1

theBOO$T

blueprint

Marketing Promotions Blueprint to BOOST Sales for

May 2016

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the BOO$T blueprint | May 2016 Marketing Promotions

Subject to Change

May 2016Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4Email:

Mother’s Day Sale

5 6 7

8 9 10 11Email:

May Lucky Jade Jackpot

12 13 14

15 16 17 18Email:

Best Buys

19 20 21

22 23 24 25Email:

Memorial Day Sale

26 27 28

29 30 31

MAY at a GLANCEREMINDER:• Update class calendar vikingsewinggallery.com• For updated instructions, contact Kelly Holt.

This Week’s Targeted Emails:• SSS Award Notifications• SSS Birthday Award Notifications

This Week’s Targeted Emails:•New machine owners - various offers

This Week’s Targeted Emails:• SSSAwardNotificationReminder

This Week’s Targeted Emails:•New machine owners - various offers

In-Store Event 5/1 - 5/15/16:MOTHER’S DAY SOFTWARE PROMOTION

See pg. 4 for Details

Educational & Operational Information:DESIGNER DIAMOND ROYALE - RELAUNCH - See page 5

DAILY DEMO SUCCESS PACK FOR LUCKY JADE JACKPOT PROMOTION - See email from Shawna Taylor

In-Store Event 5/1 - 5/31/16:TRADE-IN EVENT ON DESIGNER EPIC,

DESIGNER DIAMOND ROYALE & DESIGNER RUBY ROYALE

See pg. 4 for Details

In-Store Event 5/1 - 5/31/16:CONSUMER DIGEST DESIGNER TOPAZ

MAIL-IN REBATESSee pg. 5 for Details

In-Store Event 5/1 - 5/31/16:SAPPHIRE 930 $1,299 WITH TRADE

See pg. 4 for Details

In-Store Event 5/1 - 5/31/16:LUCKY JADE JACKPOT AFTERMARKET, DAILY DEMO, AND TARGETED MAILER

See pg. 6 - 9 for Details

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the BOO$T blueprint | May 2016 Marketing Promotions

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MAY EMAIL ADVERTISINGEMAILS: “MOTHER’S DAY SALE” Email 5/4/16• Trade-In Event (see page 4)• Free coverstitch kit with purchase of Huskylock s21 or Huskylock s25• 20% off all embroidery software• Up to 30% off accessories and notions with May Lucky Jade Jackpot (see page 5)

“MAY LUCKY JADE JACKPOT” Email 5/11/16• Enter to win one of 6 Jade™ 20 sewing machines (see page 5)• Jade™ 20 only $599• Designer Jade™ 35 only $1299• Up to30% off accessories and notions with May Lucky Jade Jackpot (see page 5)

“BEST BUYS” Email 5/18/16• Consumers Digest Best Buys Mail-In Rebates (see page 4)• Up to30% off accessories and notions with May Lucky Jade Jackpot (see page 5)

“MEMORIAL DAY SALE” Email 5/25/16• Final days for Trade-In Event, Best Buy Mail-In Rebates, Lucky Jade Jackpot• Back by popular demand - Designer Diamond Royale™• Memorial Day Sale Coupons

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the BOO$T blueprint | May 2016 Marketing Promotions

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MOTHER’S DAY SOFTWARE SALEMay 1 - 15, 2016DETAILS FOR PROMOTIONS:Customers receive 20% off all Premier+™ and TruEmbroidery™ 3 embroidery software. Includes upgrades.

TRADE-IN EVENTMay 1 - 31, 2016

DETAILS FOR PROMOTIONS:Special offers for any trade-in toward purchase of Designer Epic™, Designer Diamond Royale™ or Designer Ruby Royale™. Any make, any model, any condition.

NOTE:National advertising says “up to $4,000” - this is to encourage our dealer partners to participate in the promotion. Our Viking Sewing Gallery and Ultimate Sewing Place store locations will be using the following pricing for ALL trade-in machines.

Details:• $4,000 for any trade toward purchase of Designer Epic™• $3,000 for any trade toward purchase of Designer Diamond Royale™• $2,000 for any trade toward purchase of Designer Ruby Royale™

In-Store Event 5/1 - 5/15/16:MOTHER’S DAY SOFTWARE PROMOTION

In-Store Event 5/1 - 5/31/16:TRADE-IN EVENT ON DESIGNER EPIC,

DESIGNER DIAMOND ROYALE & DESIGNER RUBY ROYALE

In-Store Event 5/1 - 5/31/16:SAPPHIRE 930 $1,299 WITH TRADESAPPHIRE 930 TRADE OFFER

May 1 - 31, 2016

DETAILS FOR PROMOTIONS:Customers receive $600 for any trade-in machine toward purchase of the Sapphire™ 930. Final price $1,299!

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the BOO$T blueprint | May 2016 Marketing Promotions

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CONSUMERS DIGEST MAIL-IN REBATESMay 1 - 31, 2016DETAILS FOR PROMOTIONS:• Customers receive $200 mail-in rebate toward purchase of Designer Topaz™ 50 against new, lower price of $3,699!• Customers receive $100 mail-in rebate toward purchase of Designer Topaz™ 40 against new, lower price of $2,599!

RINGING INSTRUCTIONS FOR MAIL-IN REBATES:• Ring machine at sale price.• Ring “REBATEPROMO” on same transaction at $0.• Assist customer with mail-in rebate form. Form can be found on Employee Resources under Marketing - General. • No prior purchases.• Cannot be combined with any other offers or discounts.

If customer wishes to not take advantage of the rebate offer, ring “NOREBATE” on the transaction with the machine purchase. You are not authorized to ring an “instant rebate.” All rebates must be mailed to corporate office for payment.

In-Store Event 5/1 - 5/31/16:CONSUMER DIGEST DESIGNER TOPAZ

MAIL-IN REBATES

DESIGNER DIAMOND ROYALE™ RELAUNCHMay 2016DETAILS:Each store will be drop shipped 2 Designer Diamond Royale™ machines. MSRP remains $10,999.

This machine is being brought back for a few reasons...1) The Designer Diamond Royale™ fills a price gap in our current line up of machines. 2) As customers are shopping and comparing our Husqvarna Viking® machines against those of our competitors, they should compare competitor top-of-the-line models against the Designer Diamond Royale™ and not the Designer Epic™. Apples to apples.3) Not apples to oranges...the Designer Epic™ is in a class of its own due to the list of 35 Best in Class innovations.

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the BOO$T blueprint | May 2016 Marketing Promotions

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In-Store Event 5/1 - 5/31/16:LUCKY JADE JACKPOT AFTERMARKET, DAILY DEMO, AND TARGETED MAILER

LUCKY JADE JACKPOT EVENTMay 1 - 31, 2016DETAILS FOR UP TO 30% OFF OFFER:• Customers can select a discount slip from those supplied in your May marketing kit. • Discounts range from 15% to 30% off their entire purchase of accessories and notions.• Excludes embroidery software, cabinets, and machines.• No additional discounts.DETAILS FOR DAILY DEMO:• Customers experience a demonstration on the Designer Jade™ 35 and Jade™ 20 and are entered to win one of 6 Jade™ 20 sewing machines! • You can give customers who do the demo a free gift of a mini sewing kit (#9999978). Additional quantities are available to order.• Daily demo instructions will be sent via email from Shawna Taylor.

EVERYTHING YOU NEED FOR THE DESIGNER EPIC GIVEAWAY DAILY DEMO”:You have received everything you need to make the daily demo sweepstakes an awesome success including 300 evaluation/grand prize entry forms. Provided in the May marketing kit.

WHO GETS A DEMO?• Anyone who walks through the front door of Jo-Ann’s. Get in the aisle!• Anyone who enters your department for any other reason (machine repair, buy a spool of thread, etc.)• This is a great opportunity to get new customers into the department to touch a HUSQVARNA VIKING®

JADE™ sewing machine.

JADE™ GIVEAWAY This event offers your customers a chance to win a JADE™ 20 sewing machine.

It’s your chance to demo, demo, demo, and sell, sell, sell!

DRAWING:•Collect completed entry forms until the close of business on May 31, 2016.• REMINDER: Enter all demo entries into your POS. This will build up your emailing lists for future promotions! This will not be done at corporate and is one of the reasons for the daily demo.•All collected evaluation forms MUST be sent by Friday, June 10 to:

SVP WORLDWIDEAttn: Brooke Hirschy

1224 Heil Quaker Blvd.LaVergne, TN 37086

Drawing will be held in EARLY-July 2016.• Remember, the drawing cannot be held until all stores have returned entry blanks!• Please remove all paper clips, tape, etc. before returning entry blanks.

One JADE™ 20 will be awarded per area! (6 total in the country)

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the BOO$T blueprint | May 2016 Marketing Promotions

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JADE™ GIVEAWAY STEPS TO SUCCESS

FOLLOW THESE EASY STEPS:1. Set up the JADE™ sewing machine demonstration area. See enclosed guidelines.2. Seat the customer at a JADE™ sewing machine demo area.3. Customer touches a JADE™ sewing machine .4. Ask the customer, “So, what type of sewing machine are you currently sewing on?”5. Get the customer talking about themselves and into a DEMO.6. As you demonstrate one of the JADE™ sewing machines, ask the customer to complete the Evaluation/

Grand Prize Entry Form. Please make sure the entry form is legible and complete (includes stitching across the center of the entry blank).

7. Sell a Sewing Machine!8. Once the customer completes the Grand Prize Entry Form (evaluation) and stitches across the form, give

themthefreegift.TheFREEGIFTisaminisewingkit(#9999978).9. Writeyourstorenumberoneach“SweepstakesEntryForm”sothatthecorporateofficewillknow

where the customer is from when the winning entry is pulled. The authorized signature should be the sales associate doing the demo. Place the current day’s entries in a Sweepstakes Daily Entry Box in your store. You can use a decorated box, red bag, wheeled carrying case, red bucket, etc.

10. Endofdayprocedure:RemovethesweepstakesformsfromtheSweepstakesDailyEntryBoxandcountandrecordthequantityontheEvaluationLog”.IncludethenumberofJADE™sewingmachineEvaluationsonyourweeklyCSIreports.EnterthecustomerinformationontheCustomerMaintenanceScreen. (Note: you must empty the “daily box” each day in order to get accurate demo counts! The counts must be reported weekly.) Place recorded entries in a large UPS box to be sent to LaVergne at the end of the promotion. Keep box in a safe location to avoid fraudulent activities.

TIPSTOBEEVENMORESUCCESSFUL:• Gooutandfindatleast10customerseachday.Invitethemintoyourdepartmentforthedemoanda free gift! Make it fun!• Tell the customer that they have a chance to win a JADE™ 20 sewing machine! All it takes is a few minutes.

• You can do the demo to more than one person...even a whole class!

DONOTCOMPLETETHEFORMSFORTHECUSTOMERS...INCLUDINGTHESTITCHEDPORTION!THIS

SHOULD ONLY BE DONE BY THE CUSTOMER!

ENTRIESTHATARENOTFILLEDOUTENTIRELYANDSTITCHEDACROSSAREIMMEDIATELYDISQUALIFIED!

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the BOO$T blueprint | May 2016 Marketing Promotions

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Date #ofCustomerDemonstrations

Entered into POS

ReportedtoAM (check)

5/1 - 5/31/16

Sunday, May 1

Monday, May 2

Tuesday, May 3

Wednesday, May 4

Thursday, May 5

Friday, May 6

WEEKLY TOTAL

Saturday, May 7

Sunday, May 8

Monday,May9

Tuesday, May 10

Wednesday, May 11

Thursday, May 12

Friday, May 13

WEEKLY TOTAL

Saturday, May 14

Sunday, May 15

Monday, May 16

Tuesday, May 17

Wednesday, May 18

Thursday,May19

Friday, May 20

DEMO LOG - MAY 2016STORENUMBER:__________

Date #ofCustomerDemonstrations

Entered into POS

ReportedtoAM (check)

5/1 - 5/31/16

Saturday, May 21

Sunday, May 22

Monday, May 23

Tuesday, May 24

Wednesday, May 25

Thursday, May 26

Friday, May 27

WEEKLY TOTAL

Sunday, May 28

Monday,May29

Tuesday, May 30

Wednesday, May 31

MONTH TOTAL

My $$$ Goal for MAY ____________________

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the BOO$T blueprint | May 2016 Marketing Promotions

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