Marketing Reserach (Responses) (1)

8/18/2019 Marketing Reserach (Responses) (1)

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Timestamp 1.Do you know about Micromax LED TV

10/21/2015 165!20 "es

10/21/2015 1#2202 $o

10/22/2015 1%101& "es

10/22/2015 1%2&25 "es

10/22/2015 1&1601 "es

10/22/2015 1!1550 "es

10/22/2015 1!1606 "es

10/22/2015 1!1#06 "es

10/22/2015 1!1#2' $o

10/22/2015 1!20%5 "es

10/22/2015 1!21&5 $o

10/22/2015 1!5'21 "es

10/22/2015 21&%%1 "es

10/22/2015 215&%% "es

10/22/2015 215'1& "es

10/22/2015 222'%& "es

10/22/2015 2%1'5& $o

10/22/2015 2%51%! "es

10/2%/2015 0&0%5 "es

10/2%/2015 0520' "es

10/2%/2015 1%5125 "es

10/2%/2015 1%52%5 "es

10/2%/2015 1%5%56 "es

10/2%/2015 1&0%%! "es

10/2%/2015 1&0'11 "es10/2%/2015 1&112! "es

10/2%/2015 1&120& "es

10/2%/2015 1&1206 "es

10/2%/2015 1&1212 "es

10/2%/2015 1&12%2 "es

10/2%/2015 1&1%2# "es

10/2%/2015 1&1%5! "es

10/2%/2015 1&1&%# "es

10/2%/2015 1&150# "es

10/2%/2015 1&15&0 $o

10/2%/2015 1&1655 "es

10/2%/2015 1&1'5! "es

10/2%/2015 1&1#51 "es

10/2%/2015 1&&!0% "es

10/2%/2015 1'%& "es

10/2%/2015 1'&&1# "es

10/2%/2015 1'&&%& "es


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10/2%/2015 1!5611 "es

10/2%/2015 20%!&! "es

10/2%/2015 21112% "es

10/2%/2015 22115# "es

10/2&/2015 0%!1! $o

10/2&/2015 0&0&' "es

10/2&/2015 125102 $o


3/50

2.() "es*t+en +ow ,i, you come to know about it - %.ow ,o you perciee Micromax LED bran, as-

TV ommercia ))or,abe


3nine ))or,abe

3nine ))or,abe

3nine ))or,abe

3nine ))or,abe

4rint DVT ))or,abe

3nine ))or,abe

( ,ont know ))or,abe

3nine osty

etai outets ))or,abe


3nine Vaue )or money


3nine ))or,abe


,nt knw Vaue )or money


3nine ))or,abe

4rint DVT Vaue )or money



TV ommercia osty

TV ommercia Vaue )or money

3nine ))or,abeTV ommercia Vaue )or money







4rint DVT Vaue )or money

3nine osty


3nine ))or,abe

3nine osty

etai outets osty


3nine ))or,abe

3nine ))or,abe

3nine ))or,abe


4/50

3nine ))or,abe

3nine ))or,abe


3nine ))or,abe

etai outets Vaue )or money

3nine ))or,abe

Vaue )or money


5/50

&.ow wou, you rate t+e 4icture 7uaity o) Micromax LED-

2

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6/50

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5.Di, you see any TV ommercia o) Micromax LED TV -

$o

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$o

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"es

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"es

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9/50

6.8+en ,i, you see t+e ast ,ertisement o) Micromax LED -

1 week a9o

1 mont+ a9o

neer

neer

6 mont+s a9o

1 mont+ a9o

1 week a9o

neer

neer

1 mont+ a9o

1 mont+ a9o

1 mont+ a9o

neer

1 mont+ a9o

1 week a9o

neer

neer

% mont+s a9o

6 mont+s a9o

neer

6 mont+s a9o

neer

1 week a9o

neer 1 mont+ a9o

1 mont+ a9o

1 mont+ a9o

1 mont+ a9o

1 mont+ a9o

% mont+s a9o

1 mont+ a9o

1 mont+ a9o

1 week a9o

% mont+s a9o

1 week a9o

neer

1 mont+ a9o

% mont+s a9o

1 mont+ a9o

neer

neer


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1 week a9o

1 week a9o

1 week a9o

1 mont+ a9o

neer

6 mont+s a9o

neer


11/50

'.Di, you t+ink LED TV occupies ess space -

$o

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$o

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$o

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$o

"es

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$o

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"es

$o

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13/50

#.To )in, t+e 4urc+ase intention on 4icture :uaity

LED wit+ D

LED wit+out D

LD

LED wit+ D

LED wit+out D

LD

Me,ium 7uaity

Me,ium 7uaity

Me,ium 7uaity

LD wit+ D

LD

LD

LED wit+ D

LED wit+out D

LD

Me,ium 7uaity

LED wit+ D

LED wit+ D

LED wit+ D

LED wit+ D

LED wit+ D

LED wit+out D

Me,ium 7uaity

LED wit+out D

LED wit+ DLED wit+ D

LED wit+ D

LED wit+ D

LED wit+ D

LED wit+ D

Me,ium 7uaity

Me,ium 7uaity

Me,ium 7uaity

LD

Me,ium 7uaity

LED wit+out D

LD

Me,ium 7uaity

LED wit+ D

LED wit+ D

LED wit+ D

LED wit+ D


14/50

LED wit+ D

LED wit+ D

LED wit+ D

LED wit+ D

Me,ium 7uaity

LED wit+ D

LED wit+ D


15/50

#.4urc+ase intention on 4icture :uaity ;Me,ium :uaity


16/50


17/50

#.4urc+ase intention on 4icture :uaity ;LD


18/50


19/50

#.4urc+ase intention on 4icture :uaity ;LED wit+out D


20/50


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#.4urc+ase intention on 4icture :uaity ;LED wit+ D< 4urc+ase (ntention on space

%

2

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22/50

5

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4urc+ase intention on =eatures 4urc+ase intention on 4rice ))or,abiity

5 %

5 %

& &

5 1

% 2

% %

& &

2 2

5 &

5 5

% %

2 %

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2 2

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% %

% %

% %


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5 %

5 1

5 1

% %

& &

& &

& &


25/50

omparin9 wit+ ot+er LED TV bran,s rate Micromax LED TV - $ame

2 >aiee

% armeet

& ryan

& ?D

2 )ar+een

% Vaib+a

2 >ean

& Macom

2 >+aaka

1 @uc+ b+i b+aro

% y s+ou, i te you

%

& os+an

% ryan

1 onra,

1 4ooAa boka,ia

% sanaya

% LiB

2 @eyur

% ok

& ures+

% iAay

% ais+ai

% manoA

& Crisbane5 riya

5 riya

5 riya

5 riya

5 riya

5 9eeta

& Aanak

% ,eans+i

& ni+arika

& nan,is+

% sunny

% ,+iraA

& c+an,n

5 nan, mis+ra

% >wati

& u+ika.s+a+

& u+ika.s+a+


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% "o9es+ Vai,ya

% @ris+na muni

5 Minaee > Vetkar

% aura ,atiya

% sac+in

& manis+a

% Aoya


27/50

en,er 9e #.4urc+ase intention on 4icture :uaity ;LED

=emae 20 %0

Mae 20 %0

=emae 20 %0

Mae 20 %0

=emae 20 %0

Mae 20 %0

Mae 20 %0

Mae 20 %0

=emae 20 %0

=emae &1 50

=emae 20 %0

Mae 20 %0

Mae %1 &0

Mae 20 %0

Mae 20 %0

=emae 20 %0

=emae 20 %0

=emae 20 %0

Mae 20 %0

Mae 20 %0

Mae 20 %0

Mae %1 &0

=emae %1 &0

Mae 20 %0

Mae 20 %0=emae 20 %0

=emae 20 %0

=emae 20 %0

=emae 20 %0

=emae 20 %0

=emae %1 &0

Mae %1 &0

=emae &1 50

=emae %1 &0

Mae 50 an, aboe

Mae 20 %0

Mae %1 &0

=emae %1 &0

Mae 20 %0

=emae 20 %0

=emae 20 %0

=emae 20 %0


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Mae 20 %0

Mae 20 %0

=emae 20 %0

Mae 20 %0

Mae %1 &0

=emae %1 &0

Mae 20 %0


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it+ D


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x(Picture quality) y

poor :uaity 1 0

me,ium 2 0

LD % '

LED wit+out D & 5

LED D 5 0

LED wit+ D 5

LED wit+out D &

LD %

LED wit+ D 5

LED wit+out D &

LD %

Me,ium 7uaity 2

Me,ium 7uaity 2

Me,ium 7uaity 2LD wit+ D 5

LD %

LD %

LED wit+ D 5

LED wit+out D &

LD 2

Me,ium 7uaity 2

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5LED wit+out D &

Me,ium 7uaity 2

LED wit+out D &

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

Me,ium 7uaity 2

Me,ium 7uaity 2

Me,ium 7uaity 2LD %

Me,ium 7uaity 2

LED wit+out D &

LD %

Me,ium 7uaity 2

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5


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LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5

Me,ium 7uaity 2

LED wit+ D 5

LED wit+ D 5

LED wit+ D 5


33/50

x(Percieved brand image) y Hypothesis

))or,abe 1 2' 1. Null hypothesis (H0):

Vaue )or money 2 1# &. 'lternate hypothesis (

osty % 5

))or,abe 1 >FMM" 3FT4FT

))or,abe 1

))or,abe 1 Regression Statistics

))or,abe 1 Mutipe 0.0!!6!'

))or,abe 1 >:uare 0.00!!%!

))or,abe 1 ,Auste, >:uar 0.011126

))or,abe 1 >tan,ar, Error 0.6#0'5!

))or,abe 1 3bserations &!

))or,abe 1osty % $3V

))or,abe 1 df SS MS

))or,abe 1 e9ression 1 0.21#66#'&6' 0.21#66!

Vaue )or money 2 esi,ua &' 21.'#1%%125% 0.&6%&%%

Vaue )or money 2 Tota 22

))or,abe 1

))or,abe 1 Coefficient Standard Error t Stat

Vaue )or money 2 (ntercept 1.'''1'1 0.%1&!1152'6 5.6&%%!#

))or,abe 1 5 0.052'#2 0.0'6#%!##05 0.6#6!1

))or,abe 1

Vaue )or money 2 p+a Vaue 0.05

))or,abe 1 (nterpretation T+e 4 aue +ere is !.2# w+ic+ statesVaue )or money 2

osty % oncusion T+ere is no si9ni)icant reations+ip be

Vaue )or money 2

))or,abe 1

Vaue )or money 2

Vaue )or money 2

Vaue )or money 2

Vaue )or money 2

Vaue )or money 2

Vaue )or money 2

Vaue )or money 2

Vaue )or money 2osty %

))or,abe 1

))or,abe 1

osty %

osty %

Vaue )or money 2

))or,abe 1

))or,abe 1

))or,abe 1


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))or,abe 1

))or,abe 1

Vaue )or money 2

))or,abe 1

Vaue )or money 2

))or,abe 1

Vaue )or money 2

))or,abe 1


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There is no significant relationship between the picture quality and the perceived brand iage for !icro

1): There is a significant relationship between the picture quality and the perceived brand iage for !

F Significance F

0.&'1#&5#655 0.&!551&6'!

P-value Lower 95% Upper 95% Lower 95!% Upper 95!%

!.2#''!E00' 1.1&%650#1!1 2.&106!1 1.1&%650#1!1 2.&106!1%55

0.&!551&6'! 0.20'%6&00! 0.101# 0.20'%6&00!5 0.101'!!'#'

t+at it is aboe t+e si9ni)icance ee 0.05 t+ere)ore we accept t+e nu +ypot+esis.

ween t+e picture :uaity an, t+e perceie, bran, ima9e )or micromax LED


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37/50

a" #$%.

croa" #$%.


38/50


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x(Percieved brand image) y x (Percieved Brand Recall) y

))or,abe 1 2' 6 mont+s a9o 5

Vaue )or money 2 1# % mont+s a9o &

osty % 5 1 mont+ a9o %

1 week a9o 2

neer 1

))or,abe 1 1 week a9o 2

))or,abe 1 1 mont+ a9o %

))or,abe 1 neer 1

))or,abe 1 neer 1

))or,abe 1 6 mont+s a9o 5



))or,abe 1 neer 1 ))or,abe 1 neer 1

osty % 1 mont+ a9o %

))or,abe 1 neer 1


Vaue )or money 2 1 mont+ a9o %

Vaue )or money 2 neer 1




))or,abe 1 neer 1

))or,abe 1 % mont+s a9o &Vaue )or money 2 6 mont+s a9o 5

))or,abe 1 neer 1

Vaue )or money 2 6 mont+s a9o 5

osty % neer 1

Vaue )or money 2 1 week a9o 2

))or,abe 1 neer 1






Vaue )or money 2 % mont+s a9o &



osty % 1 week a9o 2

))or,abe 1 % mont+s a9o &


osty % neer 1

osty % 1 mont+ a9o %

Vaue )or money 2 % mont+s a9o &


40/50


))or,abe 1 neer 1

))or,abe 1 neer 1



Vaue )or money 2 1 week a9o 2







41/50

Hypothesis

5 &)1. Null hypothesis (H): There is no significant relationship

& &. 'lternate hypothesis (H1): There is a significant relationshi15

#

1&

>FMM" 3FT4FT

Regression Statistics

Mutipe 0.0201555'&&

>:uare 0.000&062&'2

,Auste, >:uare 0.020#61'05

>tan,ar, Error 1.%222%'6'#%

3bserations &!

$3V

df SS MS F

e9ression 1 0.0%%%!51'6% 0.0%%%!5 0.01!101%''%

esi,ua &' #2.1'06#6&56& 1.'%12

Tota #2.20&0#16%2'

Coefficients Standard Error t Stat P-value

(ntercept 2.&0#16%265% 0.'!6!&5 5.00055 #.%!65'E006

1 0.0%#!610%! 0.2#1!020202 0.1%#20# 0.#!06666!26

p+a Vaue 0.05

(nterpretation T+e 4 aue +ere is #.%! w+ic+ states t+at it is way aboe t+e si9ni)i

oncusion T+ere is no si9nii)cant reations+ip between t+e preciee, bran, im


42/50


43/50

between the perceived brand iage and the perceived brand recall for !icroa" #$%.

between the perceived brand iage and the perceived brand recall for !icroa" #$%.

Significance F

0.#!06666!26

Lower 95% Upper 95%ower 95! pper 95!%

1.&%!%&!#!!5 %.%'6!'' 1.&%!%5 %.%'6!''

0.52#1526665 0.6060'5 0.52#15% 0.6060'5

cance ee G0.05H t+ere)ore we accept t+e nu +ypot+esis .

9e an, t+e perciee, bran, reca )or micromax LED .


44/50


45/50

Age Awareness Encoding or !" chec#ing the awareness level Encoding or the age

20 %0 "es 1 1

20 %0 $o 2 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 120 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 $o 2 1

20 %0 $o 2 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 $o 2 1

20 %0 "es 1 120 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 "es 1 1

20 %0 $o 2 1

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 "es 1 2

%1 &0 $o 2 2

%1 &0 "es 1 2


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&1 50 "es 1 %

&1 50 "es 1 %

I 50 $o 2 &

I 50 "es 1 &


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Age $ode Awareness code Hypothesis 9e

I 50 & $o 2 20 %0

20 %0 1 "es 1 %1 &0

%1 &0 2 &1 50

&1 50 % I 50

consumers andAwareness oicromax E* '+,

icromax E* '+,


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49/50

o,e

1

2

%

&


50/50

Date post:	07-Jul-2018
Category:	Documents
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