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Marketing Research Scaling 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444...

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Page 1: Marketing Research Scaling 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555.

Marketing Research

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ScalingScaling

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Question-Question-naires & naires &

Data Prep.Data Prep.

Descriptive Descriptive Stats.Stats.

Hypothesis Hypothesis TestingTesting

SamplingSampling

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Answer

Scaling for 1

Which of the following scales is the “Hot” scale for peppers.

A. Nominal

B. Ordinal

C. Interval

D. Ratio

E. Categorical

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Back to the Game

Scaling for 1

B. What is Ordinal

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Answer

Scaling for 2

In which type of scale are the gaps between whole numbers equal.

A. Nominal

B. Ordinal

C. Interval

D. Ratio

E. Categorical

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Scaling for 2

C. What is Interval

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Answer

Scaling for 3

What sort of scale is the question: How old are you? ________

A. Nominal

B. Ordinal

C. Interval

D. Ratio

E. Categorical

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Scaling for 3

D. What is Ratio

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Answer

Scaling for 4

Extremely Reliable ___

Very Reliable ___

Somewhat Reliable ___

Somewhat Unreliable ___

Very Unreliable ___

Extremely Unreliable ___

The scale on the left is:

A. OddB.UnbalancedC.UnforcedD.ForcedE. End anchored

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Scaling for 4

D. What is forced?

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Answer

Scaling for 5

A question like the one above used to describe Safeway uses a

A. Semantic differential scale

B. Comparative scale

C. Continuous scale

D. Rank order scale

E. Constant sum scale

Modern Store Old- fashioned store

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Scaling for 5

A. What is Semantic Differential Scale

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Questionnaires & Data Prep. for 1

Answer

Which of the following is NOT a major concern in designing a questionnaire?

A. Content of questionsB. Wording of questionsC. Sequence of questionsD. Layout of questionsE. Proportion of closed and open

questions

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Questionnaires & Data Prep. for 1

E. What is Proportion of closed and open questions

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Answer

Questionnaires & Data Prep. for 2

Which of the following is NOT an advantage of open ended questions

A. Wide range of responses can be obtained

B. Don't channel respondents thinking

C. useful as introduction to survey or topic

D. Ease of understanding

E. When it’s important to measure the salience of an issue

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Questionnaires & Data Prep. for 2

D. What is Ease of understanding?

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Answer

Questionnaires & Data Prep. for 3

Prior to coding, survey questions should be edited for all the things below except for

A.Completeness B.Legibility C.Right informantD.Consistency E. All of the above should be

checked

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Questionnaires & Data Prep. for 3

E. What is All of the above should be checked

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Answer

Questionnaires & Data Prep. for 4

Daily Double

What is the weakness with the question:

“Do you smoke?” please tick one Yes ______ No ______

A. Leading questionB. Vague questionC. Loaded questionD. Double-barreled questionE. Burdensome question

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Questionnaires & Data Prep. for 4

B. What is Vague question?

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Answer

Questionnaires & Data Prep. for 5

" Which is NOT true when coding open-ended questions

A. categories must be mutually exclusiveB. Categories must be collectively exhaustive.C. Non-responses do not have to be codedD. You should generally have an “other” or

“none of the above” category.E. No more than 10% should be coded as

“other” or “none of the above”

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Questionnaires & Data Prep. for 5

C. What is Non-responses do not have to be coded

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Descriptive Stats. for 1

Answer

Which is NOT true of the normal distribution

A. Mean, medium, and mode coincide

B. They differ in how spread out they are.

C. The area under each curve is 1.

D. The height of a normal distribution can be specified mathematically in terms of two parameters: the mean and the standard deviation.

E. All the above are true

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Descriptive Stats. for 1

E. What is All the above are true

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Answer

Descriptive Stats. for 2Which of the following is

not a Measure of Central Tendency

A. Mean

B. Median

C. Mode

D. Standard Deviation

E. Average

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Descriptive Stats. for 2

D. What is Standard Deviation

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Answer

Descriptive Stats. for 3

The variable being studied is called the

A. dependent variable

B. independent variable

C. Discrete variable

D. Hypothesis variable

E. Cross-tabulated variable

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Descriptive Stats. for 3

A. What is dependent variable

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Answer

Descriptive Stats. for 4The arrangement of statistical

data in a row-and-column format that exhibits the count of responses or observations for each category assigned to a variable is calledA. A histogramB. A contingency tableC. A frequency tableD. A normative distribution E. A chi-square distribution

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Descriptive Stats. for 4

C. What is A frequency table

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Answer

Descriptive Stats. for 5The distribution on the left

is an example of

A. Positive skew

B. Negative skew

C. Positive association

D. Positive kurtosis

E. Negative kurtosis

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Descriptive Stats. for 5

A. What is Positive skew

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Hypothesis Testing for 1

Answer

If you wanted to know whether men or women are more likely to be smokers, what is the most appropriate statistical test of your results.

A. Frequency distribution

B. Chi-Square

C. Independent samples t-test

D. One-sample t-test

E. Analysis of Variance

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Hypothesis Testing for 1

B. What is Chi-Square

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Answer

Hypothesis Testing for 2We commit Type error II when we. A. Conduct the wrong statistical testB. Accept the null hypothesis when it

is false C. Accept the null hypothesis when it

is trueD. Reject the null hypothesis when it

is trueE. Reject the null hypothesis when it

is false

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Hypothesis Testing for 2

B. What is Accept the null hypothesis when it is false

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Answer

Hypothesis Testing for 3

The hypothesis the researcher wants to test is called the.

A. Alternative hypothesis

B. Null hypothesis

C. Status hypothesis

D. Research hypothesis

E. Differential means hypothesis

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Hypothesis Testing for 3

A. What is the alternative hypothesis

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Answer

Hypothesis Testing for 4In a contingency table with 2 rows and

3 columns how many degrees of freedom are there

A. 2

B. 3

C. 4

D. 5

E. N-1

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Hypothesis Testing for 4

A. What is 2?

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Answer

Hypothesis Testing for 5When you have one independent (grouping)

variable with 3 or more levels (groups) and one dependent continuous variable what is the appropriate test

A.One sample t-test

B. Independent samples t-test

C.Paired sample t-test

D.One way Analysis of variance

E. correlation

Daily Double

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Hypothesis Testing for 5

D. What is Analysis of Variance?

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Sampling for 1

Answer

The sampling frame is:

A. A polling of the entire population

B. A Listing of the population from which a sample is chosen

C. The selection of a subset of the population

D. A polling of the sampleE. The entire body of units of

interest to decision makers in a situation

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Sampling for 1

B. What is A Listing of the population from which a sample is chosen

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Answer

Sampling for 2Which of the following is

NOT a Non-Sampling Error

A.Respondent lying or forgetting

B.Small sample size

C. Interviewer bias

D.Recording errors

E. Poorly designed questionnaires

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Sampling for 2

B. What is Small sample size

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Answer

Sampling for 3If we do the same test 20 times and say it

is statistically probable that the results will fall between 61-69 %, at least 19 times, this is known as

A. The known margin of error

B. The Standard error of the mean

C. The alpha level

D. Being statistically significant

E. The confidence interval

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Sampling for 3

E. What is The confidence interval

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Answer

Sampling for 4Proportional Stratified Sampling is

UsedA. When some segments of the

population are too smallB. When some segments of the

population are more important than others

C. When the population is divided into subgroups, or clusters

D. When the population is divided into strata

E. When some segments are more diversified than others

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Sampling for 4

D. What is When the population is divided into strata

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Answer

Which of the following is NOT an example of Probability samplingA.Simple random samplingB.Systematic samplingC. stratified samplingD.Convenience samplingE. Cluster sampling

Sampling for 5

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Sampling for 5

D. What is Convenience sampling


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