THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Marketing & Sales collaboration – getting closer to the customer. Josephine Lanzarone CMO Leader, Microsoft Australia
Transcript
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
Marketing & Sales collaboration – getting closer
to the customer.Josephine Lanzarone
CMO Leader, Microsoft Australia
Everyone is an advocate
“There has always been a positive tension between sales & marketing.”