Marketing For Marketing For the Small the Small Business Business

With Advertising With Advertising Specialties Specialties

(promo items) & Social (promo items) & Social MediaMedia

Advertising specialties, also known aspromotional products, provide the

mostcost effective form of advertising

whencompared to TV, newspaper,

radio and magazines.

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Cost Per Impression

Pens exchange hands about 5 times on average. That’s a smart marketing tool!

Social Media Social Media For the Small For the Small

BusinessBusiness

The Basics Facebook or Twitter? Set goals and manage your SM time wisely Patience – not always an immediate ROI Relationships over sales Make it personal – start a blog Tell EVERYONE in every way possible Be consistent Use pay-per-click ads Involve your community

Facebook stats and tips The stats speak for themselves…

More than 4 million active users More than 1.5 million local businesses have active fan pages More than 20 million people become fans of pages each day The fastest growing segment on Facebook is 55-65 year-old

females Quick tips…

Customize your page using your brand (www.facebook.com/marketingmud)

Post consistently and talk to your fans Offer specials/deals/drawings/contests to get people on your

website or in your door Involve your fans by starting discussions or challenging them to

help you make a decision for your business Use Facebook Pay-Per-Click ads

* Statistics from www.facebook.com and www.socialnomics.net

Twitter stats and tips The stats speak for themselves…

A micro-blogging site that gives you 140 characters to answer the question, “what are you doing”?

105 million registered users and adds 300,000 users per day 600 million search queries per day

Quick tips… Use Twitter Search: http://search.twitter.com/ Use hashtags (#gainesville, #smallbusiness, etc.) or create your

own for specific events Create a custom background that matches your brand Link Twitter to Facebook Use a platform such as www.HootSuite.com to make Twitter

more manageable Success Stories

Comcast and Virgin America

* Statistics from www.mashable.com

LinkedIN stats and tips The stats speak for themselves…

Over 65 million members in over 200 countries A new member joins LinkedIn every second Reads like a resume and allows you to build professional

relationships Quick tips…

Join groups made up of professionals in the same industry to discuss trends and network

Create a group just for your business and post discussions regularly

Recommend your colleagues and ask them to write recommendations for you in return

Promote your events using the group functions Link your LinkedIn status to Twitter

* Statistics from www.linkedin.com

YouTube stats and tips The stats speak for themselves…

The #2 largest search engine in the world 57% of videos are uploaded by 20-35 year olds 24 hours of video are uploaded to YouTube every minute

Quick tips… Put the meat of your content in the first minute of the video Focus on keywords and use the keyword tool to help generate

keyword ideas Think of your title as a headline Use your url in your description and be as detailed as possible Include brand, city, and topics in your tags and be as detailed as

possible Allow embedding of your videos by users for wider audience Promote your videos!

* Statistics from www.socialnomics.net and www.readwriteweb.com

Foursquare The stats speak for themselves…

Started in 2009 and has more than half a million users 1.4 million venues 15.5 million check-ins Foursquare’s number 1 referrer is Facebook

Quick tips… Offer deals to “mayors” of your store/location (ex, Whole

Foods offers free coffee to mayors of their store locations) Encourage people to check in to get a deal on your

product Encourage customers to unlock certain badges

* Statistics from www.mashable.com

Questions?Questions?