MARKETING &
PROMOTION:
Spreading the
Mission of the
American Cancer
Society
Dear South Atlantic Collegiate Relayers:
During the past few weeks we had a team of students do some “serious market research” surrounding Relay For Life on our college campuses. The results were nothing
shy of disturbing. A decent number of students on some of our most Relay intensive campuses were unable to answer questions as simple as: What is Relay and where does
the money go? Answers ranged from: “some cancer thing” to “an event in the spring time.” We even had someone say the money went to the AMERICAN RED CROSS!
That was all the motivation we needed to push out a Marketing and Promotional Guidebook specially designed to address opportunities and challenges on the college campus. Seeing that we have many students out there who are not familiar with the
objectives of ACS and Relay For Life, this guidebook firsts outlines and breaks down the mission statement of the American Cancer Society and how each Relay For Life event
can spread this message through their marketing. The guidebook then goes on to describe effective marketing strategies (unexpected
marketing, target marketing, word of mouth marketing), branding, promotional activities, and ways to utilize online marketing. Each section contains some best
practice ideas and examples from colleges and universities in our division (the best division in ACS, obviously). Keep in mind these are examples of what has worked in the past at various other schools - the most important thing would be to take these
suggestions and tailor them to the needs of your campus. It is also important to note the restrictions imposed on you by certain university offices (for example, a posting policy
for flyers and posters). Please be mindful of the rules. We don’t want to be giving Relay a bad name!
If you have your own best practices or pictures that you would like to share, please feel free to e-mail them. As a division we are always looking to share ideas that can better all of our events. Good luck with each of your events!
Happy Relaying,
Liz Tobia Georgetown University Collegiate Representative
South Atlantic Relay For Life Task Force [email protected]
American Cancer Society Mission Statement The American Cancer Society is the nationwide, community based, volunteer health
organization dedicated to eliminating cancer as a major health problem by preventing
cancer, saving lives, and diminishing suffering from cancer through research,
education, advocacy, and service.
But what does that complex mission statement mean? The American Cancer Society is the nationwide, community based, volunteer health
organization…
� 5,000 + community events and 470 + college/university events throughout the United States
� Success of Relay For Life = Success of the Volunteers! � Only charitable organization that is community based and volunteer driven
…dedicated to eliminating cancer as a major health problem by preventing cancer,
saving lives, and diminishing suffering…
� During the 1980s: Breast Cancer early detection guidelines are published; Medicaid coverage for Pap tests
� During the 1990s: Overall cancer death rates drop 1.6%
� 2000 – Present: Gleevec increases the life expectancy for leukemia patients; 5 year cancer survival rates increase to 64%
…through research, education, advocacy, and service.
� More money dedicated to cancer research than any other private, not for profit,
non governmental organization in the United States o Over $3.3 billion since 1946 – funding over 42 Nobel prize winning
researchers
� Education through services like www.cancer.org and the National Cancer Information Center
� ACS CAN – sister organization dedicated to eliminating cancer through legislative action
� Hope Lodge provides a comfortable, nurturing environment where patients and
caregivers can stay free of charge during treatment and focus on what is most important – getting well.
Basically, the American Cancer Society wants to help people:
� Get well
� Stay well � Find a cure for cancer � Develop their own way of fighting back
Relay For Life Mission Statement The American Cancer Society Relay For Life represents the hope that those lost to cancer will never be forgotten, that those who face cancer will be supported, and that one day cancer will be eliminated.
Marketing the Mission One of the most impactful forms of marketing your Relay For Life event is to include some aspect of the Mission of the American Cancer Society. Relay establishes a living
platform for the face and voice of the cancer patient, survivor and caregiver. It lets you and the rest of the participants on your college campus act as agents for change and
become life savers. This mission – the one outlined above - is the heart of the cause. Relay For Life is not a
business or a one day special event in the spring semester. It began as a fundraiser to find a cure and has turning into a global movement to end cancer.
So take advantage of this movement and incorporate it into your marketing. Include statistics that people can relate to as college students. Staggering statistics will
stop people in their tracks.
1. Cancers caused by cigarette smoking and heavy alcohol use can be prevented
completely. The American Cancer Society estimates that in 2008 alone – almost 175,000 cancer deaths are expected to be caused by tobacco use.
2. In 2007, the American Cancer Society spent an estimated $128 million on cancer
research. 3. Evidence suggests that one-third of all cancer deaths can be prevented with
proper diet and exercise.
For more suggestions please see Appendix 1 – “Enlarging Our Footprint in Every
Community – SA Relay For Life Talking Points”
Educational or “Mission Marketing” – It is also important to sometimes go beyond the
statistics and dig deeper into the heart of the cause. Think about things like showing what the dollars raised can do and why Relay as a fundraiser is so important. This allows
Relay to become an event that means more than just raising money – it is a cause that allows you to also educate the student body.
� Examples:
o Pilates for Pink collaboration promoting breast cancer awareness o Quit Cold Turkey – hand out info on quitting smoking and give away free
turkey sandwiches See Appendix 2 for a list of what each dollar value donation means for the American
Cancer Society.
UGA Breast
Cancer Awareness
Childhood and Prostate Cancer Awareness Month Activities at Clemson
Break the stigma of Relay being “just an event in the spring.”
� Relay For Life is a year round GLOBAL MOVEMENT to end cancer! Implement year round marketing activities to raise awareness for this movement.
� For example: a. Conduct campus blitz weeks during the fall semester as well as the spring
semester b. Tie Relay marketing into cancer awareness months: breast cancer in
October and Great American Smoke Out in November
This poster from Virginia Tech’s event
emphasizes the need to “join the movement” and “get excited” early.
Here, Relay is not confined to a specific season.
Statistics to help support the ideas of a Global Movement:
� Each day 20,000 people around the world will die from cancer.
� In 2007, there were an estimated 12 million new cancer cases and 7.6 million cancer deaths globally. Of these, 6.7 million new cancer cases and 4.7 million deaths will occur in economically developing countries.
� Survival rates in developing countries are lower because cancer is not given a
high priority on the global health agenda. Also, early detection and treatment services are scarce.
� To help reduce the global cancer burden the American Cancer Society focuses on the three areas of advocacy, capacity building and cancer information.
� The American Cancer Society leads the global fight against cancer by providing:
o Quality cancer information and media outreach o Collaborations on advocacy and tobacco control o Training and development to strengthen regional and country-based
cancer organizations
Effective Marketing Campaigns – Doing the RIGHT things RIGHT Unexpected Marketing – When you do things that other campus groups don’t already
do (hence: “unexpected”), you are more likely to grab people’s attention. � Locations – One way to be unexpected is to place your marketing materials in
innovative locations. Instead of just adding a poster or a flyer to a group of flyers on a bulletin board, do something different. Think about where people are spending the most time and where they are most likely to be reading things
around them. Some examples: o Bathroom stalls (Don’t lie to yourself: everyone reads them.)
o Library cubicles (You’ve probably learned the hard way: everyone procrastinates.)
o Backs of seats in lecture halls (These people are just begging for
something else to look at.) o Chalking the sidewalks.
Chalking Examples:
Examples for Library Cubicles:
� Slogans – In addition to unexpected locations, it is also good to take advantage
of innovative and unexpected slogans. The goal of this is to make people stop in their tracks and ask themselves, “Did that say what I thought it said?” It may seem weird but people will remember completely outrageous marketing
slogans. o Examples of flyers:
Target Marketing – Like you may have learned in your Intro to Marketing class (or by using your common sense), target marketing refers to “targeting” certain groups on
campus and catering your marketing materials to them. (Hm, imagine that!). In the Relay world, you want to be constantly expanding your presence on campus,
enlarging your footprint and penetrating untapped markets. Target marketing is a great way to attack this problem. Identify your weak areas of representation and go after them!
Examples include: Freshman Cup Challenge, Greek participation, Medical School
See Appendix 3 for notes on how to encourage Greek Participation on your campus! “Subtle Marketing” – This refers to brand and event exposure even if you don’t know it
or intend for it to happen. A lot of times, people won’t even realize they are seeing the Relay logo or using Relay things, but it is still there which reinforces the cause.
���� When appropriate, distribute Relay materials around campus: pens in the bank,
pencils and post-its in the library, mouse pads in the computer lab, your Relay website as the homepage on university computers.
���� Innundate the surrounding community with flyers on delivery boxes or in every bag at the bookstore, donation cans in coffee shops/restaurants, Relay “footprints” in grocery stores, Relay business cards on store counters.
a. Example of the Relay business card:
Word of Mouth Marketing – Although this is always overlooked, we can not forget about the cheapest and most effective form of marketing: word of mouth. You should treat word of mouth marketing the way you would treat team recruitment… get out there
and spread the word. This allows you to put a face on the event and the cause. Make it a point to get personal - share your Relay story and let people know why Relay is
important to you. Make it a mission to tell one new person about Relay each week and share this goal with your committee. If everyone joins in, your event footprint is
expanding already! Also be sure to think about tee shirts and Relay “gear” – everyday that someone wears Relay apparel, you are marketing your event.
Branding Your Event
To achieve maximum impact make sure that you put the Relay logo and brand on everything. This will allow you to build brand recognition and create a culture around
the brand. However, this also means that you must work extra hard to maintain the
quality of the brand!
� Check and monitor everything that goes out with your brand on it. � Emphasize to all participants the importance of brand quality. � Adhere to American Cancer Society branding standards and try to prevent
distortion of the logo. � American Cancer Society market research shows that 96% of the general public
recognizes the ACS brand. � Take advantage of all ACS provided materials such as stage wrap (see trashcan
below), footprint chalk stencils (see energized Relay participant below), stickers,
and balloons with the Relay logo.
Promotional Activities
Promotional Activities are a great way to reinforce and supplement more traditional forms of on campus marketing that we’ve talked about above. They are very effective
for getting the Relay name out there and maintaining a constant presence on campus.
� Traditional Promotional Activities – Something as simple as tabling can be done each week in the student center or other campus hubs. Take advantage of the opportunity to recruit team captains and pass out promotional materials. If the
committee structure does not allow this type of commitment, recruit team captains to take responsibility for different weeks and use this time to promote their team fundraisers.
� Highly Visible and Attention Grabbing Activities - Be creative… everyone likes to have fun! Ideas include: a sumo wrestling event on the lawn or a “big freeze” –
recruiting your committee and team captains to hold a mass “freeze” in a highly visible public gathering place on your campus. Don’t forget to wear those Relay
shirts!
� Relay Blitz Weeks – These blitzes occur during a contained time frame (usually
about 1 week long) and they are intense Relay promotional periods on campus. They can include “Jump Start Relay” weeks in the fall or “Paint the Campus
Purple” in the spring. Essentially, it is just an opportunity to place Relay everywhere on campus.
Some blitz activities include: o Yard signs with cancer facts, statistics, instructions on how to sign up o Posters and flyers on and off campus
o Table tents on the tables in the cafeteria and other food areas o Set up information booth/table all week long in cafeterias and academic
buildings o Do presentations in the large classrooms on campus. Use polyp man to
get peoples’ attention followed by a talk about what Relay is, how to get
involved, etc. o Put a face on cancer and have student cancer survivors telling their
individual stories. o Wear Relay shirts and other apparel – don’t forget that word of mouth
marketing!
o Use car window paint to paint your car windows purple and park them around campus.
o Get permission from the local community to paint business windows purple with Relay For Life information
Window painting on Bethany’s Campus
Online Marketing – Your Relay Website
The most underutilized form of marketing is no doubt the Relay websites. Each event is given a website but it is YOUR job to use it for marketing and information sharing. The
website framework allows a lot of room for creativity and increased online utilization. If you don’t have an online chair – a committee member whose job is to take advantage of online marketing opportunities – be sure to recruit one. They can use technology in
many different ways:
� Event Website – Be sure to put your website on everything (www.RelayForLife.org/collegename). You website needs to become the “hub of your Relay event.” Use the homepage to market fundraisers, post information
about TC meetings etc., and share resources with all team captains, participants, and donors.
o Drive people to visit your website by posting information from meetings online instead of printing handouts. You get to save paper and reinforce your marketing efforts each time someone visits the site.
o Update your website often. This will ensure that people will want to come back and visit. If the information stays the same for too long, they will not have the incentive to revisit the site. They won’t feel like they are missing
out on anything. o Send out encouraging coaching emails to all participants and team
captains. These emails can include: � “Mission moments” that help educate participants on ACS mission. � New fundraising ideas and opportunities
� Reminders about meetings or fundraising events
� Facebook & Social Networking Sites – As college students, we can not underestimate the value added from pages like Facebook and MySpace. Some
obvious uses for these social networking sites: o Group pages, fan pages, events, etc for
sharing information about your fundraisers, kickoffs, or Relay events
o Think about changing your Facebook picture
to help marketing big events like kickoff and Day of Relay.
� Encourage committee members and
friends to do the same in order to up exposure on minifeed! ☺
� YouTube – Work with video production departments or a tech savvy committee
member to develop promotional pieces for your Relay event. Also, encourage
participants to post video clips from their Relay experience. o Each of these YouTube links can be compiled into a page on your Relay
website or embedded into the homepage for instant marketing.
Use the ACS Presence on Your Campus The American Cancer Society may be on your campus in more ways than you are
aware of. Besides Relay you may also have an American Cancer Society Research grantee or a recipient of an American Cancer Society Champion College Scholarship.
These provide you with resources for speakers at meetings and the ability to put a face on the fight against cancer and personalize the movement.
� American Cancer Society Research Program
o There are currently 132 research grants in effect at 27 institutions in the
South Atlantic Division totaling more than $60 million o Since the ACS adopted Relay For Life as its signature fundraiser in 1993,
the dollars raised and used for cancer research have saved an estimated
90 more lives each day from cancer. o The American Cancer Society’s research program is unique because of its
focus on beginning researchers with the most cutting edge and innovative ideas
o 42 of the American Cancer Society funded researchers have gone on to
win the Nobel Prize o 10% of ACS research dollars target the poor and underserved population
American Cancer Society researchers make excellent speakers at kickoffs, meetings, Relay events. Work with your American Cancer Society staff partner to connect with a
researcher. Even if there are no currently funded researchers on your campus there are a large number of researchers throughout our Division who are ready, willing and eager to share what they do and thank volunteers for raising funds at any sort of ACS event.
See Appendix 4 for South Atlantic Research Grants Currently in Effect
by State and Institution
� Champion Scholarship Program
o Since its beginning in 1999, the Champion Scholarship program has awarded 3,600 scholarships to childhood cancer survivors totaling nearly
$3 million invested back into local communities o The Champion Scholarship Program is open to any survivor of childhood
cancer attending an accredited 2 or 4 year institution.
o The program and its recipients are highlighted in the annual Champion Yearbook available from your ACS staff partner
o Many Champion Scholarship recipients are willing to share their stories
with your Relayers o Having a Champion Scholarship recipient and childhood cancer survivor
speak puts a face on the fight against cancer and provides relatable motivation for college Relayers about the importance of our fight.
See Appendix 5 for 2008 College Scholarships Awarded
Appendix 1: Enlarging Our Footprint in Every Community
SA Relay For Life Talking Points
Relay For Life is much more than a fundraiser … it is a worldwide movement to end cancer.
Relay For Life not only raises the funds that enable the American Cancer Society to fulfill it’s
mission to eliminate cancer as a major health concern, it also establishes a living platform for
the face and voice of the cancer patient, survivor and caregiver. Relay For Life gives people
from all walks of life a place to act as change agents and life savers.
As we celebrate the 25th year of Relay For Life, it is more important than ever that we continue
to invest in the fight against cancer. These are the messages and this is the story we need to
share with our current supporters as well as those we will be asking to join us as we continue
on our journey.
Did you know …
• The American Cancer Society is the single largest non-profit funder of life-saving cancer
research in the world.
• 90 more lives are saved from cancer each day since Relay For Life was established as the
signature activity of the American Cancer Society.
• The return on the dollar you give today is much greater because we are standing on the
brink of so many breakthroughs.
• We can say things today in the fight against cancer that we could not say even three
years ago. What we do today will determine the story we tell three years from now. –
John Seffrin, American Cancer Society Chief Executive Officer
• The American Cancer Society research program is unique because of our focus on
beginning researchers with the most cutting-edge and innovative ideas. Once these
researchers get started with Society dollars, they can go on and receive funding from
other sources, such as government agencies.
• The American Cancer Society has funded 42 Nobel Prize winning researchers.
• The American Cancer Society research program has played a role in every major
advance against cancer.
• 10% of American Cancer Society research dollars target the poor and underserved
population.
• Each year, there are many more research grants deemed worthy than there is funding
available. These are called “pay-if” grants and can only be funded if additional donor
dollars become available. Essentially these are answers waiting to happen.
• There are better, faster, more humane treatments available now than ever before.
• More cancer diagnoses are being avoided altogether through our prevention and early
detection efforts.
• The American Cancer Society has set a goal to prevent five million unnecessary deaths
from cancer (more than the total population of South Carolina), prevent six million new
cancer diagnoses (more than the total population of the state of Maryland), and
improve the quality of life for all cancer survivors by the year 2015.
What does all of this mean?
Because of the lifesaving work of our volunteers and staff, hope, progress and answers are not
just words on a page. They are happening each and every day in your community …
• Through the phone calls made day and night to our toll-free number by patients and
concerned family members.
• Through the childhood cancer survivors who attend Camp WINACA and Camp Sunrise in
the South Atlantic Division each summer.
• Through the researchers who are discovering new answers each and every day in
laboratories across the Division.
• Through the families that are resting comfortably at one of our five Hope Lodges in the
South Atlantic Division without paying a penny in lodging costs while supporting a loved
one through their treatment.
• Through the 3,600 Champion Scholarships given to childhood cancer survivors over the
past 10 years in the South Atlantic Division.
• Through the thousands of survivors and caregivers being supported through Relay For
Life each year. A survivor from Bertie County, N.C., June Ledbetter, said of her
experience at Relay, “I felt alive that day.”
• Through the 10.5 million cancer survivors alive today - more than ever before in
American history.
• Through the countless volunteers who give their time, money and hearts to make all of
this possible.
It is now more than ever that we need you to continue in your efforts and to urge others to join
the fight against cancer.
“Every step you take, every dollar you raise, every new member you recruit helps us get one
step closer to a cure.” – Otis Brawley, American Cancer Society Chief Medical Officer
Appendix 2: YOUR GIFTS AT WORK
$60 1 case of latex gloves
$100 2 gift coupons for the ACS TLC catalog that provides women battling cancer with a
complimentary wig, bra or other personal care item
$150 1 case of 500 test tubes
$150 6 glass Erlenmeyer flasks, which allow researchers to mix and/or store different
substances, including potentially beneficial drugs, to discover their cancer-related effect
$200 1 package of 50 sheets of X-ray film
$312 8 roundtrips for 1 patient via the Road to Recovery program
$350 1 Gel Box, which researchers use to isolate DNA and identify differences that may
impact cancer diagnosis or treatment
$500 Reach to Recovery visits to 5 women
$700 Cost of annual training of staff who help prepare volunteers to facilitate the Man to
Man program
$800 Cost of Look Good…Feel Better consultations for 4 women
$1,000 Hope Lodge – expenses for 1 patient for 1 day
$1,000 A 1-year college scholarship awarded to eligible young cancer survivors to help relieve
the burden on families facing costly medical bills
$2,000 1 new microscope
$3,000 Expenses for 1 patient in an American Cancer Society funded clinical trial
$5,000 Dividing DNA taken from 1,200 cases during the American Cancer Society’s Prevention
Study II, which helps researchers understand the genetics of cancer
$10,000 Develop and produce 1 new web cast story for the Cancer Survivors Network
$24,000 Tell A Friend materials translated into 4 Asian Languages
$88,000 One issue and postage for CA: Cancer Journal For Clinicians, the most widely circulated
oncology journal in the world, which provides cancer care professionals with the latest
on cancer diagnosis, treatment and prevention
$100,000 Behavioral Research Center – 1 study
Appendix 3: Encouraging Greek Participation in Your Relay For Life Event
What Works:
• Greeks respond to points. Relay can be tied into Greek Week and since everyone wants
to be Greek Week Champs they go above and beyond to raise money for those extra
points. (ex. Chipotle Mexican restaurant had a $5000 challenge.) Mostly about the
competition and not the traditional aspects of Relay
• Additional points can be given for having all members online, participating in activities,
and for “check-in” when teams HAVE to check in to ensure they are actually
participating in the Relay.
• Use bonus points to reward every team member having $100 online and for other
mission related activities.
• Need a different mentality working with Greeks - usually people say their favorite part
of Relay was the Survivors, Luminaria, etc. Their favorite part – the burrito eating
contest.
Recommendations:
• Sometimes Greeks don’t want to get involved because they think their Philanthropy
Chair will have to take on something else. Explain to Greeks that this is a GREAT
opportunity to give someone else in their house a chance to be a leader
• Attend Panhellenic Council meetings, Interfraternity Council meetings, Greek Week
Advisory Board meetings
• Panhellenic/Interfraternity have Philanthropy Chair and Greek PR Chair. PR is always
looking for ways to increase PR for Greek system, explain that Relay would definitely
support this
• Ask random houses if Team Development can present to a house during one of their
informal weekly meetings
• Ask committee members who are in sororities and fraternities to act as team captain
until someone else in their house can be identified to take over that role (Sororities are
the Glue that holds the frats together in activities)
• Greeks are known as leaders on most campuses – they are the Presidents and on the
executive boards of other non-Greek organizations on campus – value your leadership –
Relay would benefit from it (Ex: American Marketing Association)
• Tap into Greek Week – be active with your Greeks. Some events during Greek Week are
open to the public – have your committees visit these events to learn more about the
Greek system. Maybe you don’t want to have a separate Relays (which I don’t
recommend), but you could have one night during Greek Week that acts as a Relay
fundraiser on behalf of the Greeks.
• Make everything a contest. Start a points system for your entire Relay and let Greeks
know that Relay is like Greek week except it includes the whole campus. You will be
competing with all student orgs, residence halls, etc. It’s a great way to showcase your
Greek chapter and possibly recruit new Greeks into the Greek system.
• “Sorority/Fraternity only goes so far on a resume.” Lots of people put Greek on resume
with volunteer work under it through their chapter – Relay is something they can put as
separate if they want as Relay stands on its own – with 1 in 100 Americans being a
Relayer, its something people will recognize, sometimes more than their other Greek
experience
• Bound to philanthropy – must raise a certain amount for contracted group. When
people united for a cause beyond their philanthropy, it shows the campus and Greek
system that they are true team players – not just focused on own chapters goals but
goals of the greater campus community
o Not everyone knows the different organizations that Greeks have as their
philanthropy, but everyone knows Relay because it is so well known and well
respected. Not as limiting as some of the other non-profits Greeks contribute to
– just for kids, etc.
Source: Emily Hendershot, ACS Staff Partner for the Michigan State University All Greek Relay
which raised $200K + in 2008. Notes from Emily regarding the MSU RFL event:
• While I am not a fan of separate Relays, I do love that we are able to say MSU has 100%
Greek participation in Relay For Life.
• Each Sorority is paired up with a Big and Little Frat House. These form the teams and
are much larger than the 8-15 people we typically recommend.
• With bigger teams, it is hard for the Team Captains to manage. In previous years, the
Greek Week Chair (leader from each house who reports back to their chapter on ALL
Greek week activities) acted as a team captain. Just this year we were able to transition
to separate meetings for the Greek week chairs and now, “Relay Chairs” (one from each
house).
Appendix 4: Grants in Effect - South Atlantic Division
Summary by State and Institution (As of 01-20-2009)
Univ.of North Carolina Chapel Hill 26 $11,619,702 Wake Forest University 8 $ 4,051,000 Duke University Medical Center 8 $ 4,755,000 Duke University 3 $ 296,000 Davidson College 1 $ 274,000 Research Triangle Institute 1 $ 156,000 North Carolina 47 $21,151,702
University of Maryland, Rockville 1 $ 720,000 Johns Hopkins Hospital 2 $ 1,424,000 Johns Hopkins Bloomberg 1 $ 300,000 School of Public Health Johns Hopkins University 17 $10,206,000 University of Maryland, Baltimore 16 $ 5,210,000 NIH 1 $ 90,000 Maryland 38 $17,951,000
Kaiser Fdn Health Plan of Georgia 1 $ 403,000 Georgia State University 2 $ 1,498,000 Emory University 8 $ 4,484,000 Medical College of Georgia 2 $ 1,440,000 University of Georgia 2 $ 1,507,000 Morehouse School of Medicine 1 $ 300,000 Memorial Health Univ Medical Ctr 1 $ 12,000 Georgia 17 $9,644,000
Alfred I. duPont Hosp for Children 1 $ 720,000 Christiana Care HealthServices 1 $ 300,000 Delaware 2 $1,020,000
State Name Institution Name Grant Count Grant Amount West Virginia University 2 $ 840,000 West Virginia 2 $ 840,000
George Washington University 2 $ 879,000 Children's Hospital Ntl Med Center 1 $ 12,000 The Catholic University ofAmerica 2 $ 80,000 Georgetown University 7 $ 3,128,000 Washington DC 12 $4,099,000
Virginia Commonwealth University 5 $ 2,126,000 Radford University 1 $ 20,000 University of Virginia 5 $ 2,664,000 Virginia 11 $4,810,000
Medical University of SouthCarolina 2 $ 693,000 University of South Carolina 1 $ 711,000 South Carolina 3 $1,404,000
Total # of Grants: 132 Total $ Amount of Grants: $60,919,702.00
Appendix 5: 2008 College Scholarships Awarded
First Name Last Name College emailaddress
Michael Bowser University of Delaware [email protected]
Jillian Gamble Salisbury University [email protected]
Heather Hall University of Delaware [email protected]
Jonathan Hough University of Delaware [email protected]
Mya Jordan-Oliveras Wilmington University [email protected]
Grant McGuigan Universtiy of Delaware [email protected]
Joseph Oehmke Stanford University [email protected]
Nicholas Petrucci Wilmington University [email protected]
Dustin Sanders
Delaware Technical & Community
College [email protected]
Kurt Saunders University of Deleware [email protected]
Stephanie Spadaro Neuman College [email protected]
Anna Woodford University of Vermont [email protected]
Hasib Abawi Piedmont College [email protected]
Kimberly Allen Kennesaw State [email protected]
Sean Bailey University of Georgia [email protected]
Melissa Baxter University of Georgia [email protected]
Christopher Beebe Georgia Institute of Technology [email protected]
Christohper Berger [email protected]
Benjamin Botelho [email protected]
Daniel Brown Georgia Institute of Technology [email protected]
Cameron Bryan University of West Georgia [email protected]
Hayes Burrow [email protected]
James Carr University of Georgia
Cherelle Claiborne Georgia Southern University [email protected]
Spencer Davis University of Georgia [email protected]
Nicole DeMesquita University of Georgia [email protected]
Dakota Dodd Gainesville State Georgia [email protected]
James Ekstrom
Georgia College and State
University [email protected]
Miecha Ellis Kaplan University [email protected]
Heather Emery [email protected]
Rozellyn Eubanks University of West Georgia [email protected]
Steven Gabel Clayton State University [email protected]
Joshua Glasser Emory University [email protected]
John Grant
Savannah College of Art and
Design [email protected]
Kelsea Greene Western Carolina University [email protected]
Ryan Grindstaff North Georgia Technical College [email protected]
Matthew Hall
Georgia Southwestern State
Unversity [email protected]
Thomas Hall University of Tennessee [email protected]
Courtney Hamilton University of Georgia [email protected]
Matthew Hamm Emory University [email protected]
Zachary Hanif Georgia Institute of Technology
Yineka Hill Albany State University
Zachary Hobby University of Georgia [email protected]
Ashley Ingraham Kennesaw State University [email protected]
Anna Janulewicz Georgia State University [email protected]
Tyler Johnson University of Georgia [email protected]
Ashley Joyner University of Georgia [email protected]
Hanna Keith University of Georgia [email protected]
Tara Kellas University of Georgia [email protected]
Courtney Kelley Georgia Southern University [email protected]
Kevin Krautsack Kennesaw State University [email protected]
Erin Krueger
Georgia College and State
University [email protected]
Matthew Lane Georgia Tech [email protected]
Stephanie Lewis Mercer University [email protected]
Jessica Louder
Georgia College and State
University [email protected]
Jaime Malcom
University of Tennessee-
Chattanooga [email protected]
Andrew Maliszewski Perimeter of Gainesville College
Jeff Marshall
South Dakota School of Mines
and Technology [email protected]
Jena Massey Piedmont College [email protected]
Erin McCamant
Savannah College of Art and
Design- Atlanta [email protected]
Jennie Mitchell Iowa Wesleyan College [email protected]
Melissa Morgan University of West Georgia [email protected]
Jerome Nelson Valdosta State University [email protected]
Elizabeth Phelps
Georgia College and State
University [email protected]
Stephen Phillips Clayton State University [email protected]
Adam Podber Arizona State University [email protected]
Megan Purcell
Georgia College and State
University [email protected]
Ansley Riedel Sewanee: University of the South [email protected]
Scott Ritchey Georgia State University [email protected]
Andrew Robinson Georgia Institute of Technology
Matt Rossino Appalachian State University [email protected]
Anthony Saputo Piedmont College [email protected]
Lakeshia Scaife Bethune-Cookman College [email protected]
Kayla Shelby University of Tennessee [email protected]
Amanda Smith University of Georgia [email protected]
Ellen Sykes Auburn University [email protected]
Lauren Tharp [email protected]
Jared Thomas
Georgia College and State
University [email protected]
Emily Thomsen University of Georgia [email protected]
Shannan Thomson Georgia State University [email protected]
Daniel Waite Valdosta State University [email protected]
Kyle Williams Athens Technical College [email protected]
Sarah Anderson Wor-Wic Community College nascar31fan@netzero
Brian Buckley Towson University [email protected]
Ross Cochran York College of Pennsylvania [email protected]
Steven Cohen University of Tampa [email protected]
Rachael Coombs College of Southern Maryland [email protected]
Laura Darragh Frederick Community College [email protected]
Emily Escabi Montgomery College [email protected]
Nicholas Evans
Delaware College of Art and
Design [email protected]
Gilles Gibault State University of New York [email protected]
Jeffrey Gibson Jr. St. Mary's College of Maryland [email protected]
Stacy Gilbert Ithaca College [email protected]
Katie Gonder Salisbury University [email protected]
David Gorgol [email protected]
Blake Harris Anne Arundel Community College [email protected]
Roger Hart, Jr. Hardord Community College
Brent Hidey [email protected]
Alexandra Horkey Salisbury University [email protected]
Amy Knopfmacher Villa Julie College [email protected]
Kelly Kolson Chesnut Hill College [email protected]
Timothy Kwiatkowski
University of MD- Baltimore
County [email protected]
Jarrod Lathrop St. Mary's College of Maryland [email protected]
Nickolas Loulou
Embry-Riddle Aeronautical
University [email protected]
Dana Lowe Salisbury University [email protected]
Mario Martinez Elon Unversity [email protected]
Justin McJilton Salisbury University [email protected]
Nicole Merritt
Philadelphia College of
Osteopathic Medicine [email protected]
Samuel Michalak Allegheny College [email protected]
Daniel Miller Shenandoah University [email protected]
Lauren Murphy Towson University
Harshil Patel University of MD, College Park [email protected]
Stephen Paul, Jr.
University of Maryland- College
Park [email protected]
Christopher Petty Anne Arundel Community College [email protected]
Erika Prate Salisbury University [email protected]
Widyasari Putri Montgomery College [email protected]
Danielle Rich Northeastern University [email protected]
Jessica Schremp Salisbury University [email protected]
Marie Sherouse College of Southern Maryland [email protected]
Leah Smith Salisbury University [email protected]
Phil Spinuzza Salisbury University [email protected]
Jennifer Stanton Salisbury University [email protected]
Steven Storck
University of MD, Baltimore
County [email protected]
Troy Terawaki Howard Community College [email protected]
Eleftheria Trekias Sweet Briar College [email protected]
Michelle Vistica
University of Maryland- College
Park [email protected]
Lauren Weller Frostburg State University [email protected]
Lindsay Winn Radford University [email protected]
Veronica Adams North Carolina State University [email protected]
Milena Alvarez Elon University [email protected]
Brooke Barton East Carolina University [email protected]
Megan Bledsoe Cleveland Community College
Katherine Brooks UNC Charlotte
Sarah Brown Surry Community College [email protected]
Thomas Bugbee North Carolina State University [email protected]
Brandy Bullock East Caroline University [email protected]
Jordan Bumgarner
Western Piedmont Community
College [email protected]
Kristen Burke University of NC- Chapel Hill [email protected]
David Busshart University of NC- Wilmington
Jonathan Cave, Jr. Surry Comm. College [email protected]
Goldie Chandler Meredith College [email protected]
Carter Chaney Meredith College [email protected]
Alexander Clark North Carolina State University [email protected]
Jeffrey Cole Lipscomb University colejbolipscomb.edu
Christina Conlin UNC Wilmington [email protected]
Lance Crouse Gardner Webb University
Lacy Crye Central Piedmont Comm. College [email protected]
Ashley DeCelle Appalachian State University [email protected]
Ramona Dickerson Undeclared
Holly Dishen University of NC- Wilmington [email protected]
Allyson Dockery Tri-County Community College
John Douangdara University of North Carolina [email protected]
Randall Draughon
University of North Carolina -
Pembroke [email protected]
Meghan Dupuis University of South Carolina [email protected]
Jessica Earp
Guilford Technical Community
College [email protected]
Breann Ellington
Guilford Technical Community
College [email protected]
Jordan Evans Wayne Community College [email protected]
Megan Flowers North Carolina State University [email protected]
William Freeman Western Carolina University [email protected]
Austin Garrido University of NC Asheville [email protected]
Ashley Gray Meredith College [email protected]
Justin Gray Western Carolina University [email protected]
Kali Greene Appalachian State University [email protected]
Kelsea Greene Western Carolina University [email protected]
Terran Greene
University of North Carolina at
Chapel Hill [email protected]
Erica Gunter
Guilford Technical Community
College [email protected]
Zachary Hall
UNC Charlotte or UNC
Greensboro [email protected]
Stephanie Harwood Western Carolina University [email protected]
Jetta Hendrix University of NC- Charlotte [email protected]
Carolyn Hicks Sweet Briar College [email protected]
Kenna Holtzclaw North Carolina State University [email protected]
John Howard, Jr. Pfeiffer University [email protected]
Meredith Howell Meredith College [email protected]
Stephen Hoyle UNC - Chapel Hill Dental School [email protected]
Amanda Hyler
Asheville Buncombe Technical
Community College [email protected]
Joseph Jackson Winston-Salem State University [email protected]
Anna Johnson University of NC- Wilmington [email protected]
Ansley Johnson North Carolina State University [email protected]
Mark Johnson Appalachian State University [email protected]
Zachary Jonas
Carolina's College of Health
Sciences [email protected]
Alexander Jones University of North Carolina [email protected]
Ciera Jones North Carolina State University [email protected]
Janna Jones North Carolina State University [email protected]
Allishia Knotts
American Academy of Dramatic
Arts West [email protected]
Will Lawson North Carolina State University [email protected]
Matthew Lemon Western Carolina University [email protected]
Laura Litchfield Western Carolina University [email protected]
Robert Loven North Carolina State University [email protected]
Brent Lutz North Carolina State University [email protected]
Sarah McKaughn Guilford College [email protected]
Kelsey Mills James Sprunt Community College [email protected]
Hanna Mixon
University of North Carolina at
Greensboro [email protected]
Patricia Neal Western Carolina University [email protected]
Tuan Nguyen University of NC- Charlotte [email protected]
Audrianna Oxedine
University of North Carolina at
Pembroke [email protected]
Michael Peeler, Jr NC State University [email protected]
Draughon Randall
University of North Carolina at
Pembroke [email protected]
Joseph Restaino [email protected]
Denise Savas University of NC- Greensboro [email protected]
Tim Schneider North Carolina State University [email protected]
Camden Smith [email protected]
Jackson Smith University of NC- Greensboro [email protected]
Brian Sneed Western Carolina University [email protected]
Nicholas Swift
University of North Carolina
Greensboro [email protected]
Brittany Taylor UNC Greensboro [email protected]
Robert Thorstad [email protected]
Kelsey Thrasher [email protected]
Sally Tucker [email protected]
David Underwood University of NC- Greensboro [email protected]
Michelle Waters Queens University of Charlotte [email protected]
Lindsey Watts
Catawba Valley Community
College [email protected]
Kendayl Waugh Lenoir Rhyne University [email protected]
Caleb Williams Catawba Valley Comm.College [email protected]
Matthew Williamson
University of North Carolina -
Greensboro [email protected]
Ashley Young Methodist University [email protected]
Drake Accardi Furman University [email protected]
Deigha Anderson-Davis Pellissippi State [email protected]
Holly Ballard Trident Tech [email protected]
Tiffani Booze Midlands Technical College [email protected]
Lauren Carroll University of South Carolina [email protected]
Christen Carter
University of South Carolina -
Aiken [email protected]
Lee Cates Clemson University [email protected]
Blair Cauthen University of South Carolina [email protected]
Aaron Davenport Union University [email protected]
Jacob Deason Piedmont Technical College [email protected]
Bryant Epps Coastal Carolina University [email protected]
Kara Frair Winthrop University [email protected]
Tyesha Gary Claflin University [email protected]
Jesse Grant
University of South Carolina -
Columbia [email protected]
Shana Hamilton Winthrop University [email protected]
Javona Hickman
Horry Georgetown Technical
College
Caitlyn Kirkland [email protected]
Jeremy Koenemann University of SC [email protected]
Frances Mann Clemson University [email protected]
Brooke Morgan Anderson University [email protected]
Aaron Privett
University of South Carolina -
Upstate [email protected]
Jordan Robinson North Greenville University [email protected]
William Smalls, III
Aubrey Strickhouser Midlands Technical College [email protected]
Jared Veverka
University of South Carolina-
Upstate [email protected]
David White Covenant College [email protected]
David Williams Clemson University [email protected]
Julia Alderson University of South Carolina [email protected]
Lauren Allison James Madison University [email protected]
Ross Andrew
VA Polytechnic Institute & State
Univ [email protected]
Crystal Bialas Tidewater Community College [email protected]
Zachary Bowman
Savannah College of Art and
Design [email protected]
Joshua Brevard
Virginia Commonwealth
University [email protected]
Kendra Charles Virginia Tech [email protected]
Lydia Chesney Christopher Newport University [email protected]
Dana Chewning James Madison University
Matthew Cleveland University of VA [email protected]
Matthew Cline Old Dominion University [email protected]
Joseph Copley Tidewater Community College [email protected]
Aubrey Cox
Virginia Commonwealth
University [email protected]
Danielle Croke East Carolina University [email protected]
David Dardick
University of North Carolina -
Wilmington [email protected]
Paul Diorio University of Virginia [email protected]
Daniel Doherty, Jr. Randolph-Macon College [email protected]
Cody Ellis Virginia Tech [email protected]
Bradley Fagan University of Virginia [email protected]
Patrick Folliard James Madison University [email protected]
Chelsea Gonzalez Old Dominion University [email protected]
Maria Hadjikyriakou [email protected]
Ashley Hall Radford University [email protected]
Whitney Hancock George Mason University [email protected]
Kelly Harris George Mason University [email protected]
Keith Hetrick [email protected]
Walter Howell Harvard University [email protected]
Kimberly Hurst New River Community College [email protected]
Isra Ibrahim [email protected]
Eric Imhof University of Oklahoma [email protected]
Bonnie Koon University of Missouri [email protected]
Patrick Koppenhaver East Carolina University [email protected]
Ian Kraft Randolph-Macon College [email protected]
Elizabeth Madero University of Virginia [email protected]
Renee Mobley
Virginia Commonwealth
University [email protected]
Caylin Murray James Madison University [email protected]
Tina Nguyen Northern VA Community College [email protected]
Lauren Parker University of Virginia [email protected]
Lindsey Poli James Madison University [email protected]
Amy Priddy James Madison University [email protected]
Brianne Roland Appalachian State University [email protected]
Matthew Skeens
Mountain Empire Community
College [email protected]
Allison Stough Richard Bland College [email protected]
Sarah Swaim East Carolina University [email protected]
Lacey Sweeney University of Charleston [email protected]
Matthew Talbott Virginia Military Institute [email protected]
Emily Thomas University of VA [email protected]
Lauri Vergel Marymount University [email protected]
Natalie Walck The College of William and Mary [email protected]
Christine Wang University of Mary Washington [email protected]
Brianna Wilbur West Virginia Wesleyan [email protected]
Ernest Yeatts Liberty University
Kristopher Adame
New River Community &
Technical College [email protected]
Sarah Church Bluefield State College [email protected]
Matt Dewitt Fairmont State University [email protected]
Cari Hendricks [email protected]
Derek Lathey Marshall University [email protected]
Kellie Massey Bluefield State College [email protected]
Heather Owens
West Virginia University at
Parkersburg [email protected]
Ashley Preston Concord University
Erica Regester Washington and Lee University [email protected]
Jacob Sayre University of Charleston [email protected]
Jessica Springman West Virginia University [email protected]
Emily Ward West Liberty State University [email protected]
Christopher Wilson WVU Institute of Technology [email protected]
Natasha Workman Marshall University
David Wray Fairmont State University [email protected]