Home >Business >Marketing & Social Media Marketing on a Shoestring - Part 1

Marketing & Social Media Marketing on a Shoestring - Part 1

Date post:20-Aug-2015
Category:
View:682 times
Download:0 times
Share this document with a friend
Transcript:
  1. 1. Marketing on a Shoestring - Traditional
    • Wyoming
    • July 2009
  2. 2.
    • Traditional marketing tactics
    • Internet marketing tactics
    • Social media marketing tactics
    marketing mix
  3. 3. traditional marketing
    • Print collateral
    • Press person/dept
    • Press releases
    • Direct mail
    • Newsletters
    • Gatherings
    • Events
    • Advertising
    traditional
  4. 4. traditional (Almost) Free Marketing Ideas
  5. 5. bylined articles
    • op-ed, community, guest column
    • pick your topic - timely, relevant
    • compose
    • hire someone to compose
    • pitch/distribute
    • leverage
    traditional
  6. 6. be a media resource
    • position as expert
    • identify media outlets
    • provide bio, talking points
    • offer to help
    • build relationships
    traditional
  7. 7. speak
    • define topics
    • refine presentation
    • provide value
    • pick venues
    • interact
    • build relationships
    traditional
  8. 8. in-kind sponsorships
    • provide goods or services
    • specify value
    • get credit
    • leverage the sponsorship
    • build relationships
    traditional
  9. 9. guerilla tactics
    • think different
    • be strategic
    • generate buzz
    • get coverage
    • leverage coverage
    • build relationships
    traditional
  10. 10. what else?
    • communicate message
    • build brand
    • draw attention
    • provide value
    • convert customers
    traditional
  11. 11. its the relationships
    • Get business cards
    • Ask permission
    • Organize cards
    • Stay in touch
    • Revisit cards
    • Make contact
    traditional
  12. 12. Next Up: Internet marketing tactics Questions?
Popular Tags:

Click here to load reader

Reader Image
Embed Size (px)
Recommended