDOE FEESTOTAL FORM SOLDTOTAL FEES187529128228

ADMISSION PROJECTION-2015

ADMISSION PROJECTION-2015AMITY UNIVERSITY-KOLKATA

PROJECTED FORMPROJECTED FEES300100

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