W I S C O N S I N U N I O N
MARKETING
M A R K E T I N G R E S O U R C E S
P H O T O S H E LT E RG U I D E
M A R K E T I N G R E S O U R C E S
P H O T O S H E LT E R G U I D E
Where Is It Located? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Who Can Access? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Account Set Up. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Search for Photos a Variety of Ways . . . . . . . . . . . . . . . . . . . . . 4
Keyword Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Photo Download. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
The Lightbox Feature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Usage Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Additional Photo Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
TA B L E O F C O N T E N T S
W E L C O M E !
Photoshelter is a digital photo management system implemented to improve access to the Wisconsin Union photo collection. This archive features select photos from Wisconsin Union events and location starting in 2010 through current.
Photos are organized by year and then by general event or location of where the picture was taken. Each photo has multiple keywords tagged to aid the photosearch process.
This photo archive is managed by the Wisconsin Union Marketing Department.
L E T ’ S G E T S TA R T E D !
Where Is It Located?
Who Can Access?
This is a public website and anyone can view these photos. The Union User group has permission to download large, medium and small jpgs. The Union User Group is comprised of Wisconsin Union permanent staff.
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Account Set Up
Members of the Union User Group will receive an email invitation. Use the invitation link to go to Photoshelter. The email address used for invitation is the address that should be used to create the account.
Users will be asked to create a login when they first attempt to download a photo.
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User email here
wisconsinunion.photoshelter.com
M A R K E T I N G R E S O U R C E S P H O T O S H E LT E R G U I D E
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M A R K E T I N G R E S O U R C E S P H O T O S H E LT E R G U I D E
Search for Photos a Variety of Ways
Photos in Photoshelter have been placed in galleries that are sorted by year.
Click on “archive”, then click on “all galleries”.
In these galleries photos are grouped by event or subject matter.
Here criteria of choice can be entered. (See next page of this manual for more on keywords.)
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Alternatively, the keyword search function found on the homepage.
Click on “archive”, then click on “search”.
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Keyword Search
Photos are tagged with keywords to help ease the search process. Basic criteria considered for keyword tags include objective data such as: date, location, committee/department, event name, descriptive actions and name of person, when applicable. Subjective descriptors, such as emotions, are not included.
Here’s a helpful list of most, but not all, keywords that have been tagged to photos.
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5th Anniversary
Alt Breaks
Alternative Breaks
Art
Babcock
Badger Bash
band
basketball
boats
bowling
Bucky
Catering
CESO
chair
cheering
Class of 1925 Gallery
community
crowd
daily scoop
der Rathskeller
Dining
Distinguished Lecture Series
DLS
exterior
Farmers Market
Fashion Show
Festival
Film
Finals Frenzy
food
Fredric March Play Circle
Global Connections
Graduates
Graduation
holiday
Hoofers
Housewarming
Ice Cream
Jazz Fest
Lake Mendota
Madison World Music Festival
March Madness
Mardi Gras
Memorial Union
Memorial Union Building Association
MUBA
MUR
Music
MWMF
Outdoor UW
paddling
paint
performance
Performing Arts
Performing Arts Committee
PubCom
Publications
Revlery
sailing
Sett Rec
Shannon Hall
Ski and Snowboard
SNS
SOAR
Special Event
stage
stand-up paddleboard
Storyteller Series
Strada
student life
studying
Sunburst Festival
sunset
Sunset Slam
SUP
TAD
Terrace
Terrace After Dark
Terrace Chair
Terrace Stage
The Sett
Theater
Tudor Dinners
Union South
University of Wisconsin-Madison
UW-Madison
Varsity Hall
Wheelhouse
winter
Winter Carnival
Wisconsin
Wisconsin Union
Wisconsin Union Association
Wisconsin Union Directorate
Wisconsin Union Theater
WUA
WUD
WUD Alt Breaks
WUD Art
WUD Cuisine
WUD DLS
WUD Film
WUD GloCo
WUD Music
WUD PAC
WUD Performing Arts Committee
WUD PubCom
yoga
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Photo Download
Click on photo of choice.
Click on the “download” button.
The download image pop up window will list various size options.
Choose one of the following: • Low Resolution - 500 px
(with watermark)
• JPEG Large - 2400 px
• JPEG Medium - 1200 px
• JPEG Small - 600 px
Photo will download to user computer.
Please save image as needed.
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Q U I C K G U I D E : W H A T P H O T O S I Z E T O U S E
Low Resolution – 500 px (with copyright watermark) Best for use in mockups
JPEG Small – 600 px Best for web, email, blogs and social media
JPEG - Medium – 1200 px Best for web, email, blogs and social media
JPEG - Large- 2400 pxBest for print sizes less than 8x10
Ok for web, email, blogs and social media.
JPEG - High Resolution OriginalBest for print such as kiosks, banners or other large
scale media.
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The Lightbox Feature
The lightbox allows the storage of images that are of special interest. Any image can be added to the lightbox. Comments can be left on an individual image, or on the entire lightbox. The lightbox feature is a great option when researching images for a project. Users can easily share the lightbox with their colleagues.
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How to Use LightboxLogin before creating a lightbox. Note: Lightboxes can be created without logging in, but all work will be lost once user leaves Photoshelter.
On photo of choice, click, “Add to Lightbox”.
Add to an existing lightbox, or create a new one.
Click on “lightbox” to view lightboxes
Lightboxes are
a great way to
collaborate with
others when
discussing
a set of images.
Add comments, share and collaborate!
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Usage Guidelines
Photographs created by the Wisconsin Union are for the news and editorial needs of the university and external partners. News media may use any of the images in the online photo library for news or editorial content, both print and electronic, related to UW–Madison and the Wisconsin Union. UW–Madison departments, faculty, staff, students, and alumni may use any of the images in the library for noncommercial communication pieces about UW–Madison and the Wisconsin Union. The images are not available for generic use unrelated to UW–Madison and the Wisconsin Union.
None of the images may be modified, altered, or used in any way that changes or misrepresents the photograph’s content or overall context.
Additional Photo Resources
University Communication photos uwmadison-photos.photoshelter.com
UW-Madison Libraries Digital Collections (Archival)uwdc.library.wisc.edu/collections/uw/uwmadison/wisconsinunion/
Wisconsin Historical Society
www.wisconsinhistory.org
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