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Marketing Program
Marketing Program
ADORN Dealer Display Program
Adorn Mortarless Stone Veneer complementary in-store displays help the consumer visualize,touch and feel the actual product, thus accommodating final finished product expectations. Increase sales with the ADORN Dealer Display Program.
DEALER DISPLAY PROGRAMNatural Concrete Products will provide up to 48 sqft for in-store dealer displays for FREE. Once installed - the lumber dealer will receive up to a $250 CREDIT to be used towards anintroductory training event. Talk with your NCP Sales Representative today to add an ADORN Mortarless Stone Veneer display to your showroom! Each display can be custom designed to fityour space!
Contractor Counter Display
Free Standing Column Display
Storefront Display
Wall Display
All displays must meet the approved requirements of your NCP Sales Representative and the NCPMarketing Department to qualify for the ADORN Dealer Display Program. Any displays notmeeting the NCP requirements will not qualify for the credit reimbursement of up to $250.
ADORN Dealer Display Program Includes:
*FREE* Up to 48 sqft of ADORN Mortarless Stone Veneer Siding to fit the needs of your in-storedisplay space - includes all styles & color options*FREE* In-store signage including NCP branded banners, product labels, literature and catalogCustom designed display options - many options available Sales training and/or contractor demo event (see below for details)Marketing support from NCP Marketing to launch and promote the product line
To Receive the Dealer Display Credit up to $250:
Once the approved ADORN Mortarless Stone Veneer Siding display has been installed, schedulean in-store training session with your sales team and your NCP sales representative Dealer Display Credit must be used to pay for training expenses (food, travel, etc) Email a photo of the display, along with the Display Credit Request Form and any training expensereceipts (food, travel, etc) to: [email protected] for credit reimbusementCredit request, photos and all invoices must be submitted within 30 days of original installation dateto receive the Dealer Display Credit of up to $250.
In-store contractor event and/or product launchAny Remaining Dealer Display Credit To Be Used For:
Contractor event date to be determined by the lumber dealer & NCP representativeContractor invites to be created and sent out by the NCP Marketing DepartmentCredit request and all invoices for in-store contractor event (food, advertising etc.) must be emailed [email protected] within 30 days of the event date to receive the remaining credit
**Any remaining Dealer Display Credit will expire within 60 days of original installation date.
ADORN Dealer Display Program
Display Credit Request Form
DEALER DISPLAY CREDIT REQUEST FORM
REQUEST DATE: ___________________________________________________________________________________________________ DEALER NAME: ___________________________________________________________________________________________________ STORE ADDRESS: ___________________________________________________________________________________________________ CITY/STATE/ZIP: PHONE: ___________________________________________________________________________________________________ SALES REP: ___________________________________________________________________________________________________
PLEASE SUBMIT COPIES OF ALL RECEIPTS/INVOICES FOR CREDIT REIMBURSEMENT
DATE _______________ _______________ _______________ ______________________________
RECEIPT/VENDOR NAME ___________________________________________________________________________________________________________________
DESCRIPTION ________________________________________________________________________________________________________________________
TOTAL AMOUNT ___________________________________________________________________________________________________________________
Dealer Display Credit must be used to pay for training expenses and/or contractor event - see theADORN Dealer Display Program in the Marketing portion of this binder for details. Email a photo of the display, along with this Display Credit Request Form and any training expensereceipts (food, travel, etc) to: [email protected] for credit reimbusementCredit request, photos and all invoices must be submitted within 30 days of original installation dateto receive the Dealer Display Credit of up to $250.
PHOTO OF DISPLAY TRAINING COMPLETED RECEIPTS DISPLAY CREDIT REQUEST FORM
Lumber Dealer Co-op Program
The goal of the Natural Concrete Products Co-op Program is to help the individual lumber dealer promoteproducts in their stores and to their customers. This program can be used towards additional productdisplays, literature, samples, events, promotional materials or the advertising of Natural Concrete Products,Adorn Mortarless Stone Veneer Siding, Handi-Block, hardscapes, paver and fire pit kits.
Lumber Dealers will earn 1% on all purchases from January 1st, 2019 to December 31st, 2019Co-op funds can be used any time of the year based on the balance available in your co-op account 50% of all approved invoices will be paid with your available co-op funds Pre-approval by NCP Marketing is required for all co-op purchases and will be reviewed uponrequest - Email your requests to [email protected] note that co-op funds DO NOT rollover year after year
Lumber Dealer Co-op Program
Advertisements featuring Natural Concrete Products
How The Lumber Dealer Co-op Program Works:
Use Your Lumber Dealer Co-op Funds on the Following:
Radio, Television, Digital & Social Media, Newspaper, Magazine Ads, Billboards and Customized Signage Promotional Items
Personalized wearable items - shirts, hats, sweatshirts, etc. or promotional giveaway items with logosCustom displays and signage, literature or custom branding pieces Any promotional item representing the NCP brand MUST have pre-approval by NCP Marketing
Special Events/Projects Contractor Events, Sponsorships, Trade-Shows, Memberships, Model Home Projects, Donations, etc.
Please email ALL requests to [email protected] for pre-approval
How To Claim Your Co-op FundsCheck your available balance by sending your request to NCP MarketingAll requests must be pre-approvedOnce approved, send the following with your co-op claim to: [email protected]
Co-op Claim FormCopy of Invoice & DatesCopy or Photograph of the marketing materials
Any request submitted without the required documentation will not be processedPlease allow up to 30 business days to process the credit to your customer accountAll approved invoices must be received by NCP Marketing within 60 days of original date and allfinal invoices must be submitted by January 31st, 2020
NCP Co-op Claim Form
REQUEST DATE: ___________________________________________________________________________________________________ DEALER NAME: ___________________________________________________________________________________________________ ADDRESS: ___________________________________________________________________________________________________ CITY/STATE/ZIP ___________________________________________________________________________________________________ DEALER CONTACT: ___________________________________________________________________________________________________
PLEASE SUBMIT COPIES OF ALL RECEIPTS/INVOICES FOR CREDIT REIMBURSEMENT
DATE _______________ _______________ _______________ ______________________________
RECEIPT/VENDOR NAME ___________________________________________________________________________________________________________________
DESCRIPTION ________________________________________________________________________________________________________________________
TOTAL AMOUNT ___________________________________________________________________________________________________________________
CO-OP CLAIM FORM COPY OF INVOICE & DATES COPY OR PHOTOGRAPH OF MARKETING PIECE/EVENT
PRE-APPROVAL REQUEST
NOT APPROVEDAPPROVED PLEASE MAKE THE FOLLOWING CHANGES AND RESUBMIT______________________________________________________________________________________________________
CO-OP REQUEST
RADIOADVERTISEMENT
TELEVISIONDIGITAL/ SOCIAL MEDIA
BILLBOARD OTHER
PROMOTIONAL ITEMS SPECIAL EVENTS/PROJECTSWEARABLESPROMOTIONALGIVEAWAY ITEMS
OTHER
CONTRACTOR EVENTS SPONSORSHIPS TRADE-SHOW/BOOTH MEMBERSHIPS MODEL HOME PROJECTS DONATIONS OTHER
CUSTOM LITERATURE
CUSTOM SIGNAGE
Any request submitted without the required documentation will not be processed Please allow up to 30 business days to process the credit to your customer account All approved invoices must be received by NCP Marketing within 60 days of original date and allfinal invoices must be submitted by January 31st, 2020
COMPLETE THIS FORM, ATTACH ALL REQUIRED DOCUMENTS LISTED BELOW AND SEND CLAIM TO [email protected] FOR CREDIT REIMBURSEMENT
2019 Corporate Rebate Form
REBATE REQUEST DATE: ___________________________________________________________________________________________________ DEALER NAME: ___________________________________________________________________________________________________ ADDRESS: ___________________________________________________________________________________________________ CITY/STATE/ZIP: PHONE: ___________________________________________________________________________________________________ DEALER CONTACT: ___________________________________________________________________________________________________
PLEASE SUBMIT COPIES OF ALL INVOICES REFLECTING PURCHASES FROM NATURAL CONCRETE PRODUCTSVALID JANUARY 1ST, 2019 THROUGH DECEMBER 31ST, 2019.
DATE _______________ _______________ _______________ __________________________________________________________________________________________
VENDOR INVOICE # _______________________________________________________________________________________________________________________________________________________________________________________________________________
PRODUCT DESCRIPTION ________________________________________________________________________________________________________________________________________________________________________________________________________________________
TOTAL AMOUNT _______________________________________________________________________________________________________________________________________________________________________________________________________________
REBATE CLAIM FORM COPY OF ALL NCP INVOICES
CORPORATE REBATE PROGRAMPreferred Corporate Lumber Dealers can qualify for the annual rebate program from Natural ConcreteProducts. This is a tiered program based on total annual sales. The lumber dealer must achieve theminimum annual sales to qualify.
ADDITIONAL SPREADSHEET MAY BE USED - COMPLETE THIS FORM, ATTACH ALL REQUIRED DOCUMENTSLISTED BELOW AND SEND THE REBATE CLAIM TO NATURAL CONCRETE PRODUCTS FOR PROCESSING
$25,000 - $50,000 $50,000 - $150,000
$150,000 +
1% REBATE 2% REBATE 3% REBATE
ANNUAL SALES REBATE %
Rebate claims must be received by Natural Concrete Products no later than January 31st, 2020. Rebatechecks will be mailed within 60 days of receipt. Claims received after the deadline will not be processed.
Email rebate claims to [email protected] or mail to:
Natural Concrete Products Attn: Marketing Department
3607 E. Hwy 24 | Norfolk, NE 68701
