P R O P O S A L D E S C R I P T I O N WWW.LANDMARKOMAHA.COM Landmark Group 2702 Douglas Street Omaha, Nebraska 68131 (PH) 402/ 553.8111 (FX) 402/ 553.8308 www.landmarkomaha.com Marketing Campaign for Boardwalk Square Shopping Center Prepared for: Steven Coffey and Partners Owners Prepared by: Jenna Sabarini Marketing Manager We specialize in property managment for Residential and Commercial properties in the Omaha metro area. As part of our commitment to our clients, we create tailored, innovative marketing campaigns that include direct marketing, Internet prescense, and print media. We will help you build a competitive prescense in your market while using creative strategies that stay within your budget.
Transcript
P R O P O S A L
D E S C R I P T I O N
WWW.LANDMARKOMAHA.COM
Landmark Group2702 Douglas Street
Omaha, Nebraska 68131
(PH) 402/ 553.8111(FX) 402/ 553.8308
www.landmarkomaha.com
Marketing Campaign for Boardwalk Square Shopping Center
Prepared for: Steven Coffey and Partners Owners
Prepared by: Jenna Sabarini Marketing Manager
We specialize in property managment for Residential and Commercial properties in the Omaha metro area. As part of our commitment to our clients, we create
tailored, innovative marketing campaigns that include direct marketing, Internet prescense, and print media. We will help you build a competitive prescense in your market while using creative strategies that stay within
your budget.
M A R K E T A N A L Y S I S
WWW.LANDMARKOMAHA.COM
Following is a description of our project design including how the project will be differ from your current strategy, reasons why we suggest designing the projects as described, and design examples for the project.
Current StrategyBased on Internet research and the information provided in previous meetings, the marketing being offered by your current management firm is minimial. Internet research led to a listing on Loopnet with minimal information regarding the Boardwalk Square Shopping Center. Lacking photographs, site maps,and a persuasive description, this current marketing effort is yeilding results equivilant to the effort putinto it. The current description for your property on Loopnet is:
“Spaces can be used for retail or office. Join over 30 other tenants including restaurants, financial services and convenience services.”
While this is true, the message is not descriptive, appealing or targeted. It does not provide names ofother tenants, nor does it use suggestive language, such as well-established, busy location, excellent opportunities, easily accessable, and so on. The power of marketing can only be harnessed whentargeted advertising clearly articulates what it is a business does well and differently.
Clever, creative, insightful and flexible marketing strategies can unlock huge potential for your business. In light of the importance marketing holds for the success of any business, the wide array of optionsavailable, and the expertise required, it is well worth employing a management firm that understandsthis and is able to devise and implement a tailored marketing strategy to give you a competitive edge.
Competition’s StrategyBased on Internet research, Loopnet is the most popular outlet for listing commercial space for lease inOmaha, Nebraska. A search on the MLS for commerical space for lease in zip code 68144 only turned upone result, 3309 S Oakview Drive. Primary research on the website Craigslist.org did not result in any effortsby direct competitors of the Boardwalk Square Shopping Center. In a case study for the purpose of thisproposal, direct competitors used were Westwood Plaza, Bel Air Plaza, and Davenport Square. The Loopnetstrategies for those mentioned is outlined on the following page.
Competitive Analysis
In a case study for the purpose of this proposal, direct competitors used were Westwood Plaza, Bel Air Plaza, and Davenport Square.
WWW.LANDMARKOMAHA.COM
Westwood Plaza: LoopnetTotal Space Avail: 42,856 SFPricing: $8-$18/SF/YearNewly RenovatedDescription: Come see the newly renovated Westwood Plaza. Space available right along West Center Road with excellent visibility. Excellent opportunities for retail or service providers. Easily accessible with ample parking. Center anchored by Baker's, Austad's, TJ Maxx, Burlington Coat Factory, Dollar Tree, Office Depot and Westwood Cinema 8. There are several restaurants including Bistro 121, Taco Bell, Julio's, Subway, India Garden, Godfather's Pizza, Hooter's and IHOP. If you are look for a Shopping Center with traffic you have found it. Come join us today at Westwood Plaza. Three mile population of 78,836 with average HH income of $80,260. Traffic count at 120th & West Center Road is over 70,000 cars per day. Additional: Leasing VIDEO Available: Connects to Seldin Company Facebook
Bel Air Plaza: LoopnetTotal Space Avail: 30,691 SF (14 Spaces Available)Pricing: $8-$15/SF/YearTraffic Count: 67,700Description: 2 outlot buildings available - 2,698 sq. ft. and 6,015 sq. ft. Great buildings for food services or any number of retail and uses. In-line spaces also available for retail and office/service from 325 to 4,040 sq. ft. Potential Pad Site also available. New signage is ordered for the plaza, including a digital message sign. See attached PDF Package for more information. Up to 6,015 sq. ft. available in this well established Shopping Center along busy West Center Rd. Situated on the NWC of 120th & W. Center. Well located in the West Center retail corridor.Additional: PDF containing 19 Pages of information and photos.
Davenport Square: LoopnetTotal Space Available:1700SFPricing: $7.06/SF/YearGross Leasable Area: 37,776 SF1 Space Available, Endcap Space @ $1,000/month for 1,700 SFDescription: Space available in well-established center just south of West Dodge Road on 114th Street. High daytime population. Join The Green Onion, Nebraska Dance, Little King, and other successful tenants in this busy strip center. 114th & Davenport, just south of Dodge.Additional: No PDF or Site Plan, +2 Pictures
P R O P O S E D S T R A T E G I E S
WWW.LANDMARKOMAHA.COM
Based on the primary research data collected, the following strategies are proposed for the BoardwalkSquare Shopping Center project.
Direct Mail:Dave Paladino and Jim Posey are both currently active in sending direct mailings to past clients and investors, family and friends on a quarterly basis. These mailings reach out to 2,240 addresses4 times per year. Each mailing has space dedicated to commercial properties for lease. The Boardwalk Square Shopping Center would be featured in these mailings.
Referrals:Business at Landmark Group is based primarily on the great relationships that we have developed with our clients in the Omaha area, and across the country. Due to the levelof trust we have with these groups, we are often sought out for our advice on commercialspaces in the Omaha area. Our low volume of commercial space managed for will be a benefit to the Boardwalk Square Shopping Center in the area of referrals, and you will seea decrease in vacancy rate.
Included in Management Fee:
Commercial For Lease SignageCraigslist PostingLoopnet ListingSpace in Dave Paladino’s Direct MarketingDavePaladino.comLandmarkOmaha.comReferrals to all incoming leadsEmail Blasts to: Current Client Database,and to all MLS members in Omaha Metro
Internet:Loopnet: Loopnet is the leading Internet marketplace to list commercial space for lease in Omaha, Nebraska. Although your current strategy includes Loopnet, we feel that the listingis inadequate and does not show case the Boardwalk Square the way it should. With you asour client, we will improve your presence on this site.Multiple Listing System: Most commercial only real estate firms do not access the local MLSbecause they utilize other sources, such as Loopnet and Xceligent. This will be an added toolin attract a new base of clients and real estate agents. Craigslist: Landmark Group has found this tool to be very effective. Not many commercialproperties for rent utilize Craigslist in the correct manner. You cannot post once and then leave it. Postings on Craigslist must be updated daily, and require a significant amount of timeand man power. With our internship program, we are able to post our clients properties on aconsistent basis.DavePaladino.com & LandmarkOmaha.com: Within Landmark Group we have several internalwebsites that allow us to funnel information to several different markets. These websites are DavePaldino.com and LandmarkOmaha.com. Availability of spaces at the Boardwalk Squarewill be featured and updated on these websites.Email: Landmark Group has seen great success in our efforts to email blast our database ofboth investors and real estate agents. With you as our client, we will market your property to these lists multiple times a month.
BAGEL
BIN
Join These Fine Retailers...
Commercial Space for Lease$9-$9.50/SF/Year
THE BREAD OVEN
CUPCAKE
ISLAND
OFFICE WESTLOUNGE
SIDs SUDs
OMAHA BRIDGESTUDIO
MIDWESTTAX SERVICES
BROTHER
SEBASTIENS
METROMONTHLY
PUBLICATIONS
DELTA
FUTURES
Up to 2,000 SF available in this well established Shopping Centeralong busy Pacific Street. Pump up your business with our
competitive rent and loyal customer following!
B O A R D W A L K S Q U A R E S H O P P I N G C E N T E R120th and Pacific Street
Shopping Center Data Lease TermsShopping Center Name: Address: Zip Code: City Code: Shopping Center Sq Ft: Year Built: Square Feet Available: Ceiling Height (sm shops):Heat: A/C:Type of Listing: Zoning: Sprinkler:No. Floors: Elevator: Parking: Price:
TIncluded in CAMTTTT$$$$TBDTBD5-20 yearsLandlords FormN/A
Boardwalk Square Shopping Center is located on the Southeast corner of 120th and Pacific Street in Omaha, Nebraska. The site has a loyal following due to its unique tenant mix and area demographics. There are multiple schools located within a 3 mile radius of the
Boardwalk Square Shopping Center. Take advantage of this highly trafficked area!
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BOARDWALKSQUARE
Ariel
B O A R D W A L K S Q U A R E S H O P P I N G C E N T E R120th and Pacific Street
SUMMARY DEMOGRAPHIC PROFILECalculated using Neighborhood Link, 2000 Census Data
120th and Pacific, 68144Omaha, Nebraska
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Total Population: 25,322Average House Value: $120,300Average Annual Household Income: $68,403Businesses: 1,434Region: MidwestDivision: West North CentralState: NebraskaCity: OmahaCounty: Douglas
68144 is a urban zip code in Omaha, Nebraska. The population is primarily white, and mostly married couples. The median age here is 37.5.
AREA OVERVIEW
120 ST RE ETTH
PA CI FI C STR EET
Build Your Own EmpireMorning, Noon or Night at
BOARDWALK SQUARESoutheast Corner of 120 & Pacific Streetsth
High Traffic Volume Easy Access Abundant Parking Walking Distance from
Condos, Homes & Apartments
Incredibly LOW Lease Rates
Long-Term Tenants Draw Great Traffic
Wide Variety of Long Term Business es Already on Site
Spaces Available From 1,000 to 8,000 Square Feet
On Site businesses draw traffic from early morning to late night and include Crane Coffee, Big Fred’s,Brother Sebastians, Midlands Business Journal, Bagel Bin, Off ice West Lounge, Shucks, AbsolutelyFresh Seafood, hair salons, CPA, dentist, First State Bank and more!
Forget High Rents! Say Hello to Success! Call Today for more information.Dave Paladino402.553.8111
Dave Pal adino 2 7 0 2 Dougla s S t. Om aha NE 68131- 2622
PRSRT STDU.S. POSTAGE
PAIDTHE NOEL CO.
BOARDWALKSQUAREon the Southeast Corner of 120 & Pacific Streetsth
Invites You to Locate YourBusiness Amid the WideVariety of Long TermBusinesses Alrady On Site
A Limited Number of Spaces Curently Are Available from 1,000 to 8,000 Square Feet
A G E N D A
Market Analysis
Competitive Analysis
Proposed Strategies
Craigslist
Dave Paladino’s Connections
Benefits of Landmark Group: Current Promotional Efforts Team Approach
