Marketing Presentation - Ron Murray and Alan Crooks

"Specializing in SOLD" 1

Listing and Selling the Finest

Homes in the Inland Empire

Pat and Ron Murray &

Alan Crooks

About Our Company

RE/MAX Estate Properties is the largest

and highest ranked RE/MAX franchise in

the United States of America

RE/MAX Estate Properties in 2012 was

ranked #2 of all RE/MAX Offices in the

world by RE/MAX International

These numbers are based on transaction

sides and total sales volume


About Us

In the last 5 years, no one in our company

has sold more homes than we have

We have been ranked #1 or #2 in our

company every year since 2008

This is done by having a proven system in

place that gets results by utilizing a

marketing plan with a predictable and

duplicable outcome



What is that proven system?

To provide unrivaled services and performance

To be great communicators with our clients

To come through on our promises

To get the best terms and the most money under

current market conditions for our clients

To achieve goals in a quick and timely manner

To get you SOLD


Extensive Networking

You will be part of a

large marketing

network

Your home will have

significant more

exposure compared

to your typical agent

You will see results!

The Murray Team

You

Agents

Lenders

Buyers


Meeting the Needs of our Clients

Your home will be exposed to

buyers not just in the immediate

area, but throughout Riverside,

San Bernardino, Orange and

Los Angeles Counties

Our multiple office locations help

us produce interest over a large

geographical area

By having a team with 5 other

real estate professionals, we are

able to separate certain tasks

allowing us to focus in detail on

the marketing and sale of your

home

Pat and Ron Murray & Alan Crooks

Tricia Cerda

Chris Murray and Andrea McKeown

Palos Verdes and South Bay

San Bernardino County

Riverside County


Our Results

2013 Over 100 Sales

2012 208 Sales

2012 Average Selling Price of 101.3% of initial list price

Average selling time under 21.3 days

Our past clients are happy to recommend our services to you


Key Benefits

We have an understanding of current market conditions. By selling

on average 1 home every business day, we see market changes at

a quicker rate than your typical agent. As a result, we can make

appropriate changes in our marketing and procedures before most

agents are aware that these changes need to be made.

We understand the buyer and agent psychology during the purchase

of your home. We will be able to understand what they are thinking,

what they are wanting to achieve and what we can do to help them

get to that point with your home. All of this while getting you what

you need, in the time you need.


What is Happening to the Market?

The real estate market has gone in a direction which has

never before been experienced in Southern California.

Inventory lately has remained stable due to moratoriums

and government intervention to hinder the foreclosure

process; the market is still flooded with a very high

amount of REO and Short Sale inventory.

As a result, buyers have many choices and it is more

important to make sure no possible buyers are lost.

Many investors are deciding to purchase homes at

auction instead of traditional methods.

Interest rates are going up



What does this mean?

It means the market is in a state of limbo but appears as if it could be heading

towards another decline.

Depending on what happens with the foreclosure inventory, prices might be in

line for another dip.

If interest rates continue to go up, many buyers will again be pushed out of the

market also causing prices to drop.


How do we Overcome This?

High End Advertising

Market Knowledge

Adjust to market conditions

Be REALISTIC and price CORRECTLY

Hire the RIGHT agent

Exposure

Marketing through the Internet

Multiple websites

All listings marketed to hundreds of real estate websites

PVsold.com SouthBayHomesales.net Realtor.com

Assuring you of great results everywhere


Advertising Phone App: Peninsula Homes

Full page Internet Ads

Realtor.com

Foreclosure.com

Listhub.com

Homegain.com

Yahoo Real Estate

500+ Multiple Websites

Signs

SouthBayHomeSales.net Pvsold.com

Newsletter


1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Importance of

Internet Home

Search

• Almost 90% of home

buyers and sellers use

the internet to search

for their home1

• Reach the widest

audience of potential

buyers

• More buyers = better

chance of finding one that

is willing to meet your

terms, price and desired

closing date

ALMOST 90% OF HOME BUYERS AND

SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2011

17

REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other

comparable sites. They

take another look at a

property and really comb

through

the details.• Visitors on REALTOR.com

®

also come back more

often than on any other

comparable site.

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com®

numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category –Due to rounding, charts may not add up to 100%.


REALTOR.COMThe #1 Source for Buyers to Find YOUR Home

The best known multiple listing source on the internet

We are featured agents

All of our homes are “Showcase Homes”

Full pages with multiple photos and full descriptions

Printable flyers and E-mail campaigns

Our listings get high exposure

19

I will make yours

stand out

Because

REALTOR.com®

has millions of

listings…


SEE THE DIFFERENCEbelow is a typical realtor.com ad

•No Agent Contact

Information

•No Custom Home

Description

•No Computer Description

•One Photo

•Poor Ad Placement

•Less Website View

•Not Buyer Friendly

• I can make your home

the first one buyers see

• Triple the number

of buyers who see

your home

• Exclusive position gets

your home seen before

all others

2929Screen shots represent site as of publication date. Site subject to change without notice.


SEE THE DIFFERENCEbelow is OUR realtor.com ad

•Scrolling Custom Text

•Multiple Photos

•Listing Agent Name

•Direct Agent Contact Info

•Custom Home Description

•Detailed Home Information

•Detailed Computer Generated

Text

•Better Ad Placement

•More Website Hits

•Very Buyer Friendly


Which would you rather have?

20

Buyers who are searching in this neighborhood can find

me through REALTOR.com®

mobile marketing.

Realtor.com App or

our own phone App:

Peninsula Homes

Mobile Marketing Plan

• Buyers driving through

the neighborhood can:

- Find your home, get

directions and a map

- Connect with me in one

“click” to get details and

make an appointment

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH

OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All

Worlds

I market to buyers AND

agents who are on our

site PLUS buyers who

have not yet picked a

broker.

33

Online Listing

Performance Report

REALTOR.com® tracking

report shows how many

buyers are looking at your

home.

Locally, regionally,

nationally and

internationally

28

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

24

1 comScore, Media Metrix October 2011

Online Marketing

AdvantageShowcase Listing EnhancementsI will enhance your listings on the top websites, including

REALTOR.com®, with the features buyers want most

Featured Homes™Your home will have premium positioning on the most viewed real

estate site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com®mobile

apps so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such

as Facebook® and Twitter™

©2011 REALTOR.com® All rights reserved. rdc_listing presentation_Combined_120611


High End Marketing With 24 years of experience

starting in Palos Verdes, we bring our upscale homes experience to you

Our properties are marketed locally and to the LA market, San Diego Market, Orange County, Nationally & Internationally for the best exposure you can have

Results you can count on

SOLD! SOLD! SOLD!


Career Awards and

Achievements RE/MAX Lifetime Achievement

RE/MAX Hall of Fame

RE/MAX Diamond Award 2009

RE/MAX Chairman Award 2008,2010

RE/MAX Platinum Award 2004,2005,2006,2011,2012

RE/MAX 100% Club 2007

208 Sales in 2012

174 Sales in 2011

268 Sales in 2010

478 Sales in 2009

312 Sales in 2008

#2 Team in San Bernardino/Riverside Metro Area**Wall Street Journal’s REAL Trends Best Real Estate Agents in the United States - 2013

#1 Team RE/MAX Estate Properties 2009,2010

#2 Team RE/MAX Estate Properties 2008,2011,2012

#3 Team RE/MAX Estate Properties 2004,2005,2006,2007

Most Transactions Single Year RE/MAX Estate Properties 2002-2008

RE/MAX California/Hawaii Region: #7 Team 2009, #10 Team 2010, #36 Team 2011, #37 Team 2012

RE/MAX United States: #37 Team 2009, #50 Team 2010

RE/MAX World Rankings: #76 Team 2009, #108 Team 2010

SOLD! SOLD! SOLD!


The Next Move is Up to YOU! Thank you for

taking the time

to view our

marketing plan

Thank you!

Pat & Ron and

Alan. The

Murray Team

310-378-2240

Date post:	29-Jan-2018
Category:	Real Estate
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