JULY 1 – SEPTEMBER 30, 2019 Promotion Guide Marketing Classic Chicken Salad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Runtime: 7/1/19 – 9/30/19 Now that summer is in full swing, take a break from the ordinary! Keep it fresh with Port of Subs ® and try our NEW Classic Chicken Salad. It’s the ultimate summer switch-up with tender bites of grilled chicken breast mixed with crunchy veggies and tossed in a creamy mayo - it’s only available for a limited time. Try it on our fresh baked bread or delicious flatbread, on a bed of lettuce, or wrap it up in our tasty wheat or lettuce wraps. Menuboard Cling Place on menu panel 2 (Remove the old campaign cling & clean the menuboard panel prior to installation) Digital Marketing Panel Content will be automatically uploaded Magnetic Pins For all team members – add a name, then they can double as name tags! Lauren Ellen . . . . . . . . . . . . . . . . . . . . . New! Garlic Parmesan Bread Runtime: 7/1/19 – 9/30/19 Port of Subs ® does garlic and Parmesan right! Order any sub with our new Garlic Parmesan Bread; baked fresh daily with a dash of garlic and a handful of Parmesan. We hear it pairs perfectly with our sliced fresh savory meats, cheeses, mouth-watering veggies and our signature mayo-mustard mix. Digital Marketing Panel Content will be automatically uploaded Sneezeguard Cling Place on the exterior of the sneezeguard, near the slicer position. Exterior Window Cling Place in most prominent window (Remove old window cling & clean the window prior to installation)
Transcript
JULY 1 – SEPTEMBER 30, 2019Promotion Guide
MarketingClassic Chicken Salad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Runtime: 7/1/19 – 9/30/19 Now that summer is in full swing, take a break from the ordinary! Keep it fresh with Port of Subs® and try our NEW Classic Chicken Salad. It’s the ultimate summer switch-up with tender bites of grilled chicken breast mixed with crunchy veggies and tossed in a creamy mayo - it’s only available for a limited time. Try it on our fresh baked bread or delicious flatbread, on a bed of lettuce, or wrap it up in our tasty wheat or lettuce wraps.
Menuboard ClingPlace on menu panel 2(Remove the old campaign cling & clean the menuboard panel prior to installation)Digital Marketing Panel
Content will be automatically uploaded
Magnetic PinsFor all team members – add a name, then they can double as name tags!
Port of Subs® does garlic and Parmesan right! Order any sub with our new Garlic Parmesan Bread; baked fresh daily with a dash of garlic and a handful of Parmesan. We hear it pairs perfectly with our sliced fresh savory meats, cheeses, mouth-watering veggies and our signature mayo-mustard mix.
Digital Marketing PanelContent will be automatically uploaded
Sneezeguard Cling Place on the exterior of the
sneezeguard, near the slicer position.
Exterior Window ClingPlace in most prominent window(Remove old window cling & clean the
window prior to installation)
BACK TO SCHOOL ESSENTIALS Runtime:8/1/19 – 8/31/19
School’s in session! Getting into the new school routine, and don’t have time to make a home-cooked meal before taking the kids to practice? Let Port of Subs® give you one less thing to think about and provide the ultimate after school essentials for your family. Make sure the kids have a healthy meal with Port of Subs®. Feed four with any two-foot Classic Sub made with mouth-watering ingredients, four bags of chips and your choice of four fresh baked cookies or brownies made with Ghirardelli chocolate for ONLY ($25/$27/$28).
PACK IT UP Runtime:9/1/19 – 9/30/19
Looking to explore the great outdoors? Whether it’s a lake day, an afternoon at the beach, or just lunch outside with the family, Port of Subs® wants you to get outside! Make sure you have a tasty meal to keep you going! Wherever your adventure takes you, pack it up with the Port of Subs® Picnic Pack! Fueling your friends and family just became a walk in the park with our Picnic Packs. Feed Four with any two-foot classic sub, four bags of chips, and your choice of four fresh baked cookies or brownies made with Ghirardelli chocolate all for just ($25/$27/$28).
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Digital Marketing PanelContent will be automatically
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LIFE’S A PICNICRuntime: 7/1/19 – 7/31/19The ingredients for a perfect summer day are sunshine, a cool breeze and PORT-able subs, please! Life’s a picnic with Port of Subs®, when you can enjoy outdoor activities while devouring savory meats, cheeses, and mouth-watering veggies with our signature mayo-mustard mix! With our oh-so-sharable and delicious Picnic Packs, you can now have your sub…and eat it, too. Feed four with any two-foot Classic Sub, four bags of chips and your choice of four fresh baked cookies or brownies made with Ghirardelli chocolate. All for ONLY ($25/$27/$28).
Instagram or any place else — take charge of your online
presence and ask your FMC to e-mail these images right to you!
Social ImageWhether it’s Facebook, Instagram or
any place else — take charge of your online presence and ask your FMC to
e-mail these images right to you!
New Tasty Treats! . . . . . . . . . . . . . . . . . . . . . .BUTTERSCOTCH BROWNIES Runtime: 7/1/19 – 9/30/19How do you make our fresh baked brownies made with Ghirardelli chocolate even better? Add the deli-cious flavors of decadent butterscotch! FOR A LIMITED TIME ONLY, indulge in our decadent Butterscotch Brownies – baked fresh daily!
Campaign items will be available July 1st. They are located in the National Campaign Calendar Section under Marketing Tools. You can download them directly to you computer or you can have them print-to-store and they’ll be delivered in as little as 5 business days!
Divvy Zone
Flyers
Bagstuffers
CC Signature Pad InsertInsert in the window of your credit card signing pad.
Brownie Sticker Use this digital file to print these labels in your store using Avery Round 2x2in labels #22807 from www.avery.com
Register InsertInsert in the window of your
Microsale register
Dessert Basket Sign Place on dessert basket,
near the register position.
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Find additional information about the upcoming promotion atmySLICE.portofsubs.com
Social Campaign . . . . . . . . GOOD SUBS MAKE GOOD NEIGHBORS Runtime: 7/1/19 – 9/30/19We’re your Port of Subs® family, and good subs make good neighbors! As a part of your community since 1972, we provide quality product through superior service by friendly, qualified people in a clean appealing atmosphere. That’s our promise to you. As a family owned restaurant, our customers AND employees are a top priority. So stop in and visit your neighborhood sandwich shop, or order online at portofsubs.com and see for yourself what we’re all about.
DR PEPPER: MAKE IT COMBO! Runtime: 7/1/19 – 9/30/19Nothing tastes better than an upgrade! Make it a combo – quench your thirst with refreshing Dr Pepper and add a bag of chips to your meal. The A&D Fund will be promoting a crew incentive program for this campaign window. Encourage your team to upsell combo meals at the register position for a chance to win some great prizes. The top 3 stores with the highest combo meal percentage of total sales in each district will win!
A motivated, well-trained crew is a key ingredient of restaurant success. Not only can your crew boost the bottom line by selling profitable menu items, they can also improve the guest experience, which leads to higher satisfaction and loyalty. Plan:
1. Choose a focal point for suggestive selling – in this case, we want to emphasize the value of your combo meals. Define success with quantifiable goals, e.g., selling “X” combos per day.
2. Communicate the program. There’s no such thing as too much communication. Tell all employees about the program in advance, especially what you expect them to do and the prizes they could earn.
Execute: Train your crew. Your suggestive selling program may require crew members to do new or different tasks. Make sure they have opportunities to learn the skills needed to achieve your goals.Analyze: Track and evaluate results. If you’ve done a good job of defining specific goals, it will be easy to track your crew’s progress. Monitor and communicate results to your crew throughout the program and emphasize what worked well and lessons learned at the end.
Digital Marketing PanelContent will be automatically uploaded
Digital Marketing PanelContent will be automatically uploaded
Social ImageWhether it’s Facebook, Instagram or any place else — take charge of your
online presence and ask your FMC to e-mail these images right to you!
Social ImageWhether it’s Facebook, Instagram or any place else — take charge of your online presence and ask your FMC to e-mail these images right to you!
1st Place = $500 Prize2nd Place = $400 Prize3rd Place = $300 Prize
Chicken Salad Mix Ingredients Large Batch Small Batch Grilled Chicken 2.5 lb 1.25 lb Mayonnaise 1 ¼ Cups 2/3 Cup Celery (2) #16 Blue Scoops (1) #16 Blue Scoop Pepper 1 Teaspoon 1/2 Teaspoon
Cost per #16 Blue Scoop $0 .34 $0 .34
Equipment, Utensils: -Gloves -Large Spoon or Rubber Spatula -#16 Blue Scoop -Chef Knife or Block Chopper -Measuring Cups -Cutting Board -Measuring Spoons -Mixing Bowl Large Batch Procedures: Makes 24 Scoops or 12 Medium Sandwich Portions 1. Thaw 2.5 lb grilled chicken from frozen minimum 24 hours in advance. 2. Place thawed grilled chicken on a cutting board and coarsely chop with chef knife. 3. Place chopped grilled chicken in a mixing bowl and add 1 ¼ cups mayonnaise to bowl. 4. From cooler remove and wash about (2) stalks of celery. Place celery on cutting board and chop into 1/4 x 1/2 size pieces. Add (2) #16 Blue Scoops chopped celery to grilled chicken mix. 5. Add 1 tsp of black pepper to grilled chicken mix. 6. Using a large metal spoon or rubber spatula, mix ingredients thoroughly. 7. Place grilled chicken salad mix in an NSF container. Cover with a lid. Seal tightly, add day dot, date, and initial. Immediately refrigerate for 24-hour use. Discard after 72 hours. Small Batch Procedures: Makes 12 Scoops or 6 Medium Portions 1. Thaw 1.25 grilled chicken from frozen minimum 24 hours in advance. 2. Place thawed grilled chicken on a cutting board and coarsely chop with chef knife. 3. Place chopped grilled chicken in a mixing bowl and add 2/3 cups mayonnaise to bowl. 4. From cooler remove and wash about (1) stalk of celery. Place celery on cutting board and chop into 1/4 x 1/2 size pieces. Add (1) #16 Blue Scoop chopped celery to grilled chicken mix. 5. Add 1/2 tsp of black pepper to grilled chicken mix. 6. Using a large metal spoon or rubber spatula, mix ingredients thoroughly. 7. Place grilled chicken salad mix in an NSF container. Cover with a lid. Seal tightly, day dot, date, and initial. Immediately refrigerate for 24-hour use. Discard after 72 hours. Chicken Salad Mix portions (all with #16 Blue Scoop). 1. (6) scoops for 2-Foot Sandwiches 2. (3) scoops for Large Sandwich 3. (2) scoops for Medium Sandwich, Salad or Wrap 4. (1) scoop for Small Sandwich or Flat Bread
Butterscotch Brownie Mix Ingredients Large Batch Small Batch Brownie Box Mix 2 pouches 1 pouch Water 2 cups 1 cup Olive Oil 2 cups 1 cup Liquid Eggs (12) 2 oz ladles (6) 2 oz ladles Butterscotch Chips (1) 11 oz bag (0.7 lb) (1/2) 11 oz bag (0.3 lb)
Equipment, Utensils: -Large bowl or lettuce pan -Measuring cup -Scale -Rubber Spatula or large metal spoon -Bread Pan (spray heavily with pan spray) Large Batch Procedures
1. Combine 2 cups hot water, 2 cups olive pomace oil and (6) 2 oz ladles of liquid eggs in mixing bowl (make sure not to over-portion liquid ingredients).
2. Add 2 pouches of brownie mix and carefully stir ingredients with a spatula or large metal spoon. To get desired brownie mixture fold powder over liquids just till wet. (Heavy stirring creates more of a cake texture which is not desired).
3. Using the spatula or spoon, carefully pour the liquid ingredients into a bread pan well-sprayed with pan spray to ensure brownie mix will not stick to sides or bottom of pan. Do not tap or bang the pan on the table as this will change the brownie texture.
4. Carefully and evenly place (1) 11 oz bag (0.7 lb) of butterscotch chips evenly over entire pan of brownie mix.
5. Place the pan in the oven at normal dessert baking temperature. 6. Oven Baking temperatures:
i. Pre-heat Duke oven to 300° - 325° ii. Pre-heat Supersystem, Nuvu, or Turbofan oven to 325° - 350°
iii. Bake for approximately 45 to 50 minutes 7. After sheet of brownies has cooled, cut 24 individual pieces (4"x4") with a
plastic knife (watch to make corner cuts very clean). 8. Wrap each square in plastic wrap for 24-hour use. Apply label and place the
appropriate Day dot on each brownie before displaying. Place special LTO Butterscotch Brownie sticker on each of the LTO Brownies.
Discard after 72 hours
Small Batch Procedures: 1. Combine 1 cup hot water, 1 cup olive pomace oil and (3) 2 oz ladles liquid eggs in
mixing bowl (make sure not to over-portion liquid ingredients). 2. Add 1 pouch of brownie mix and carefully stir ingredients with a spatula or large metal
spoon. To get desired brownie mixture fold powder over liquids just till wet. (Heavy stirring creates more of a cake texture which is not desired).
3. Using the spatula or spoon, carefully pour the liquid ingredients into a bread pan well-sprayed with pan spray to ensure brownie mix will not stick to sides or bottom of pan. Do not tap or bang the pan on the table as this will change the brownie texture.
4. Carefully and evenly place 1/2 of an 11 oz bag (0.3 lb) of butterscotch chips evenly over entire pan of brownie mix.
5. Place the pan in the oven at normal dessert baking temperature. 6. Oven Baking temperatures:
i. Pre-heat Duke oven to 300° - 325° ii. Pre-heat Supersystem, Nuvu, or Turbofan oven to 325° - 350°
iii. Bake for approximately 45 to 50 minutes 7. After sheet of brownies has cooled, cut 12 individual pieces (4"x4") with a
plastic knife (watch to make corner cuts very clean). 8. Wrap each square in plastic wrap for 24-hour use. Apply label and place the
appropriate Day dot on each brownie before displaying. Place special LTO Butterscotch Brownie sticker on each of the LTO Brownies.
Discard after 72 hours
The 4”x4” Butterscotch Brownie is approximately $0.11 more than your regular brownie cost.
Garlic Parmesan White Bread Procedures Shelf Life: 24 hours
Preparation 1. Follow normal white bread preparation procedures for prepping.2. Proof bread normally until about 1/3 to 1/2 of the normal proof.3. Remove from the proofer and use a NSF spray bottle labeled and filled with water. Spray
bread sticks with a water mist until bread sticks look wet.4. Lightly shake dried minced garlic from shaker bottle onto the bread, ensuring little drop-
off on to pan (will use approximately 1 teaspoon).5. Return bread to proofer for the remaining time, ensuring bread achieves the required 3-
inch width and 1.75-inch height (use a Bread Template to measure).6. Once bread is proofed, place in the oven and cook at normal temperature until golden
brown. Place bread on cooling rack until cool, turning once top side is cool.7. Once cooled, bag the bread as normal in designated, labeled bags.9. When using a Panini Press there are two options for the top of the sandwich:
1) Use Sandwich paper on top (ink facing outside) to keep the garlic and parmesan fromsticking to the inside top of the panini plate or
2) Turn the top of the sandwich over so the underside of the bread will be grilled whilethe top side will not get stuck to the plate.
NOTE: See Bread Baking Procedures in Ops Manual and Bread Baking Procedures Video on mySlice Franchise Portal Training Videos. This Garlic Bread LTO is under 2019 LTO Videos. The Bread Template is available on mySlice/Divvy Marketing Materials.
Serving Procedures: 1. Garlic Parmesan Bread can be used in place of any other type of bread for any sandwich
on menu at no additional cost. Do not charge customers extra when serving this bread.2. Suggest new products to customers and always follow marketing and service guidelines.
INGREDIENTS 2-Foot Large Medium Small Kid’s
White Bread Stick 24 inch 12 inch 8 inch 5 inch 4-inch
Minced Garlic Spice, Shelf Stable (dry seasoning) US Foods #1449453
