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FREDERICK UNTALANV49 MARKETING MANAGEMENT MBA IN HEALTH BATCH 8

A G S B M A R K E T I N G C L A S S C O A C H E D B Y P R O F . R E M I G I O D E U N G R I A

Developing Marketing Strategies & Plans

Chapter 2

QUIZ

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1. HOLISTIC MARKETING INTEGRATION EXCEPT:

A. value exploration B. value delivery activities C. value creation D. value examination

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2. CHARACTERISTIC OF CORE COMPETENCY EXCEPT:

A. A source of competitive advantage B. Applications in a wide variety of markets C. Difficult to imitate D. easy to advertise

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3. A TOOL FOR IDENTIFYING WAYS TO CREATE MORE CUSTOMER VALUE BECAUSE EVERY FIRM IS A SYNTHESIS OF PRIMARY & SUPPORT ACTIVITIES PERFORMED TO DESIGN, PRODUCE, MARKET, DELIVER & SUPPORT ITS PRODUCTS.

A. Value chain B. Value link C. Value connection D. Value added tax

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4. A GOOD MISSION STATEMENT SHOULD BE ____________?

A. Focuses on several marketing goals B. takes a short term view C. short, memorable & meaningful D. stresses minor policies

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5. AN IMPORTANT CHARACTERISTIC OF A STRATEGIC BUSINESS UNIT IS _____________?

A. has several managers B. single business C. various competitors D. multiple business formats

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6. To shape the company’s business & products so that they yield target profits & growth is the aim of strategic planning. True or false?

A. True. That’s the aim of strategic planning

B. False. That’s the aim of marketing plan

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7. LEVELS OF MARKETING PLANNING INCLUDES STRATEGIC MARKETING PLANNING & TACTICAL MARKETING PLANNING. TRUE OR FALSE?

A. True

B. False

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8. STRATEGIC BUSINESS UNITS CAN BE COMPARED TO THE..?

A. hospital executive committee B. department of medicine C. hospital cashier D. management committee

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9. DIVERSIFICATION GROWTH

A. St.Lukes Medical Center going into medical tourism thru the internet

B. The Medical city forming a research unit to discover new treatment options

C. Asian hospital offering more surgical specialties to more clients

D. PGH providing more OPD time to accommodate patients from the provinces

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10. SWOT ANALYSIS

A. Strength means St. Lukes Medical Center showcasing its state-of-the-art medical equipments.

B. Weakness means Phil Heart Center is unable to accept OB-GYN patients

C. Opportunity means National Orthopedic may try accepting open-heart surgeries

D. Threat means, PGH must also entertain HMO’s since Manila Doctors accepts HMO’s

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FREDERICK UNTALANV49 MARKETING MANAGEMENT MBA IN HEALTH BATCH 8

A G S B M A R K E T I N G C L A S S C O A C H E D B Y P R O F . R E M I G I O D E U N G R I A

Developing Marketing Strategies & Plans

Chapter 2

QUIZ