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table of contentsintroduction
ABout HudSon MArketing & coMMunicAtionS
SAlAry tABleS
london and tHe soUtH
tHe MIdlands and noRtH
scotland
our officeS
1
2
3
19
34
46
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 1 UK
IntRodUctIon
the guide will show you how salaries have fluctuated across the marketing and communications profession with market overviews and salary information for each industry sector. the salary data has been researched thoroughly by our consultants, and is based on candidates’ disclosure of salaries, advertised salaries and job offers by clients. they also take into account current market conditions and forecasts.
as we work with hundreds of businesses across the UK, we are able to forecast how remuneration packages for professionals in the sector will look in the coming months. It is important to note that salaries are influenced by company size, location, sector, hiring profile and benefits packages – this is in addition to qualifications, skills, experience and job remit. We haven’t been able to accommodate all of these variables in the figures presented, therefore please use this publication as a guide to current salaries only.
If you’d like to speak to us about what you’ve read in this booklet or have a general enquiry regarding recruitment or careers in marketing and communications, please do not hesitate to get in touch. you’ll find our contact details on the back page of this guide.
We look forward to hearing from you.
Mike Game ceo, Hudson europe
Welcome to the Hudson Marketing & communications salary Guide for 2012. In this year’s edition we discuss salaries and benefits in 2011 and recruitment trends for the sector in 2012.
2 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
at Hudson, we connect great people with great companies to help both realise their potential.
We are a recruitment consultancy specialising in marketing and communications roles, with offices across the UK and Ireland. the combination of our local knowledge, regional relationships and global resources allows us to deliver a service with speed, quality and innovation. our consultants are sector specialists, each dedicated to providing recruitment solutions for a specific industry.
aboUt HUdson MaRKetInG & coMMUnIcatIons
We focus on, but are not limited to, the following sectors:
| commerce and industry | financial services | Professional services | Public and not-for-profit sectors
We continue to develop focused expertise and stronger networks across the markets we work in. It means we are able to engage the best and brightest people for your organisation, and connect you with the right opportunities.
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 3 UK
salaRy tables — london and
tHe soUtH
4 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 5 UK
coMMeRce & IndUstRy
the commerce and industry sector experienced a somewhat turbulent 2011. the first half of the year was buoyant, but this gave way to a stagnant and sporadic H2. this second six months was particularly notable for clients’ hesitance in the face of an uncertain economic climate. as a result, the duration of typical recruitment cycles increased significantly and clients’ expectations of candidates were raised. Where, in years gone by, an individual’s potential might have compensated for a perceived skill shortage, recent assignments suggest that employers are using far stricter selection criteria at the moment.
In spite of this, there was an unfaltering demand for digital and ecommerce professionals, along with acquisition, retention and proposition managers. the bigger names in the telecommunications and utilities sectors, in particular, faced up to tougher competition and reduced marketing budgets. companies continued to innovate and opt for smarter and more cost-effective means to engage with potential employees, and it is expected that this trend will continue well into 2012.
london and tHe soUtH
fInancIal seRVIces
2011 started positively for the financial services market, following a successful 2010. Recruitment was consistent in retail, corporate and investment, and more temporary professionals than usual were taken on across the retail banking space. Marketing and communication posts in financial services are highly vulnerable to changes in the wider market, recruitment slowed as the year progressed and market uncertainty emerged. by H2, recruitment levels were down across the board for temporary and permanent workers. as we head into 2012 with continuing uncertainly, we believe the employment market will reflect this turbulence.
Where we have seen consistency in the market is in the digital, internal communications and product space. digital professionals are being recruited consistently in the financial services sector and candidates with these skills are able to command a decent uplift in salary when they move to new company. Internal communications professionals – especially those with change management experience – continue to be sought after, and this is especially true in a temporary capacity. candidates with specific product experience will always be in high demand in this sector.
6 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
PRofessIonal seRVIces
current market uncertainties have not had the same impact on the professional services space. Indeed, we witnessed an uplift in the recruitment of people for fixed-term contract roles in comparison to past years. there is still a particularly high demand for strong business development managers and bid managers, with a particular call for junior and mid-level candidates.
salaries for senior level roles have mostly stagnated over recent years, but a clear talent shortage in junior to mid-level candidates has meant a small increase in wages compared to recent years. as companies look to increase their competitive edge through 2012, they will need to increase their salary and personal development offering.
PUblIc sectoR & not-foR-PRofIt
there have been a lot of cuts and redundancies across the public sector – especially across government departments. this has created a surplus of internal/stakeholder communications candidates whose roles have not been absorbed in other sectors. overall, salaries have been affected and more clients are opting for fixed-term contracts rather than day rates.
the not-for-profit, membership, housing and education sectors remain more stable. In these environments there has been a stronger demand for marketing candidates with a commercial background – personnel who can drive products or services and focus on return on investment, allowing organisations to survive in a more competitive market.
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 7 UK
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 80,000 120,000 100,000 400 800 600
Head of Marketing 60,000 100,000 80,000 250 500 375
senior Marketing Manager 50,000 70,000 60,000 200 300 250
Marketing Manager 40,000 60,000 50,000 150 300 200
Marketing communications Manager 40,000 60,000 50,000 150 300 200
advertising Manager 35,000 50,000 40,000 150 250 200
Marketing executive 25,000 35,000 30,000 100 150 120
campaign / brand Manager 40,000 50,000 45,000 150 250 200
campaign / brand executive 25,000 35,000 30,000 100 150 120
dIreCt And dIGItAL
Head of online / digital / e-Marketing 80,000 120,000 100,000 350 600 450
direct Marketing Manager 40,000 60,000 50,000 150 275 200
online / digital / e-Marketing Manager 40,000 60,000 50,000 150 250 200
direct Marketing executive 25,000 40,000 32,500 100 200 150
seo Manager 35,000 50,000 42,500 150 250 180
seo executive 25,000 35,000 30,000 100 150 120
Head of cRM 80,000 100,000 90,000 350 450 400
database / cRM Manager 40,000 60,000 50,000 150 300 225
cRM Manager 40,000 60,000 50,000 150 250 200
cRM executive 25,000 40,000 32,500 100 150 125
customer experience Manager 35,000 50,000 42,500 150 200 175
8 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 80,000 100,000 90,000 350 500 400
Product Manager 50,000 80,000 65,000 250 400 300
category Manager 40,000 60,000 50,000 150 250 200
business development director 80,000 100,000 90,000 350 500 400
business development Manager 40,000 60,000 50,000 200 300 250
business development executive 25,000 40,000 32,500 100 175 125
Propositions Manager 40,000 60,000 50,000 200 300 250
brand development Manager 40,000 60,000 50,000 175 300 200
brand ambassador 25,000 40,000 32,500 100 150 125
bid Manager 45,000 60,000 52,500 200 275 225
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 80,000 120,000 100,000 350 550 450
Retention & acquisition Manager - Retention / acquisition Manager 40,000 60,000 50,000 200 300 250
customer Journey Manager 40,000 60,000 50,000 200 300 250
InsIGHt
Head of Research / Insight / Knowledge 80,000 120,000 100,000 350 600 500
Research / Insight / Knowledge Manager 50,000 70,000 60,000 220 350 250
CoMMunICAtIons
communications director 80,000 100,000 90,000 350 500 400
Head of communications 65,000 80,000 72,500 275 400 350
communications Manager 50,000 60,000 55,000 200 300 250
communications executive 25,000 40,000 32,500 100 200 150
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 9 UK
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
Head of corporate communications 65,000 80,000 72,500 275 400 350
corporate communications Manager 40,000 55,000 47,500 150 250 200
Head of PR 70,000 80,000 75,000 300 400 350
Press & PR Manager 40,000 60,000 50,000 150 250 200
PR Manager 40,000 60,000 50,000 150 250 200
Press officer 25,000 35,000 30,000 100 200 150
director of Internal communications 70,000 90,000 80,000 300 500 400
Head of Internal communications 60,000 70,000 65,000 250 300 275
Internal communications Manager 40,000 60,000 50,000 150 300 220
Internal communications executive 25,000 40,000 32,500 100 150 120
copywriter / editor 20,000 35,000 27,500 100 200 150
RfP Writer 20,000 35,000 27,500 100 200 150
eVents
events director 60,000 80,000 70,000 250 400 300
events Manager 40,000 50,000 45,000 150 250 200
events executive 25,000 35,000 30,000 100 150 120
BrAnd
senior brand Manager 50,000 65,000 57,500 220 350 250
brand Manager 40,000 55,000 47,500 180 300 200
assistant brand Manager 30,000 40,000 35,000 120 180 150
customer Marketing Manager 50,000 70,000 60,000 220 350 250
category Manager 40,000 65,000 52,500 180 300 250
10 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 110,000 160,000 120,000 700 1,200 900
Head of Marketing 80,000 120,000 90,000 500 1,000 750
senior Marketing Manager 65,000 100,000 80,000 350 600 450
Marketing Manager 45,000 65,000 50,000 200 400 300
Marketing communications Manager 45,000 65,000 55,000 250 450 350
advertising Manager 40,000 60,000 50,000 250 350 300
Marketing executive 30,000 45,000 38,000 150 200 175
campaign / brand Manager 40,000 55,000 45,000 250 350 300
campaign / brand executive 30,000 40,000 35,000 150 200 175
dIreCt And dIGItAL
Head of online / digital / e-Marketing 80,000 110,000 100,000 500 1,000 750
direct Marketing Manager 40,000 55,000 48,000 200 400 300
online / digital / e-Marketing Manager 40,000 60,000 50,000 250 350 300
direct Marketing executive 30,000 40,000 35,000 150 200 175
seo Manager 38,000 50,000 45,000 250 350 300
seo executive 30,000 40,000 35,000 150 200 175
Head of cRM 70,000 90,000 80,000 500 1,000 750
database / cRM Manager 40,000 55,000 50,000 200 400 300
cRM Manager 45,000 60,000 50,000 200 400 300
cRM executive 35,000 45,000 40,000 150 200 175
customer experience Manager 40,000 55,000 48,000 200 400 300
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 11 UK
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 80,000 120,000 110,000 500 1,000 750
Product Manager 45,000 60,000 50,000 200 400 300
category Manager 40,000 55,000 45,000 200 400 300
business development director n/a n/a n/a n/a n/a n/a
business development Manager n/a n/a n/a n/a n/a n/a
business development executive n/a n/a n/a n/a n/a n/a
Propositions Manager 45,000 60,000 55,000 200 500 350
brand development Manager 45,000 60,000 55,000 200 400 300
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager n/a n/a n/a n/a n/a n/a
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 80,000 100,000 90,000 500 1,000 750
Retention & acquisition Manager - Retention / acquisition Manager 45,000 65,000 50,000 200 400 300
customer Journey Manager 35,000 55,000 45,000 200 400 300
InsIGHt
Head of Research / Insight / Knowledge 80,000 100,000 85,000 500 1,000 750
Research / Insight / Knowledge Manager 45,000 60,000 50,000 200 400 300
CoMMunICAtIons
communications director 120,000 200,000 140,000 700 1,200 900
Head of communications 80,000 120,000 100,000 500 1,000 750
communications Manager 50,000 65,000 55,000 250 500 375
communications executive 35,000 45,000 40,000 150 250 200
12 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
Head of corporate communications 120,000 160,000 125,000 500 1,000 750
corporate communications Manager 50,000 70,000 60,000 250 500 375
Head of PR 60,000 85,000 70,000 400 800 600
Press & PR Manager 45,000 60,000 50,000 200 400 300
PR Manager 40,000 60,000 45,000 200 400 300
Press officer 35,000 45,000 40,000 150 200 175
director of Internal communications 90,000 120,000 100,000 700 1,200 900
Head of Internal communications 70,000 90,000 85,000 500 1,000 750
Internal communications Manager 45,000 55,000 50,000 250 500 375
Internal communications executive 35,000 45,000 40,000 150 250 200
copywriter / editor 35,000 50,000 40,000 300 600 450
RfP Writer 35,000 65,000 50,000 200 400 300
eVents
events director 65,000 90,000 75,000 500 1,000 750
events Manager 45,000 60,000 50,000 200 400 300
events executive 35,000 45,000 40,000 150 200 175
BrAnd
senior brand Manager 50,000 60,000 55,000 250 500 375
brand Manager 40,000 50,000 45,000 200 400 300
assistant brand Manager 25,000 35,000 30,000 150 250 200
customer Marketing Manager 45,000 55,000 50,000 200 400 300
category Manager 40,000 55,000 50,000 200 400 300
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 13 UK
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 110,000 160,000 120,000 500 800 650
Head of Marketing 80,000 120,000 90,000 250 500 375
senior Marketing Manager 65,000 100,000 80,000 200 350 275
Marketing Manager 45,000 65,000 50,000 175 250 215
Marketing communications Manager 45,000 65,000 55,000 175 250 215
advertising Manager 40,000 60,000 50,000 175 250 215
Marketing executive 30,000 45,000 38,000 125 170 150
campaign / brand Manager 40,000 55,000 45,000 150 200 175
campaign / brand executive 30,000 40,000 35,000 125 170 150
dIreCt And dIGItAL
Head of online / digital / e-Marketing 80,000 110,000 100,000 250 450 350
direct Marketing Manager 40,000 55,000 48,000 200 350 225
online / digital / e-Marketing Manager 40,000 60,000 50,000 200 350 225
direct Marketing executive 30,000 40,000 35,000 125 170 150
seo Manager 38,000 50,000 45,000 200 300 250
seo executive 30,000 40,000 35,000 125 170 150
Head of cRM 70,000 90,000 80,000 300 500 400
database / cRM Manager 40,000 55,000 50,000 200 300 250
cRM Manager 45,000 60,000 50,000 200 300 250
cRM executive 35,000 45,000 40,000 125 170 150
customer experience Manager 40,000 55,000 48,000 200 300 250
14 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition n/a n/a n/a n/a n/a n/a
Product Manager 50,000 80,000 65,000 250 350 300
category Manager 40,000 60,000 50,000 250 350 300
business development director 80,000 120,000 110,000 400 800 600
business development Manager 50,000 70,000 65,000 250 400 325
business development executive 35,000 45,000 40,000 125 170 150
Propositions Manager n/a n/a n/a n/a n/a n/a
brand development Manager n/a n/a n/a n/a n/a n/a
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager 30,000 45,000 38,000 200 350 275
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition n/a n/a n/a n/a n/a n/a
Retention & acquisition Manager - Retention / acquisition Manager n/a n/a n/a n/a n/a n/a
customer Journey Manager n/a n/a n/a n/a n/a n/a
InsIGHt
Head of Research / Insight / Knowledge 80,000 100,000 85,000 400 800 600
Research / Insight / Knowledge Manager 45,000 60,000 50,000 200 300 250
CoMMunICAtIons
communications director 120,000 200,000 140,000 400 800 600
Head of communications 80,000 120,000 100,000 300 500 400
communications Manager 50,000 65,000 55,000 200 300 250
communications executive 35,000 45,000 40,000 125 170 150
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 15 UK
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
Head of corporate communications 120,000 160,000 125,000 250 400 325
corporate communications Manager 50,000 70,000 60,000 200 400 300
Head of PR 60,000 85,000 70,000 300 500 400
Press & PR Manager 45,000 60,000 50,000 200 300 250
PR Manager 40,000 60,000 45,000 200 300 250
Press officer 35,000 45,000 40,000 125 170 150
director of Internal communications 90,000 120,000 100,000 400 800 600
Head of Internal communications 70,000 90,000 85,000 300 500 400
Internal communications Manager 45,000 55,000 50,000 200 300 250
Internal communications executive 35,000 45,000 40,000 125 200 150
copywriter / editor 35,000 50,000 40,000 150 250 200
RfP Writer 35,000 65,000 50,000 150 300 225
eVents
events director 65,000 90,000 75,000 300 600 400
events Manager 45,000 60,000 50,000 200 300 250
events executive 35,000 45,000 40,000 125 200 150
BrAnd
senior brand Manager 50,000 60,000 55,000 250 400 300
brand Manager 40,000 50,000 45,000 200 350 275
assistant brand Manager 25,000 35,000 30,000 125 200 150
customer Marketing Manager 45,000 55,000 50,000 200 300 250
category Manager 40,000 55,000 50,000 175 300 250
16 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 70,000 95,000 80,000 300 700 500
Head of Marketing 65,000 110,000 75,000 250 500 375
senior Marketing Manager 48,000 60,000 54,000 180 250 225
Marketing Manager 38,000 45,000 41,500 150 220 185
Marketing communications Manager 38,000 45,000 41,500 150 220 185
advertising Manager 30,000 40,000 35,000 150 200 175
Marketing executive 25,000 30,000 27,500 100 130 115
campaign / brand Manager 30,000 40,000 35,000 150 220 185
campaign / brand executive 25,000 30,000 27,500 100 130 115
dIreCt And dIGItAL
Head of online / digital / e-Marketing 45,000 90,000 60,000 250 700 475
direct Marketing Manager 30,000 45,000 35,000 150 250 200
online / digital / e-Marketing Manager 30,000 50,000 40,000 150 300 225
direct Marketing executive 25,000 30,000 27,500 100 200 150
seo Manager 30,000 40,000 35,000 150 200 185
seo executive 25,000 30,000 27,500 110 130 120
Head of cRM 45,000 70,000 57,500 200 300 250
database / cRM Manager 40,000 60,000 50,000 150 300 225
cRM Manager 40,000 60,000 50,000 150 300 225
cRM executive 25,000 30,000 27,500 100 200 150
customer experience Manager 45,000 70,000 57,500 250 350 300
MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 17 UK
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 50,000 80,000 65,000 200 400 300
Product Manager 30,000 50,000 45,000 150 250 200
category Manager n/a n/a n/a n/a n/a n/a
business development director 70,000 90,000 80,000 500 700 600
business development Manager 40,000 60,000 50,000 300 600 400
business development executive 30,000 40,000 35,000 150 300 250
Propositions Manager 35,000 50,000 45,000 150 250 200
brand development Manager 35,000 50,000 45,000 150 250 200
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager n/a n/a n/a n/a n/a n/a
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 50,000 70,000 60,000 300 500 400
Retention & acquisition Manager - Retention / acquisition Manager 30,000 60,000 45,000 150 250 200
customer Journey Manager 50,000 70,000 60,000 300 500 400
InsIGHt
Head of Research / Insight / Knowledge 55,000 70,000 60,000 300 500 400
Research / Insight / Knowledge Manager 30,000 40,000 35,000 200 300 250
CoMMunICAtIons
communications director 50,000 90,000 70,000 250 650 450
Head of communications 40,000 70,000 55,000 200 600 400
communications Manager 30,000 40,000 35,000 150 250 200
communications executive 25,000 35,000 30,000 100 200 150
18 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 london and tHe soUtH
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
Head of corporate communications 45,000 80,000 62,500 200 400 300
corporate communications Manager 35,000 45,000 40,000 150 250 200
Head of PR 50,000 70,000 55,000 350 450 400
Press & PR Manager 30,000 50,000 40,000 200 400 300
PR Manager 30,000 50,000 40,000 200 400 300
Press officer 25,000 35,000 30,000 150 250 200
director of Internal communications 50,000 80,000 75,000 200 600 400
Head of Internal communications 40,000 60,000 50,000 200 600 400
Internal communications Manager 35,000 50,000 43,000 150 250 200
Internal communications executive 25,000 30,000 27,000 120 200 160
copywriter / editor 30,000 50,000 40,000 150 400 250
RfP Writer n/a n/a n/a n/a n/a n/a
eVents
events director 40,000 60,000 50,000 200 400 300
events Manager 28,000 40,000 34,000 150 250 200
events executive 25,000 35,000 22,500 100 150 125
BrAnd
senior brand Manager 50,000 60,000 55,000 250 350 300
brand Manager 40,000 50,000 45,000 200 300 250
assistant brand Manager 30,000 40,000 35,000 150 250 200
customer Marketing Manager 50,000 60,000 55,000 250 350 300
category Manager n/a n/a n/a n/a n/a n/a
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 19
salaRy tables — tHe MIdlands
and noRtH
tHe MIdlands and noRtH20 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 21
In 2011, the economic climate in the Midlands and north of england continued to be challenging for marketing and communications professionals. the retail industry suffered in particular, with a lack of consumer disposable income hitting the bottom line. this, coupled with restructures and mergers for some of the larger employers across the region, has left the employment market in a state of uncertainty.
businesses are trying to strike the right balance between a drive for profit and investing in traditional and digital marketing channels to engage with their customers. While the recruitment market has picked up year on year, hirers have remained frugal and cautious about permanent headcount plans. at the same time though, they have been anxious not to be left behind with advances relating to social media and mobile marketing – companies have recognised that social media and digital marketing via computers and smart phones can be a cost-effective and engaging way to retain customers and acquire new ones. as a result, there has been a continued appetite for digital and e-commerce professionals.
tHe MIdlands and noRtH
there has also been a demand for candidates in the fields of market research, analysis and insight for consumer and business services sectors – this seems to be part of a push to ensure the right customers are being targeted, at the right time, and through the right channel or mix of channels. Internal communications personnel also remain a key target, as businesses look to retain and engage staff in support of their sustainable growth plans. this has created a requirement for permanent and interim personnel with these skill sets, who can work with commercial marketing and human resources colleagues.
as we move through 2012, we need to be conscious that candidates will think long and hard before they commit to a career move. therefore, to secure the best talent, organisations across all sectors will need to demonstrate sustainable growth plans, as well as committed headcount plans and robust, innovative and engaging recruitment strategies.
tHe MIdlands and noRtH22 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 70,000 150,000 100,000 500 1,000 750
Head of Marketing 55,000 75,000 65,000 250 500 400
senior Marketing Manager 40,000 60,000 50,000 200 300 250
Marketing Manager 30,000 50,000 40,000 180 300 250
Marketing communications Manager 30,000 50,000 40,000 180 300 250
advertising Manager n/a n/a n/a n/a n/a n/a
Marketing executive 25,000 35,000 30,000 150 200 175
campaign / brand Manager 25,000 45,000 35,000 150 200 175
campaign / brand executive 22,000 32,000 28,000 100 180 125
dIreCt And dIGItAL
Head of online / digital / e-Marketing 60,000 80,000 70,000 350 600 500
direct Marketing Manager 35,000 50,000 42,000 150 300 250
online / digital / e-Marketing Manager 35,000 50,000 42,000 150 300 250
direct Marketing executive 23,000 30,000 25,000 125 200 150
seo Manager n/a n/a n/a n/a n/a n/a
seo executive n/a n/a n/a n/a n/a n/a
Head of cRM 55,000 70,000 60,000 300 600 450
database / cRM Manager 35,000 45,000 38,000 200 300 250
cRM Manager 35,000 45,000 38,000 200 300 250
cRM executive 22,000 30,000 25,000 100 200 150
customer experience Manager n/a n/a n/a n/a n/a n/a
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 23
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 60,000 90,000 70,000 350 700 500
Product Manager 30,000 60,000 45,000 150 350 250
category Manager 40,000 60,000 50,000 200 400 300
business development director 80,000 150,000 100,000 500 1,000 750
business development Manager 35,000 60,000 50,000 175 400 350
business development executive 25,000 50,000 35,000 125 400 250
Propositions Manager n/a n/a n/a n/a n/a n/a
brand development Manager n/a n/a n/a n/a n/a n/a
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager 35,000 65,000 45,000 150 450 250
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition n/a n/a n/a n/a n/a n/a
Retention & acquisition Manager - Retention / acquisition Manager n/a n/a n/a n/a n/a n/a
customer Journey Manager n/a n/a n/a n/a n/a n/a
InsIGHt
Head of Research / Insight / Knowledge 60,000 80,000 65,000 300 700 500
Research / Insight / Knowledge Manager 40,000 60,000 50,000 200 500 350
CoMMunICAtIons
communications director 70,000 90,000 80,000 350 800 500
Head of communications 55,000 80,000 65,000 300 600 400
communications Manager 30,000 50,000 40,000 150 350 250
communications executive 20,000 30,000 25,000 100 200 125
tHe MIdlands and noRtH24 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
Head of corporate communications 55,000 80,000 65,000 350 800 500
corporate communications Manager 35,000 50,000 45,000 150 350 250
Head of PR 45,000 65,000 55,000 250 500 450
Press & PR Manager 30,000 50,000 40,000 150 350 250
PR Manager 30,000 50,000 40,000 150 350 250
Press officer 25,000 33,000 28,000 125 250 150
director of Internal communications 70,000 90,000 80,000 400 800 500
Head of Internal communications 55,000 80,000 65,000 350 800 500
Internal communications Manager 30,000 50,000 40,000 200 350 250
Internal communications executive 25,000 35,000 30,000 125 250 200
copywriter / editor 25,000 35,000 30,000 125 250 200
RfP Writer n/a n/a n/a n/a n/a n/a
eVents
events director n/a n/a n/a n/a n/a n/a
events Manager 30,000 40,000 35,000 150 350 200
events executive 25,000 32,000 28,000 125 200 150
BrAnd
senior brand Manager 40,000 60,000 50,000 200 500 350
brand Manager 35,000 45,000 40,000 150 300 225
assistant brand Manager 25,000 32,000 28,000 125 200 150
customer Marketing Manager 40,000 60,000 50,000 200 500 350
category Manager 50,000 70,000 55,000 300 750 400
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 25
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 70,000 120,000 90,000 400 750 600
Head of Marketing 50,000 80,000 70,000 300 600 500
senior Marketing Manager 40,000 60,000 50,000 250 400 280
Marketing Manager 30,000 50,000 40,000 180 250 200
Marketing communications Manager 30,000 50,000 40,000 180 250 200
advertising Manager n/a n/a n/a n/a n/a n/a
Marketing executive 25,000 35,000 30,000 110 150 130
campaign / brand Manager 30,000 42,000 35,000 180 250 200
campaign / brand executive 25,000 35,000 29,000 110 150 130
dIreCt And dIGItAL
Head of online / digital / e-Marketing 50,000 80,000 70,000 400 700 600
direct Marketing Manager 35,000 45,000 40,000 150 250 200
online / digital / e-Marketing Manager 30,000 45,000 40,000 150 250 200
direct Marketing executive 23,000 32,000 26,000 120 150 125
seo Manager n/a n/a n/a n/a n/a n/a
seo executive n/a n/a n/a n/a n/a n/a
Head of cRM 50,000 75,000 60,000 400 650 550
database / cRM Manager 30,000 45,000 40,000 150 250 200
cRM Manager 30,000 45,000 40,000 150 250 200
cRM executive 25,000 35,000 28,000 120 200 180
customer experience Manager n/a n/a n/a n/a n/a n/a
tHe MIdlands and noRtH26 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 60,000 80,000 70,000 350 600 400
Product Manager 35,000 60,000 45,000 180 300 250
category Manager n/a n/a n/a n/a n/a n/a
business development director n/a n/a n/a n/a n/a n/a
business development Manager n/a n/a n/a n/a n/a n/a
business development executive n/a n/a n/a n/a n/a n/a
Propositions Manager 35,000 60,000 45,000 150 300 220
brand development Manager 35,000 50,000 45,000 150 300 200
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager n/a n/a n/a n/a n/a n/a
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 60,000 80,000 70,000 400 650 500
Retention & acquisition Manager - Retention / acquisition Manager 40,000 55,000 45,000 200 400 300
customer Journey Manager 40,000 55,000 45,000 200 400 300
InsIGHt
Head of Research / Insight / Knowledge 55,000 80,000 65,000 400 650 500
Research / Insight / Knowledge Manager 35,000 55,000 50,000 200 250 200
CoMMunICAtIons
communications director n/a n/a n/a n/a n/a n/a
Head of communications 50,000 70,000 60,000 250 350 250
communications Manager 40,000 50,000 42,000 180 250 200
communications executive 25,000 35,000 28,000 120 150 135
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 27
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
Head of corporate communications n/a n/a n/a n/a n/a n/a
corporate communications Manager n/a n/a n/a n/a n/a n/a
Head of PR n/a n/a n/a n/a n/a n/a
Press & PR Manager n/a n/a n/a n/a n/a n/a
PR Manager 35,000 45,000 40,000 180 250 200
Press officer n/a n/a n/a n/a n/a n/a
director of Internal communications n/a n/a n/a n/a n/a n/a
Head of Internal communications 60,000 80,000 70,000 300 400 350
Internal communications Manager 35,000 45,000 40,000 180 250 200
Internal communications executive 27,000 33,000 30,000 125 200 150
copywriter / editor 25,000 30,000 25,000 125 200 150
RfP Writer n/a n/a n/a n/a n/a n/a
eVents
events director n/a n/a n/a n/a n/a n/a
events Manager 25,000 40,000 30,000 150 250 200
events executive 20,000 30,000 25,000 125 200 180
BrAnd
senior brand Manager 40,000 60,000 50,000 180 300 250
brand Manager 35,000 45,000 40,000 150 200 175
assistant brand Manager 25,000 32,000 28,000 120 150 135
customer Marketing Manager 35,000 50,000 40,000 150 300 250
category Manager n/a n/a n/a n/a n/a n/a
tHe MIdlands and noRtH28 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 60,000 90,000 70,000 300 500 400
Head of Marketing 45,000 70,000 55,000 200 450 300
senior Marketing Manager 35,000 50,000 45,000 200 350 200
Marketing Manager 30,000 45,000 35,000 150 300 200
Marketing communications Manager 30,000 45,000 35,000 150 300 200
advertising Manager n/a n/a n/a n/a n/a n/a
Marketing executive 20,000 30,000 25,000 100 180 130
campaign / brand Manager n/a n/a n/a n/a n/a n/a
campaign / brand executive n/a n/a n/a n/a n/a n/a
dIreCt And dIGItAL
Head of online / digital / e-Marketing n/a n/a n/a n/a n/a n/a
direct Marketing Manager n/a n/a n/a n/a n/a n/a
online / digital / e-Marketing Manager 30,000 45,000 35,000 150 300 200
direct Marketing executive n/a n/a n/a n/a n/a n/a
seo Manager n/a n/a n/a n/a n/a n/a
seo executive n/a n/a n/a n/a n/a n/a
Head of cRM n/a n/a n/a n/a n/a n/a
database / cRM Manager 30,000 40,000 32,000 150 300 200
cRM Manager n/a n/a n/a n/a n/a n/a
cRM executive n/a n/a n/a n/a n/a n/a
customer experience Manager n/a n/a n/a n/a n/a n/a
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 29
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition n/a n/a n/a n/a n/a n/a
Product Manager n/a n/a n/a n/a n/a n/a
category Manager n/a n/a n/a n/a n/a n/a
business development director 60,000 100,000 70,000 300 500 400
business development Manager 35,000 50,000 45,000 150 300 250
business development executive 25,000 35,000 30,000 100 150 125
Propositions Manager n/a n/a n/a n/a n/a n/a
brand development Manager n/a n/a n/a n/a n/a n/a
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager 35,000 60,000 45,000 150 350 250
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition n/a n/a n/a n/a n/a n/a
Retention & acquisition Manager - Retention / acquisition Manager n/a n/a n/a n/a n/a n/a
customer Journey Manager n/a n/a n/a n/a n/a n/a
InsIGHt
Head of Research / Insight / Knowledge n/a n/a n/a n/a n/a n/a
Research / Insight / Knowledge Manager n/a n/a n/a n/a n/a n/a
tHe MIdlands and noRtH30 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
CoMMunICAtIons
communications director n/a n/a n/a n/a n/a n/a
Head of communications 50,000 60,000 55,000 200 400 300
communications Manager 35,000 50,000 40,000 150 250 200
communications executive 22,000 35,000 27,500 125 180 150
Head of corporate communications n/a n/a n/a n/a n/a n/a
corporate communications Manager 35,000 50,000 40,000 150 250 200
Head of PR n/a n/a n/a n/a n/a n/a
Press & PR Manager 35,000 45,000 40,000 150 250 200
PR Manager 35,000 45,000 40,000 150 250 200
Press officer 22,000 35,000 28,000 125 180 150
director of Internal communications n/a n/a n/a n/a n/a n/a
Head of Internal communications n/a n/a n/a n/a n/a n/a
Internal communications Manager n/a n/a n/a n/a n/a n/a
Internal communications executive n/a n/a n/a n/a n/a n/a
copywriter / editor 20,000 30,000 23,000 125 180 150
RfP Writer n/a n/a n/a n/a n/a n/a
eVents
events director n/a n/a n/a n/a n/a n/a
events Manager 25,000 35,000 30,000 125 200 180
events executive 20,000 30,000 25,000 100 150 125
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 31
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 65,000 100,000 80,000 400 1,000 750
Head of Marketing 55,000 80,000 65,000 350 800 500
senior Marketing Manager 40,000 60,000 50,000 200 400 300
Marketing Manager 30,000 50,000 40,000 150 350 200
Marketing communications Manager 30,000 50,000 40,000 150 350 200
advertising Manager n/a n/a n/a n/a n/a n/a
Marketing executive 25,000 35,000 30,000 125 200 150
campaign / brand Manager 30,000 50,000 40,000 150 300 200
campaign / brand executive 25,000 35,000 30,000 125 200 150
dIreCt And dIGItAL
Head of online / digital / e-Marketing 50,000 80,000 60,000 300 800 500
direct Marketing Manager 30,000 45,000 35,000 150 300 200
online / digital / e-Marketing Manager 30,000 50,000 40,000 150 300 200
direct Marketing executive 25,000 30,000 27,500 125 200 150
seo Manager n/a n/a n/a n/a n/a n/a
seo executive n/a n/a n/a n/a n/a n/a
Head of cRM n/a n/a n/a n/a n/a n/a
database / cRM Manager 35,000 45,000 40,000 150 300 200
cRM Manager 35,000 45,000 40,000 150 300 200
cRM executive 25,000 30,000 27,500 125 200 150
customer experience Manager n/a n/a n/a n/a n/a n/a
tHe MIdlands and noRtH32 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition n/a n/a n/a n/a n/a n/a
Product Manager n/a n/a n/a n/a n/a n/a
category Manager n/a n/a n/a n/a n/a n/a
business development director n/a n/a n/a n/a n/a n/a
business development Manager 30,000 50,000 45,000 150 350 250
business development executive 25,000 35,000 30,000 125 250 150
Propositions Manager n/a n/a n/a n/a n/a n/a
brand development Manager n/a n/a n/a n/a n/a n/a
brand ambassador n/a n/a n/a n/a n/a n/a
bid Manager n/a n/a n/a n/a n/a n/a
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition n/a n/a n/a n/a n/a n/a
Retention & acquisition Manager - Retention / acquisition Manager n/a n/a n/a n/a n/a n/a
customer Journey Manager n/a n/a n/a n/a n/a n/a
InsIGHt
Head of Research / Insight / Knowledge 50,000 80,000 60,000 300 800 500
Research / Insight / Knowledge Manager 35,000 55,000 45,000 200 400 300
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 33
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
CoMMunICAtIons
communications director 65,000 100,000 80,000 400 1,000 650
Head of communications 50,000 70,000 60,000 300 800 500
communications Manager 35,000 45,000 40,000 200 300 250
communications executive 25,000 35,000 30,000 125 200 150
Head of corporate communications 50,000 70,000 60,000 300 700 500
corporate communications Manager 35,000 45,000 40,000 200 300 250
Head of PR 50,000 70,000 60,000 300 800 500
Press & PR Manager 35,000 45,000 40,000 200 300 250
PR Manager 35,000 45,000 40,000 200 300 250
Press officer 25,000 35,000 28,000 125 250 150
director of Internal communications 65,000 90,000 80,000 500 1,000 650
Head of Internal communications 50,000 70,000 60,000 300 700 500
Internal communications Manager 35,000 45,000 40,000 150 250 200
Internal communications executive 25,000 35,000 30,000 125 250 150
copywriter / editor 25,000 35,000 30,000 125 250 150
RfP Writer n/a n/a n/a n/a n/a n/a
eVents
events director n/a n/a n/a n/a n/a n/a
events Manager 30,000 40,000 35,000 150 250 200
events executive 20,000 30,000 25,000 120 150 135
tHe MIdlands and noRtH34 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
salaRy tables — scotland
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 35
scotland36 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
coMMeRce & IndUstRy
We continue to see steady growth in marketing and communications recruitment activity across a range of sectors, and commerce and industry can be highlighted as an area that should experience significant growth through 2012. Utilities and fMcG companies are particularly active in hiring new talent to drive growth in targeted areas and business essential roles. In-demand skills include digital marketing, brand and product marketing.
the manufacturing and It sectors are hiring commercial marketers – typically those with a breadth of business-to-business (b2b) marketing experience – as they continue to maximise existing client pools and seek out new markets. their preference appears to be for a broader b2b marketing skill set, however digital expertise also continues to be highly sought after. We expect this trend to continue in 2012, with companies looking to integrate more digital activity into their marketing strategies to respond to cost and customer experience drives.
scotlandUnsurprisingly, construction and related sectors are still finding the market difficult, with only the most essential hires being made.
In the private sector, companies continue to take a cautious approach to growth and are managing costs tightly. We expect the numbers of interim opportunities to grow in 2012, as more and more companies appreciate that they can bring in high calibre, interim marketing talent without having to commit to permanent headcount.
fInancIal seRVIces
the financial services sector continues to be a dominant employment market for marketing and communications professionals in scotland.
there is major demand for interim resource. Indeed, the sustained increase in demand for high calibre contractors has resulted in talent shortages, particularly in areas like internal communications and product, driving up day rates. there was limited growth in the permanent opportunities market through 2011, and we envisage this trend will
continue in 2012. With that said, there is still a demand for commercially-focused, revenue-generating marketing professionals who can improve product performance and drive customer acquisition.
throughout 2011, we saw an increase in the demand for candidates with an agency background, with organisations seeking to enhance their in-house marketing capability and reduce marketing agency costs. typically, these candidates have strong customer-centric experience, they have worked on high volume campaigns and have the breadth of multi-channel experience.
as digital and social media continued to grow, many clients recognised that they needed to bring in experienced resources or invest in up-skilling current marketing team members. clients are actively seeking candidates with knowledge and experience of social media, web analytics and other emerging digital technologies.
Many financial services companies that are seeking out the best senior talent are opting for Hudson’s search and selection activity, which utilises the extensive reach
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 37
of our global database and network. following the high levels of recruitment activity in scotland over recent years, we envisage that there will be a continued demand to seek out a new candidate pool for mid to senior marketers across the UK and overseas.
PRofessIonal seRVIces
through 2011, a number of professional services companies were keen to invest in marketing and communications after reassessing their marketing and business development functions. Many recognised they needed to bring in the best commercial thinking talent to develop a competitive edge, retain business and attract new contracts; and they were prepared to offer very competitive salaries to acquire high calibre candidates.
We predict that the growing demand for permanent business development and tender managers will continue through 2012. this is as a direct result of the increased competition between local and national firms.
the most buoyant marketing and communications roles in the professional services sector were permanent, junior to mid-level positions (salary ranges from £25,000 to £35,000). We have not seen an increase in the demand for interim contracts in this area, which bucks the trend in other sectors, though the full impact of public sector austerity measures may well change this in 2012.
It has started to become a challenge to find candidates of the right calibre for new positions, with the sustained growth in demand over the last year now outstripping supply. this has resulted in more active headhunting and networking activity.
PUblIc sectoR & not-foR-PRofIt
as expected, we have seen a significant reduction in the amount of permanent and interim opportunities for marketing and communications professionals in all areas of the public sector. not-for-profit organisations have also been heavily impacted by cuts as a result of the
reduction in allocated funding to the third sector. naturally, these organisations have had to limit their headcount numbers to overcome this loss.
there has been continued demand for permanent and interim candidates in specialist areas, however. the candidates with skill sets in digital marketing, PR and internal communications will continue to be highly sought after through 2012. Restricted budgets mean that many organisations have been focusing on more cost effective marketing activity and are therefore maximising the use of digital media.
as the public sector continues to go through a period of unprecedented change, both culturally and structurally, many organisations will need to invest in employee engagement activity.
scotland38 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 70,000 120,000 100,000 700 900 800
Head of Marketing 65,000 110,000 75,000 500 700 600
senior Marketing Manager 48,000 60,000 52,000 300 450 350
Marketing Manager 35,000 45,000 40,000 150 250 200
advertising Manager 30,000 40,000 35,000 150 200 175
Marketing executive 21,000 28,000 25,000 90 120 105
campaign / brand Manager 30,000 50,000 38,000 130 180 155
campaign / brand executive 21,000 30,000 26,000 90 120 105
dIreCt And dIGItAL
Head of online / digital / e-Marketing 50,000 85,000 75,000 400 600 500
direct Marketing Manager 30,000 45,000 35,000 150 250 200
online / digital / e-Marketing Manager 30,000 40,000 35,000 160 230 195
direct Marketing executive 21,000 28,000 26,000 90 120 100
seo Manager 30,000 40,000 35,000 150 200 175
seo executive 24,000 30,000 25,000 120 160 140
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 50,000 70,000 60,000 200 400 300
Product Manager 30,000 50,000 45,000 150 250 200
business development director 70,000 90,000 80,000 500 600 500
business development Manager 40,000 60,000 50,000 250 350 300
business development executive 30,000 40,000 35,000 150 250 200
Propositions Manager 35,000 50,000 45,000 150 250 200
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 50,000 70,000 60,000 300 500 400
Retention & acquisition Manager - Retention / acquisition Manager 30,000 40,000 35,000 150 200 175
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 39
CoMMerCe & Industry
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
InsIGHt
Head of Research / Insight / Knowledge 60,000 80,000 70,000 250 500 375
Research / Insight / Knowledge Manager 30,000 45,000 35,000 150 250 200
CoMMunICAtIons
communications director 75,000 110,000 90,000 500 900 700
Head of communications 50,000 90,000 65,000 200 400 300
communications Manager 30,000 40,000 35,000 150 250 200
communications executive 21,000 28,000 26,000 90 120 105
Head of corporate communications 55,000 80,000 60,000 300 500 400
corporate communications Manager 35,000 45,000 40,000 170 250 210
Head of PR 50,000 70,000 55,000 350 450 400
PR Manager 28,000 35,000 31,500 120 150 135
Press officer 25,000 30,000 27,000 120 180 150
director of Internal communications 60,000 80,000 70,000 400 600 500
Head of Internal communications 40,000 60,000 50,000 250 500 375
Internal communications Manager 35,000 45,000 40,000 150 250 200
Internal communications executive 25,000 35,000 30,000 120 160 140
copywriter / editor 20,000 30,000 25,000 150 200 175
eVents
events director 55,000 75,000 65,000 350 450 400
events Manager 25,000 35,000 30,000 120 200 160
events executive 20,000 25,000 22,500 80 110 95
BrAnd
senior brand Manager 50,000 60,000 55,000 250 350 300
brand Manager 40,000 50,000 45,000 200 300 250
assistant brand Manager 30,000 40,000 35,000 150 250 200
scotland40 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 80,000 140,000 100,000 600 1,000 800
Head of Marketing 65,000 110,000 75,000 600 800 700
senior Marketing Manager 48,000 60,000 52,000 300 500 400
Marketing Manager 30,000 45,000 35,000 200 400 300
advertising Manager 30,000 40,000 35,000 150 200 175
Marketing executive 25,000 34,000 28,000 150 175 150
campaign / brand Manager 30,000 45,000 35,000 150 250 200
campaign / brand executive 21,000 28,000 26,000 100 130 115
dIreCt And dIGItAL
Head of online / digital / e-Marketing 50,000 100,000 75,000 500 1,000 750
direct Marketing Manager 30,000 45,000 35,000 150 200 175
online / digital / e-Marketing Manager 30,000 40,000 35,000 150 220 185
direct Marketing executive 22,000 28,000 25,000 100 130 115
seo Manager 28,000 35,000 32,000 150 300 200
seo executive 24,000 28,000 26,000 150 200 150
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 50,000 80,000 60,000 400 600 500
Product Manager 30,000 55,000 45,000 150 350 250
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 50,000 75,000 60,000 400 600 500
Retention & acquisition Manager - Retention / acquisition Manager 30,000 40,000 35,000 150 250 200
InsIGHt
Head of Research / Insight / Knowledge 60,000 80,000 70,000 250 400 325
Research / Insight / Knowledge Manager 30,000 45,000 35,000 150 250 200
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 41
FInAnCIAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
CoMMunICAtIons
communications director 75,000 110,000 90,000 600 900 750
Head of communications 50,000 70,000 60,000 300 500 400
communications Manager 30,000 40,000 35,000 150 250 200
communications executive 21,000 28,000 26,000 100 120 110
Head of corporate communications 55,000 80,000 60,000 300 500 400
corporate communications Manager 35,000 45,000 40,000 170 250 210
Head of PR 50,000 70,000 55,000 350 450 400
PR Manager 38,000 55,000 48,000 250 350 300
Press officer 28,000 35,000 32,000 150 250 200
director of Internal communications 60,000 100,000 80,000 400 600 500
Head of Internal communications 40,000 60,000 50,000 300 500 400
Internal communications Manager 35,000 50,000 43,000 150 250 200
Internal communications executive 25,000 30,000 27,000 120 150 135
copywriter / editor 20,000 30,000 25,000 150 250 200
eVents
events director 55,000 75,000 65,000 350 450 400
events Manager 35,000 55,000 45,000 200 350 300
events executive 25,000 35,000 30,000 150 250 200
BrAnd
senior brand Manager 50,000 60,000 55,000 250 350 300
brand Manager 40,000 50,000 45,000 200 300 250
assistant brand Manager 30,000 40,000 35,000 150 250 200
scotland42 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 70,000 120,000 100,000 600 1,000 800
Head of Marketing 65,000 110,000 75,000 600 800 700
senior Marketing Manager 48,000 60,000 52,000 300 500 400
Marketing Manager 30,000 45,000 37,500 150 250 200
Marketing executive 21,000 28,000 25,000 100 120 110
campaign / brand Manager 30,000 45,000 35,000 150 250 200
campaign / brand executive 21,000 28,000 26,000 100 130 115
dIreCt And dIGItAL
Head of online / digital / e-Marketing 50,000 100,000 75,000 500 1,000 750
direct Marketing Manager 30,000 45,000 35,000 150 200 175
online / digital / e-Marketing Manager 30,000 40,000 35,000 150 220 185
direct Marketing executive 22,000 28,000 25,000 100 130 115
seo Manager 28,000 35,000 32,000 150 300 200
seo executive 24,000 28,000 26,000 150 200 175
ProduCt And ProPosItIon / BusIness deVeLoPMent
business development director 70,000 90,000 80,000 500 800 600
business development Manager 40,000 60,000 50,000 300 600 400
business development executive 30,000 40,000 35,000 150 300 250
InsIGHt
Head of Research / Insight / Knowledge 60,000 80,000 70,000 250 400 325
Research / Insight / Knowledge Manager 30,000 45,000 35,000 150 250 200
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 43
ProFessIonAL serVICes
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
CoMMunICAtIons
communications director 75,000 110,000 90,000 600 900 750
Head of communications 50,000 70,000 60,000 300 500 400
communications Manager 30,000 40,000 35,000 150 250 200
communications executive 21,000 28,000 26,000 100 120 110
Head of corporate communications 55,000 80,000 60,000 300 500 400
corporate communications Manager 35,000 45,000 40,000 170 250 210
Head of PR 50,000 70,000 55,000 350 450 400
PR Manager 28,000 35,000 31,500 120 150 135
Press officer 28,000 35,000 32,000 150 250 200
director of Internal communications 60,000 100,000 80,000 400 600 500
Head of Internal communications 40,000 60,000 50,000 300 500 400
Internal communications Manager 35,000 50,000 43,000 150 250 200
Internal communications executive 25,000 30,000 27,000 120 150 135
copywriter / editor 20,000 30,000 25,000 150 250 200
eVents
events director 55,000 75,000 65,000 350 450 400
events Manager 25,000 35,000 30,000 120 200 160
events executive 20,000 25,000 22,500 80 110 95
BrAnd
senior brand Manager 50,000 60,000 55,000 250 350 300
brand Manager 40,000 50,000 45,000 200 300 250
assistant brand Manager 30,000 40,000 35,000 150 250 200
scotland44 MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
GenerAL
Marketing director 70,000 95,000 80,000 600 900 750
Head of Marketing 65,000 110,000 75,000 500 800 650
senior Marketing Manager 48,000 60,000 52,000 300 500 400
Marketing Manager 30,000 40,000 35,000 150 220 185
advertising Manager 30,000 40,000 35,000 150 200 175
Marketing executive 21,000 28,000 24,500 110 130 120
campaign / brand Manager 30,000 40,000 35,000 150 220 185
campaign / brand executive 21,000 30,000 25,000 110 130 120
dIreCt And dIGItAL
Head of online / digital / e-Marketing 45,000 90,000 60,000 250 350 300
direct Marketing Manager 30,000 45,000 35,000 150 250 200
online / digital / e-Marketing Manager 30,000 50,000 40,000 150 300 225
direct Marketing executive 21,000 28,000 26,000 90 120 105
seo Manager 28,000 40,000 34,000 130 180 155
seo executive 21,000 30,000 25,000 110 130 120
ProduCt And ProPosItIon / BusIness deVeLoPMent
Head of Product / Proposition 50,000 70,000 60,000 200 400 300
Product Manager 30,000 50,000 45,000 150 250 200
business development director 70,000 90,000 80,000 500 700 600
business development Manager 40,000 60,000 50,000 300 600 400
business development executive 30,000 40,000 35,000 150 300 250
Propositions Manager 35,000 50,000 45,000 150 250 200
CustoMer
Head of Retention & acquisition - Head of Retention / acquisition 50,000 70,000 60,000 300 500 400
Retention & acquisition Manager - Retention / acquisition Manager 30,000 40,000 35,000 150 200 175
UK MaRKetInG & coMMUnIcatIons | HUdson salaRy GUIde 2012 45
PuBLIC seCtor & not-For-ProFIt
MInIMUM MaXIMUM aVeRaGe MInIMUM MaXIMUM aVeRaGe
PerMAnent(£ PeR annUM)
ContrACt / teMPorAry(£ PeR day)
InsIGHt
Head of Research / Insight / Knowledge 55,000 70,000 60,000 400 600 500
Research / Insight / Knowledge Manager 30,000 40,000 35,000 150 250 200
CoMMunICAtIons
communications director 50,000 100,000 75,000 600 900 750
Head of communications 40,000 70,000 55,000 300 500 400
communications Manager 30,000 40,000 35,000 150 250 200
communications executive 21,000 28,000 26,000 100 130 115
Head of corporate communications 45,000 80,000 62,500 300 500 400
corporate communications Manager 35,000 45,000 40,000 150 250 200
Head of PR 50,000 70,000 55,000 350 450 400
PR Manager 28,000 35,000 31,500 120 150 135
Press officer 25,000 30,000 27,000 120 200 160
director of Internal communications 60,000 80,000 70,000 500 800 650
Head of Internal communications 40,000 60,000 50,000 300 500 400
Internal communications Manager 35,000 50,000 43,000 150 250 200
Internal communications executive 25,000 30,000 27,000 120 200 160
copywriter / editor 20,000 30,000 25,000 150 250 200
eVents
events director 40,000 60,000 50,000 200 400 300
events Manager 25,000 35,000 30,000 150 250 200
events executive 20,000 25,000 22,500 80 110 95
BrAnd
senior brand Manager 50,000 60,000 55,000 250 350 300
brand Manager 40,000 50,000 45,000 200 300 250
assistant brand Manager 30,000 40,000 35,000 150 250 200
oUR offIces
BIrMInGHAM
Victoria square House Victoria square birmingham b2 4aJ tel: +44 121 633 0010 fax: +44 121 633 0862
duBLIn
10 lower Mount street dublin 2 tel: +353 1 676 5000 fax: +353 1 676 5111
edInBurGH
caledonian exchange 19a canning street edinburgh eH3 8eG tel: +44 131 555 4321 fax: +44 131 555 4224
GLAsGow
130 st Vincent street Glasgow G2 5Hf tel: +44 141 221 8182 fax: +44 141 248 6008
London
chancery House 53 - 64 chancery lane london Wc2a 1Qs tel: +44 20 7187 6000 fax: +44 20 7187 6001
MAnCHester
the chancery 58 spring Gardens Manchester M2 1eW tel: +44 161 832 7728 fax: +44 161 839 1375
MILton Keynes
500 avebury boulevard Milton Keynes MK9 2be tel: +44 1908 547 995 fax: +44 1908 547 987
reAdInG
Greyfriars Gate 5 - 7 Greyfriars Road Reading, berkshire RG1 1nU tel: +44 118 939 1003 fax: +44 118 939 3331
ABerdeen
4 - 5 Golden square aberdeen ab10 1Rd tel: +44 1224 620 262 fax: +44 1224 620 362
Milton keyneS
reAdinglondon
BirMin gHAM
duBlin
ABerdeen
edinBurgH
glASgoW
MAncHeSter
aberdeen +44 1224 620 262
birmingham +44 121 633 0010
dublin +353 1 676 5000
edinburgh +44 131 555 4321
Glasgow +44 141 221 8182
london +44 20 7187 6000
Manchester +44 161 832 7728
Milton Keynes +44 1908 547 995
Reading +44 118 939 1003
uk.hudson.com