Marketing Reliance Life Insurance

8/12/2019 Marketing Reliance Life Insurance

1/107

RELIANCE LIFE INSURANCE

1

INDEX

1. INTRODUCTION TO THE TOPIC 12. OBJECTIVES 23. SCOPE OF THE STUDY 34. COMPANY PROFILE 45. RELIANCE CAPITAL 66. PRODUCTS OFFERED BY RELIANCE LIFE 107. OVERVIEW OF INSURANCE SECTOR 298. THE IRDA 569. MARKETING AND DISTRIBUTION STRATEGIES 6210.RESEARCH METHODOLOGY 7711.DATA ANALYSIS 801122..FFIINNDDIINNGGSS 995513.LIMITATION 9714.QUESTIONNAIRE FOR CUSTOIMERS 9915.QUESTIONNAIRE FOR SALES OFFICERS 10116.QUESTIONNAIRE FOR ADVISERS 10317.BIBLIOGRAPHY 106


2/107


2

Introduction to the project

Reliance Life Insurance Company Limited is a part of Reliance CapitalLtd. of the Reliance - ANIL DHIRUBHAI AMBANI Group. Reliance Capital is

one of Indias leading private sector financial services companies, and ranks

among the top 3 private sector financial services and banking companies, in

terms of net worth. Reliance Capital has interests in asset management and

mutual funds, stock broking, life and general insurance, proprietary investments,

private equity and other activities in financial services.

Yet, nearly 80 per cent of Indian population is without life insurance

cover while health insurance and non-life insurance continues to be below

international standards. And this part of the population is also subject to weak

social security and pension systems with hardly any old age income security.

This itself is an indicator that growth potential for the insurance sector is

immense.


3/107


3

Title of the Project

Marketing strategy of reliance life insurance

OBJECTIVES

1. To study the companys procedures conducted by the company formarketing of products to the customers.

2. To study the current market trends in Customer RelationshipManagement.

3. To study the companies efforts in maintaining and motivating the advisorsfor retaining an existing customer and building a new customer


4/107


4

SCOPE OF THE STUDY

To understand the relations maintained by the Reliance Insurance

Company with its customers. Ever increasing competition, low interest rates,

and declining margins have driven firms to discover the customer as the basic

element in their business equation Insurance as a sector has shown tremendous

growth in recent years. People now are becoming more secured in terms of their

life as well as their money. They want a profitable benefit out of their

investment. There is a need to know the companies efforts towards convincing

the customer about their product and to know how to create loyal customers.

Insurance happens to be a mega opportunity in India. Its a business growing at

the rate of 15-20 per cent annually and presently is of the order of Rs 450 billio


5/107


5

PROFILE OF THE COMPANY

RELIANCE LIFE INSURANCE CO. LTD.

Few men in history have made as dramatic a contribution to their countrys

economic fortunes as did the founder of Reliance, Shri. DHIRUBHAI

AMBANI. Fewer still have left behind a legacy that is more enduring and

timeless.

As with all great pioneers, there is more than one unique way of describingthe true genius of DHIRUBHAI: The corporate visionary, the unmatched

strategist, the proud patriot, the leader of men, the architect of Indias capital

markets, the champion of shareholder interest.

But the role Dhirubhai cherished most was perhaps that of Indias greatestwealth creator. In one lifetime, he built, starting from the proverbial scratch,

Indias largest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capitalof barely US$ 300 (around Rs 14,000). Over the next three and a half

decades, he converted this fledgling enterprise into a Rs 60,000 crore

colossusan achievement which earned Reliance a place on the globalFortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of Indias capital markets. In 1977,when Reliance Textile Industries Limited first went public, the Indian stock


6/107


6

market was a place patronised by a small club of elite investors which

dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-timeretail investors to participate in the unfolding Reliance story and put their

hard-earned money in the Reliance Textile IPO, promising them, in exchange

for their trust, substantial return on their investments. It was to be the start of

one of great stories of mutual respect and reciprocal gain in the Indian

markets.

Under Dhirubhai extraordinary vision and leadership, Reliance scripted oneof the greatest growth stories in corporate history anywhere in the world, and

went on to become Indias largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of theordinary shareholder uppermost in mind, in the process making millionaires

out of many of the initial investors in the Reliance stock, and creating one of

the worlds largest shareholder families.


7/107


7

RELIANCE CAPITAL

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of

the Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of Indias

leading private sector financial services companies, and ranks among the top 3

private sector financial services and banking companies, in terms of net worth.

Reliance Capital has interests in asset management and mutual funds, stock

broking, life and general insurance, proprietary investments, private equity and

other activities in financial services.

Reliance Capital Limited (RCL) is a Non-Banking Financial Company

(NBFC) registered with the Reserve Bank of India under section 45-IA of the

Reserve Bank of India Act, 1934.

Reliance Capital sees immense potential in the rapidly growing financial

services sector in India and aims to become a dominant player in this

industry and offer fully integrated financial services.

Reliance Life Insurance is another step forward for Reliance Capital Limited

to offer need based Life Insurance solutions to individuals and Corporate.

Reliance capital entered into the life insurance business by acquiring AMP

Sanmar in October 2005. The business was thereafter renamed Reliance LifeInsurance. Today RLIC has over 20 products - 16 individual plans and 4

employee benefit plans - including the two new innovative products Connect

to Life and Reliance Money Guarantee Plan - that were launched recently.


8/107


8

Reliance Life Insurance Company (RLIC) has been accorded the ISO 9001-2000

certificate for its best-in-class management systems in Quality, Customer &

Process orientation.

With this, RLIC is one of the only two life insurance companies in India to get

ISO 9001:2000 certifications covering all functional areas.

The scope of the certification covers the entire gamut of business processes

ranging from product design, sales - front-end and back-end operations,

customer care and investment, to all business support functions. The

certification has been awarded by internationally acclaimed Bureau VERITAS

and is valid till 2010 subject to continued satisfactory operation of RLIC's

Quality Management System.

"This certification is a significant milestone in our continuous quest to offer

innovative products, outstanding services and improved customer satisfaction. It

indicates that we have been able to install systems, processes & performance

measures that are in line with the best in the industry and will form the basis

of our business growth in future", said P Nandagopal, CEO, Reliance Life

Insurance Company.

Reliance Life Insurance is the fastest growing life insurance company in India

and has an incremental market share of 4 per cent amongst private insurers. The

company has third largest distribution network in terms of number of agents

operating out of 143 locations across the country.


9/107


9

CORPORATE OBJECTIVE

At Reliance Life Insurance, we strongly believe that as life is different at every

stage, life insurance must offer flexibility and choice to go with that stage. We

are fully prepared and committed to guide you on insurance products and

services through our well-trained advisors, backed by competent marketing and

customer services, in the best possible way.

CORPORATE VISION AND MISSION

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable, effective, transparent

and profitable life insurance and pension plans.

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned

below:

Emerge as transnational Life Insurer of global scale and standard

Create best value for Customers, Shareholders and all Stake holders

Achieve impeccable reputation and credentials through best business practices


10/107


10

Achievements

RLIC has been one of the fast gainers in market sharein new businesspremium amongst the private players with an incremental market share of

4.1%in the Financial Year 2007-08from 3.9% in April 07 to 8% in Feb

08. ( Source: IRDA)

Also continues to beamongst the fast growing Private Life InsuranceCompanies with a YOY growthof195% in new business premium as

ofMar08.

A Company that has crossed 1.7 Million policies in just 2 years ofoperation, post takes over of AMP Sanmar business.

Initiated Express Lifean Unique Over the Countersales process forUnit Linked Insurance Policies in the Industry.

Accomplished a large distribution ramp-up in the Industry in a short spanof time by opening 600 branches in 10 monthstaking the overall branch

network above 740.

RLIC continues to be one of the two Life Insurance companies in India tobe certified ISO 9001:2000for all the processes.

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007-Certificate of Merit in the Financial Services category by Council for

Fair Business Practices (CFBP).


11/107


11

PRODUCTS OFFERED BY RELIANCE LIFE

Reliance has number of insurance products in its Portfolio. It offers different

products for different customer profile. It targets its product according to the

needs of people which make them its customer.

Protection Plans

In todays uncertain world, there could be calamity at every step of the life. It is

up to you to ensure that your family stays protected always.

Reliance Protection Plans helps you do exactly the same. You have a wide range

of options to choose a plan from. Right from limited period plans to lifetime

protection plans, you can opt for the one that suits your lifestyle.

While we understand that nothing can compensate for the loss of a life, we

intend to provide you the peace of mind. Investing in Reliance Protection Planswould mean your familys future is in safe hands.

1.Reliance Term Plan

Invest in the Reliance Term Plan, a pure life insurance plan that offers you

comprehensive and affordable coverage for a limited period of time to suit your

needs.

2.Reliance Simple Term Plan

Make a smart investment move by investing in the cost-effective Reliance

Simple Term Plan, which offers you comprehensive coverage for a specified

period of time to suit your need.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TermPlan/RTP_reliance_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TermPlan/RTP_reliance_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TermPlan/RTP_reliance_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SimpleTermPlan/RSimpleTP_reliance_simple_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SimpleTermPlan/RSimpleTP_reliance_simple_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SimpleTermPlan/RSimpleTP_reliance_simple_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SimpleTermPlan/RSimpleTP_reliance_simple_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TermPlan/RTP_reliance_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspx


12/107


12

4. Reliance Special Term PlanImagine a life insurance policy, which on maturity returns to you all the

premiums you had paid for your basic policy. The Reliance Special Term

Plan offers that and much more.

5. Reliance Credit Guardian PlanThe Reliance Credit Guardian Plan secures your family from any loanliabilities you have incurred in case of your untimely demise. On survival

at maturity, you will be returned all the premiums paid for the basic

policy.

6. Reliance Special Credit Guardian PlanInvest in the Reliance Special Credit Guardian Plan and protect your

family from any loan liabilities you have incurred. On survival at

maturity, all premiums paid for the basic policy will be returned to you.

7. Reliance Endowment PlanThe Reliance Endowment Plan gives you financial independence byallowing you to decide the amount of Sum Assured based on your current

financial position and expected future expenses Dream!!..
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialTermPlan/RSTP_reliance_special_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialTermPlan/RSTP_reliance_special_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CreditGuardianPlan/RCGP_reliance_credit_guardian_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CreditGuardianPlan/RCGP_reliance_credit_guardian_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialCreditGuardianPlan/RSCGP_reliance_special_credit_guardian_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialCreditGuardianPlan/RSCGP_reliance_special_credit_guardian_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/EndowmentPlan/REP_reliance_endowment_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/EndowmentPlan/REP_reliance_endowment_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/EndowmentPlan/REP_reliance_endowment_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialCreditGuardianPlan/RSCGP_reliance_special_credit_guardian_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CreditGuardianPlan/RCGP_reliance_credit_guardian_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialTermPlan/RSTP_reliance_special_term_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspx


13/107


13

8. Reliance Special Endowment PlanImagine an endowment plan that protects you for a certain period even

after you have received your lump sumthat is exactly what the Reliance

Special Endowment Plan offers you with other added benefits.

9. Reliance Connect 2 LifeThe Reliance Connect 2 Life Plan gives you the option to upgrade your

life cover to keep pace with your changing lifestyle. As your income

grows, your family will have sufficient cover.

10 . Reliance Whole Life Plan

Give your family a lifetime of timely financial support by investing in the

Reliance Whole Life Plan. This will help you enjoy your life to the fullest.

11 Reliance Wealth + Health Plan

Invest in the Reliance Wealth Health Plan and balance your health needs

and wealth needs, without compromising on either health or wealth.

12Reliance Cash Flow Plan

Invest in the Reliance Cash Flow Plan and reap the dual benefits of a life

insurance plan and easy liquidity through lump sum cash, which means

you can get a percentage of the Sum Assured at periodic intervals.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialEndowmentPlan/RSEP_reliance_special_endowment_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialEndowmentPlan/RSEP_reliance_special_endowment_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialEndowmentPlan/RSEP_reliance_special_endowment_plan.aspx?from=Protection%20Plans&path=ProtectionPlans/protection_plan.aspx


14/107


14

Savings & Investment Plans

In life, you have always given your family whatever they have wanted. Yet,

there are some promises you have to fulfill, such as taking your family for a

vacation, or buying that dream house.

Set aside some money to achieve these specific goals with the help of Reliance

Savings & Investment Plans. The plan allows you to experience the joys of life

and provide for your familys needs.

Enjoy life without worrying about the promises you have madewe are here to

fulfill them.

1. Reliance Super Invest Assure Plan

Reliance Super Invest Assure is a complete plan which addresses your

vital needs like Flexibility, Security, Investment Return and Financial

Planning. With all its key benefits, it is here to ensure that there will

always be more than you can ask for!

2. Total Investment Plan I - Insurance

Reliance TIPS -Series I- Insurance is a Unit Linked Investment +

Insurance Plan that helps you meet all your financial needs, without the

complexity of managing multiple products.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SuperInvestAssure/SuperInvestAssure.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SuperInvestAssure/SuperInvestAssure.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TotalInvestmentPlan-Insurance/RTIP_seriesI_insurance.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TotalInvestmentPlan-Insurance/RTIP_seriesI_insurance.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TotalInvestmentPlan-Insurance/RTIP_seriesI_insurance.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SuperInvestAssure/SuperInvestAssure.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspx


15/107


15

3. Reliance Wealth + Health Plan



4. Reliance Automatic Investment Plan

The Reliance Automatic Investment Plan is an enhanced unit linked plan

that allows you to choose the right investment mix to reap maximum

benefits. It also provides you with enhanced Life Cover.

5. Reliance Money Guarantee Plan

To reap the benefits of a rising market and to protect yourself from any

market decline, invest in the unit linked Reliance Money Guarantee plan

that gives you the perfect balance between Protection and Savings.

6. Reliance Cash Flow Plan

Invest in the Reliance Cash Flow Plan and reap the dual benefits of a life

insurance plan and easy liquidity through lump sum cash, which means

you can get a percentage of the Sum Assured at periodic intervals.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/AutomaticInvestmentPlan/RAIP_reliance_automatic_investment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/AutomaticInvestmentPlan/RAIP_reliance_automatic_investment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MoneyGuaranteePlan/RMGP_reliance_money_guarantee_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MoneyGuaranteePlan/RMGP_reliance_money_guarantee_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/CashFlowPlan/RCFP_reliance_cash_flow_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MoneyGuaranteePlan/RMGP_reliance_money_guarantee_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/AutomaticInvestmentPlan/RAIP_reliance_automatic_investment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspx


16/107


16

7. Reliance Market Return Plan

The Reliance Market Return Plan gives you insurance protection and

allows you to benefit from investment growth. It works through your life

and meets the changing requirements you may have from time to time.

8. Reliance Endowment Plan

The Reliance Endowment Plan gives you financial independence by

allowing you to decide the amount of Sum Assured based on your current

financial position and expected future expenses.

9. Reliance Special Endowment Plan

Imagine an endowment plan that protects you for a certain period even

after you have received your lump sumthat is exactly what the Reliance

Special Endowment Plan offers you with other added benefits.

10.Reliance Whole Life PlanGive your family a lifetime of timely financial support by investing in the

Reliance Whole Life Plan. This will help you enjoy your life to the fullest.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MarketReturnPlan/RMRP_reliance_market_return_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MarketReturnPlan/RMRP_reliance_market_return_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/EndowmentPlan/REP_reliance_endowment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/EndowmentPlan/REP_reliance_endowment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialEndowmentPlan/RSEP_reliance_special_endowment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialEndowmentPlan/RSEP_reliance_special_endowment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WholeLifePlan/RWLP_reliance_whole_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SpecialEndowmentPlan/RSEP_reliance_special_endowment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/EndowmentPlan/REP_reliance_endowment_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MarketReturnPlan/RMRP_reliance_market_return_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspx


17/107


17

11.Reliance Golden Years PlanThe Reliance Golden Years Plan helps you save systematically and

generate the much-needed corpus to help you enjoy life after retirement.

12.Reliance Golden Years Plan Value

Realize all your dreams of playing golf, or going for a world tour after

retirement by investing in the Reliance Golden Years Plan Value, whichhelps you generate the amount you will need for the future.

13.Reliance Golden Years Plan Plus

Invest in the special Reliance Golden Years Plan Plus that not only helps

you build the corpus you need after, but also collects a basic minimum

amount in case something were to happen before you realize your dreams.

14.Reliance Connect 2 Life Plan

The Reliance Connect 2 Life Plan gives you the option to upgrade your

life cover to keep pace with your changing lifestyle. As your income

grows, your family will have sufficient cover.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanValue/RGYPV_reliance_golden_years_plan_value.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanValue/RGYPV_reliance_golden_years_plan_value.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanValue/RGYPV_reliance_golden_years_plan_value.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanValue/RGYPV_reliance_golden_years_plan_value.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanPlus/RGYPP_reliance_golden_years_plan_plus.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanPlus/RGYPP_reliance_golden_years_plan_plus.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanPlus/RGYPP_reliance_golden_years_plan_plus.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanPlus/RGYPP_reliance_golden_years_plan_plus.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/Connect2Life/RC2LP_reliance_connect_2_life_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanPlus/RGYPP_reliance_golden_years_plan_plus.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlanValue/RGYPV_reliance_golden_years_plan_value.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspx


18/107


18

Retirement Plans

You are a young and earning individual. The income you earn allows you to

enjoy life, your only worry being whether you will be able to continue the same

lifestyle after retirement.

A Reliance Retirement Plan will help you save money for your retirement. It

ensures that you continue to get some income after retirement thereby ensuring

that you do not have to depend on any other person or make any compromises tomaintain the same lifestyle.

Invest in a Reliance Retirement Plan today and enjoy life after retirement on

your own terms.

1. Total Investment Plan II - Pension

When you invest in the Reliance Total Investment Plan, you give yourself

the assurance that you will make each one of your dreams come true!.

2. Reliance Golden Years Plan

The Reliance Golden Years Plan helps you save systematically andgenerate the much-needed corpus to help you enjoy life after retirement.
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TotalInvestmentPlan-Pension/RTIP_seriesII_pension.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TotalInvestmentPlan-Pension/RTIP_seriesII_pension.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/GoldenYearsPlan/RGYP_reliance_golden_years_plan.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/TotalInvestmentPlan-Pension/RTIP_seriesII_pension.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspx


19/107


19

3. Reliance Money Guarantee Plan

To reap the benefits of a rising market and to protect yourself from any

market decline, invest in the unit linked Reliance Money Guarantee plan

that gives you the perfect balance between Protection and Savings...

Child Plans

Being a parent is one of the joys of life. Your child looks up to you and dependson you for love, protection and support. You want to provide your child with the

best in life.

The Reliance Child Plan helps you save systematically so that you can secure

your childs future needs. Be it higher education, his or her first home or any

other requirement, you will always be there for your child when he or she needs

you.

So, invest in a Reliance Child Plan right awayit is the best gift you could ever

give your chi
http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MoneyGuaranteePlan/RMGP_reliance_money_guarantee_plan.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MoneyGuaranteePlan/RMGP_reliance_money_guarantee_plan.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/MoneyGuaranteePlan/RMGP_reliance_money_guarantee_plan.aspx?from=Retirement%20Plans&path=RetirementPlans/retirement_plan.aspx


20/107


20

Reliance Super Invest Assure Plan

Reliance Super Invest Assure is a complete plan which addresses your

vital needs like Flexibility, Security, Investment Return and Financial

Planning. With all its key benefits, it is here to ensure that there will

always be more than you can ask for!

1. Reliance Child Plan

Save systematically and secure the financial future of your child by

investing in the Reliance Child Plan and let your child enjoy today

without worrying about tomorrow.

2. Reliance Secure Child PlanReliance Life Insurance presents a unit linked insurance plan that secures

your childs financial future, leaving you free from worry.

4.Reliance Wealth + Health Plan


http://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SuperInvestAssure/SuperInvestAssure.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SuperInvestAssure/SuperInvestAssure.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SecureChildPlan/RSCP_reliance_secure_child_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SecureChildPlan/RSCP_reliance_secure_child_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/WealthHealth/RWHP_reliance_wealth_health_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SecureChildPlan/RSCP_reliance_secure_child_plan.aspx?from=Child%20Plans&path=ChildPlans/child_plan.aspxhttp://www.reliancelife.com/RLIC/Products/SolutionsforIndividuals/Plans/SuperInvestAssure/SuperInvestAssure.aspx?from=Savings%20%26%20Investment%20Plan&path=SavingsnInvestmentPlan/savings_n_investment_plan.aspx


21/107


21

SOME LUCRATIVES PLANS WHICH RELIANCE OFFERS

RELIANCE ENDOWMENT PLAN

It takes a lot for a dream to become a reality. And money is surely an important

part of it.

Reliance Endowment Plan gives you just the financial independence to realize

your dreams in the future. It lets you decide how much you would like to set as

your Sum Assured based on your current financial position and your expected

future expenses.

So, go ahead... dream!!.

Key Features

1 .On maturity receive Sum Assured plus bonuses

2. Wealth creation through bonus additions

3. More Value for your money by way of High Sum Assured Rebate

4. Choose to add the Benefit of three Riders-Reliance Term Life Insurance

Benefit Rider, 5. Reliance Critical Conditions Rider and Reliance Accidental

Death and Total and 6.Permanent Disablement Rider

7. Choose to avail of Policy Loan after three years


22/107


22

CASH FLOW PLAN

While most insurance plans block your money for a certain period of time,

Reliance Cash Flow Plan gives you the double benefit of life insurance along

with easy liquidity through lump sum cash. It provides money periodically when

you need it.

It lets you live life to the fullest today and at the same time, helps you stay

protected for tomorrow by giving you the flexibility of receiving a specified

percentage of the Sum Assured at specified intervals

Key Features

Easy Liquidity - Get periodic cash flows at the end of the fourth year and

thereafter at the end of every three years

Wealth creation through bonus additions

On maturity, accumulated bonuses along lump sum payout receive with final

More value for your money by way of High Sum Assured Rebate

Full Sum Assured plus bonuses in case of your unfortunate death, this is

over and above the Survival Benefits already paid

Option to add two Riders - Critical Illness Rider & Accidental Death Benefit

and Total and Permanent Disablement Rider


23/107


23

RELIANCE HEALTH + WEALTH PLAN

UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT

PORTFOLIO IS BORNE BY THE POLICYHOLDER.

There are times when late working hours take precedence over your health

check-ups. And there are times when a visit to the doctor seems more important

than dividends on your shares. In the rat race to make money, we often forget to

take care of ourselves.

We understand this predicament. Here is a plan that will ensure that your wealthkeeps increasing constantly and yet your health does not take a backseat. The

Reliance Wealth+Health Plan. A plan that gives you the benefits of wealth bhi.

health bhi

Life changes. And as it does, so do your priorities. After all, the circumstances

of your life can determine the type of health coverage you need.

India has made rapid strides in the health sector. Since Independence, life

expectancy has gone up markedly and survival rates have also increased, still

critical health issues remain. Infectious diseases continue to claim a large

number of lives.

Perhaps you're a freshly minted graduate, a joyful newlywed, retiring early or

between jobs. Maybe you're running your own business or raising a familyor

both. In any of the situations, GOOD or BAD, health cannot be taken for

granted. All are affected by the rising costs of medical expenses. Thats why it is

important to plan early and in advance.


24/107


24

Reliance Wealth + Health Plan, a health insurance plan underwritten by

Reliance Life Insurance Company Limited, is designed to work in conjunction

with contributions towards savings. The uniqueness of this plan is that it not

only provides benefits for covered injuries but also for other injuries by

encashment from the unit fund. This plan from Reliance Life offers the

Hospitalization and Surgical Benefits and also covers Critical Illnesses. In short

this plan provides you with a personalized quality health cover that fits your

lifestyle.

Key Feature

A Unit Linked plan with Unique Savings Component

Twin benefit of market linked return and health protection

Choose from two different plan options

Flexibility to take care of your familys health

Flexibility to switch between funds / plan options

Option to pay Top-ups

Option to package with multiple riders

Liquidity through partial withdrawals


25/107


25

RELIANCE SUPERINVESTASSURE PLAN


PORTFOLIO IS BORNE BY THE POLICYHOLDER.

You have always aspired for the best in life. And we help you achieve that.

Heres a unique plan which combines protection and savings. It also offers

complete flexibility to gain control over your investments vis--vis your

financial needs and risk appetite.

We value your regular investments and thus reward you with guaranteed

additions thus promising unmatched benefits. This plan also offers you a unique

option of moving from a conservative fund to an aggressive fund systematically,

to take advantage of the Rupee cost averaging model.

A plan that promises you, what you ought to deserve as you reach greater

heights in life. What more can you ask for except gifting yourself with Reliance

Super Invest Assure Plan

Key featuresReliance Super InvestAssure Plan

Twin benefit of market linked return and insurance protection.

Guaranteed additions at the rate of 50% of your first years basic premium at

interval of every 5 years from 10th year till policy is in force

Investment opportunity with flexibility -Choose from 8 pure investment fund

options.

Option to pay Top-up premium(s)


26/107


26

Liquidity in the form of partial withdrawals

A host of optional rider benefits to enhance protection cover.

RELAINCE AUTOMATIC INVESTMENT PLAN


PROTFOLIO IS BORNE BY THE POLICYHOLDER

Life is indeed delightful if you have the freedom to make choices. The Reliance

Automatic Investment Plan gives you just that ample freedom! And we make

this freedom more enjoyable by giving you a sense of security. Whether its

your insurance or investments, we let you make the choice and leave the rest to

us.

So allow us to take over and you can be rest assured, because for us your LIFE

comes FIRST always.

This plan promise enhanced Life Cover, with complete flexibility to gain control

over your investments in tune with your financial needs and your risk appetite.

A plan that promises you what you deserve as you reach greater heights in life.

For a select few like you, the Reliance Automatic Investment Plan is an

enhanced Unit Linked plan addressing comprehensive needs to strike that

perfect balance of protection and Savings with full flexibility as you grow in

your career. The Reliance Automatic Investment Plan gives you full flexibility

to choose just the right investment mix to reap higher benefits.


27/107


27

Key Features

Two plan option to choose from Ready-made and Tailor-made

Life Stage asset allocation to ensure automatic change in investment patterns,

under the Ready-made Plan option

Freedom to decide your own fund mix based on your risk profile under the

Tailor-made Plan

Allows Systematic Transfer Plan to average out the cost of unit purchased in

equality

Regular, limited, single premium paying options

Unmatched flexibility through out Exchange Option

Liquidity in the form of partial withdrawal

Option to avail of Accidental Death and Total & Permanent Disability and Term

Insurance riders

RELAINCE TOTAL INVESTMENT PLAN SERIES -1

The journey of life, even though it may seem simple, comes with its own twists

and turns, some good, some unfortunate. And along with these moments come

new dreams. With every little twist, our dreams change and so do our ambitions.

And most of all we desire a security that will help us follow our dreams, both

financial and emotional. It is this security that Reliance Life Insurance Company


28/107


28

Limited promises to bring to you with its Total Investment Plan Series I

Insurance.

To know more, read further

We value your dreams in this journey of life. Reliance Total Investment Plan

Series I -Insurance (TIPS-I -Insurance) helps you bring them to reality. Your

need for investment, protection and financial liquidity keeps changing at

different stages of life. The birth of a child will require you to increase your

insurance cover; a marriage in the family will require additional money. We

provide you that kind of flexibility which suits you best at your convenience.

Similarly on a promotion you may want to increase your investments to create a

large kitty for future expenses. As you progress on this ladder of life we provide

you the platform to increase your investment. Usually you would require

multiple financial products to meet all your needs and would have to actively

manage them. However with the Reliance TIPS-I -Insurance, Unit Linked

Investment + Insurance Plan you can meet all your financial needs, without the

complexity of managing multiple products

Key Features

This is a Single Premium unit linked savings life insurance plan with options to

purchase the same plan with reduced allocation charges in subsequent policy

years. Since more Premium is allocated towards investment due to lower

allocation charges on subsequent purchases, greater would be the returns.

Purchasing the same plan in the subsequent years is an option.

1st purchase would be called as Classic


29/107


29

2nd purchase would be called as Silver

3rd purchase would be called as Gold

4th purchase would be called as Diamond

5th purchase would be called as Platinum

Once you purchase the first policy there will full flexibility, as to when second

and subsequent purchase can be made and how much Premium should be paid

for each purchase subject to the following:

The minimum Premium on each purchase should be at least Rs. 25000 for life

assured aged up to 40 and Rs. 50000 for life assured aged 41 to 64.

The maturity date on each purchase cannot exceed 70 years.

All the polices should mature on maturity date of the first purchase.

The term of the polices purchased during second, third, fourth and fifth policy

years will be 9, 8, 7 and 6 respectively.

New policy can be purchased only if all the previous polices are in force on the

date of purchase of new policy.

Plan Objective :

The pace setter plan with protection to life which gives

Tax benefit under Sec. 80C and Sec. 10(10D)* of Income Tax Act 1961

Investment opportunity with flexibility

Life protection


30/107


30

Control over your investments

OVERVIEW OF INSURANCE SECTOR

With largest number of life insurance policies in force in the world,

Insurance happens to be a mega opportunity in India. Its a business growing at

the rate of 15-20 per cent annually and presently is of the order of Rs 450

billion. Together with banking services, it adds about 7 per cent to the countrys

GDP. Gross premium collection is nearly 2 per cent of GDP and funds available

with LIC for investments are 8 per cent of GDP.

Yet, nearly 80 per cent of Indian population is without life insurance

cover while health insurance and non-life insurance continues to be below

international standards. And this part of the population is also subject to weak

social security and pension systems with hardly any old age income security.

This itself is an indicator that growth potential for the insurance sector is

immense.

A well-developed and evolved insurance sector is needed for economic

development as it provides long-term funds for infrastructure development and

at the same time strengthens the risk taking ability. It is estimated that over the

next ten years India would require investments of the order of one trillion US

dollar. The Insurance sector, to some extent, can enable investments in

infrastructure development to sustain economic growth of the country.

Insurance is a federal subject in India. There are two legislations that

govern the sector- The Insurance Act- 1938 and the IRDA Act- 1999. The

insurance sector in India has come a full circle from being an open competitive


31/107


31

market to nationalization and back to a liberalized market again. Tracing the

developments in the Indian insurance sector reveals the 360-degree turn

witnessed over a period of almost two centuries.

Indian Insurance Industry:Insurance may be described as a social device to

reduce or eliminate risk of life and property. Under the plan of insurance, a

large number of people associate themselves by sharing risk, attached to

individual.

The risk, which can be insured against include fire, the peril of sea, death,

incident, & burglary. Any risk contingent upon these may be insured against at

a premium commensurate with the risk involved.

Insurance is actually a contract between 2 parties whereby one party

called insurer undertakes in exchange for a fixed sum called premium to pay

the other party happening of a certain event.

Insurance is a contract whereby, in return for the payment of premium by

the insured, the insurers pay the financial losses suffered by the insured as a

result of the occurrence of unforeseen events.

With the help of Insurance, large number of people exposed to a similar

risk make contributions to a common fund out of which the losses suffered by

the unfortunate few, due to accidental events, are made good

Potential Largely untapped market: 17% of the worlds population


32/107


32

o Nearly 80% of the Indian population is without Life, Health andNon-life insurance

o Life insurance penetration is low at 4.1% in 2006-07o Non-life penetration is even lower at 0.6% in 2006-07o The per capita spend on life and non-life insurance is US$33.2 and

US$5.2 (2006-07), respectively compared to a world average of

US$330 and US$224

o Strong economic growth with increase in affluence and rising riskawareness leading to rapid growth in the Insurance sector

o Innovative products such as Unit Linked Insurance Policies arelikely to drive future industry growth

o Investment opportunities exist in both Life and Non-life segmentso Total estimated investment opportunity of US$14-15 billion

STRUCTURE

Indian Insurance market was opened to private & foreign investment in 1999-

2000

The Indian Insurance industry consists of a total of 31 players Life: 1 Public sector player; 15 private players Non-Life: 6 public sector players; 9 private players Major international players like AIG, Aviva, MetLife, New York Life,

Prudential, Allianz, Sun Life, Standard Life and Lombard are already

present with minority stakes in joint ventures with Indian companies for

both Life and Non-life segments


33/107


33

Life Insurance market is still dominated by Life Insurance Corporation(LIC) - a public sector company which has 75% share of first year

premium in 2006-07

In Non-life, private sector companies (almost all are joint ventures withforeign insurers) accounted for 34% of the market in 2006 to 07.

POLICY

FDI up to 26% is permitted under the automatic route subject to obtaining a

license from the Insurance Regulatory and Development Authority (IRDA)

Plans to increase FDI up to 49%

Insurance Regulatory Development Authority (IRDA) is the regulator for the

Insurance industry

In a landmark move the government detariffed the General Insurance business

on 1st January 2007

What is Life Insurance?

Life insurance is a guarantee that your family will receive financial

support, even in your absence. Put simply, life insurance provides your family

with a sum of money should something happen to you. It thus permanently

protects your family from financial crises.

In addition to serving as a protective cover, life insurance acts as a

flexible money-saving scheme, which empowers you to accumulate wealth-to

buy a new car, get your children married and even retire comfortably.


34/107


34

Life insurance is a contract that pledges payment of an amount to the

person assured (or his nominee) on the happening of the event insured against.

The contract is valid for payment of the insured amount during:

The date of maturity, or Specified dates at periodic intervals, or Unfortunate death, if it occurs earlier

The functions of Insurance can be bifurcated into two parts:

1. Primary Functions

2. Secondary Functions

3. Other Functions

The primary functions of insurance include the following:

Provide Protection- The primary function of insurance is to provide protection

against future risk, accidents and uncertainty. Insurance cannot check the

happening of the risk, but can certainly provide for the losses of risk. Insurance

is actually a protection against economic loss, by sharing the risk with others.


35/107


35

Collective bearing of risk- Insurance is a device to share the financial loss of

few among many others. Insurance is a mean by which few losses are shared

among larger number of people. All the insured contribute the premiums

towards a fund and out of which the persons exposed to a particular risk is paid.

Assessment of risk - Insurance determines the probable volume of risk by

evaluating various factors that give rise to risk. Risk is the basis for determining

the premium rate also

Provide Certainty - Insurance is a device, which helps to change from

uncertainty to certainty. Insurance is device whereby the uncertain risks may be

made more certain.

The secondary functions of insurance include the following:

Prevention of Losses- Insurance cautions individuals and businessmen to adopt

suitable device to prevent unfortunate consequences of risk by observing safety

instructions; installation of automatic sparkler or alarm systems, etc. Prevention

of losses cause lesser payment to the assured by the insurer and this will

encourage for more savings by way of premium. Reduced rate of premiums

stimulate for more business and better protection to the insured.

Small capital to cover larger risks- Insurance relieves the businessmen from

security investments, by paying small amount of premium against larger risks

and uncertainty.


36/107


36

Contributes towards the development of larger industries - Insurance

provides development opportunity to those larger industries having more risks in

their setting up. Even the financial institutions may be prepared to give credit to

sick industrial units which have insured their assets including plant and

machinery.

THE OTHER FUNCTIONS OF INSURANCE INCLUDE

THE FOLLOWING:

Means of savings and investment - Insurance serves as savings and

investment, insurance is a compulsory way of savings and it restricts the

unnecessary expenses by the insured's For the purpose of availing income-tax

exemptions also, people invest in insurance.

Source of earning foreign exchange - Insurance is an international business.

The country can earn foreign exchange by way of issue of marine insurance

policies and various other ways.

Risk Free trade - Insurance promotes exports insurance, which makes the

foreign trade risk free with the help of different types of policies under marine

insurance cover.


37/107


37

Need for Life Insurance

Today, there is no shortage of investment options for a person to choose

from. Modern day investments include gold, property, fixed income instruments,

mutual funds and of course, life insurance. Given the plethora of choices, it

becomes imperative to make the right choice when investing your hard-earned

money. Life insurance is a unique investment that helps you to meet your dual

needs - saving for life's important goals, and protecting your assets.

LET US LOOK AT THESE UNIQUE BENEFITS OF

LIFE INSURANCE IN DETAIL.

Asset Protection

From an investor's point of view, an investment can play two roles - asset

appreciation or asset protection. While most financial instruments have the

underlying benefit of asset appreciation, life insurance is unique in that it gives

the customer the reassurance of asset protection, along with a strong element of

asset appreciation.

The core benefit of life insurance is that the financial interests of ones

family remain protected from circumstances such as loss of income due to

critical illness or death of the policyholder. Simultaneously, insurance products

also have a strong inbuilt wealth creation proposition. The customer therefore

benefits on two counts and life insurance occupies a unique space in thelandscape of investment options available to a customer.

Goal based savings

Each of us has some goals in life for which we need to save. For a young,

newly married couple, it could be buying a house. Once, they decide to start a


38/107


38

family, the goal changes to planning for the education or marriage of their

children. As one grows older, planning for one's retirement will begin to take

precedence.

Clearly, as your life stage and therefore your financial goals change, the

instrument in which you invest should offer corresponding benefits pertinent to

the new life stage.

Life insurance is the only investment option that offers specific products tailor-

made for different life stages. It thus ensures that the benefits offered to the

customer reflect the needs of the customer at that particular life stage, and hence

ensures that the financial goals of that life stage are met.

The table below gives a general guide to the plans that are appropriate for

different life stages.

Life Stage Primary Need

Life Insurance

Product

Young &

Single

Asset creationWealth creation

plans

Young &

Just married

Asset creation

& protection

Wealth creation

and mortgage

protection plans

Married

With kids

Children's

education,

Education

insurance,

mortgage


39/107


39

Asset creation

and protection

protection &

wealth creation

plans

Middle aged

with grown

up kids

Planning for

retirement &

asset

protection

Retirement

solutions &

mortgage

protection

Across all lif-stages

Health plans Health Insurance

Insurance Life V/S Other Savings

Contract of Insurance:

A contract of insurance is a contract of utmost good faith technically

known as uberrima fides. The doctrine of disclosing all material facts is

embodied in this important principle, which applies to all forms of insurance.

At the time of taking a policy, policyholder should ensure that all

questions in the proposal form are correctly answered. Any misrepresentation,

non-disclosure or fraud in any document leading to the acceptance of the risk

would render the insurance contract null and void.


40/107


40

Protection:

Savings through life insurance guarantee full protection against risk of

death of the saver. Also, in case of demise, life insurance assures payment of the

entire amount assured (with bonuses wherever applicable) whereas in other

savings schemes, only the amount saved (with interest) is payable.

Aid to Thrift:

Life insurance encourages 'thrift'. It allows long-term savings since

payments can be made effortlessly because of the 'easy installment' facility built

into the scheme. (Premium payment for insurance is monthly, quarterly, half

yearly or yearly).

For example: The Salary Saving Scheme popularly known as SSS provides a

convenient method of paying premium each month by deduction from one's

salary.In this case the employer directly pays the deducted premium to LIC. The Salary

Saving Scheme is ideal for any institution or establishment subject to specified

terms and conditions.

Liquidity:

In case of insurance, it is easy to acquire loans on the sole security of any

policy that has acquired loan value. Besides, a life insurance policy is also

generally accepted as security, even for a commercial loan.

Tax Relief:

Life Insurance is the best way to enjoy tax deductions on income tax and


41/107


41

wealth tax. This is available for amounts paid by way of premium for life

insurance subject to income tax rates in force.

Assesses can also avail of provisions in the law for tax relief. In such cases the

assured in effect pays a lower premium for insurance than otherwise.

Money When You Need It:

A policy that has a suitable insurance plan or a combination of different

plans can be effectively used to meet certain monetary needs that may arise fromtime-to-time.

Children's education, start-in-life or marriage provision or even periodical needs

for cash over a stretch of time can be less stressful with the help of these

policies.

Alternatively, policy money can be made available at the time of one's

retirement from service and used for any specific purpose, such as, purchase of a

house or for other investments. Also, loans are granted to policyholders for

house building or for purchase of flats (subject to certain conditions) .

Who Can Buy A Policy?

Any person who has attained majority and is eligible to enter into a valid

contract can insure himself/herself and those in whom he/she has insurable

interest.

Policies can also be taken, subject to certain conditions, on the life of

one's spouse or children. While underwriting proposals, certain factors such as


42/107


42

the policyholders state of health, the proponent's income and other relevant

factors are considered by the Corporation.

Insurance For Women

Prior to nationalization (1956), many private insurance companies would

offer insurance to female lives with some extra premium or on restrictive

conditions. However, after nationalization of life insurance, the terms under

which life insurance is granted to female lives have been reviewed from time-to-

time.

At present, women who work and earn an income are treated at par with

men. In other cases, a restrictive clause is imposed, only if the age of the female

is up to 30 years and if she does not have an income attracting Income Tax.

Medical And Non-Medical Schemes

Life insurance is normally offered after a medical examination of the lifeto be assured. However, to facilitate greater spread of insurance and also to

avoid inconvenience, LIC has been extending insurance cover without any

medical examination, subject to certain conditions.

With Profit And Without Profit Plans

An insurance policy can be 'with' or 'without' profit. In the former,

bonuses disclosed, if any, after periodical valuations are allotted to the policy

and are payable along with the contracted amount.

In 'without' profit plan the contracted amount is paid without any addition.

The premium rate charged for a 'with' profit policy is therefore higher than for a


43/107


43

'without' profit policy.

Key man Insurance

Key man insurance is taken by a business firm on the life of key

employee(s) to protect the firm against financial losses, which may occur due to

the premature demise of the Key man

PRINCIPLES OF INSURANCE

Insurance is a specialized type of contract. Apart from the usual essentials

of a valid contract, insurance contracts are subject to some additional principles.

These principles provide the framework within which the product and all the

contracts of insurance operate.

Principle of cooperation: A device to share risk & uncertaintiescollectively, one for all and all for one

Principle of probability: Important determinant of insurance premium,Rate of premium depends on quantum of risk & probability of risk

Principle of Insurable Interest: Interest of such a nature that thepossessor would be financially injured by the occurrence of the event

insured against, `` LA to be more valuable alive then dead

Principle of utmost good faith: The parties to the contract (insurer andinsured) are legally bound to reveal each other all information about the

subject matter, which would influence each others decision.


44/107


44

Principal of warranties: A warranty is an undertaking by assured thatsome conditions shall be fulfilled, or a certain thing shall be or shall not

be done. A warranty may be Express or Implied

Principle of Cause Proximal: In order to make the Insurer liable for loss,such loss must have been proximately caused by the Peril insured against.

E.g. ADBR.

These 6 principles are applicable to all the products, both life and Non-

Life. These principles provide the framework within which the products and

all the contracts of Life Insurance operate.


45/107


45

HISTORY OF INDIAN INSURANCE INDUSTRY

The insurance sector in India has come a full circle from being an open

competitive market to nationalization and back to a liberalized market again.

Tracing the developments in the Indian insurance sector reveals the 360-

degree turn witnessed over a period of almost 190 years.

The business of life insurance in India in its existing form started in India

in the year 1818 with the establishment of the Oriental Life Insurance

Company in Calcutta.

Some of the important milestones in the life insurance business in India

are

1912- The Indian Life Assurance Companies Act enacted as the first statuteto regulate the life insurance business.

1928 - The Indian Insurance Companies Act enacted to enable the

government to collect statistical information about both life and non-life

insurance businesses.

1938- Earlier legislation consolidated and amended to by the Insurance

Act with the objective of protecting the interests of the insuring public.

1956- 245 Indian and foreign insurers and provident societies taken over


46/107


46

by the central government and nationalized. LIC formed by an Act of

Parliament, viz. LIC Act, 1956, with a capital contribution of Rs. 5 crore

from the Government of India.

The General insurance business in India, on the other hand, can trace its roots to

the Triton Insurance Company Ltd., the first general insurance company

established in the year 1850 in Calcutta by the British.

Some of the important milestones in the general insurance business in India are:

1907- The Indian Mercantile Insurance Ltd. set up, the first company to

transact all classes of general insurance business.

1957- General Insurance Council, a wing of the Insurance Association of

India, frames a code of conduct for ensuring fair conduct and sound business

practices.

1968 - The Insurance Act amended to regulate investments and set

minimum solvency margins and the Tariff Advisory Committee set up.

1972 - The General Insurance Business (Nationalization) Act, 1972nationalized the general insurance business in India with effect from 1st January

1973.

107 insurers amalgamated and grouped into four companies viz. the


47/107


47

National Insurance Company Ltd., the New India Assurance Company Ltd., the

Oriental Insurance Company Ltd. and the United India Insurance Company Ltd.

GIC incorporated as a company.

Before insurance sector was opened to the private sector Life Insurance

Corporation (LIC) was the only insurance company in India. After the opening

up of Insurance sector in India there has been a glut of insurance companies in

India. These companies have come up with innovative and flexible insurance

policies to cater to varying needs of the individual. Opening up of the Insurance

sector has also forced the LIC to tighten up its belt and deliver better service. All

in all it has been a bonanza for the consumer.

The life insurance business in India started since 1818. Till 1956, the

insurance business was mixed and decentralized. In 1956, the life insurance

business of all companies was nationalized and a single monolithic

organization, the Life Insurance Corporation of India (LIC), was set up.

The Insurance Regulatory and Development Authority (IRDA) Bill was

passed by Indian parliament in December 1999. The IRDA become a

statutory body in April 2000 and has been framing regulations and

restrictions the private sector insurance companies.

The insurance sector was opened up to the private sector in August 2000.

Consequently, some Indian and foreign private companies have entered the

insurance business. There are about 16 life insurance companies operating in theprivate sector in India.

The insurance sector in India has come a full circle from being an open

competitive market to nationalization and back to a liberalized market again.


48/107


48

Tracing the developments in the Indian insurance sector reveals the 360 degree

turn witnessed over a period of almost two centuries.

ABOUT THE INDUSTRY:

With an annual growth rate of 15-20% and the largest number of life

insurance policies in force, the potential of the Indian insurance industry is huge.

Total value of the Indian insurance market (2004-05) is estimated at Rs. 450

billion (US$10 billion). According to government sources, the insurance and

banking services' contribution to the country's gross domestic product (GDP) is

7% out of which the gross premium collection forms a significant part. The

funds available with the state-owned Life Insurance Corporation (LIC) for

investments are 8% of GDP.

Till date, only 20% of the total insurable population of India is covered

under various life insurance schemes, the penetration rates of health and other

non-life insurances in India is also well below the international level. These

facts indicate the of immense growth potential of the insurance sector.

The year 1999 saw a revolution in the Indian insurance sector, as major

structural changes took place with the ending of government monopoly and the

passage of the Insurance Regulatory and Development Authority (IRDA) Bill,

lifting all entry restrictions for private players and allowing foreign players to

enter the market with some limits on direct foreign ownership.


49/107


49

Though, the existing rule says that a foreign partner can hold 26% equity

in an insurance company, a proposal to increase this limit to 49% is pending

with the government. Since opening up of the insurance sector in 1999, foreign

investments of Rs. 8.7 billion have poured into the Indian market and 21 private

companies have been granted licenses.

Innovative products, smart marketing, and aggressive distribution have enabled

fledgling private insurance companies to sign up Indian customers faster than

anyone expected. Indians, who had always seen life insurance as a tax saving

device, are now suddenly turning to the private sector and snapping up the new

innovative products on offer.

income from new business at Rs. 253.43 billion during the fiscal year 2004-

2005, braving stiff competition from private insurers. This report "Indian

Insurance Industry: New Avenues for Growth 2012", finds that the market share

of the state behemoth, LIC, has clocked 21.87% growth in business at Rs.197.86

billion by selling 2.4 billion new policies in 2004-05. But this was still not

enough to arrest the fall in its market share, as private players grew by 129% to

mop up Rs. 55.57 billion in 2004-05 from Rs. 24.29 billion in 2003-04

Though the total volume of LIC's business increased in the last fiscal year

(2004-2005) compared to the previous one, its market share came down from

87.04 to 78.07%. The 14 private insurers increased their market share from

about 13% to about 22% in a year's time. The figures for the first two months of

the fiscal year 2005-06 also speak of the growing share of the private insurers.


50/107


50

The share of LIC for this period has further come down to 75 percent, while the

private players have grabbed over 24 percent.

There are presently 12 general insurance companies with four public

sector companies and eight private insurers. According to estimates, private

insurance companies collectively have a 10% share of the non-life insurance

market.


51/107


51

Indian Insurance Industry Forecast (2011-2012)

The market research report Indian Insurance Industry Forecast (2011-

2012) gives an in-depth analysis of the present and future of the Indian

Insurance Industry. The market research report looks in to the details as well as

gives an overview of the Indian insurance market with focus on the performance

of the key players.

With the initiation of the deregulation in the Indian insurance market, the

monopoly of big public sector companies in life insurance as well as general

(non-life insurance) market has been broken. New private players have entered

the market and with their innovative approaches and better use of distribution

channels and technology, they are eating in to the shares of established public

sector companies in Indian Insurance Market.

Since the deregulations have been put in to place, the market share of LIC

has come down to 71.4% in life insurance market while the private players have

captured around 17% market in the general insurance segment. It is said that,

public sector insurance companies such as LIC and New India Assurance are

registered impressive double-digit growths, which reflects on the overall health

of the Indian insurance sector.


52/107


52

Indian Insurance Sector

The Insurance sector in India governed by Insurance Act, 1938, the Life

Insurance Corporation Act, 1956 and General Insurance Business

(Nationalization) Act, 1972, Insurance Regulatory and Development Authority

(IRDA) Act, 1999 and other related Acts.

Life Insurance Corporation of India (LIC):

Life Insurance Corporation of India (LIC) was formed in September, 1956

by an Act of Parliament, viz., Life Insurance Corporation Act, 1956, with capital

contribution from the Government of India. Then the Finance Minister, Shri

C.D. Deshmukh, while piloting the bill, outlined the objectives of LIC thus: to

conduct the business with the utmost economy, in a spirit of trusteeship; to

charge premium no higher than warranted by strict actuarial considerations; to

invest the funds for obtaining maximum yield for the policy holders consistent

with safety of the capital; to render prompt and efficient service to policy

holders, thereby making insurance widely popular.

Since nationalization, LIC has built up a vast network of 2,048 branches,

100 divisions and 7 zonal offices spread over the country. The Life Insurance

Corporation of India also transacts business abroad and has offices in Fiji,

Mauritius and United Kingdom. LIC is associated with joint ventures abroad in

the field of insurance, namely, Ken-India Assurance Company Limited, Nairobi;

United Oriental Assurance Company Limited, Kuala Lumpur and Life Insurance

Corporation (Internat

Date post:	03-Jun-2018
Category:	Documents
Upload:	archie-srivastava
View:	225 times
Download:	0 times

Marketing Reliance Life Insurance

Documents