MArketing Report United

7/24/2019 MArketing Report United

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UNITED AUTO INDUSTRIES (Pvt.) Ltd.

Motorcycles

Acknowledgement

All praise to Allah Almighty, who created the universe and

bestowed mankind and gave us strength and abilities to complete

this project. We express our gratitude from the very inner core of

our heart to the Holy Prophet Harat !uhammad "peace be upon

him# who enable us to recognie our creator and he is forever a

torch of guidance and knowledge for entire human being .

we would like to submit our deepest gratitude to our parents,

whose prayers always supported in every task of our life and our

teachers, who really guided us to enhance our knowledge in

$%&'() A$'* &%)$+'&(+ "Pvt.# -td. -ahore.

'o accomplish whatever we have done in our project, there were

many people along the way who have been responsible for

guiding us, advising us, encouraging us. 'o them, we deeplygrateful and would like to take this opportunity to oer we

heartfelt appreciation.

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Introduction

United Auto Industries Pvt Ltd. came into existence in 1999. We have introduced

durable and economical 4-stroke motorcycles and rickshas ith the brand name

o! UNITED. "ur manu!acturin# $ assemblin# %lant is situated at 1-km o!! &ot 'adha

&ishan road( )ultan road( *hai Pheru Lahore( Pakistan.

At %resent our %roduction ca%acity is +,,(,,, units %er year. by the #race o! Almi#hty

Allah( our %roducts #ot a very !avorable res%onse in the market. "ur actory is

accommodated on a land measurin# +,(,,, /0 t and covered area o! the !actory is

about 12(,,, /0 t. We have a team o! %ro!essionals in all de%artments such as

marketin# $ sales( 0uality control( %roduction and !inance $ Accounts. We have a

com%rehensive netork o! sales( service and s%are %arts in almost all over the Pakistan

hich is increasin# day by day.

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Vision Stte!ent

Our vision is to see the world as wonder full place to live, where technological

wonders may help mankind to enjoy peaceful life. UNITE !UTO INU"T#IE"

$%vt.& 'td. (ust )e a partner to the technological advancement for the delight

of mankind.

Mission Stte!ent

Our mission is to esta)lish *i+Tech )ase to develop capa)ility enough to adopt

latest technology for innovation and production of sophisticated products of

international standards at afforda)le price to serve local and glo)al market.

"ulity Policy

Ecellence in -uality is the core value of UNITE philosophy. T( is in place in

all of our manufacturing processes from ac-uisition of raw material to delivery of

the product and follow+up until the consumption professionals from each field are

committed to ensure -uality, precision and efficiency.

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Ai!s # O$%ectives

To provide high level of customer service through/

0. 1ontinuous improvement in plant to ensure )etter -uality of products.

2. 1ontinuous training of staff to develop more customer oriented marketing

!ttitude.

3. 4ell+eveloped dealership network and very efficient logistics system to ensure

prompt delivery of products to the intermediaries and end user.

&ore Vlues

Integrity / 1apa)ility with honesty.

Ecellence / %roduction, (arketing, elivery.

#espect / Employees, 1ustomers, Intermediaries, "takeholders.

Ena)lers / 1apacity )uilding of employees through creating positive

Environment, Training.

Empowerment/ #esponsi)ility with compati)le authority.

"ocietal / 1ontri)utors for well )eing a society.

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Se'!enttion nd Tr'eted &usto!ers o UNITED

5 !ge life style

5 Income 'ow income

5 6eographic #uler 7 Ur)an !reas

5 Target (ales

5 1lasses 'ower class

Nic*e Mr+etin'

'aunching special person )ike is a part of niche marketing.

Positionin' Strte'y

The UNITE perceptually positioned itself as a )rand of price competitive and

-uality products. The physical positioning of UNITE U"89cc )ike is on low

price.

&o!,etitive Advnt'es

UNITE offering consumers greater value, either through lower prices or )y

providing more )enefits that justify higher prices.

Selectin' overll ,ositionin' strte'y-

TE SAME /OR LESS/

UNITE offering the same for less can )e powerfull value proposition everyone

likes a good deal then other *ON! 89cc )ike price is 82999 %:# UNITE 89cc;ike price is <2999 %:# in market.

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0,1s o UNITED

2) Product

!nything that offer to the customer is product or services.

UNITE !uto Industries offer ;ikes and !uto #ikshaw to his customers and

also offer services after sales for customers.

Now we see the all products of UNITE that offer to market.

Products o UNITED

89cc (otorcycle Euro2

099cc (otorcycle

099cc (otorcycle #ikshaw

02=cc (otorcycle Euro2

099 cc (otorcycle #ikshaw

299cc 1N6 !uto #ikshaw

89cc (otorcycle for special persons

3e c*oose UNITED 4i+es.Product line

*ere are )ikes that UNITE offer.

0. 89cc euro2

2. 099cc

3. 02=cc euro2

<. 89cc for special person

Mr+et s*re

UNITE holds <=> share in %akistan.

Product classifcation

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It is a "hopping %roduct )ecause consumers didn?t fre-uently purchase and much

planning 7 effort.

T*ree Levels UNITED Products nd services

1ore )enefit/ Transport

!ctual product/ 6ood uality of product, high feature and attractive design to

more satisfy the customers need.

!ugmented %roduct/ !fter sale services , warranty and installation that more

satisfy customers.

Product Services nd decisions

Product ttri$utes

UNITE provide uality of product and also 1oncentrate on providing good

design, style and competitive features.

4rndin'

;rand is name , term, sym)ol that identifies the product. Name of UNITE and

its sym)ol is very uni-ue.

Sy!$ol is T*is-

Pc+'in'

%ackaging provide protection. In UNITE we used different covers that provides

the protection to parts of )ikes.

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& d e a & d e a s c r e e n i n gP r o d u c t 6 o m m e r c i a l i a t i o n


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Product su,,ort services

1ustomer services is another element of product strategy. UNITE offer usually

includes some support services likes free tuning , warranty , and free check up

campaigns.

T*e ne5 ,roduct develo,!ent ,rocess in UNITED

Ide 6enertion/

They use internal and eternal sources to identify what type of model re-uired in

market and what want to )e launched in future. (ostly they collect ideas from his

dealers. ;ecause they are touch with markets needs every time.

Ide screenin'

in idea screening they reduce ideas and drop poor ideas and test the idea in

different ways it can profita)le for company or not. id UNITE have resources to

develop.

Product Develo,!ent

!fter screening they develop the new model in physical model in ordered to ensure

that the product idea can )e turned into a worka)le product. In UNITE no need to

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test and concept testing )ecause they )elieves that new model they launched it will

satisfy the customers.

&o!!ercili7tion

!fter development they introduce new model in market at large scale and organi@e

seminars for product and also free test ride programs are arranged )y UNITE.

Product Lie &ycle

"ales and

profit

sales

%rofit

099cc 89cc

02=

9 89 special time

'ossesAInvestment prodct develp Introduction 6rowth (aturity ecline

Product Develo,!ent st'e when company invest money and not gain profit

Introduction in introduction stage no earn profit 89cc speial person rikshaw are

place at introduction stage )ecause it launched in 290<.

6ro5t* it is profita)le time for company in this 099cc is going on growth and

generate a profit.

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Mturity now 89cc is place at maturity )ecause it gave UNITE *uge amount of

profit and now enter in maturity )ut in 290< after launching the new modle of 89cc

its )egin with ne %'1.

Decline united 02= place at decline and that passed away from Bad period.

2)Price

%rice is charged for a product or services to customers. %rice is competitive tools

for UNITE.

UNITE sold his product line items at different prices.

89cc euro 2 <9999%:#

Ne5 ,roduct Pricin' Strte'ies

Mr+et ,enetrtion ,rices

UNITE follow the penetration strategy for new product. ;ecause when they

launched new model set the low price to attract the customer. They adopt

penetration pricing strategy according to -uality 7 features of their product.

Product Mi8 ,ricin' strte'ies

Product line ,ricin'

setting price steps )etween product line items. UNITE do not follow this.

;ecause its all product line items sold at different products.

O,tionl Price

%ricing optional products sold with the main product. UNITE charged different

price if optional thing sold with main product Bor eample UNITE sold #ikshaw )ody for 89cc.

&,tive-,roduct ,ricin'

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United set the minimum price of product that use with main product for eample

Buel tank of united charged at 0299%:#, head 'ights charged at <=9 %:#.

Price Ad%ust!ent strte'ies

Discount nd Allo5nce Pricin'

UNITE gave the promotional allowance to 1hannel mem)ers and charged less if

they ordered 39 )ikes and also gave to his dealers incentives.

Se'!ented Pricin'

There is no segmented price for any customer each and every customer pay same price on 89cc.

Pro!otionl Pricin'

Temporarily reduce prices for 'imited offer when launched new product.

6eo'r,*icl Pricin'

UNITE adjusted different prices to the geographical location of customers. In

'ahore 89cc 3C999%:# , "outhen %unja) 3D=99 %:#, (ultan region 89cc <999%:#.

In which they use @one pricing.

Interntionl Pricin'

UNITE eports his )ikes to Iran and !fghanistan and set the different prices to

them so in international trade they use different pricing )ecause here many factor

involve for to do trade.

9) Plce

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Channel o distribution:4ell UNITE has a great supply chain. 4hich is also a uni-ue plus point of

it. UNITE has a)out 0D9 ealers in %akistan so UNITE is serving in all

over the country.

Indirect Mr+et &*nnel

It is a channel with one or more intermediary level. The general pu)lic can

)uy UNITE products through distri)utors. UNITE has )een network #egional

sales force is connected with distri)utors.They offer them incentives, schemes for

cost sales and always adopt policies in response to competitors. In United only onechannel mem)er ;etween UNITE and cutomer.

Nu!$er o !r+etin' c*nnel !e!$ers

Intensive marketing system used )y united )ecause they want to stocking the

product in as many cities of different areas as possi)le.

Res,onsi$ilities o c*nnel !e!$er

• Bollow the conditions for sale

• !gree on price policies

• 1are full a)out new resellers

• 4ork in territory

5*ic* Lo'istics unction used $y UNITED:

Trns,orttion

The choice of transportation carries affects the pricing of products, delivery

performance and condition of goods when they arrive all of which affect the

customer satisfaction. Truck transportation use )y UNITE

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0) Pro!otion

Promotion Mix

Advertisin'

The o)jectives of advertising are/

To increase sales.

To increase recall of products.

To restore message in consumer?s mind

• Sles ,ro!otion/

UNITE )elieves short term incentives encourage to dealer purchase more )ikes. It !lso increase company sales.

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MArketing Report United

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