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S Y N E R G Y
Profit from our Expertise
S Y N E R G Ymarketing advisory services
Profit from our Expertise
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 9322266445 e-mail: [email protected]
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S Y N E R G Y
Profit from our Expertise
Belief
In Todays Environment
Marketing is Business
&
Brands
The Fu t u r e
ran s are e on y asse s o us ness
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S Y N E R G Y
Profit from our Expertise
The Brand Terrain
The battles of the brands are
not fought in the towns or
in media or
in the market
ey are oug t in
The mind of the consumer
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S Y N E R G Y
Profit from our Expertise
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S Y N E R G Y
Profit from our Expertise
o Deve op Unique
and
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: [email protected]
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S Y N E R G Y
Profit from our Expertise
o Bui
There by
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: [email protected]
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S Y N E R G Y
Profit from our Expertise
o Bui
7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 31066445 e-mail: [email protected]
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S Y N E R G Y
Profit from our Expertise
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As marketing advisors we:
Plan & Organise
Strategise
Deploy resources
Direct execution
Control & Monitor results
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S Y N E R G Y
Profit from our Expertise
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The Sales Team
Numbers
Hierarchy & Roles
Deployment
Policies & Guidelines
Reporting & MIS
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S Y N E R G Y
Profit from our Expertise
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Advertising
Brand Proposition
Positioning
Creative approvals
Media Mix Decisions
Media Brief, Approval &
scheduling
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S Y N E R G Y
Profit from our Expertise
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Promotions
Trade & Customer
Ideation & Formulation
Timing
Monitoring
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S Y N E R G Y
Profit from our Expertise
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Information Systems
MIS for Decision Making
7/30/2019 Marketing & Sales Consultancy
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S Y N E R G Y
Profit from our Expertise
The Synergy Edge
As a marketing consultant we believe that our
Sales, Advertising, Promotions, Research and
that
.
Th is is w ha t bu i l ds p ro f i t ab le b rands
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S Y N E R G Y
Profit from our Expertise
The Synergy Edge ..
In practical terms it means that:
We customise our strategies and Tactics only after an in depth
understanding of the company, the competition and the customer
We work closely with your sales and marketing staff to translate
plans into effective action
We do not shy away from visiting the market
We involve ourselves in all critical areas to ensure integrity of data
and actions
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S Y N E R G Y
Profit from our Expertise
The Essence of Branding
Branding is creating a unique identity for your
product / service that assures the customer of the
lineage, the quality and consistency of
deliverables / benefits over time at a fair price
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S Y N E R G Y
Profit from our Expertise
The Price of Branding
Its a mistaken notion that branding is an expensive exercise
e mos as c eve s as s mp e as nser ng a a e w
your name in every pack / with every transaction
The monies you spend on branding depend on your ambitions
and the resources available
It is not how much you spend buthow and whereyou spend
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S Y N E R G Y
Profit from our Expertise
The Advantage of Branding
Greater control of channel partners
a ua on eyon mme a e
Wider status and recognition
Better resource availability
Lower cost of acquisition and operations
Brandin benefits at multi le levels and not ust in sales
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S Y N E R G Y
Profit from our Expertise
The Science of Branding
Adop t i on
Ac t ion
A c k n o w l e d g e m e n t
Acceptance
Acceptance of concept Acknowledgement of deliverables Motivation for action Adoption in lifestyle
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S Y N E R G Y
Profit from our Expertise
The Art of Branding
Brands
Brand Environment
Resources
m e
UniverseOffers
ExpectationsSatisfaction
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S Y N E R G Y
Profit from our Expertise
The Deliverables of Branding
Aware
Holistic Brand Experience
AspireAssociate
r an
LooksFeatures
AvailabilityAmbiencexper ence
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S Y N E R G Y
Profit from our Expertise
The Proof of Branding
Wipro SantoorAsian Paints TractorCandid Cream
Wipro Shikakai
Tips & Toes UTI Rajlaxmi
Asian Paints APCA
Colgate Dental Cream
Glentona Syrup
Waghbakri Tea Glaxo Farex
Gini
Ascoril
Glaxo ComplanHawkins
Halo Shampoo Sunflower
and many many more
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S Y N E R G Y
Profit from our Expertise
Retaining Synergy - Consultancy
Our expertise is retained for restructuring or augmenting existing
.
Synergy can be engaged on:
Re ular monthl retainershi
Assignment for a specific task and for a specific period
Ad-hoc consultation
Trust us to have a solut ion
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S Y N E R G Y
Profit from our Expertise
Retaining Synergy - Consultancy
Reviewing existing Marketing
plans
New market/New Product
Development
Reviewing existing Brand
Strategy
Review of Distribution
New Business Development
Perception Management
infrastructure and Systems
Brand / Product Portfolio
Analysis
within and outside the
company)
Repositioning an Existing Brand Re ations ip Management
We believe that t here are no problem s
Only solutions and opportunities
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S Y N E R G Y
Profit from our Expertise
Retaining Synergy - Consultancy
Synergy operates on the basis of planned & structured Strategy & Review meetings
The frequency of the meetings would vary from 1 a week to 1 a month depending
upon the needs of the client
The areas covered would be:
Product
Pricing
Distribution
Strate
Advertising &
Promotions
Segmentation
Feature
optimisation
Channel
structuring
Margins &
Recruitment
Stockist &
retail profiling
Creative &
Media
Trade &
Development Packaging
Discounts Profitability &
Revenues
Policies Reporting &
Evaluation Systems
Consumer Promos Sales Supports
Control & Evaluation
A 360approach to making a winning Brand
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S Y N E R G Y
Profit from our Expertise
Fields Of Expertise
FMCG (Fast moving Consumer Goods) - Toiletries and Cosmetics,Stationery etc.
Consumer Perishables Foods , Dairy & Farm produce etc.
Consumer Durables Electronics, White goods Refrigerators,
pp ances, c enware e c.
Health and Hospitality OTC, Alternative therapies etc.
- , , .
Service Industries - Hotels, Travel Agencies, Resorts, Advertising etc.
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S Y N E R G Y
Profit from our Expertise
Profile Vijay Raut
A Management Graduate from the Jamnalal Institute of Management Studies (1979)
with over 20 years of experience in Sales, Advertising and Marketing.
Over the last 30 years I have launched and handled over 25 successful national
brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints,
Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite
Industries, Gini Textiles
,
Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting
faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes.
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S Y N E R G Y
Profit from our Expertise
Contact
Vijay Raut
7A/04, Ashirwad CHS, New MHADA Colony,
Near Poonam Nagar, Andheri (E). Mumbai 400 093.
91-22-2836 5149
M 0 9322266445
e-mail: [email protected]