MarketingServices

STRATEG ICMARKET ING& RESEARCH

Develop DatabankLocation & Sector PropositionsMessaging MatrixClarify USPPlace Branding

CONTENTDEVELOPMENT

Web & SEOPR & Social MediaAdvertisingDirect MarketingEvents & Misisons

LeadsInvestmentsMarketing KPIsPerceptions Research (ii)

Economic developers are working hard to win mindshare andinvestment for their regions. Countries, cities and communitiesunderstand the need for a co-ordinated place marketingapproach to position their area as an attractive location forinvestment, innovation,education and lifestyle.

STRATEGIZEPLAN

DEFINECOM

MUN

ICAT

EMEA

SURE

Stakeholder ConsultationCompetitive IntelligencePerceptions ResearchSet VisionDevelop Roadmap

MARKET INGCOMMUNICAT IONS

MARKET INGOPERAT IONS

OCO PLACEMARKETINGFRAMEWORK

Advanced marketing techniques are providingmore opportunities to connect with companiesand individuals in a customized way. For allmarketing professionals in economicdevelopment, the time to make areal difference is now.

MARKETING SERVICESFROM OCO GLOBAL

OCO is a trusted provider of sales and marketing solutionsto leading economic development organisations globally.

Our Marketing Services team can extend your reach andimpact by supporting you through the entire marketing cyclefrom planning through to implementation. Alternatively,we can provide targeted interventions to improveand enhance your approach.

MARKET INGPLANN INGDefine Objectives

Set Targets Assign Budgets & Resources

Develop KPIs

Location and Sector PropositionsDevelopment of Target List and Event Prospecting

MARKET RESEARCH

Website and MicrositeSEOCollateral DevelopmentEvents / Trade Show LogisticsContent Management

MARKETING &DIGITAL COMMUNICATIONS

OCO is providing acomprehensivemarketing supportservice to Jobs Ohio toimplement theirmarketing strategy inEuropean and Asianmarkets. OCO hasworked with Jobs Ohioto provide PR Servicesin Japan and Germanyand developed a rangeof localized collateralsuch as brochures andmicrosites as part oftheir internationalcampaigns.

OCO is working withEnterprise Florida toenhance its reputationas a leading businessbrand across keyEuropean markets.The campaign will buildon campaigns recentlyrolled out in the USmarket but customizedfor key Europeanmarkets.

OCO has worked withMITC on specificelements of their digitalmarketing strategyincluding website andcampaign developmentfor the Food sector.

JobsOhio

EnterpriseFlorida

MaineInternationalTrade Center(MITC)

EXAMPLEASS IGNMENTS

International Marketing Co-ordinationMarketing CommunicationsStrategy DevelopmentMedia RelationsPerceptions Reseach

MARKETING STRATEGY

OCO has developed a partner network of best in classdesign, translation, media and PR agencies within keyinternational markets. We select the best partner basedon your requirements and budget and can provideaccess to a range of tried and tested creativeprofessionals. All the agencies we work withunderstand the challenges and opportunitieswith economic development marketing.

For further information onMarketing Services seewww.ocoglobal.com

Gareth Hagan+44 (0) 28 9024 1849