Marketing on a Shoestring -

InternetWyomingJuly 2009

internet marketingPrint collateralPress person/deptPress releasesDirect mailNewslettersGatheringsEventsAdvertising

Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads

internet

web sites

•Static vs. interactive

•Content

•Images

•Multimedia

•Contact mechanisms

•Sales engines

internet

online press room

•Fact sheets

•Talking points

•Press kit

•Photos

•Contact information

internet

e-releases

•Shorter

•PDF vs. email text

•Free wire services

•Fee wire services

•Links

•Contact info

internet

email campaigns

•Permission-based marketing

•Build list vs. buy list

•Opt in vs. opt out

•Frequency

•Action-oriented

•Measurements

internet

e-newsletters

•HTML vs. text

•Email vs. 3rd party services

•Building list

•Frequency

•Value

•Actions

internet

discussion forums

•Embedded or hosted

•3rd party solutions

•Moderate, administrate

•Seed and weed

•Cultivate

•Terms of service

internet

text chats

•Chat application technology

•Embedded or Hosted

•Strategic topics

•Frequency

•Marketing

•Archives

internet

banner ads

•Static vs. rich

•Standard sizes, shapes

•Placement

•Pricing - CPM, PPC, PPA

•Calls to action

•Measurement - ROI

internet

it’s the relationships

•get business cards

•ask permission

•add to email list

•stay in touch - email

•stay in touch - tell a friend

•build relationships

internet

Questions?

Next Up:Social media marketing tactics