CAMDEN RIVERSHARKS2015 Marketing Proposals

August 1, 2015 - Matthew Gutierrez & Kara Margraf

Monday, October 26, 15

Objective

Better the fan experience

Improve the Camden community

Monday, October 26, 15

Objective

General

Promotions

Odds & Ends

Benefits

Contents

Monday, October 26, 15

General“Rejuvenating Camden, One Pitch at a Time”

Riversharks’s greater than baseball overall purpose

“Camden Waterfront — Beautiful”

Build up camdenwaterfront.com campaign

Camden Waterfront — Beautiful

SJ H.O.F -SJ baseball has so much!

-Mike Trout should have his own wall-Takeaway: Make this an attraction at

the ballpark

Apparel/Uniforms

-New blue uniforms to stand out on field

-Better quality & variety of off-field apparel for fans

-Takeaway: Better apparel for more fans to wear

Raffles -Signed bat, ball, shirts, each

homestand-Concert tickets-Aquarium passes

-Franklin institute/Art Museum-RU hoops tickets

-Atlantic City package-Takeaway: Work w/

what’s nearby

Monday, October 26, 15

General IIFood

Another vendor or two for increased variety

Add 1 or 2 healthy food options

Cheesesteak stand

Donkey’s Place

Tony & Ruth’s Place

Game day Program

Content is awesome but it’s flimsy & dirty

Replace with small, compact, color booklet

Add Mascot page: “Finley’s Fanatics”

Finley writing from the “I”

Sharks players sign

PA: “Check your playbills on pages 3, 7 and 14 for a Daniel Rockett autograph”

Makes people get the Playbill & read it & rewards lucky fans as well!

Monday, October 26, 15

Promotions

Launch-A-Bait each game!

Fan of the Game

Kiss Cam

Honor service people each game (fans stand and applaud)

“Late Night Shark Bite” - Any Riversharks win/Free beer at local bar

Sharks Fan Club

Finley Runs the Bases

Camden History Night

Honor Brooklawn Legion — Youth Baseball Night?

Eagles/Temple/Other sport signing & Help

Italian Heritage Night - local HS classes

German Oktoberfest - local HS classes

Back 2 School Drive for donations

Canned Foods Drive (Campbell’s Soup )

Pajama Night — where your PJ’s

Ladies Night & Jaws Night

Little Leaguers on Field w/players

Finley-New Costume-More Costumes

-More interaction during game

Monday, October 26, 15

Odds & EndsFix Chipped Walls & Stained Areas in Front Office & Lights in Front

Clean Kitchen & Carpet & Dugouts & Field

Clinics & Camps Revamp

http://www.ripkenquickball.org/index.htm

Bingo - Who Can Smile the Most?

What we’ve heard as Street Team-ers:

“It's never crowded, the amenities are kind of sad and the food seems way overpriced”

“Gorgeous views” “Affordable” “Very Clean”

Few food options & Pricey food for quality

Monday, October 26, 15

Benefits

Increased revenue

Make stadium & team more desirable, attract better players, win more games, gain more fans, & the cycle continues

— Frank Boulton

Monday, October 26, 15