When Worlds Collide:Applying Marketing Best Practices to Talent Management

Presented By @KatrinaKibben

Director of Marketing

50%Source: Jibe

#RDaily

Best Practice #1“Borrowed”

Content

250,000Source: US Dept. of Commerce

#RDaily

#RDaily

ONWASHINGTONMARCH

How To Find Waldo

1. Job title and description 2. Do a search3. Google Trends 4. Findability

Best Practice #2Bold

Calls-To-Action

Bold CTA Quick Tips

• Says where you’re going next• See it without

your glasses• Focus of the

page

Best Practice #3MobileFirst

100%Source: Me

#RDaily

43%Source: Jobvite

#RDaily

#RDaily

Best Practice #4Right Channel,Right Message

86%Source: Jobvite

Live Poll•What social media channels are you using?•LinkedIn•Twitter•Facebook

“The difference between an

audience and a community is the way the chairs are

facing.”

Best Practice #5Measure,

Measure Again

What To Measure•Bounce Rate•Click Rate•Time on Site•Traffic Source

http://rdaily.co/CEDashboard

Recap1. Don’t copy and paste job descriptions 2. Don’t hide your Call To Action (CTA)3. Think mobile first 4. Use social to build communities5. Measure something

Want This Presentation? Leave a copy of your business card!_____________________________________

@KatrinaKibbenkatrina@recruitingdaily.com

Q&A