MARKETING PROGRAMS FOR CAR GUYS - BY CAR GUYS

INNOVATIVE DIRECT MAIL

DATA DRIVEN PERFORMANCE MARKETING

YOU MAY BE THE LUCKY WINNER! YOU MUST MATCH 4 AMOUNTS TO WIN.*

IF VALUES DON’T MATCH, YOU LOSE.

IF YOU ARE A WINNER CALL: THEN ENTER YOUR CODE:

THEN PROCEED TO ABC KIA DURING EVENT TIMES TO CLAIM YOUR PRIZE!

LUCKY WINNER!*

7500

7500

7500

7500

$50,000*

YOU COULD WIN

SCRATCH,MATCH & WIN!

W91274

VALID THRU TRADE-IN OFFER UP TO

†

WE’RE GOING BY THE BOOK

VALUE UP TO†

TRADE VEHICLE

< $19,920 >

< 2012 KIA OPTIMA >

<John,>The <Kia Optima> is in high demand, and we’re willing to pay you up to 120% of Kelley Blue Book Value† for your <2012 Kia Optima!>

ABC KIA • 1234 ANY STREET • ANYCITY, ANYSTATE 12345

$50,000CASH*

$100CASH*

$25GIFT CARD*

NEW 2016 KIA SOUL AT

$148per month for 36 month lease!

10,000 miles per year $2,499 due at lease signing, excludes taxes,

tags, and document fee. No security Deposit. Good through 07/05/2016.

$105per month for 36 month lease!

10,000 miles per year $2,499 due at lease signing, excludes taxes,

tags, and document fee. No security Deposit. Good through 07/05/2016.

$145per month for 36 month lease!

10,000 miles per year $2,499 due at lease signing, excludes taxes,

tags, and document fee. No security Deposit. Good through 07/05/2016.

NEW 2016 KIA FORTE LX

NEW 2016 KIA OPTIMA LX

NEW 2016 KIA SORENTO LX

$269per month

$269per month

$269per month

NEW 2016 KIA SPORTAGE LX

NEW 2016 KIA RIO LX

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<JOHN,>

<1-888-123-4567><12345678>

< 00/00/00 >

< J O H N D O E >< 2 0 1 2 C H R Y S L E R 2 0 0 >

< $ 1 9 , 9 2 0 >

<KIA OPTIMA EXCHANGE PROGRAM>

< 3 Days Only! July 25 - July 27 • 9am - 9pm >

Sign up at get.sales360.com/partner

DIRECT MAIL

SUBPRIME

DATABASE BUYBACK

EXPIRING LEASES

BUYBACK & SERVICE

DATABASE / CONQUEST BUYBACK

CONQUEST BUYBACK

NOT YOUR AVERAGE DIRECT MAIL.We are constantly looking for the next big thing to attract customers to your dealership - from variable imaging to variable 3D textured mail. If you look in our sample kit, you’re almost guaranteed to find something you’ve never seen before.

Automotive Finance Program (AFP)9x11 letter with envelope and personal plastic card utilizing a Fresh Bureau List to deliver a powerful campaign with great results.

Hand Written Privileged Wax SealPersonal and unique high-end direct marketing that attracts the customer’s attention with the use of 3D textured printing and foil including our custom dynamic handwriting application.

Lease ExchangePositioned as the biggest win-win for both parties...the dealership offers a great way to get out of a lease with a new program offer.

Kelley Blue Book Service MailerThis 9x12 laminated mailer works well because it gives your customer the option to service their current vehicle or to get a great KBB trade value. It has multiple perforated coupons with both service and new car specials.

Model Year Closeout Invite with Post-ItThis invite is as personal as it gets. Delivered in a hand-written envelope and post-it note personalization on the inside with variable imaging.

Visa Vehicle Exchange Laminated PostcardWe model your audience based off your current customers and market and pull from our 300 million VIN database to deliver the ultimate personalized mailer.

$1.09

$1.09

$.99

$1.09

$1.19

$1.29

per mailer

per mailer

per mailer

per mailer

per mailer

per mailer

YOU MAY BE THE LUCKY WINNER!

YOU MUST MATCH 4 AMOUNTS TO WIN.*

IF VALUES DON’T MATCH, YOU LOSE.

IF YOU ARE A WINNER CALL:

THEN ENTER YOUR CODE:

THEN PROCEED TO ABC KIA DURING EVENT TIMES TO CLAIM YOUR PRIZE!

LUCKY WINNER!*

7500

7500

7500

7500

$50,000*

YOU COULD WIN

SCRATCH,MATCH & WIN!

W91274

VALID THRU

TRADE-IN OFFER UP TO†

WE’RE GOING BY THE BOOK

VALUE UP TO†

TRADE VEHICLE

< $19,920 >

< 2012 KIA OPTIMA >

<John,>The <Kia Optima> is in high demand, and we’re

willing to pay you up to 120% of Kelley Blue

Book Value† for your <2012 Kia Optima!>

ABC KIA • 1234 ANY STREET • ANYCITY, ANYSTATE 12345

$50,000CASH*

$100CASH*

$25GIFT CARD*

NEW 2016 KIA SOUL AT

$148per month for 36 month lease!

10,000 miles per year

$2,499 due at lease signing, excludes taxes,

tags, and document fee. No security Deposit.

Good through 07/05/2016.

$105per month for 36 month lease!

10,000 miles per year

$2,499 due at lease signing, excludes taxes,

tags, and document fee. No security Deposit.

Good through 07/05/2016.

$145per month for 36 month lease!

10,000 miles per year

$2,499 due at lease signing, excludes taxes,

tags, and document fee. No security Deposit.

Good through 07/05/2016.

NEW 2016 KIA FORTE LX

NEW 2016 KIA OPTIMA LX

NEW 2016 KIA SORENTO LX

$269per month

$269per month

$269per month

NEW 2016 KIA SPORTAGE LX

NEW 2016 KIA RIO LX

6 T

EA

R O

FF

CO

UP

ON

S FO

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<JOHN,>

<1-888-123-4567><12345678>

< 00/00/00 >

< J O H N D O E >

< 2 0 1 2 C H R Y S L E R 2 0 0 >

< $ 1 9 , 9 2 0 >

<KIA OPTIMA EXCHANGE PROGRAM>

< 3 Days Only! July 25 - July 27 • 9am - 9pm >

OFFICIAL

BUY BACK PROGRAM

BROUGHT TO YOU BY:

ABC MOTORSLEASE EXCHANGE PROGRAM

ENJOY FLEXIBLE LEASE TRADE-IN SPECIALS AT ABC MOTORS YOUR END OF LEASE EXCHANGE HEADQUARTERS.

ALL MAKES AND MODELS QUALIFY.ˆ

At ABC Motors we offer many convenient, flexible lease ending options regardless where you originally leased your vehicle. This

particular lease special will allow you to simply exchange your qualifying vehicle with brand new 2015/2016 Ford from ABC Motors.

Or we have a large selection of pre-owned makes and models that will fit your budget and driving needs.

Before you make a decision give one of our leasing experts a call today to review all of your end of lease options.

<<Remember <First Name>, you’ve already een pre-qualified to receive an auto lease in the amount of $250 to $700.

REGISTER NOW FOR PRIORITY PROCESSING

24 CALL

VISIT

YOUR PIN

You can choose to stop receiving “prescreened” offers of credit from this and other companies by calling toll free

1-888-567-8688. See PRESCREEN & OPT OUT NOTICE on reverse side for more information about prescreened offers.

MONDAY - THURSDAY 9 AM - 8 PM | FRIDAY - SATURDAY 9 AM - 6 PM | SUNDAY 11 AM - 4 PM

ABC MOTORS123 MAIN STREET • ANYCITY, ANYSTATE 12345

2015FORD FUSION SE

2015FORD ESCAPE S

2015FORD SF-150 SUPERCREW

e

Automatic, Power Windows, Power Locks, A/C, Bluetooth Automatic, Power Windows, Power Locks, A/C, Bluetooth Automatic, Power Windows, Power Locks, A/C, Bluetooth

STK #KSF462, MSRP $18,405, 42,000 MILE LEASE, $0.20 PER MILE OVER. $0 SECURITY DEPOSIT.

1ST PAYMENT, $595 ACQUISITION FEE AND SALES TAX ARE INCLUDED IN PAYMENT STRUCTURE.

LESSEE RESPONSIBLE FOR EXCESS WEAR AND TEAR. $400DEPOSITION FEE. 690+ FICO SCORE.

STK #KSF462, MSRP $18,405, 42,000 MILE LEASE, $0.20 PER MILE OVER. $0 SECURITY DEPOSIT.

1ST PAYMENT, $595 ACQUISITION FEE AND SALES TAX ARE INCLUDED IN PAYMENT STRUCTURE.

LESSEE RESPONSIBLE FOR EXCESS WEAR AND TEAR. $400DEPOSITION FEE. 690+ FICO SCORE.

STK #KSF462, MSRP $18,405, 42,000 MILE LEASE, $0.20 PER MILE OVER. $0 SECURITY DEPOSIT.

1ST PAYMENT, $595 ACQUISITION FEE AND SALES TAX ARE INCLUDED IN PAYMENT STRUCTURE.

LESSEE RESPONSIBLE FOR EXCESS WEAR AND TEAR. $400DEPOSITION FEE. 690+ FICO SCORE.

$0 DUE ATSIGNING

$0 DUE ATSIGNING

$0 DUE ATSIGNING

PER MONTH42 MONTH LEASEINCLUDES TAX

PER MONTH42 MONTH LEASEINCLUDES TAX

PER MONTH42 MONTH LEASEINCLUDES TAX$179 $179 $179

WOWINCLUDESSALESTAX!

WOWINCLUDESSALESTAX!

WOWINCLUDESSALESTAX!

:123456989123:

********ECRWSS**B-015***SEQ 12344 TR 44 PK 13John Doe123 Any Street, Anycity, Anystate 12345-6789

<<First Name,> our records indicate that your lease return date may be fast approaching.>

<<NAME,> YOU HAVE BEEN PRE-QUALIFIED* TO RECEIVE AN AUTO LEASE

IN THE AMOUNT OF $250 TO $700 PER MONTH.>>

<1-800-888-8888>

www.dukky.com/JohnDoe

<1234567>