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This is where people ultimately are able to recognise business or association through your logo and know what you do.

Companies like APPLE, COCA-COLA and MCDONALD all use marketing and promotion well and reap the benefit from the it. They are probably the biggest well-known brands in the world to date.You see the Apple logo and automatically known they produce high quality phones and computer, specifically the iPhone and Mac Computers.

How many of you recognise brands like PERISCOPE and PARAFIELD GARDENS COMMUNITY CENTRE.Periscope is a newer brand and enables people to live stream anywhere.

Parafield Gardens Community Club or The Club is a bar, function centre in the northern suburbs.

Brand Recognition is not so much of a problem for the marketing and promotion of a Rotaract Club anymore with the addition of the new logos which include the Rotary wheel.

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New branding was a big change for rotary but this one that will in turn help our club, as Rotaract Club gain credibility and recognition and we will be known. The old Rotaract Logo did not show our connection with Rotary International. The new ones clearly achieve this.Your thoughts… I initially was against the change but then thought of in the terms put above and it made sense.

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You can access the Identity Guide produced and publish by Rotary International, which provide colour guidelines, sizing and how you are to use the logo. See resource folder the above link.

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This is a summary of the video on the previous slide.

LIKE COMMENT SHARE – IMPORTANT

INVITE YOUR FRIENDS

ASK QUESTIONS

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This enables you to boost particular post and increase things like event attendance and the reach and engagement with posts. However, it is a paid feature and these are more effective posts than Facebook ads for increasing event attendance.

You can select your audience through… People that like your page, people that lime the page and their friends and through targeting an even more specific audience.

Using this Facebook feature, you can view results and look the type of engagement that are occurring.

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Ian nightingale post… Increased reach to 2222, people for 26$, which increase the attendance at the breakfast.

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You can promote your page to gain likes, through targeting your audience like a boosted post. However, it is more effective  for boosting likes not attence.

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Example of a advertisement.

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Select people in your location and have them subscribe to your Events. This will then send them a notification. 

Public, if people then subscribe they will see event in this geographically location.

OTHER –Call to action:Sending people that come to your page directly to another page, it might be a link to book, a newsletter or even your club website. 

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You can also target people by having your member and large liked tag photos, as these photo will the appear in the news feed of friend of who have been tagged. 

Tagging  photos = liked photos = shared photos and albums. 

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Remember that there are four stages when we can use these media tools :Pre-eventWhen promoting events and activities – good quality photos and images are importantDuring the eventTwitter and Facebook are ‘current’ media – post during the event / activity –while its onPost eventPhotos and story after an event – pictures are critical, must be posted within 24hours to have impact. This is often the stage we miss.

General profile / brand raising Reposting rotary.org, RDU, D9500 content or content from other group 4 clubs posts raising the profile of Rotary programs

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This means leave you club in a positive light and promoting it in a way that makes people remember your brand for the right reasons.

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A reminder that web and social media content :‐Should not be party politicalShould not be religious in natureShould not be offensive in any wayShould not result in personal financial gain to membersShould not mention and support commercial firms unless they are actively sponsoring a club activityShould not leave members in a bad lightShould not breach copyrightShould not have spelling or grammar errors or use slang Should not be random posts with no relevance to Rotary (ie football scores, reposting police reports, motivational pictures)

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See above.

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Email: rotaract@salisburyrotary.com | Facebook: facebook.com/SalisburyRotaract | Sponsor Club: Rotary Club of Salisbury (SA)

PAGE 1

District 9500 Rotaract Training 2015

Marketing & Promotion

TYPE OF MARKETING WE USE WHAT HAS WORK, WHAT HAS NOT?

Print

Flyer Giving to individuals.

Leaving them in places like shopping

centres.

Using photos and little text.

Business Card Give each member, the responsibility to

be contacted.

Elevator speech on the back.

Letter Head This make us look professional.

Contact details.

Electronic Media

Facebook

Status Updates

o Upload photos and

videos from events

Sharing other organisations

posts.

Link website pages.

Creating events with registration links.

Tagging people in photos.

Posting regularly.

Not posting regularly.

Linking other website or organisation in

Rotary and people that sponsor us or

donate to us.

Posting the flyer online and to other

club.

Using detail and long winded responses.

Use photos and images.

Twitter Not very popular in the age bracket of

Rotaractors and not widely used.

Would not achieve what we wanted.

Duplicated what we already put on

Facebook.

Website

Much like Facebook but more

detail.

We have mini website throughout RC.

This gives us promotion space and

allows us to put an update on their page.

Email: rotaract@salisburyrotary.com | Facebook: facebook.com/SalisburyRotaract | Sponsor Club: Rotary Club of Salisbury (SA)

PAGE 2

District 9500 Rotaract Training 2015

Marketing & Promotion

You can link these pages on

the Facebook.

Not updating regularly.

Keeping it up to date.

Using friendly navigation.

-RC Salisbury Vs Elizabeth

Bulletins (May also be Print)

That are sent our through district,

club and group4

Email Emailing our contact list invitation and

newsletter.

Other

Word of Mouth

Presentation to Rotary and

other club, at RYLA etc.

Talk to friends, family etc.

Presenting at RYLA, gained several new

members.

People inviting friends.

Talking to family.

Uniform

Badges

Shirts

Everyone has the same badge and shirt.

Shirt…

Making it affordable. Through use of

sponsors.

Show the shirt, you are wearing.

Using the logo.

You are a walking promotion.

Logo

This goes on everything,

publish on print and social

media.

Show the evolution of our

logo

Not being consistent.

Not using the same logo.

Having the same logos.

Youth Centre / Community

Centres

Placing poster up in the centre around

Salisbury area and broader.

Email: rotaract@salisburyrotary.com | Facebook: facebook.com/SalisburyRotaract | Sponsor Club: Rotary Club of Salisbury (SA)

PAGE 3

District 9500 Rotaract Training 2015

Marketing & Promotion

Tips and Tricks

Be consistent with you brand… allow all members access the master

copies of the club logos etc. and this creating promotional material and

marketing you can have consistency.

Follow the guidelines set out by Rotary International.

Use brief Facebook status.

On social media and flyer include pictures, they attract people’s

attention.

When posting pictures make sure to tag member and relevant parties in

them.

Keep a contact list… this way you can email those invites and flyers.

Link your Facebook to pages on your website… this way you can provide

more information.

On social media have members like and share posts.

Have a webmaster, which is in charge of updating social media websites

and does the flyer design.

If you are doing an event start promotion early. As a rule of thumb, for a

1 day event start 6 weeks early.

Don’t just use social media; flyer and word of mouth also are great ways.

Make sure you read and edit before making post live or printing.

When design marketing and promotional material think of the image

you want to portray… how is you club know?

Make connections with your local community, ask if they can promote

thing for you through putting up, posters etc. Maybe even offer some

promotion back.

Be proactive and regular… have a posting schedule… on Facebook you

can setup automatic posting.

Invite your friends to like the page.

Email: rotaract@salisburyrotary.com | Facebook: facebook.com/SalisburyRotaract | Sponsor Club: Rotary Club of Salisbury (SA)

PAGE 4

District 9500 Rotaract Training 2015

Marketing & Promotion

Delegate Content Creation…

WEBPAGE PERSON

Salisbury Business Breakfast Colin W

Salisbury City Rotaract Damien

International Projects Christopher M

Members Christopher M

Club Photos Ron

Club Projects Christopher M (with Graham)

Allsorts shop Brian G

Causes we support Graham

BBQ trailer Richard P

Club sponsors ????? who knows about this?

Weekly bulletin Colin

Committee contacts Keith

Club History Keith

Australia Day Chris McDonald

Four way test Keith

Other web links Keith